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— CH. 1 · ORIGINS AND LAUNCH STRATEGY —

Peacock (streaming service)

~5 min read · Ch. 1 of 6
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  • On the 14th of January 2019, NBCUniversal announced plans to launch an over-the-top streaming service in 2020. Bonnie Hammer led the division known as NBCUniversal Direct-to-Consumer and Digital Enterprises during this planning phase. The company revealed that the new platform would feature both original content and library material from its extensive catalog. A public naming contest concluded on the 17th of September 2019 when officials selected Peacock as the official title. This name served as a direct allusion to the iconic peacock logo used by NBC for decades.

    The service began a soft launch for Comcast Xfinity cable subscribers on the 15th of April 2020. This initial rollout targeted customers using X1 and Xfinity Flex systems first. National availability followed shortly after on July 15 of that same year. By August 2021, the platform had reached at least 54 million signups across various tiers. The early strategy relied heavily on bundling with existing cable packages to drive adoption among households already paying for television services.

  • Peacock initially offered three distinct plans: Free, Premium, and Premium Plus. The free version provided a limited selection of content while Premium Plus delivered ad-free video on-demand alongside live streams of NBC affiliates. As of January 2023, the free tier became unavailable to new customers unless their subscription lapsed. Existing users retained access but could not create new accounts under that plan.

    Pricing structures shifted significantly over time. In July 2025, ahead of the 2025, 26 NBA season, Peacock announced price increases ranging from approximately $3 to $10.99 for Premium and up to $16.99 for Premium Plus per month. A new Select tier emerged in late 2025 priced at $7.99 monthly. This lower-cost option included library content and current programming from NBC and Bravo without live sports. Partnerships also influenced pricing models. Walmart added Peacock to its Walmart+ service in September 2025, offering members a choice between it and Paramount+. Apple followed suit in October 2025 with a discounted bundle combining Apple TV and Peacock subscriptions.

  • The service draws primarily from the NBCUniversal library including subsidiaries like Universal Pictures and Universal Television. On launch, the platform contained at least 15,000 hours of content without a subscription plus an additional 5,000 hours for Premium subscribers. Current episodes of NBC series became available on Peacock the day after their premiere for Premium users while non-subscribers received them a week later.

    Licensing agreements expanded the catalog significantly over time. Lionsgate licensed library content to Peacock during renewal of its carriage of Starz. Warner Bros. Television series Two and a Half Men and George Lopez arrived on the 16th of January 2020 alongside The Matrix films. Paramount Network's Yellowstone joined the roster that same month. A&E Networks contributed titles from History and A&E libraries starting in February 2020. ViacomCBS (now Paramount Skydance) non-exclusively licensed television series and films such as Everybody Hates Chris beginning the 1st of July 2020. Hallmark Media signed an SVOD agreement on the 31st of October 2022 adding a hub featuring content from Hallmark Channel and Hallmark Movies & Mysteries.

  • Peacock carries NBC Sports and Telemundo Deportes programming including live events either simulcast with NBC or exclusive to the service. Many standalone subscription services under the NBC Sports Gold banner merged into Peacock Premium shortly after launch. These included Premier League Pass, IndyCar Pass, Figure Skating Pass, Rugby Pass, Snow Pass, motocross and speed skating packages.

    Notable sporting events carried by the platform include Olympic Games coverage. During the 2020 Summer Olympics, Peacock streamed selected events plus a Tokyo Now channel featuring exclusive studio programs. Beginning at the 2022 Winter Olympics all events were streamed live on Peacock Premium. The 2024 Summer Olympics introduced multi-view support and a whiparound Gold Zone show. National Football League games became central to the strategy. All Sunday Night Football and playoff games appeared in simulcast with NBC starting in the 2021 season. One exclusive game per season began airing exclusively on streaming outside local markets in 2023. In January 2024, an NFL Wild Card broadcast added three million new subscribers achieving the most-streamed event in U.S. history with an average of 23 million viewers.

  • In June 2020 Canadian broadcaster Corus Entertainment acquired exclusive English Canadian broadcast rights to Peacock Original programming. Quebecor Content secured French Canadian rights for Club Illico in October 2021. OSN obtained Middle Eastern streaming rights through its service OSN+ in December 2021. Australian distribution involved multiple partners including Stan until late 2022 when Foxtel Group signed a new deal.

