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Iggy Azalea

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— CH. 1 · INTRODUCTION —

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Iggy Azalea

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  • Iggy Azalea, born Amethyst Amelia Kelly on the 7th of June 1990, told her parents in 2006 that she was going to the United States on a holiday with a friend. She was shortly before her sixteenth birthday. The holiday never ended. She decided to stay, and soon afterward told her parents she was not coming back. Her mother, she remembers, was crying and told her to be safe.

    What pulled a girl from rural Australia toward the birthplace of hip hop? How did she keep going in a country where, for years, she worked without legal permission? And why did a rise that carried her to the top of the American charts leave her at the center of such fierce argument? The answers begin in a house made of mud.

  • Brendan Kelly, a painter and comic artist, built the family home near Mullumbimby by hand from mud-bricks. It stood on 5 hectares of land. Azalea, who was born in Sydney, grew up there with her siblings, Mathias and Emerald. Her mother, Tanya, cleaned holiday houses and hotels. Azalea says her father "made her look at art as a teenager," and she credits that with shaping her life and work.

    At 14, she began rapping. Before going solo, she formed a group with two other girls from her neighborhood. "I was like, I could be the rapper. This could be like TLC. I'll be Left Eye," she said. The group ended because the other girls were not serious enough, and she explained, "I'm too competitive."

    School gave her little beyond art class. She says she hated it, had no friends, and was teased for her homemade outfits. She dropped out of high school and saved money by cleaning hotel rooms and holiday houses alongside her mother.

    Miami, Florida, was her first stop in 2006, and she then lived briefly in Houston, Texas. She explained the pull this way: "I was drawn to America because I felt like an outsider in my own country, I was in love with hip hop, and America is the birthplace of that, so I figured the closer I was to the music, the happier I'd be. I was right."

    Staying was a legal puzzle. After arriving, she earned her General Educational Development credential. For six years she lived in the country on a visa waiver, flying back to Australia every three months to renew it. She worked in the United States illegally until February 2013, when she was granted a five-year O visa. Approval as a permanent resident followed in 2018.

    Atlanta, Georgia, became home for a few years. There she worked with Backbone, a member of the rap collective Dungeon Family, and met future collaborators FKi and Natalie Sims. People laughed at her because "they thought my raps sucked." Having grown up being laughed at, she says she could shrug it off.

    In the summer of 2010, someone from Interscope Records encouraged her to move to Los Angeles, and she went. Interscope would manage her for a brief time. Its name would return when the future of her debut album was on the line.

  • Azalea took her stage name from two places. Iggy was the name of her childhood dog, and Azalea Street is where she grew up and where her family still lives. Her grandfather, who reportedly worked in television, had a theory about syllables. A stage name needs a certain number of them, he argued, and her own name had the wrong count.

    She also made stop-motion animated videos set to freestyle rap, because she felt she had finally found her sound. Two music videos on YouTube, for the songs "Pussy" and "Two Times," brought her public recognition. Her first full-length project followed on the 27th of September 2011. Ignorant Art was a mixtape, and she said she made it "with the intent to make people question and redefine old ideals." Guests included YG, Joe Moses, Chevy Jones and Problem.

    In November 2011 came a video for "My World," directed by Alex/2tone. It featured a cameo from Tiny Lister, a character actor and former wrestler, and its rising popularity online earned her more attention. Azalea described the aim: "It's supposed to have like, all the ridiculousness of a big-budget '90s video, but then chopped and screwed."

    Early 2012 put her on the cover of XXL magazine, as part of its annual "Top 10 Freshman List." She stood beside French Montana, Machine Gun Kelly, Danny Brown, Hopsin and Roscoe Dash. She was the first female and the first non-American rapper featured on that list.

    She had also phoned the rapper T.I. about the direction of her debut album, and soon he was set to executive produce it.

  • Interscope Records refused to keep T.I. involved in her deal, and Azalea chose not to sign with the major label. She stayed with T.I.'s Grand Hustle Records, and her album was postponed. On the 1st of March 2012, T.I. announced her signing alongside the rappers Chip and Trae tha Truth. By May, however, T.I. told MTV's HipHopPov that she had not yet secured distribution, and he called her a "free agent."

