Skip to content
— CH. 1 · INTRODUCTION —

Macmillan Publishers

~6 min read · Ch. 1 of 6
6 sections
  • Macmillan Publishers has been shaping what the world reads since 1843, when two Scottish brothers set up a small bookshop in London. Daniel and Alexander Macmillan came from the Isle of Arran, and within a few decades their firm had published some of the most beloved books in the English language. What drove a pair of Scots to build one of Britain's most enduring publishing empires? How did a company founded in the age of gaslight survive into the age of the e-book? And what happens when a nearly two-century-old institution locks horns with Amazon over the future of reading?

  • Alexander Macmillan first met Lewis Carroll in London on the 19th of October 1863, two years before the company published Alice's Adventures in Wonderland in 1865. That meeting set the pattern for what made Macmillan distinctive: Alexander built the list by cultivating writers personally, while Daniel handled the money. The literary foundations Alexander laid were formidable. Charles Kingsley joined the list in 1855, Thomas Hughes in 1859, Christina Rossetti in 1862, and Matthew Arnold the same year Carroll arrived. Alfred, Lord Tennyson signed on in 1884, Thomas Hardy in 1886, and Rudyard Kipling in 1890, with Kipling's The Jungle Book appearing in 1894.

    Beyond fiction and poetry, the company built lasting reference works that outlived most of their contemporaries. The journal Nature launched in 1869. The Grove Dictionary of Music and Musicians arrived in 1877. Sir Robert Harry Inglis Palgrave's Dictionary of Political Economy followed between 1894 and 1899. These were not vanity projects; they were institutional pillars that would be consulted for generations.

    The scope of writers who passed through Macmillan's doors is striking. W. B. Yeats, Rabindranath Tagore, Nirad C. Chaudhuri, Seán O'Casey, John Maynard Keynes, and Margaret Mitchell all appeared on the Macmillan list. For a firm that started with two brothers and a shopfront, that roster represents a remarkable concentration of literary and intellectual ambition.

  • George Edward Brett opened the first Macmillan office in the United States in 1869, extending the firm's reach across the ocean less than three decades after its London founding. The American chapter took a sharper turn in 1896, when Macmillan sold its US operations to the Brett family, specifically George Platt Brett Sr. and George Platt Brett Jr. The sale created a formally separate American company, Macmillan Publishing, also known as The Macmillan Company. Even after the split, the personal ties held; George Brett Jr. and Harold Macmillan remained close friends.

    Macmillan Publishers retained a financial stake in the American business before divesting it in 1951. One year later, in 1952, the British company re-entered the American market through a new vehicle: St. Martin's Press. The name change offered fresh distance from the old ownership tangle, but the underlying ambition was the same.

    Canada followed a different path. Macmillan of Canada was founded in 1905, acquired by Maclean-Hunter in 1973, and eventually dissolved in 2002 after John Wiley and Co. took it over. The Canadian story is a reminder that geographic expansion does not guarantee permanence; the North American operations proved far harder to hold than the London home base.

  • Harold Macmillan, grandson of company co-founder Daniel, served as Prime Minister of the United Kingdom from the 10th of January 1957 to the 18th of October 1963. His relationship with the family firm was woven through his entire adult life. He worked as a junior partner at Macmillan from 1920 to 1940, leaving when he became Under-secretary of State for the Colonies. He returned to the company between 1945 and 1951, working there while simultaneously serving in parliamentary opposition.

    After retiring from politics in 1964, Harold became chairman of Macmillan, a role he held until 1974. He then handed the chairmanship to his son Maurice Macmillan, who had himself served as Paymaster General in Edward Heath's government. Maurice took on the more honorary position of president within the company; he died in December 1986. The overlap of political office and family publishing enterprise was not a coincidence or a conflict of interest so much as a reflection of how Victorian professional dynasties worked: the firm was family, and family was public life.

    That same year, 1986, Macmillan became the sole owner of Pan Books. By 1990, Pan had merged with Macmillan's trade division to form Pan Macmillan, the brand name familiar to British readers today.

  • By 2009, some estimates placed e-books at between three and five percent of total book sales, but they were growing faster than any other segment of the market. Major publishers, Macmillan among them, worried that deep discounting by Amazon, Barnes and Noble, and Sony would erode what readers expected to pay for books. Macmillan's response was a new standard contract: a royalty of 20 percent of net proceeds on e-book sales, a rate five percent lower than most other major publishers were offering.

    The confrontation sharpened when Apple announced the iPad on the 27th of January 2010. Macmillan presented Amazon with two options. The first was the existing wholesale model, in which Amazon set its own price, but with the e-book released several months after the hardcover. The second was Apple's agency model, in which both editions would be released simultaneously, the publisher would set the price, and Amazon would receive a 30 percent commission. Amazon's initial answer was to pull all Macmillan books, electronic and physical, from its website. On the 31st of January 2010, Amazon backed down and accepted the agency model.