    Comcast and Sky announced plans to launch Peacock in Austria Germany Ireland Italy Switzerland and the United Kingdom during Q4 2021. A soft launch occurred in the UK and Ireland on the 16th of November 2021. Sky territories received further expansion in early 2022. However, Comcast and Paramount Global launched SkyShowtime as a joint venture combining programming from both companies based on Peacock infrastructure. This service replaced separate operations in smaller European territories including Nordic countries Hungary and Poland. Showmax emerged as another key partnership in Africa where NBCUniversal owned 30% of the entity while MultiChoice held 70%. The relaunch of Showmax occurred on the 14th of February 2024 incorporating African content alongside Peacock technology.

  • As of January 2026, Peacock had 44 million paid subscribers. Financial results showed significant losses in recent quarters. In January 2026, the streamer posted losses of $552 million for the fourth quarter of 2025 up from $372 million during the final quarter of 2024. Revenue challenges persisted despite subscriber growth driven by live sports events.

    Quarterly metrics reflected fluctuating engagement patterns. April 2022 saw 28 million monthly active accounts and 13 million paid subscribers representing a 40% increase from the previous quarter. September 2022 reported 30 million monthly active accounts and 15 million paid subscribers marking a 70% rise in paid subscriptions since early 2022. December 2022 reached 20 million paid subscribers partly credited to coverage of the 2022 FIFA World Cup in Spanish. August 2024 added 2.8 million subscribers during the first week of the Summer Olympics with Comcast filings showing 33 million paid subscribers prior to that event. These figures highlighted how exclusive sporting content directly influenced financial performance and user acquisition.

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Common questions

When did NBCUniversal announce plans to launch the Peacock streaming service?

NBCUniversal announced plans to launch an over-the-top streaming service on the 14th of January 2019. The company revealed that the new platform would feature both original content and library material from its extensive catalog.

What date was the official name Peacock selected for the streaming service?

A public naming contest concluded on the 17th of September 2019 when officials selected Peacock as the official title. This name served as a direct allusion to the iconic peacock logo used by NBC for decades.

How many paid subscribers did Peacock have as of January 2026?

As of January 2026, Peacock had 44 million paid subscribers. Financial results showed significant losses in recent quarters with the streamer posting losses of $552 million for the fourth quarter of 2025.

Which sporting events are streamed live on Peacock Premium during the Olympics?

Beginning at the 2022 Winter Olympics all events were streamed live on Peacock Premium. The 2024 Summer Olympics introduced multi-view support and a whiparound Gold Zone show while Olympic Games coverage remains central to the platform.

When did Peacock become available to national audiences after its soft launch?

The service began a soft launch for Comcast Xfinity cable subscribers on the 15th of April 2020. National availability followed shortly after on July 15 of that same year.

