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Windows 10

Ch. 1 of 8
— CH. 1 · INTRODUCTION —

Contents

Windows 10

8 sections
  • Windows 10 was supposed to be running on a billion devices within three years of its release. Microsoft's operating system took almost five, and the milestone arrived in March 2020.

    Then came a stranger milestone. Support for most editions ended on the 14th of October 2025, yet an estimated one billion PCs were still running it in December 2025. It is also the last version of Windows that supports 32-bit processors.

    That is a long afterlife for an operating system with a published end date. Three questions run through its story. Why did Microsoft leap from Windows 8 straight to 10? What hidden price came attached to the upgrade offer? And how does software designed to update forever end up with an expiry date?

  • In 2011, at the Microsoft Worldwide Partner Conference, Andrew Lees laid out a promise. Lees, the company's chief of mobile technologies, said: "We won't have an ecosystem for PCs, and one for phones, and one for tablets." Everything, he said, would converge.

    The project that grew from that promise had a codename borrowed from a video game. In December 2013, technology writer Mary Jo Foley reported on a Windows 8 update called Threshold, named after a planet in the Halo franchise. Citing Microsoft sources, she described it as a "wave of operating systems" rather than a single product, due in the second quarter of 2015. One goal was a shared application platform and toolkit for Windows, Windows Phone and Xbox One, all of which used a similar kernel based on Windows NT.

    Build 9697 gave the public its first look. At the Build conference in April 2014, Terry Myerson showed it running Microsoft Store apps inside ordinary desktop windows. Its Start menu copied the Windows 7 design but used only part of the screen, with an application list on the left and Windows 8-style tiles on the right. A leaked screenshot of build 9834 followed in September 2014, revealing virtual desktops, a notification center and a new File Explorer icon.

    On the 30th of September 2014, Microsoft announced that Threshold would be unveiled as Windows 10. Myerson explained the jump this way: "based on the product that's coming, and just how different our approach will be overall, it wouldn't be right to call it Windows 9." He added a joke that Windows One was out, because Windows 1.0 already existed.

    At a San Francisco conference in October 2014, Tony Prophet, Microsoft's Vice President of Windows Marketing, said Windows 9 "came and went". Dave Plummer offered a more technical theory. Some programs check the operating system's version string for "Windows 9", and could mistake the new system for Windows 95 or Windows 98.

    The next showing came on the 21st of January 2015, under the title "Windows 10: The Next Chapter". It included a holographic eyewear device called HoloLens.

  • On the day of the announcement, Terry Myerson acknowledged that keyboard and mouse users had complained about the touch-first design of Windows 8. Windows 10 was built to answer those complaints without abandoning touchscreens.

    The Start menu came back in a new form. A list of places and options sat on the left, and application tiles sat on the right. The menu could be resized or stretched to fill the screen, which was the default in Tablet mode.

    Task View introduced virtual desktops and a single view of every open window. Apps built for the Windows 8 style, which had previously been locked to full screen, could now sit in ordinary windows. Dragging a window into a corner of the screen snapped it to a quadrant. Snapping one window to a side prompted the user to pick a second window to fill the rest, a feature called Snap Assist.

    The charms of Windows 8 were removed. Their functions moved to a menu on each app's title bar, and an Action Center took over notifications and settings toggles. Users reached it from an icon in the notification area or by dragging in from the right edge.

    Tablet mode was a second interface, separate from the mouse-oriented one. Windows could switch automatically, for example when a keyboard was plugged into a tablet or a 2-in-1 PC returned to its laptop state. In Tablet mode, programs opened maximized, the taskbar gained a back button, and the full-screen Start menu scrolled vertically instead of horizontally.

    Underneath, Microsoft wanted one app model for many devices. These universal apps shared nearly identical code across PCs, tablets, phones, Xbox One and Surface Hub. At Microsoft's Build developers' conference, the company showed a toolchain called Islandwood that compiled Objective-C software, particularly iOS apps, into universal apps. A port of Candy Crush Saga built with it shared much of its code with the iOS version, and the game shipped bundled with Windows 10 at launch.