    The music kept coming anyway. "Murda Bizness," the intended lead single for her debut album, appeared on her YouTube account on the 26th of March 2012. Bei Maejor produced it, and T.I. contributed a verse. The extended play Glory was due in May but arrived on the 30th of July 2012. Her second mixtape, TrapGold, followed in October, produced entirely by Diplo and FKi.

    On the 9th of October 2012, she made her national television debut in the United States at the BET Hip Hop Awards. She joined T.I., B.o.B. and other Grand Hustle artists in a cypher, which is a group freestyle session. Touring filled the rest of the year. She joined MTV's Closer to My Dreams Tour with Tyga and Kirko Bangz, then a North American run with Rita Ora, and she headlined a European tour for TrapGold. In December she performed "Groove Is in the Heart" on VH1 Divas with Natasha Bedingfield and Bootsy Collins.

    On the 11th of February 2013, BBC Radio 1Xtra premiered her commercial debut single, "Work." Two days later, it was announced that she had signed with Mercury Records. In April she announced a solo deal with Island Def Jam. She also confirmed that she was not signed to Grand Hustle, though she remained heavily affiliated with the label.

    That year she opened for Nas on the European leg of his Life Is Good Tour. She also signed on to open for Beyoncé on the 17-date Australian leg of The Mrs. Carter Show World Tour in October and November. Those dates reshuffled everything. Her album had been slated for October 2013, but her label would not release it while she toured, since she would be stuck in Australia and unable to do television appearances. Christmas was judged a bad time, and January, after the holidays and near the BRIT Awards, was judged poor for marketing. She told Australia's Herald Sun that the album was finished, yet it would wait until March 2014.

    In December 2013, an unfinished song called "Leave It" leaked online, and no one yet knew what it would become.

  • At 7 pm GMT on the 6th of February 2014, BBC Radio 1Xtra premiered "Fancy," featuring the English singer-songwriter Charli XCX. It turned out to be the song that had leaked as "Leave It." Azalea said she had "no idea" how the Charli XCX pairing came about. The songwriters known as the Invisible Men thought it was a good idea, and she found out later. The video, released on the 4th of March, drew its inspiration from the 1995 comedy Clueless.

    The New Classic finally arrived on the 21st of April 2014. It entered the Billboard 200 at number three, with first-week sales of 52,000 copies in the United States. No female rap album had charted higher since Nicki Minaj's Pink Friday: Roman Reloaded in 2012. For a female rapper's debut, it was the highest entry since Minaj's Pink Friday in 2010, which began at number two with 375,000 copies.

    Then came the 28th of May 2014. On that day "Fancy" reached number one on the Billboard Hot 100, making Azalea the fourth solo female rapper to top it. "Problem," her collaboration with Ariana Grande, released on the 28th of April, stood at number two. No act since the Beatles had held the top two spots with its first two Hot 100 entries. "Fancy" also topped the Hot R&B/Hip Hop Songs chart. "Black Widow," featuring Rita Ora, peaked at number three, and for a time she held three top ten hits at once.

    In September she appeared on Jennifer Lopez's single "Booty," whose video drew more than 16 million views in under 24 hours. Her Saturday Night Live debut came on the 25th of October 2014, with Jim Carrey hosting. The performance of "Beg for It" with the singer MØ drew mostly negative feedback. Entertainment Tonight called it "one of the most cringe-worthy live moments in recent history," and the criticism fell mainly on MØ's nervous dancing and offbeat singing. A reissue of her album, titled Reclassified, followed in November with five new songs, including "Trouble" featuring Jennifer Hudson.

    Awards piled up. In 2014 she took two American Music Awards, plus an MTV Video Music Award for the collaboration with Ariana Grande. She was the most nominated artist at those ceremonies. She won the ARIA Award for Breakthrough Artist that year. The 57th Grammy Awards brought four nominations, including Best New Artist, Record of the Year for "Fancy," and Best Rap Album. Billboard placed her first on its year-end chart of top new artists.

