— Ch. 1 · The Penguin That Galloped Fast —
Tencent.
~5 min read · Ch. 1 of 6
In November 1998, five men gathered in a small office in Shenzhen to launch a company they named Tencent. The name came from the Chinese characters for "galloping fast information," reflecting the ambition of co-founder Ma Huateng, known globally as Pony Ma. Their first product arrived three months later in February 1999 under the name OICQ. This instant messaging client mirrored an Israeli service called ICQ that had launched just three years prior. The resemblance was so close that AOL, which owned ICQ, threatened legal action over intellectual property rights.
Tencent changed the name to QQ in December 2000 to avoid further lawsuits. The strategy shifted from selling software licenses to offering free basic services while charging users for virtual items like custom avatars and animated stickers. By 2005, the platform generated revenue through mobile messaging fees and licensing its penguin mascot on snack foods and clothing. The company remained unprofitable for its first three years but eventually found success by monetizing user engagement rather than direct sales. This model allowed QQ to reach 50 million users within two years and over 856 million accounts by 2008.
The King Of Copying
Critics frequently labeled Pony Ma the king of copying during the early days of his business empire. Jack Ma of Alibaba Group publicly stated that Tencent lacked innovation because all their products were copies. Wang Zhidong, a former CEO of SINA.com, echoed these sentiments about the company's reputation. In 1996, an Israeli firm named Mirabilis released ICQ, one of the earliest standalone instant messaging clients. Tencent released OICQ three years later as a near-identical version before rebranding it to QQ after legal pressure.
As the company expanded, accusations mounted regarding specific game titles. QQ Farm appeared to be a direct copy of Happy Farm, while QQ Dance originated from Audition Online. QQ Speed featured gameplay mechanics highly similar to Crazyracing Kartrider. These allegations persisted into the 2020s when a trailer for Tarisland resembled Blizzard's World of Warcraft in January 2023. By July 2025, Sony Interactive Entertainment sued Tencent over Light of Motiram, claiming the game heavily resembled Horizon Zero Dawn in setting, storyline, and themes. The founder famously defended this approach by stating that copying was not evil.