    In August 2019, Microsoft began testing a gentler approach. The Tablet mode option would fade into the background, replaced by a normal desktop that widened the spacing between taskbar buttons and raised the virtual keyboard when no keyboard was attached.

  • Windows Hello, built on standards from the FIDO Alliance, let people log in with a face, an iris or a fingerprint. Face and iris recognition needed a camera with infrared illumination, such as Intel RealSense. In February 2018, a partnership with Fujitsu added palm-vein scanning. Credentials stayed on the device and were protected with asymmetric encryption.

    The system was not unbreakable. In 2017, researchers fooled Windows Hello on a fully updated version 1703 PC using a color printout of a person's photo taken with an infrared camera. In 2021, researchers again got past it, this time with custom hardware disguised as a camera that presented an infrared photo of the owner's face.

    A four-digit PIN was the default alternative. It sounds weaker than a password, but a password travels to domain controllers while a PIN does not. The PIN is tied to one device, so a compromise affects only that machine. Backed by a Trusted Platform Module chip, the PIN creates strong key pairs that resist brute-force attacks.

    The Anniversary Update brought a surprise for programmers: the Windows Subsystem for Linux. It translated Linux system calls into calls to the Windows NT kernel, so the Bash shell and 64-bit command-line programs could run natively. It began with an Ubuntu-based environment, and in May 2017 Microsoft announced Fedora and OpenSUSE options. In April 2021, a preview let Linux programs with graphical interfaces, such as Audacity, run directly in Windows. By November 2022, WSL 2 was available through the Microsoft Store on both Windows 10 and 11.

    Cortana arrived from Windows Phone 8.1, where it had debuted in 2014. The assistant accepted text and voice, tied into Bing, set reminders, kept a Notebook of personal information, and searched for files. Starting with the November 2019 update, Microsoft downplayed Cortana and repositioned it for enterprise use. The May 2020 update removed its Windows shell integration and consumer features.

    Gamers got DirectX 12, unveiled at the Game Developers Conference in March 2014. It promised "console-level efficiency" and access "closer to the metal", reducing CPU and graphics driver overhead. A keyboard shortcut for Game DVR saved the last 30 seconds of play as a video. Users could also control and play games from an Xbox One console over a local network.

    Microsoft intended some games to live only in this new ecosystem. ReCore and Quantum Break, both from Microsoft Studios, were planned as exclusives to Windows 10 and Xbox One.

  • Build number 10240 reached all Windows Insiders at once on the 15th of July 2015. Microsoft said there would be no specific release-to-manufacturing build, but media outlets called 10240 exactly that. It dropped its pre-release branding and desktop watermark, and its number had mathematical connections to the number 10.

    Before that, on the 20th of July 2015, Microsoft launched an advertising campaign called "Upgrade Your World". Television commercials premiered in Australia, Canada, France, Germany, Japan, the United Kingdom and the United States. Their tagline was "A more human way to do". The campaign ended with launch events in thirteen cities on the 29th of July 2015.

    That day, Windows 10 reached the public as a free upgrade. An HP executive explained why no long gap between manufacturing and release was needed. Because HP knew Microsoft was targeting 2015, it had tuned its current and upcoming products in advance. The launch covered 190 countries and 111 languages. To re-engage with China, Microsoft partnered with Qihoo and Tencent, and Lenovo offered help at its service centers and stores.

    The free offer lasted the first year, for devices with a genuine license of an eligible Windows 7 or 8.1 edition. Windows RT devices could not upgrade at all. Anyone who wanted to buy a copy paid $119 for Home or $199 for Pro, and retail copies came only on USB flash drives.

    A small program called Get Windows 10, or GWX, pushed the offer. It was installed automatically through Windows Update ahead of release, and a notification-area icon let users check compatibility and reserve an automatic download. A pre-download of installation files began on the 28th of July for some reserved computers.

    Activation worked through hardware. During a free upgrade, the system's motherboard details were registered with a Microsoft Product Activation server. That created a digital entitlement, so a later clean reinstall needed no product key. The November Update, version 1511, added a second path, treating Windows 7 and 8 keys as valid Windows 10 keys.