    On the 10th of December 2014, she announced an arena tour for 2015 called The Great Escape Tour, picturing herself as "a musical escape artist for people."

  • At age 11, Azalea heard Tupac Shakur's "Baby Don't Cry (Keep Ya Head Up II)" and fell for hip hop. "It was the song that made me fall in love with music," she said. In early interviews she described herself as "sickly obsessed," with every Tupac picture ever printed on her wall. She also names Beyoncé as an influence, and Missy Elliott as the female rapper she admires most.

    Although she is Australian, she raps in an American accent. She traces it to Miami and Atlanta: "I lived in the South for five years; you pick up things from your surroundings and teachers." The people who taught her to rap were all from the South. Glory was meant to focus on hardcore rap but also touched on electronic dance music. Critics defined her singles "Fancy" and "Team" as electro-hop.

    Priscilla, Queen of the Desert (1994) shaped the video for "Work," and Showgirls (1995) shaped "Change Your Life." Kill Bill (2003) lies behind "Black Widow," and Earth Girls Are Easy (1988) behind "Pretty Girls." A 2019 video paid tribute to Romy and Michele's High School Reunion (1997). The video for "Bounce" was Bollywood-themed, "Trouble" took its look from 1980s cop comedies, and "Murda Bizness" recalls the pageant culture of the reality series Toddlers & Tiaras. Critics often note that her videos are comedic and satirical, with cinema-quality polish.

    She has directed some of them herself. "For me, visuals are as important as the music, I just love escapism and giving people something to escape to. To me, that's what art is," she said. Her YouTube channel, together with collaborators, has accumulated 7 billion views. Fifteen of her videos have passed 100 million views on Vevo.

    Fashion followed the screen. After first resisting suggestions to try modeling, she signed with Wilhelmina Models in 2012 and became the face of Levi's "Go Forth" campaign. In July 2014, MTV announced her as host of the revived House of Style, where she interviewed Jennifer Lopez, Rita Ora, Dennis Rodman and Jeremy Scott. A Steve Madden shoe collection arrived in February 2015, and in April 2015 she became the 100th-birthday ambassador for the Australian clothing company Bonds. In 2018 she became a spokesperson for Monster Products and starred in its Super Bowl LII commercial.

  • In 2012, Azalea posted an online letter apologizing for a lyric on "D.R.U.G.S," her remix of Kendrick Lamar's "Look Out for Detox." The line invoked slavery, and she called it a "tacky and careless thing to say." The British newspaper The Guardian later noted accusations of racism against her, focused on insensitivity to the complexities of race relations and on cultural appropriation.

    The Salon writer Brittney Cooper criticized Azalea's "co-optation and appropriation of sonic Southern Blackness." Some commentators compared her African-American English accent to blackface. Others called it "wilful ignorance." Both supporters and critics of her rise noted that it mattered to be inclusive while respecting the role of African-Americans in pioneering hip hop.

    The linguistics professor David Crystal offered a quieter explanation. He said Azalea might be adapting unconsciously to the American rapping style. Hardly any echoes of her Australian accent remain in her speaking voice, he noted, only the odd word and inflection. He described a mixed accent, like so many people develop through travel.

    Azalea answered directly: "Do you not like me because I rap with an American accent and I'm not American? Well, that's valid on some level because that's your opinion and I can't change that." She added that she grew up in a country where music, film and television were dominated by Americans, or by Australians putting on American accents. She never saw it as strange.

    By 2016, after ten years in the United States, she said many people assumed she lived in a bubble. She noted that she was marrying a black man and that her children would be half black, so of course she cared. She pointed to sexism as the true cause of the criticism. The writer Clover Hope observed that Azalea focused on women in rap being over-policed and accused of not writing their own rhymes. In the process, Hope wrote, she overlooked the broader industry advantage held by artists like herself and Macklemore.

