Innovation
Innovation is the practical implementation of ideas that result in the creation or improvement of goods and services. But that clean definition is a recent invention. For most of recorded history, calling someone an innovator was an insult. It meant troublemaker, heretic, rebel. The word carried the same charge as "revolutionary" or "traitor." How did a concept once synonymous with revolt become the engine of modern economies? That shift took millennia, and the path is stranger than most people expect.
Xenophon, the Greek philosopher and historian who lived from 430 to 355 BCE, published the first full-length discussion of innovation in the ancient world. He saw the concept as multifaceted, connecting it to political action. The Greek word he used, kainotomia, had already appeared twice in plays by Aristophanes, the comic playwright born around 446 BCE. Plato, who died around 348 BCE, discussed innovation in his Laws dialogue and was deeply skeptical of it, distrusting it in culture, art, and education alike. He did not believe new games and toys should be introduced to children. Aristotle, living from 384 to 322 BCE, went further, holding that all possible forms of organization had already been discovered.
In Rome, before the 4th century, the terms novitas and res nova carried either negative or positive judgment depending on context. The Latin verb innovo, meaning "I renew" or "I restore," grew out of this tradition. The Vulgate Bible of the late 4th century CE used the word in both spiritual and political settings, extending its reach into poetry and public life.
Machiavelli's The Prince, published in 1513, treated innovation as a strategy a ruler might use to navigate a corrupt and changing world. His later work, The Discourses, published in 1528, cast innovation as imitation, a return to an original form that had been corrupted by time. For Machiavelli, the concept carried positive weight, but he was a striking exception. From the 1400s through the 1600s, innovation served as an early modern synonym for rebellion, revolt, and heresy. No innovator from the Renaissance until the late 19th century would have applied the word to themselves willingly. It was a term used to attack enemies.
In the 1800s, those defending capitalism described socialism itself as an innovation, and fought it on those grounds. Goldwin Smith, who lived from 1823 to 1910, treated the spread of socialism, communism, nationalization, and cooperative associations as dangerous social innovations threatening money and banks.
The reversal came after the Second World War of 1939-1945. Joseph Schumpeter, the Austrian economist who lived from 1883 to 1950, is credited with making the term popular and reshaping its meaning entirely. He described the economic effects of innovation as "creative destruction," a phrase he used to argue that industries must incessantly revolutionize their economic structures from within. His famous assertion was direct: "creative destruction is the essential fact about capitalism."
Schumpeter's framework coincided with rapid advances in transportation and communications at the start of the 20th century. Those advances transformed the economic concepts of factor endowments and comparative advantage, as new combinations of resources and production techniques continuously reshuffled markets. A McKinsey study noted that patent applications, one measure of innovation activity, followed the economic cycle closely during the first part of the 20th century, with businesses pulling back during the depression of the 1930s. Schumpeter gave economists and business leaders a vocabulary for what they were already doing.
In 1957, a group of dissatisfied employees at Shockley Semiconductor made a decision that would reshape an industry. Their employer was William Shockley, Nobel laureate and co-inventor of the transistor. The eight who left founded Fairchild Semiconductor. Over the following two decades, the founders of Fairchild and the employees they trained went on to create their own firms, each built on distinct ideas. Silicon Valley grew from 65 new enterprises born out of those original eight employees of Shockley's laboratory.
The economist Utterback, writing in 1971, described an early three-phase model of the innovation process: idea generation, problem solving, and implementation. By the end of phase two, one had an invention. Only when it achieved economic impact did it become an innovation. The distinction matters. The transistor was an invention; the cascade of companies it spawned was innovation in practice.
Former Mayor Martin O'Malley pushed the city of Baltimore to adopt CitiStat, a performance-measurement data and management system tracking city statistics from crime trends to pothole conditions. In its first year, CitiStat saved Baltimore $13.2 million. That example sits alongside hospital electronic medical records, hybrid bus fleets, and real-time bus tracking as illustrations of the same principle: innovation is not confined to technology firms.
Clayton Christensen drew a distinction that became influential: sustaining innovation improves products for existing customers, while disruptive innovation creates entirely new markets. Faster microprocessors exemplify the sustaining kind. The transistor radio represents the disruptive kind. Christensen argued that disruptive innovations are critical to long-term business success.
Henderson and Clark offered a four-part framework breaking technical innovation into radical, incremental, architectural, and modular types. Radical innovation establishes a new dominant design and embeds new core concepts in a new architecture. Incremental innovation refines an established design while leaving its underlying concepts intact. Architectural innovation changes only the relationships between core design concepts. Modular innovation changes only the core concepts themselves while leaving the architecture in place.