    In May 2016, Microsoft extended the offer to users of assistive technologies. It built no way to check eligibility, and some outlets promoted this as a loophole for anyone. Microsoft said that was not its intent. In November 2017, Microsoft announced the program would end on the 31st of December 2017, but another upgrade method kept working. Microsoft officially closed it on the 20th of September 2023, though some reports in 2024 said it still worked under certain conditions.

  • At the 2015 Ignite conference, Microsoft employee Jerry Nixon said Windows 10 would be the "last version of Windows". The line captured a plan to treat Windows as a service, with updates flowing indefinitely. In 2021, Microsoft announced Windows 11 and a support end date for Windows 10, a departure from that idea. PC World argued the remark was taken out of context. The official transcript marks it as a segue, and Nixon seemed to mean that he could speak freely because 10 was the version then in development.

    The service model meant updates were not optional. Windows Update did not allow picking individual updates. Users could only decide whether the PC rebooted on its own when idle or asked first. Windows 10 Home was permanently set to download everything automatically, including drivers. Under the license agreement, users consented to automatic installation, and to features being changed or removed without further notice.

    Opinions split sharply. Tom Warren of The Verge compared it to browsers like Google Chrome and predicted fewer calls from relatives who had never installed a service pack. ExtremeTech took the opposite view. Providing automatic security updates was a good idea, it said, but Microsoft had "shoved the throttle to maximum". It also objected that Windows used customers' bandwidth to distribute updates to other users by default.

    Feedback came from enthusiasts through the Windows Insider Program, which began with a public preview on the 1st of October 2014. Unlike earlier Windows betas, Insider builds kept flowing after the July 2015 general release.

    In April 2017, Microsoft said feature updates would arrive twice a year, every March and September. Builds up to 2004 carried names in a year-and-month format, so version 1809 meant September 2018. With 20H2, the last two digits instead named the half of the year. Before version 1909, each feature update was a full download of about 3.5 GB for 64-bit systems. Version 1909 changed that, delivering its features dormant inside the monthly update until an enablement patch switched them on. After version 21H2, Microsoft committed to an October or November release each year. On the 27th of April 2023, it announced that 22H2, released in November 2022, would be the final feature update.

    Some customers wanted no change at all. The Long-Term Servicing Channel edition received only security and stability fixes and was meant for fixed-function machines such as automated teller machines and medical equipment. Microsoft director Stella Chernyak said some businesses with mission-critical environments want to test and stabilize for a long time. This edition left out Cortana, the Microsoft Store and all bundled universal apps, so it shipped with Internet Explorer as its only browser. Four such builds appeared, matching the original release and versions 1607, 1809 and 21H2.

    Another variant tried to limit choices on purpose. On the 2nd of May 2017, Microsoft unveiled Windows 10 S, aimed at education and designed to compete with ChromeOS netbooks. It launched alongside the Surface Laptop and limited software installation to the Microsoft Store. In March 2018, Microsoft announced it would retire the edition because of market confusion. It was replaced by S Mode, an option that manufacturers can enable and that users can switch off at no charge.

  • TechRadar suggested Windows 10 could be "the new Windows 7". It cited a familiar interface, better bundled apps, performance gains, a search system it called "rock solid", and a Settings app more capable than the ones in Windows 8 and 8.1. Engadget found the upgrade painless. It called Cortana's always-on voice detection its "true strength", though less pre-emptive than Google Now. CNN Business praised every aspect of the system.

    Ars Technica was more divided. It pronounced Windows 10 "the best Windows yet" and praised its comfort across many device types, but found it buggier than earlier releases at launch. Its sharpest criticism hit Tablet mode, where the Start button sat in the bottom-left corner, hard to reach with a thumb. Task View also made switching between apps less instant. Edge earned the label "tremendously promising", though it launched with missing functionality.

    Other complaints were about conduct. Critics described the release as being forced onto users of older Windows. Some reported that automatic updates had deleted files without permission.

    The free price tag drew a second charge: advertising. Microsoft Solitaire Collection carried microtransactions, and default settings showed suggested apps in the Start menu. Lock screen tips could contain ads. The Creators Update showed Office 365 promotions in File Explorer. Default notifications pushed Microsoft Edge to anyone using another browser. One September 2018 build even showed pop-ups that interrupted the installation of competing browsers. Some outlets called all this a hidden cost of the free upgrade.