    Azalea planned to name her second album Digital Distortion, to address criticisms she thought were partly fair and partly unfair. "We live in this age of digital distortion where we're all distorting each other and distorting ourselves and our perception of who we all are," she said. She credited support from Missy Elliott, Lil' Kim and Trina, women she grew up idolizing, with giving her confidence.

    In 2018 she said the history of racism in the United States causes audiences to dismiss her. She said she "grew up in a situation that didn't involve any privilege" and worked hard. She also said she wanted to be the person listeners could enjoy for four minutes without thinking about any of that.

    In 2021, after the video for "Iam the Stripclub," some commenters on Twitter accused her of blackfishing, which means imitating a black female aesthetic. She called the allegations "ridiculous and baseless." Her makeup artist, Eros J. Gomez, answered on Twitter that she used the same foundation in every scene.

  • Furious 7 gave Azalea her acting debut in April 2015, as a "Girl race driver" beside Vin Diesel, Dwayne Johnson, Michelle Rodriguez and Paul Walker. She also contributed "Go Hard or Go Home" with Wiz Khalifa to its soundtrack. Then her momentum stalled. On the 29th of May 2015, it was reported that The Great Escape Tour was cancelled. She said she had "a different creative change of heart," and she explained that she had scrapped six months of work to start from scratch.

    Digital Distortion was first set for July 2016. Its lead single, "Team," arrived on the 18th of March 2016. It peaked at number 42 on the Hot 100 and was later certified Gold. That October, she was due to appear as a judge on The X Factor Australia, replacing Chris Isaak. In September she delayed the album to 2017 after ending her engagement to the basketball player Nick Young, which she announced after a leaked video showed him bragging about cheating. She said she did not want to promote an album and be asked about a relationship that had just crumbled.

    In November 2017, she said a new label barred her from releasing music until January 2018, and she retitled the album Surviving the Summer. It became the EP Survive the Summer, released on the 3rd of August 2018 under Island Records, after a change of president at the label delayed it. It debuted at number 144 on the Billboard 200. On the 3rd of November 2018, she tweeted that she had left Island Records and founded her own label, later named Bad Dreams. Two weeks later she announced a $2.7 million distribution deal. On the 20th of November, she announced a partnership with Empire Distribution. She would be independent and own her masters, apart from music licensed under Universal.

    In My Defense came out on the 19th of July 2019. Its lead single, "Sally Walker," debuted at number 62 on the Hot 100 and passed 38 million YouTube views in two weeks. The EP Wicked Lips followed on the 2nd of December 2019. The End of an Era arrived in 2021, after an earlier lead single, "Dance Like Nobody's Watching" with Tinashe, was scrapped for underperforming. "Sip It," with Tyga, took its place in April 2021.

    In June 2020, she announced she had given birth to a son with the rapper Playboi Carti. That October she said, "I'm raising my son alone & I'm not in a relationship." In July 2024, she described herself as "very much the only parent" to the child.

    On the 15th of July 2021, she announced a hiatus after The End of an Era. In 2022 she sold her music catalog to Domain Capital in an eight-figure deal, covering her share of her music and future revenue from master recordings. A fourth album, Hotter Than Hell, was to be produced by Tory Lanez, but the project was put on hold after his involvement in the shooting of the rapper Megan Thee Stallion. In January 2023, she opened an OnlyFans account in promotion of the album.

    In early January 2024, she announced she would not continue the album. She dispelled rumors that she was "bullied away from music," saying she felt "more passionately about design and creative direction than about songwriting." Later in 2024, her retirement from music was posted on her social media and reported by Billboard. She launched $MOTHER, a memecoin on the Solana blockchain. She also launched Unreal Mobile, a non-contract telecommunication service, and a crowdfunding platform called Dream Vault.

    In 2025, she brought claims against Universal Music Group over unpaid royalties on international record sales. "Crazy how in my entire career I was never paid a single royalty by Universal Music Group for anything outside of the USA," she wrote.

Updated

Common questions

Who is Iggy Azalea?