See all questions about Peacock (streaming service) →

All sources

217 references cited across the entry

  1. 1webKelly Campbell Officially Joins Peacock As PresidentPeter White — October 6, 2021
  2. 2webComcast's Peacock Platform Hits 41M SubscribersJanuary 29, 2026
  3. 4webNBCUniversal Entering The Streaming Wars With 2020 Launch Of Bonnie Hammer-Run Service; Mark Lazarus, Jeff Shell Also Get Major PromotionsDade Hayes — January 14, 2019
  4. 5webNBCU Streamer Gets Name, Sets Slate Of Reboots, 'Dr. Death', Ed Helms & Amber Ruffin Series, 'Parks & Rec'Nellie Andreeva — September 17, 2019
  5. 6webNBCUniversal's Streaming Strategy, Name, Programming Lineup RevealedLesley Goldberg — September 17, 2019
  6. 7web'Parks & Recreation' To Join 'The Office' On Peacock NBCU Streaming ServiceNellie Andreeva — September 17, 2019
  7. 8newsDiscovery's streaming service will play nice with pay-TV partnersJeff Baumgartner
  8. 9webPeacock Hits 54M Sign-Ups Amid Tokyo OlympicsEtan Vlessing et al. — July 29, 2021
  9. 10webPeacock Added 4M Subscribers in Q1, Reaching 13M Paid SubsApril 28, 2022
  10. 11webPeacock adds 4 million paid subscribers, up 40% since last quarterAllison McDaniel — April 28, 2022
  11. 12webNBCUniversal chief: Peacock has 15M paid subscribers, 30M monthly active usersBevin Fletcher — October 4, 2022
  12. 13webPeacock Tops 20M Subs, Quarterly Loss Widens to $978M, Management Sees $3B Peak Loss in 2023Georg Szalai — December 5, 2022
  13. 14webPeacock Playoff Ruffles Feathers, but Premium NFL Games Here to StayAnthony Crupi — 2024-01-12
  14. 15webNFL Streaming on Peacock Pays off as Dolphins-Chiefs Draw 23 MillionAnthony Crupi — 2024-01-15
  15. 16webWrestleMania 40 Ranks as Peacock's Most-Streamed Entertainment Event Ever (Exclusive)Joe Otterson — 2024-04-09
  16. 17webPeacock Adds 2.8 Million Subs During First Week of Paris OlympicsAnthony Crupi — 2024-08-21
  17. 18webPeacock Posts $552 Million Loss as Subscribers Rise to 44 MillionEtan Vlessing — 2026-01-29
  18. 19webComcast & Paramount May Merge As Both Struggle With StreamingFebruary 16, 2026
  19. 20webPeacock shifting to updated logo with refined type, one less dotMichael P. Hill — May 12, 2026
  20. 21webNBCU's Peacock Pricing and Launch Date AnnouncedTodd Spangler — January 16, 2020
  21. 22webPeacock kills its free tier option for new customersAisha Malik — 2023-01-31
  22. 23webNBC's Peacock streaming service will be available in the Apple TV app at launchMichael Potuck — May 6, 2020
  23. 24webPeacock's Free Tier To Include 13,000 Hours Of Programming; Sony PlayStation Distribution Deal Widens ReachDade Hayes — July 14, 2020
  24. 25webPeacock Launches on Roku Across the U.S.Todd Spangler — September 21, 2020
  25. 26webRoku And Peacock Clash Over Carriage; NBCUniversal TV Everywhere Apps Set To Go DarkDade Hayes — September 18, 2020
  26. 27webRoku and NBCUniversal Reach Deal for Peacock, Renew Agreement for NBC TV AppsTodd Spangler — September 18, 2020
  27. 28webNow you can Watch and Enjoy Peacock TV on Samsung Smart TVs2022-01-30
  28. 29webPeacock And Top Smart TV Maker Samsung Set Streaming Carriage DealDade Hayes — June 7, 2021
  29. 30webPeacock Lands On Amazon Fire TV & Fire TabletsNellie Andreeva — June 23, 2021
  30. 31webPeacock arrives on Meta Quest with plans to bring IP on Horizon Worlds later this yearLauren Forristal — 2023-04-12
  31. 32webNBCU's Peacock Gets Bundled Into Instacart's Subscription Plans for No Extra ChargeTodd Spangler — 2023-11-29
  32. 33webNBCUniversal's Peacock Is Hiking Prices by $3 per MonthTodd Spangler — 2025-07-17
  33. 34webThe Inevitable Peacock Price Hike Has Arrived (and It's Big)Josef Adalian — 2025-07-17
  34. 35newsWalmart Wants to Challenge Amazon as a Streaming Aggregator, Adds Peacock as Video PartnerAlex Weprin — 1 September 2025
  35. 36newsA Walmart+ Membership Now Comes with a Choice of Peacock or Paramount+ IncludedAnna Tingley — 19 September 2025
  36. 37press releaseApple and NBCUniversal introduce the Apple TV and Peacock BundleApple Newsroom — 2025-10-16
  37. 38webNBCU Feathering Peacock's Nest With ViacomCBS-Licensed TV Shows, MoviesTodd Spangler — July 1, 2020
