Morning Consult is an American business intelligence company established in 2014 that specializes in online survey research technology. It has offices in Washington, D.C., New York City, Chicago, and San Francisco, and provides survey research tools, data services, and news to organizations in business, marketing, economics, and politics.
When was Morning Consult founded and how did it start?
Morning Consult was established in 2014. Its first poll, published in 2013, asked whether young and uninsured Americans planned to sign up for the Affordable Care Act's insurance exchanges just before those exchanges went live.
How much is Morning Consult worth?
Morning Consult was valued at $306 million after a $31 million Series A round in May 2020. Following a $60 million Series B round in June 2021 led by Advance Venture Partners, the company was valued at over $1.01 billion.
How accurate was Morning Consult's polling in the 2016 presidential election?
Morning Consult called the winner of the 2016 US presidential election incorrectly, projecting that Hillary Clinton would win the national popular vote by 3 percent. She won it by 2.1 percent instead.
Who does Morning Consult partner with for political polling?
Morning Consult has run a weekly polling partnership with Politico since the 2016 US presidential election, continuing today in Politico Playbook. It also conducts regular survey research with The New York Times and has polled with Bloomberg News on investor sentiment since June 2016.
What is Morning Consult's Economic Intelligence product?
Economic Intelligence is a product Morning Consult launched in the fall of 2019 that, by the spring of 2020, began identifying a dip in consumer confidence tied to the coronavirus outbreak. The Federal Reserve cited its data during an emergency meeting on the 15th of March 2020.