    The peace did not last. In April 2012, the United States Department of Justice filed a lawsuit naming Apple, Macmillan, and four other major publishers as defendants, alleging a conspiracy to fix e-book prices and weaken Amazon's market position, in violation of antitrust law. In December 2013, a federal judge approved a settlement. Macmillan and the other publishers paid into a fund that issued credits to customers who had overpaid for e-books during the alleged price-fixing period.

  • In November 2019, Macmillan Publishers announced a policy that restricted public libraries to purchasing only one copy of a new e-book for the first eight weeks after publication. The stated purpose was to create waiting lists long enough to push borrowers toward buying. Libraries pushed back immediately; some launched boycotts of the company. The policy was reversed in March 2020, less than six months after it was introduced.

    The executive turbulence that followed had its own sharp edge. In September 2020, CEO John Sargent announced he would leave at the end of the year. Holtzbrinck spokesperson Erin Coffey attributed the departure to a disagreement over the company's direction, with the decision made by Stefan von Holtzbrinck, CEO of the parent group. Sargent had led the US operations from New York City since 2012, when Holtzbrinck reorganized Macmillan's consumer publishing arm.

    In September 2021, Joanna Prior was announced as the incoming CEO of Pan Macmillan in the UK, succeeding Anthony Forbes-Watson. Publishing Perspectives magazine described the appointment as a major move for women in publishing leadership. In an October 2023 interview with The Bookseller magazine, Prior said: "Women have proved they are more than capable of running publishing companies. I feel it is entirely right and appropriate that these senior seats should be taken by women. I hope to bring the women up behind me." In 2022, Jon Yaged became CEO of Macmillan Publishers in the US, replacing Don Weisberg. In May 2026, Macmillan joined other major publishers in suing Meta Platforms, alleging that Meta had used their books and journal articles without permission to train the Llama AI model.

Common questions

When was Macmillan Publishers founded and by whom?

Macmillan Publishers was founded in London in 1843 by Scottish brothers Daniel and Alexander Macmillan, who came from the Isle of Arran, Scotland. Daniel handled the business side while Alexander built the literary list.

What famous books did Macmillan Publishers first publish?

Macmillan published Lewis Carroll's Alice's Adventures in Wonderland in 1865 and Rudyard Kipling's The Jungle Book in 1894. The company also launched the scientific journal Nature in 1869 and the Grove Dictionary of Music and Musicians in 1877.

Who is Harold Macmillan and how was he connected to Macmillan Publishers?

Harold Macmillan was Prime Minister of the United Kingdom from the 10th of January 1957 to the 18th of October 1963, and the grandson of company co-founder Daniel Macmillan. He worked at the firm as a junior partner from 1920 to 1940, returned from 1945 to 1951, and became chairman after retiring from politics in 1964, holding that role until 1974.

Who owns Macmillan Publishers today?

Macmillan Publishers has been wholly owned by the Holtzbrinck Publishing Group since 1999. The company operates with offices in 41 countries and operations in more than 30 others.

What happened between Macmillan Publishers and Amazon over e-book pricing?

In January 2010, Macmillan demanded that Amazon adopt an agency pricing model following Apple's announcement of the iPad. Amazon initially removed all Macmillan titles from its site, but on the 31st of January 2010 agreed to the agency model. In April 2012, the US Department of Justice sued Macmillan and other publishers for alleged e-book price-fixing; a federal judge approved a settlement in December 2013 that required the publishers to compensate affected customers.

What is Pan Macmillan and how did it form?

Pan Macmillan is the British publishing arm of Macmillan Publishers. It formed in 1990 when Pan Books, which Macmillan had become sole owner of in 1986, merged with Macmillan's trade division. Pan Macmillan was named Publisher of the Year at the British Book Awards for the third time in six years in 2020.

All sources

32 references cited across the entry

  1. 4bookLewis Carroll's Alice's Adventures in Wonderland and Through the Looking-Glass: A Publishing HistoryZoe Jaques et al. — Routledge — 6 May 2016
  2. 6bookLewis Carroll: A BiographyMorton N. Cohen — Vintage Books — 1996
  3. 7webAbout Pan MacmillanPan Macmillan
  4. 9newsCDG sells off book listMira Oberman — 12 June 2002
  5. 11newsHoltzbrinck's U.S. Arm Now MacmillanJim Milliot — 9 October 2007
  6. 15newsMacmillan Lowers E-Book Payments for AuthorsMotoko Rich — 28 October 2009
  7. 16newsPublisher Wins Fight With Amazon Over E-BooksMotoko Rich et al. — 31 January 2010
  8. 17newsJustice Department sues Apple, publishers over e-book pricesYlan Q. Mui et al. — 11 April 2012
  9. 18newsE-book price fixing settlements rolling outBrett Molina — 25 March 2014
  10. 20webPan Mac in 2019 move to ClerkenwellHeloise Wood — July 31, 2018
  11. 32webSMP Launching Crossover Imprint, Wednesday BooksRachel Deahl — October 12, 2016