  38. 39webCanadian Drama 'Departure' Takes Flight At Peacock As Streamer Unveils Premiere Date For 'A.P. Bio'Peter White — July 14, 2020
  39. 40webNBC's 'Today' To Expand With New Streaming ServiceTed Johnson — July 13, 2020
  40. 41webOne Thing Peacock Does Well? 'Live' ChannelsJosef Adalian — Vox Media — July 17, 2020
  41. 42webNBC's 'Tonight Show Starring Jimmy Fallon' & 'Late Night With Seth Meyers' Get Early Streamings On Peacock PremiumGreg Evans — January 16, 2020
  42. 43webPeacock Will Become Pay-One Partner For All Universal Pics After HBO Deal Expiration At Year's EndAnthony D'Alessandro — July 6, 2021
  43. 44webAmazon Prime Video & IMDb TV Ink Movie Licensing Deal With UniversalAnthony D'Alessandro et al. — July 8, 2021
  44. 45webNBCUniversal's New Theatrical Window Scheme To Bring Films To Peacock After As Few As 45 Days Of ReleaseDade Hayes — December 9, 2021
  45. 46webTelemundo Sets Launch Of Content Brand Tplus On Peacock, Timed To World Cup Coverage In The FallDade Hayes — January 13, 2022
  46. 47newsIn Bid to Boost Peacock, Universal Will Send 3 Movies Straight to StreamingNicole Sperling — May 2, 2022
  47. 48webPeacock Will Get Bravo Shows Next-Day, NBCU Streamer Inks Lionsgate Movie Output DealTodd Spangler — May 2, 2022
  48. 49webPeacock looks to original movies, a Lionsgate partnership, and new ad formats to compete on streamingMay 2, 2022
  49. 50webOriginal Films From LeBron James, Will Packer & John Woo To Premiere On Peacock In 2023Denise Petski — May 2, 2022
  50. 51webPeacock to premiere three original films from Universal Pictures in 2023
  51. 52webThree Universal Films Will Premiere Exclusively on Peacock in 2023May 2, 2022
  52. 53webDays of Our Lives Moving to Peacock, Will No Longer Air on NBCAndy Swift — August 3, 2022
  53. 54web'Days Of Our Lives' Moving From NBC To PeacockLynette Rice — August 3, 2022
  54. 55webPeacock unveils next-day streaming lineup for NBC, Bravo shows, premium tier discountAugust 25, 2022
  55. 56webNBCU Terminates Hulu TV Deal so It Can Keep Current-Season Shows for PeacockTodd Spangler — March 4, 2022
  56. 57webPeacock Adding Live NBC Local Stations to Premium Plus PlanKourtnee Jackson
  57. 58webComcast, Lionsgate Reach New Deal for Starz That Will Include Peacock CarriageDecember 23, 2019
  58. 59webComcast And Starz Reach Carriage Deal; Lionsgate, NBCUniversal Swap Streaming Fare – UpdateDade Hayes — December 23, 2019
  59. 60web'Two And A Half Men': NBCU's Peacock Acquires SVOD Rights To Chuck Lorre Sitcom & 'George Lopez'Nellie Andreeva — January 16, 2020
  60. 61web'Yellowstone' Lands Streaming Deal At PeacockDenise Petski — January 16, 2020
  61. 62newsPeacock & A+E Networks Pact for Content DealAlison Skilton — February 27, 2020
  62. 63newsAll Eight 'Harry Potter' Movies Are Leaving HBO Max Next MonthTodd Spangler — July 21, 2020
  63. 65press releaseCinedigm Announces Many Popular Movies From Their Library Are Included in NBCUniversal's Peacock Launch With Over 250 Additional Films and TV Series Episodes to FollowJuly 17, 2020
  64. 66webEntertainment News Network LIT To Launch Exclusively On NBCUniversal Streamer PeacockJake Kanter — January 11, 2021
  65. 67web2021 & 2022 Eurovision Song Contest To Stream On Peacock In the US – Here Is How To WatchNellie Andreeva — May 18, 2021
  66. 68web'American Song Contest', U.S. Version Of Eurovision, Tunes Up For NBCPeter White — May 14, 2021
  67. 69webJohnny Weir To Host Peacock's Coverage Of Eurovision – How To Watch 2022 Song Contest Live In The U.S.Valerie Complex — 2022-05-10
  68. 70webPeacock Orders 'Ted' Series, Picks Up RetroCrush Anime ChannelMercedes Milligan — June 10, 2021
  69. 71webPeacock Pacts With Hallmark for Branded Streaming HubWilliam Earl — October 31, 2022
  70. 72webPeacock Will Start Streaming Hallmark ProgrammingLynette Rice — October 31, 2022
  71. 73webPeacock to Add 'On Patrol: Live' Network Reelz to Its Subscriber OfferingsMichael Schneider — February 28, 2023
  72. 74webHallmark Content Like 'The Way Home' & 'When Calls The Heart' Moving Off Peacock At Month's End2025-04-23
  73. 75webMagnolia Pictures Partners With Peacock to Stream Movie Catalog2023-04-13
