— Ch. 1 · Founding And Early History —
Lenovo.
~7 min read · Ch. 1 of 7
On the 1st of November 1984, eleven engineers from the Institute of Computing Technology of the Chinese Academy Sciences gathered in Beijing to establish a new company. Liu Chuanzhi led this group with 200,000 yuan in start-up capital approved by Zeng Maochao. The team initially attempted to import televisions but failed. They rebuilt themselves as a company performing quality checks on computers and tried unsuccessfully to market a digital watch. In May 1988, Lenovo placed its first recruitment advertisement on the front page of the China Youth News. Out of 500 respondents, 280 were selected for a written exam and 120 interviewed in person. Although interviewers could only hire 16 people, they gave offers to 58 candidates including Yang Yuanqing who later became chairman and CEO. Liu Chuanzhi received government permission to form a subsidiary in Hong Kong and moved there in 1987 along with five other employees. To save money during this period, Liu and his co-workers walked instead of taking public transportation while renting hotel rooms for meetings. By 1990, Lenovo started manufacturing and marketing computers using its own brand name. Some early successes included the KT8920 mainframe computer and a circuit board that allowed IBM-compatible personal computers to process Chinese characters.
Global Expansion And Rebranding
In April 2003, the company publicly announced its new English name "Lenovo" after spending 18 million CNY on an eight-week television advertising campaign. The billboards showed the Lenovo logo against blue sky with a slogan reading "Transcendence depends on how you think." By the end of 2003, Lenovo had spent a total of 200 million CNY on rebranding efforts. In 2005, Lenovo established a new holding company through a two-way merger with IBM's personal computer business which produced the ThinkPad line. This acquisition made Lenovo the third-largest computer maker worldwide by volume. Mary Ma served as chief financial officer from 1990 to 2007 and was in charge of investor relations under her leadership. Lenovo successfully integrated Western-style accountability into its corporate culture following this deal. The company followed international norms of issuing quarterly reports instead of just twice per year required for Hong Kong-listed firms. Liu Chuanzhi stated in 2012 that they benefited from three ways: getting the ThinkPad brand, advanced PC manufacturing technology, and global sales channels. IBM acquired an 18.9% share of Lenovo in 2005 as part of the purchase but sold their stake completely by 2011.