Marco Iansiti and Karim Lakhani described a separate category they called foundational technology: innovations with the potential to create entirely new bases for global technology systems. The packet-switched communication protocol TCP/IP fits this description. Originally introduced in 1972 to support a single use case for United States Department of Defense electronic communication, TCP/IP gained widespread adoption only in the mid-1990s with the World Wide Web. The gap between introduction and broad adoption is characteristic of foundational technologies.
Gabriel Tarde began studying the spread of innovations in 1903, plotting what became known as the S-shaped diffusion curve. Tarde described the innovation-decision process as a series of steps: knowledge, forming an attitude, a decision to adopt or reject, implementation and use, and confirmation of the decision.
The S-curve maps growth of revenue or productivity against time. Growth starts slowly as a new product establishes itself, then accelerates sharply as demand builds, then slows again toward the end of the product's lifecycle. In the later stages, no additional investment in that product yields a normal rate of return. The great majority of innovations never rise above the bottom of the curve and never produce normal returns at all.
In 2005, Jonathan Huebner, a physicist working at the Pentagon's Naval Air Warfare Center, argued on the basis of U.S. patents and world technological breakthroughs per capita that the rate of human technological innovation peaked in 1873 and has been slowing ever since. In comments to New Scientist magazine, he clarified that he believed we would reach a rate of innovation in 2024 equivalent to that of the Dark Ages, though he was not predicting the return of the Dark Ages themselves. Huebner's findings were confirmed in 2010 with U.S. Patent Office data and again in a 2012 paper. John Smart countered by citing researchers including Ray Kurzweil, who argued for a clear trend of acceleration rather than deceleration.
The economist Robert Solow demonstrated in 1957 that economic growth had two components: growth in production from wage labor and capital, and a second component traceable to productivity. That finding set economic historians searching for a theory of innovation itself, rather than assuming that technological progress simply results in growth.
Neo-Schumpeterian scholars today argue that innovation is not neutral or apolitical. According to Shannon Walsh, innovation is best understood as innovation under capital, with profit maximization and capital valorisation as its prevailing purpose. The appropriation of knowledge through patenting, the practice of planned obsolescence, and the Jevons paradox, which describes how energy-reducing efficiency gains tend to trigger energy-increasing behavior elsewhere, are all cited as expressions of this orientation.
Robra et al., writing in 2023, proposed a counter-hegemonic view. They contrast the hegemonic model, driven by capital accumulation and the fencing off of knowledge, with an alternative that centers use-value creation, open access to knowledge, repairability, and eco-sufficiency. That alternative defines progress not by efficiency but by staying within planetary boundaries. Commons-based peer production represents one practical expression of this alternative vision, one that the Jevons paradox and planned obsolescence have yet to displace.
Common questions
What is the definition of innovation according to ISO 56000:2020?
ISO 56000:2020, developed by ISO TC 279, defines innovation as a new or changed entity that realizes or redistributes value. The standard is one of around 40 to 60 definitions found in scientific literature, but most share a focus on newness, improvement, and the spread of ideas or technologies.
How does innovation differ from invention?
Innovation is more apt to involve the practical implementation of an invention to make a meaningful impact in a market or society, whereas an invention is the creation of a new ability or product alone. Not all innovations require a new invention.
Who coined the phrase creative destruction and how does it relate to innovation?
Joseph Schumpeter, the economist who lived from 1883 to 1950, coined the phrase creative destruction to describe the economic effects of innovation. He argued that industries must incessantly revolutionize their economic structures from within through better processes, products, and market distribution.
What is the difference between sustaining and disruptive innovation?
Sustaining innovation improves a product or service based on the known needs of existing customers, such as faster microprocessors or flat screen televisions. Disruptive innovation creates an entirely new market, such as the transistor radio, and eventually displaces established competitors.
When did diffusion of innovation research begin and who started it?
Diffusion of innovation research was first started in 1903 by Gabriel Tarde, who first plotted the S-shaped diffusion curve. Tarde described the innovation-decision process as five steps: knowledge, attitude formation, a decision to adopt or reject, implementation, and confirmation.
How did Silicon Valley originate as a center of innovation?
In 1957, eight dissatisfied employees of Shockley Semiconductor, founded by Nobel laureate William Shockley, left to form Fairchild Semiconductor. Over the following 20 years, their departures and those of their own employees produced 65 new enterprises, forming the foundation of Silicon Valley.
All sources
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