  74. 76webWWE Network Will Go Dark April 4 Amid Shift To PeacockDade Hayes — March 8, 2021
  75. 77webNBCU's Peacock Pins WWE Network Exclusive U.S. Streaming RightsTodd Spangler — January 25, 2021
  76. 78webPeacock Adds Wrestling In WWE Network Streaming ExclusiveDade Hayes — January 25, 2021
  77. 79webRacist WWE Moments Are Being Removed as Classic Matches Move to PeacockMarch 25, 2021
  78. 80webPeacock Is Editing WWE Network Content For Sensitive MaterialBruce Haring — March 26, 2021
  79. 81webJohn Cena to Create, Produce and Narrate WWE Antagonist Series for PeacockMónica Marie Zorrilla — May 11, 2021
  80. 82webPremiere date revealed for Peacock's 'Woooooo! Becoming Ric Flair' documentaryBryan Rose — December 5, 2022
  81. 83newsESPN inks five-year deal for WWE's live premium events including WrestleMania, Royal RumbleAlex Sherman — August 6, 2025
  82. 84newsWWE Wrestlepalooza Announced For September 20, Will Air On ESPN As WWE-ESPN Partnership BeginsJeremy Lambert — August 20, 2025
  83. 85newsWWE Clash In Paris To Be Final PLE Airing On PeacockConnel Rumsey — August 20, 2025
  84. 86webWWE Officially Moves Streaming Library From Peacock to NetflixJohn Powell — January 6, 2026
  85. 87webUpdate on when NXT content is leaving PeacockIan Carey — February 28, 2026
  86. 88webThe CW To Air NXT Premium Live Events In Multi-Year Deal With WWEDenise Petski — April 28, 2026
  87. 89webPeacock gets John Cena retirement match, exclusive 'Saturday Night's Main Event' shows as WWE PLEs exit for ESPNBen Axelrod — August 20, 2025
  88. 90webNBCU's Peacock to Stream 175-Plus Premier League Soccer Games Exclusively Next SeasonTodd Spangler — July 9, 2020
  89. 91webIndyCar qualifying, practice moves to Peacock Premium this yearJanuary 25, 2021
  90. 92webFigure skating coverage to stream on Peacock PremiumOctober 7, 2020
  91. 93webPeacock Premium to stream Winter Olympic sports competitionsNovember 5, 2020
  92. 94webPeacock to offer exclusive Supercross and Pro Motocross packages in 2021
  93. 95webPeacock Premium becomes exclusive streaming home of NBC Sports' speed skating coverage for 2021 International Skating Season
  94. 96webPeacock's First Original Sports Talk Show Is Hosted by Michael Smith, Michael HolleyTodd Spangler — August 19, 2020
  95. 97webMichael Smith Joins Peacock's Growing Sports Talk LineupAugust 19, 2020
  96. 98webNBC Sports adds new NFL streaming show after 'Sunday Night Football' to air on PeacockScooby Axson
  97. 99webMatthew Berry's Sunday pregame show is coming to some NBC affiliatesAndrew Bucholtz — September 16, 2022
  98. 100webEverPass granted rights to Peacock's U.S. commercial distributionAugust 11, 2023
  99. 101press releasePeacock Launches In-Market Streaming of NBC Sports Regional NetworksNBCUniversal News Group — 18 March 2025
  100. 102webPeacock to air four daily live Tokyo Olympics studio showsApril 20, 2021
  101. 103webYes, Kevin Hart and Snoop Dogg Have the Best Olympics Show in Town — TV PodcastLibby Hill — August 5, 2021
  102. 104webNBCUniversal's Peacock to Stream All Winter Olympics Coverage LiveAlex Weprin — January 5, 2022
  103. 105webOlympics 'Gold Zone' to Stream on Peacock for 2024 Paris GamesJason Clinkscales — 2024-03-20
  104. 106webNFL completes long-term media distribution agreements through 2033 season
  105. 107webFive overlooked points from the NFL's five new TV dealsMarch 19, 2021
  106. 108webPeacock shocker: Streamer gets exclusive NFL playoff gameJon Lewis — 2023-05-15
  107. 109webNBCUniversal and NFL Reach 11-Year Extension & Expansion for Sunday Night Football, Primetime TV'S #1 ShowMarch 18, 2021
  108. 110newsPeacock to Carry One NFL Playoff Game Exclusively Next SeasonJoe Flint and Jessica Toonkel — May 15, 2023
  109. 111newsOhtani, Judge, Yankees-Red Sox, Dodgers-Yankees, Cubs-Cardinals, and Additional Premium Matchups Headline 2026 Sunday Night Baseball Schedule as Major League Baseball Returns to NBC and PeacockJanuary 9, 2026
  110. 112newsYour 2022 MLB regular season broadcasting primerJoe Lucia — April 6, 2022
  111. 113webMLB and NBC confirm 'US$30m a year' Peacock streaming dealApril 7, 2022
