Morning Consult

• 1. Founding And Early Growth

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  Michael Ramlet, Kyle Dropp, and Alex Dulin established Morning Consult in 2014. They operated from a row house near Capitol Hill with just thirteen employees that year. The firm launched its first poll before the Affordable Care Act insurance exchanges went live in 2013. This early project examined whether young and uninsured Americans would sign up for coverage. By November 2020, the company had grown to employ two hundred fifty-five people.

• 2. Notable Polling Partnerships

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  Vox partnered with Morning Consult in February 2016 to conduct polling on politics and culture topics. Politico began a weekly partnership during the 2016 U.S. presidential election cycle. That collaboration continued after the election and appears weekly in Politico Playbook. Bloomberg News started polling investor sentiment with the firm in June 2016. The New York Times also conducts regular survey research with Morning Consult.

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• 3. Funding Milestones And Valuation

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  Morning Consult completed a thirty-one million dollar Series A funding round in May 2020. Investors included James Murdoch's Lupa Systems and Advance Venture Partners. This deal valued the company at three hundred six million dollars. A sixty million dollar Series B round followed in June 2021. Susquehanna Growth Equity joined Advance Venture Partners as lead investors. The final valuation exceeded one billion dollars that month.

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• 4. Methodology And Sampling Techniques

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  The firm uses nonprobability sampling to access tens of millions of Americans through multiple vendors. Researchers apply weights based on age, race, gender, education, and region. These demographic adjustments rely on data from the 2016 Current Population Survey. The process allows the company to publish scientific online polls for various clients. Critics note this method differs from traditional probability-based sampling approaches used by some competitors.

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• 5. Election Prediction Accuracy Record

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  The Economic Intelligence product launched in the fall of 2019. It tracked consumer confidence dips during the coronavirus outbreak in spring 2020. The Federal Reserve cited Morning Consult data at its emergency meeting on the 15th of March 2020. Political Intelligence tools now track approval ratings across countries like Australia, Brazil, France, Germany, India, Japan, Mexico, and South Korea.

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• 6. Global Economic Intelligence Tools

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  Media outlets including The Associated Press and The Wall Street Journal regularly reference these findings.

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