Common questions about Morning Consult

Short answers, pulled from the story.

When was Morning Consult founded and who were the founders?

Morning Consult was founded in 2014 by Michael Ramlet, Kyle Dropp, and Alex Dulin. The three former colleagues launched the company in a cramped row house near Capitol Hill.

How did Morning Consult perform during the 2016 US presidential election?

Morning Consult called the 2016 US presidential election incorrectly by predicting that Hillary Clinton would win the national popular vote by 3 percent when she actually won by 2.1 percent. The firm also published a report on the Shy Trump voter that gained traction but was later challenged by critics.

What was the valuation of Morning Consult by June 2021?

By June 2021, Morning Consult had achieved a valuation of more than one billion dollars. This milestone followed a $60 million Series B funding round led by Advance Venture Partners and a $31 million Series A round completed in May 2020.

When did the Federal Reserve cite Morning Consult data during the coronavirus outbreak?

The Federal Reserve cited Morning Consult data in its emergency meeting on the 15th of March 2020. The company identified a dip in consumer confidence by the spring of 2020 which caught the attention of the Federal Reserve.

Which countries does Morning Consult Political Intelligence track for government approval ratings?

Morning Consult Political Intelligence tracks approval ratings of government leaders in countries such as Australia, Austria, Belgium, Brazil, Canada, the Czech Republic, France, Germany, India, Ireland, Italy, Japan, Mexico, the Netherlands, Norway, Poland, South Korea, Spain, Sweden, Switzerland, the United Kingdom, and the United States.