  112. 114news"MLB Sunday Leadoff" – Peacock and NBC Sports Reveal Name and Logo for Exclusive Sunday Morning Baseball PackageComcast — April 13, 2022
  113. 115newsMLB's 'Sunday Leadoff' Peacock deal expired after the 2023 seasonJoe Lucia — December 11, 2023
  114. 116press releaseMAJOR LEAGUE BASEBALL RETURNS TO NBC AND PEACOCK IN 2026 WITH THREE-YEAR MEDIA RIGHTS PARTNERSHIP FEATURING EXTENSIVE EXCLUSIVITYNBC Sports — November 19, 2025
  115. 117press releasePeacock Is the Streaming Home of FIFA World Cup Qatar 2022 in SpanishNBC Sports Group — October 18, 2022
  116. 118webU.S. Soccer and Telemundo agree to Spanish-language broadcast dealPhillip Bupp — January 17, 2023
  117. 119webUSL Super League and Peacock Ink Multiyear Media Rights Agreement as Part of New and Expanded NBCUniversal Streaming & Technology PartnershipUSLSoccer com Staff — 2024-06-13
  118. 120webChivas renews its broadcasting rights with Telemundo in the United States.2025-02-01
  119. 121webNBC Sports to Present The Soccer Tournament Live on NBC, Peacock, and NBCSN from May 30-June 1April 14, 2026
  120. 122webNotre Dame Football Home Opener to Air Exclusively on PeacockUniversity of Notre Dame — August 4, 2021
  121. 123webCollege Football Fans React To Notre Dame Television NewsAugust 8, 2021
  122. 124webNBC Sports' Fall Notre Dame Football Sked Includes Yet Another Peacock ExclusiveMay 24, 2023
  123. 125webBig Ten announces deals with Fox, CBS, NBC, including championship game splitsAndrew Bucholtz — August 18, 2022
  124. 126newsBig Ten lands multibillion-dollar TV deal, the richest in college sportsAugust 18, 2022
  125. 127webNBA announces new 11-year media agreements
  126. 128press releaseThe NBA and WNBA return to NBCUniversal with 11-year agreement for Regular Season and Playoff Basketball on NBC, Peacock, USA Network, Sky Sports, and Telemundo24 July 2024
  127. 129webNBA Nears $76 Billion TV Deal In Defining Moment for MediaFlint, Joe et al. — 5 June 2024
  128. 130webNBA finalizes TV deals with ESPN, NBC, Amazon, but TNT could still match: SourcesAndrew Marchand — The New York Times Company — 10 July 2024
  129. 131webNBC Sports announces its complete 2026 WNBA regular-season schedule across NBC, Peacock, and NBCSNApril 22, 2026
  130. 132webNearly 150 National Appearances, 78 Telecasts Highlight A-10 Men's Basketball Schedule2025-01-27
  131. 133webAtlantic 10 Women's Basketball Schedule Highlighted By 40 Linear Television Appearances2024-10-21
  132. 134webPeacock and Big 12 Partner to Live Stream Exclusive Slate of Big 12 Men's Basketball Regular Season Games Produced by NBC SportsAugust 5, 2025
  133. 135webBig East Renews With Fox, Lines Up New Rights Deals With NBC, TNTAnthony Crupi — 2024-06-27
  134. 136webBig East Announces New Media Rights AgreementJune 27, 2024
  135. 137webMatchups, Streaming Designation Set for 2025 Hall of Fame Classic AnnouncedJune 26, 2025
  136. 138webJuju Watkins and No. 3 USC Host Hannah Hidalgo and No. 6 Notre Dame This Saturday, Nov. 23 at 4 P.M. ET, Headlining College Basketball Coverage This Week Across NBC and PeacockNovember 19, 2024
  137. 139web2025 Men's and Women's HBCU College Basketball All-Star Games Stream Live on Peacock and NBC Sports Now on Sunday, April 6March 28, 2025
  138. 140webNBC Sports To Present More than 160+ Hours of 2025 IMSA Coverage Across NBC, Peacock, USA Networktdizinno — 2025-01-16
  139. 141webWatch SuperMotocross Live Peacock
  140. 142webNBC Sports Announces 2025 NASCAR Schedule Highlighted by All Cup Series Playoff Races Presented Across NBC, USA Network and Peacock2024-11-13
  141. 143webMotoamerica Superbike Races to Stream Live on Peacock and the NBC Sports Now Fast Channel This SeasonMay 29, 2025
  142. 144newsBig Ten Volleyball Sets Record with 83 Matches to be Televised in 2024August 5, 2024
  143. 145news79 Big Ten Volleyball Matches to be Televised in 2025July 28, 2025
  144. 146newsMikaela Shiffrin Highlights Live Coverage of 2023 FIS World Alpine Skiing Championships across Peacock, NBC and skiandsnowboard.live this week2 February 2023
  145. 147news2023 Toyota U.S. Figure Skating Championships Presented This Week Across Peacock, NBC & USA Network23 January 2023
