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Curated category

2010s toys

  • PlayStation 4The PlayStation 4 launched on the 15th of November 2013, and within its first 24 hours on sale in North America, one million units had already left store…
  • PlayStation 3The PlayStation 3 launched in Japan on the 11th of November 2006, and within 24 hours Sony had sold more than 81,000 units.
  • Nintendo SwitchNintendo Switch arrived in stores on the 3rd of March 2017, with a proposition that seemed almost too simple: what if the console you played on your…
  • WiiOn the 19th of November 2006, Nintendo launched a home console that came bundled with a controller shaped like a television remote.
  • PlayStation 2The PlayStation 2 sold 160 million units worldwide, a number so large it nearly triples the combined sales of every rival console it competed against.
  • Xbox 360On the 22nd of November 2005, Microsoft launched the Xbox 360 in the United States and Canada, kicking off what would become one of the most consequential…
  • Xbox OneIn May 2013, Microsoft pulled back the curtain on what it called an all-in-one entertainment system, a device it named the Xbox One.
  • Nintendo 3DSThe Nintendo 3DS arrived in Japan on the 26th of February 2011, carrying a promise that sounded almost impossible: three-dimensional visuals on a handheld…
  • Nintendo DSThe Nintendo DS launched in North America on the 21st of November, 2004 - a device its own maker described as an experimental "third pillar", neither…
  • Wii UIn 2008, Nintendo began a quiet internal debate about the future of its home console business. The company recognized that the Wii had become associated…
  • PokémonPokémon began as the private obsession of a boy in Machida, a suburb of Tokyo, who spent his childhood catching insects in the ponds and fields around his…
  • Dragon BallDragon Ball began with a boy living far from civilization, alone in the wilderness, until a teenage girl named Bulma found him.
  • XboxXbox began with a threat. When Sony Computer Entertainment announced the PlayStation 2 in 1999 and positioned it as a home entertainment centerpiece that…
  • OuyaOn the 10th of July 2012, the Ouya project launched a campaign to gauge interest in its new home video game console. The initial goal was $950,000 with one…