Iggy Azalea, born Amethyst Amelia Kelly on the 7th of June 1990, is an Australian former rapper and songwriter. She was born in Sydney, grew up in Mullumbimby and moved to the United States in 2006.

How did Iggy Azalea get her stage name?

Iggy Azalea combined the name of her childhood dog, Iggy, with Azalea Street, where she grew up. She credited her grandfather's theory about syllables in stage names for the combination.

What was Iggy Azalea's biggest hit?

"Fancy," featuring Charli XCX, was Iggy Azalea's most successful single. It reached number one on the Billboard Hot 100 on the 28th of May 2014, while "Problem" with Ariana Grande held number two.

When was Iggy Azalea's debut album The New Classic released?

The New Classic was released on the 21st of April 2014 after repeated delays. It debuted at number three on the Billboard 200 with first-week sales of 52,000 copies in the United States.

Why was Iggy Azalea criticized for cultural appropriation?

Critics objected to her American accent and to what they described as appropriation of Southern Black sound. In 2012 she apologized for a lyric on "D.R.U.G.S," and she has said she grew up seeing American accents dominate Australian music and film.

Why did Iggy Azalea cancel her second album Digital Distortion?

A series of conflicts with her label, along with personal conflicts, led to the cancellation of Digital Distortion. She later moved to Island Records and released the EP Survive the Summer in 2018.

Did Iggy Azalea retire from music?

Iggy Azalea announced her retirement from music in 2024, as posted on her social media and reported by Billboard. In early January 2024 she said she felt more passionately about design and creative direction than songwriting.

What label did Iggy Azalea start after leaving Island Records?

Iggy Azalea founded her own label, first named New Classic Records and renamed Bad Dreams in January 2019. It operates through a distribution partnership with Empire Distribution announced on the 20th of November 2018.