  146. 148newsShaun White's The Snow League Debuts From Aspen Exclusively on Peacock This WeekMarch 4, 2025
  147. 149newsWorld Allround Speed Skating Champion Jordan Stolz to Race in ISU World Cup Speed Skaiting Event Headlining This Week's Winter Sports Coverage Exclusively on PeacockFebruary 25, 2025
  148. 150newsU.S. Olympic Team Trials for Mixed Doubles Curling Begin Next Week, Feb. 17-23, Live Across CNBC and Peacock, Kicking Off the Road to 2026 Milan Cortina Winter OlympicsFebruary 13, 2025
  149. 151newsWorld Allround Speed Skating Champion Jordan Stolz, U.S. Grand Prix Slopestyle Finals, and European Figure Skating Championships Headline Winter Sports Coverage Across NBC Sports This WeekJanuary 28, 2025
  150. 152newsNBC Sports to put more golf events on Peacock29 December 2022
  151. 153webU.S. Open TV scheduleJune 3, 2015
  152. 154webNBC announces Peacock-exclusive 'U.S. Open All-Access' stream2023-06-14
  153. 155newsNBC Sports renews with Tour de France through 2029, with all stages exclusively airing on Peacock in 2024Joe Lucia — February 15, 2023
  154. 156newsHow to watch every stage of the 2025 Tour de France FemmesNick Zaccardi — July 22, 2025
  155. 157newsDefending Tour de France Winner Tadej Pogacar Headlines Liege-Bastogne-Liege and La Fleche Wallonne Live Cycling Action This Week Across NBC Sports PlatformsApril 22, 2025
  156. 158webBoxxer targets global reach as it strikes NBC rights deal in USEd Dixon — October 16, 2023
  157. 159newsPDC Premier League Darts play-offs and other events to be streamed on PeacockAlex Walsh — 29 May 2025
  158. 160newsGrand Slam Track wins US broadcast coverage from The CW, PeacockAlex Donaldson — February 4, 2025
  159. 161news2025 Toyota USATF Outdoor and Para National Championships: How to watch, schedule, previewNick Zaccardi — February 4, 2025
  160. 162news2025 World Swimming Championships: How to watch, schedule, previewNick Zaccardi — July 21, 2025
  161. 163newsKatie Ledecky Headlines Toyota International Swimming Championships Beginning Tomorrow, June 3, at 7 P.M. ET Live Exclusively on PeacockJune 2, 2025
  162. 164newsTYR Pro Swim Series in Sacramento and World Aquatics Diving World Cup Headline Live Aquatics Action Across NBC Sports This WeekApril 2, 2025
  163. 165newsParis Olympic Medalists Hezly Rivera and Stephen Nedoroscik Headline 2025 XFinity U.S. Gymnastics Championships Live This Week Across NBC, Peacock & CNBCAugust 6, 2025
  164. 166newsPeackock Streams Live Coverage of All Five Days of Prestigious Royal Ascot Horse Racing Meeti Beginning Tomorrow (Tues.) Morning: Saturday Coverage Live on NBC and PeacockJune 16, 2025
  165. 167newsJournalism Reports as the 151st Kentucky Derby Favorite, as NBC Sports Presents the "Run for the Roses" This Saturday, May 3 at 2:30 P.M. ET on NBC and PeacockApril 28, 2025
  166. 168news2025 Guinness Men's Six Nations Rugby Coverage Concludes This Saturday, March 15, Live on Peacock as Four Teams Remain in Contention for Championship on Final DayMarch 13, 2025
  167. 169webIndyCar, NBC confirm multi-year extension2021-07-20
  168. 170webThe CW sets broadcast team for 2025 NASCAR Xfinity Series seasonPress Release — 2025-01-14
  169. 171press releaseUSFL Reaches Media Rights Agreement with NBC SportsNBC Sports — December 15, 2021
  170. 172press releaseNBC Sports And Peacock Announce 2021 Premier Lacrosse League Media SchedulePremier Lacrosse League — May 12, 2021
  171. 173webPeacock Classic: An NIL Breakthrough for Participating PlayersRussell Steinberg — 2022-11-17
  172. 174press releaseNBC Sports Philadelphia+ & Peacock to Broadcast Big 5 Classic at Wells Fargo CenterNovember 7, 2023
  173. 175press releaseTip Times Set for 2023 Indy Classic Powered by Sports Tech HQ Streaming Live Exclusively on PeacockNovember 3, 2023
  174. 176webPeacock TV: Everything to know about the part-free, part-paywalled streaming appJoan E. Solsman
  175. 177webNBCUniversal to Launch Int'l News Service This YearJanuary 16, 2020
  176. 178newsNBC sells stake in Euronews as focus shifts to new global TV channelMark Di Stefano — April 20, 2020