    Still, people installed it quickly. Twenty-four hours after release, Microsoft said over 14 million devices ran Windows 10. By the 26th of August, the count passed 75 million devices in 192 countries, spanning over 90,000 unique PC or tablet models. Terry Myerson reported over 110 million devices as of the 6th of October 2015. On the 4th of January 2016, Microsoft said over 200 million devices had activated it.

    StatCounter showed Windows 10 passing Windows 8.1 in December 2015. Iceland became the first country where it ranked first across all platforms. For one week in late November 2016 it also led Windows 7 in the United States, then lost the lead. In mid-January 2018 it edged ahead of Windows 7 globally, and it was noticeably more popular on weekends. Its share peaked at 82.5% in December 2021, shortly after its successor appeared.

  • In 2017, Microsoft invoked a new rule for the first time. Intel Clover Trail devices were blocked from receiving the Creators Update, because Intel no longer provided drivers for that platform. The policy says a device's ability to receive updates depends on hardware compatibility, driver availability and the manufacturer's support period. Those devices would still get security updates through January 2023.

    Hardware was also a lever against older Windows. Beginning with Intel Kaby Lake and AMD Bristol Ridge processors, Windows 10 became the only Windows version Microsoft would officially support on new chips. Myerson said the company did not want to keep optimizing older systems for newer processors. Critics objected, particularly because Windows 8.1 was still in mainstream support until January 2018. Microsoft retracted an earlier, premature end of support for Intel's Skylake chips, and an enthusiast-made modification disabled the check for older versions.

    Starting with version 2004, new OEM devices had to use 64-bit processors, ending OEM distribution of 32-bit editions. Windows 10 is also the last version to officially lack a CPU model check before installation. It is the last to support BIOS firmware, and systems with no TPM or TPM 1.2.

    The support calendar shifted too. Originally, Windows 10 followed a fixed policy of five years of mainstream support and five years of extended support. In February 2018, Microsoft switched to a modern lifecycle, giving each version 18 or 30 months of support, depending on edition. Standard releases stopped receiving support on the 14th of October 2025. Only Long-Term Servicing Channel editions and customers enrolled in Extended Security Updates were exempt.

    Microsoft announced the paid Extended Security Update program in December 2023, running until October 2028. Businesses pay $61 per device in the first year, $122 in the second and $244 in the third. Education users pay $1, then $2, then $4. Windows 365 and Azure Virtual Desktop customers get it free. Consumers could buy a single year for $30.

    In July 2025, Microsoft opened a free route for consumers. People who sync their PC settings to the cloud with a Microsoft account, or redeem 1,000 Microsoft Rewards points, receive updates at no charge.

    As of April 2026, Windows 10 held 29% of Windows usage worldwide and Windows 11 held 70%. Windows 11 had overtaken it for the top spot in June 2025. Some critics have even warned against moving to Windows 11 because of its demanding system requirements. The free extension for consumers covers security support only until the 13th of October 2026.

Up next

Updated

Common questions

Why did Microsoft skip Windows 9?

Terry Myerson said that, given how different the product's approach would be, it would not be right to call it Windows 9. Dave Plummer speculated that Microsoft wanted to avoid compatibility problems with software that checks for a Windows 9 version string and mistakes it for Windows 95 or 98.

When did Windows 10 support end?

Support for standard Windows 10 releases ended on the 14th of October 2025, except for Long-Term Servicing Channel editions and devices enrolled in the Extended Security Updates program.

Was Windows 10 really the last version of Windows?

Microsoft employee Jerry Nixon said so at the 2015 Ignite conference. Microsoft later announced Windows 11 in 2021. PC World argued the remark was taken out of context.

How much do Extended Security Updates cost?

For businesses the price is $61 per device in the first year, $122 in the second and $244 in the third. Education users pay $1, $2 and $4. Consumers could pay $30 for one year, or get a free year by syncing settings to the cloud or redeeming 1,000 Microsoft Rewards points.

What was the last feature update for Windows 10?

Version 22H2, released in November 2022, was announced on the 27th of April 2023 as the final feature update.

All sources

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