All sources

228 references cited across the entry

  1. 1MagazineIggy Azalea and 'Realness' in Hip-HopAndrew Marantz — 17 September 2014
  2. 2MagazineIggy Azalea's History of Hip-Hop Controversy: A TimelineJeff Rosenhal — 19 February 2015
  3. 3Iggy Azalea's 10 best songs rankedJazz Monroe — 12 May 2015
  4. 8MagazineIggy Azalea Tops Hot 100 For Seventh WeekGary Trust — 9 July 2014
  5. 12NewsIggy Azalea's Dad Brendan Kelly Penned Dirty Children's BooksTiffany Bakker — News Corporation Australia — 12 June 2014
  6. 14Who Is Iggy Azalea?Insanul Ahmed — 2 October 2011
  7. 15Iggy Goes PopCaroline Ryder — 2012
  8. 22American Dreamin': Iggy Azalea Special InterviewBossLady.tv — 20 February 2013
  9. 28Behind the Band Name: Iggy AzaleaCillea Houghton — 2023-01-26
  10. 29Exclusive: Iggy Azalea as you've never heard her beforeAliyah Shamsher — Elle Canada — 29 February 2016
  11. 32NewsIggy Azalea on the RiseAtlanta Tastemaker Magazine — 18 March 2012
  12. 38And XXL's 2012 Freshmen are...2DopeBoyz — 28 February 2012
  13. 41New Music: Iggy Azalea – 'Glory' EPRap-Up.com — 30 July 2012
  14. 45MTV Jams Presents 'Closer to My Dreams' Tour With TygaNadeska Alexis — MTV Rapfix — 23 July 2012
  15. 48Iggy Azalea Trapgold European TourPodpis — Europeanhiphop.wordpress.com — 21 November 2012
  16. 51Iggy Azalea signs to Mercury Records UKTina Hart — 19 February 2013
  17. 55New Song: Iggy Azalea – 'Bounce'Directlyrics.com — 26 April 2013
  18. 59Iggy Azalea Joins Beyonce on Her Australian TourBianca Gracie — Idolator.com — 29 July 2013
  19. 60Iggy Azalea ft. T.I. – "Change Your Life" LISTENHip-Hop Wired — 19 August 2013
  20. 65Australia's Most Successful Rapper Iggy Azalea Wants to Become Beyonce's BFFMikey Cahill — News Corporation Australia — 17 October 2013
  21. 68Iggy Azalea – Leave It (Produced by DJ Mustard)Jonathan Sawyer — 5 December 2013
  22. 71Iggy Azalea, Charli XCX for new single 'Fancy'Lewis Corner — 5 February 2014
  23. 75Hip Hop Singles Sales: Week Of 04/13/14Soren Baker — HipHop DX — 25 April 2014
  24. 77MagazineHot Dance Club Songs5 July 2014
  25. 80Hip Hop Album Sales: Week Ending 4/27/2014Andres Tardio — HipHop DX — 30 April 2014
  26. 85NewsWas Iggy Azalea's SNL Performance the Worst in the Show's History?Hughes, Hilary — Josh Fromson — 27 October 2014
  27. 91Everything Iggy Azalea Says In 'Furious 7'Christopher Rosen — April 1, 2015
  28. 93MagazineBritney Spears
  29. 101New Music: Iggy Azalea – 'Azillion'Rap-up.com — 8 January 2016
  30. 104Iggy Azalea: 'I thought about quitting life'Joey Nolfi — Idolator — 18 March 2016
  31. 106Iggy Azalea Options 'Bad Girl Gone' Novel For MoviePatrick Hipes — 8 February 2017
  32. 110MagazineIggy Azalea Releases New Single 'Mo Bounce'.Lauren Tom — 23 March 2017
  33. 111Switch (feat. Anitta) – Single by Iggy AzaleaiTunes. Apple Inc. — 19 May 2017
  34. 121I'm officially unsigned !! !! 😝🥂 Wild you spend so long trying to get IN a record deal... never thought I'd be so elated to be OUT of one. now I'm free to release whatever kinda music I like, whenever I'd like woooo! 😈😄💕🤮3 November 2018
  35. 123NewsIggy Azalea Signed That $2.7 Million Record Deal After AllKatherine Gillespie — 20 November 2018
  36. 130IGGY AZALEA on Twitter: "EP. FYI."IGGY AZALEA — 2019-09-27
  37. 131MagazineClose
  38. 151Iggy Azalea, Glory EPAdam Fleischer — 4 August 2012
  39. 152Listen To Iggy Azalea and Charli XCX's Cocky New Single, 'Fancy'Jacques Peterson — Popdust — 29 September 2012
  40. 160Iggy Azalea – Interview MagazineAdam Fleischer — 26 September 2013
  41. 161MagazineIggy Azalea Signs With Wilhelmina Models International Inc.Steven J. Horowitz — 14 June 2012
  42. 174NewsThe Cultural Crimes of Iggy AzaleaAmy Zimmerman — 29 December 2014
  43. 179Why Do Rappers Put on Fake Accents?Dan Wilkinson — Noisey — 9 September 2014
  44. 180NewsIggy Azalea accused of 'blackfishing' in new music video, 'I Am The Stripclub'Lauren Cox — News Corporation Australia — 4 July 2021
  45. 188The Making and Unmaking of Iggy AzaleaClover Hope — September 15, 2017
  46. 190Can Iggy Azalea Be Her Own Savior?Eve Barlow et al. — 19 April 2018
  47. 202MagazineIggy Azalea Splits from Nick Young, Citing Trust IssuesMaria Mercedes Lara — 19 June 2016
  48. 206Surprise! Iggy Azalea reveals that she's become a momRachel Paula Abrahamson — 10 June 2020
  49. 207NewsIggy Azalea Reveals Her Baby Boy's NameCydney Contreras — E! — 14 July 2020
  50. 213Iggy Azalea Wins Favorite Hip-Hop Album at AMAsRap-Up.com — 23 November 2014
  51. 216MagazineMTV EMA 2014: And the Winners Are ...9 November 2014
  52. 217MagazineSia, Chet Faker Win Big at ARIA Awards26 November 2014
  53. 219NewsIggy Azalea tops Maxim's Ht 10016 October 2014
  54. 222MagazineGrammys 2015: And the Nominees Are...5 December 2014

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