  177. 179newsCancellation of NBC Sky World News plan leaves 60 out of jobJim Waterson — August 6, 2020
  178. 180webPeacock Announces Shows For Mehdi Hasan and Zerlina MaxwellOctober 3, 2020
  179. 181webPeacock Adds Choice Channel To Enhance Political Coverage
  180. 182webBreaking News – Peacock to Debut Original News Shows Featuring Mehdi Hasan and Zerlina Maxwell
  181. 183webMSNBC rebrands Peacock streaming channel The Choice (though the new name isn't all that different)July 15, 2021
  182. 184webMSNBC To Boost Peacock Streaming Content With On-Demand Offering Of Cable Network Shows And SpecialsTed Johnson — March 10, 2022
  183. 185webPeacock to Debut Millennial-Focused News Show 'The Overview,' Hosted By NBC News' Gadi Schwartz (Exclusive)Elaine Low — January 11, 2021
  184. 186webPeacock to Launch 24/7 Local News Channels from NBC Owned Television StationsNBC Owned Television Stations/Peacock — January 20, 2022
  185. 187webNBC New York News, NBC Los Angeles News Go Live On PeacockMarch 17, 2022
  186. 188webCorus Entertainment makes exclusive deal for NBC's Peacock programmingDebra Yeo — June 23, 2020
  187. 189webComing to Club illico in 2021–2022: A crop of exciting new titles!Videotron (Quebecor Content)
  188. 190webOSN launches new streaming offering OSN+March 15, 2022
  189. 191newsStan inks major deal for Peacock, Sky, NBCU, DreamWorks contentAugust 25, 2020
  190. 192webFoxtel Group and NBCUniversal announce major new multi-year content
  191. 193webFoxtel clinches NBCUniversal content deal as Stan shifts strategyOctober 16, 2022
  192. 194webNo plans to launch Peacock in Australia | TV TonightOctober 17, 2023
  193. 195webLast major US content deal up for grabs as NBCU delays local Peacock launchApril 10, 2022
  194. 196webComcast announces Peacock coming to SkySky Group — July 29, 2021
  195. 197webPeacock's European Flight on Sky TV Lifts Off in U.K., Ireland This WeekTodd Spangler — November 15, 2021
  196. 198webPeacock kommt zu Sky ShowFebruary 23, 2022
  197. 199webComcast, ViacomCBS to Launch European Streaming Service SkyShowtimeManori Ravindran — August 18, 2021
  198. 200webParamount Plus Will Shut Down in Nordics With Launch of Comcast-ViacomCBS' SkyShowtimeTodd Spangler — August 18, 2021
  199. 201newsSkyShowtime Reveals Launch Date, First Markets in Europe (Exclusive)Manori Ravindran — September 4, 2022
  200. 202newsSkyShowtime begins European rolloutSeptember 20, 2022
  201. 203webSkyShowtime Sets Feb. 14 Launches in 8 MarketsGeorg Szalai — January 31, 2023
  202. 204newsSkyShowTime is 14 February in launch
  203. 205webSkyShowtime completes European roll-outFebruary 14, 2023
  204. 206webUniversal+ : la plateforme de streaming arrive très bientôt en France avec la chaîne DreamWorksArnaud — 2022-10-17
  205. 207webNBCUniversal va lancer Universal+, son propre service de streaming, en France2022-10-17
  206. 208webUniversal+ launches on SFR in FranceJulian Clover — 2022-11-18
  207. 209webUniversal+ launches on SFR in France - SAMENA Daily News
  208. 210webThe End Of Peacock On Sky: Streaming App Shutting DownDecember 16, 2023
  209. 211webWhy Peacock Technology and an NBCUniversal-Sky Partnership Could Turbocharge African Streamer Showmax (Exclusive)3 March 2023
  210. 212webShowmax sets sights on becoming top streaming service in Africa with bold relaunchNovember 15, 2023
  211. 213webPeacock at 30m paid subscribers; no international expansionJulian Clover — December 5, 2023
  212. 214webSkyShowtime Sets Dec. 14 Launch for 7 Central and Eastern European MarketsGeorg Szalai — November 3, 2022
  213. 215webNBCUniversal Content Set To Stream On Viacom18's JioCinema In IndiaLiz Shackleton — 29 May 2023
  214. 216webEntirely revamped Showmax set to launch in February 2024Trent Meikle — November 16, 2023
  215. 217instagramSebuah pencarian akan jawaban membuka konspirasi tak terbayangkan. Stream #PONIES mulai 15 Januari di HBO Max. Bisa ditonton untuk wilayah tertentu: Asia Tenggara, HK & TW.8 January 2026
  216. 218webTVNZ Announces Multi-year Content Rights Deal With NBCUniversal
  217. 219webNBCU Global TV Distribution Strikes Content Deal With Nascent Asian Streamer BeginMay 28, 2024