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Questions about Morning Consult

Short answers, pulled from the story.

Who founded Morning Consult and when was it established?

Michael Ramlet, Kyle Dropp, and Alex Dulin established Morning Consult in 2014. The firm operated from a row house near Capitol Hill with just thirteen employees that year.

What is the current valuation of Morning Consult as of June 2021?

The final valuation exceeded one billion dollars that month following a sixty million dollar Series B round. This deal followed a thirty-one million dollar Series A funding round completed in May 2020 which valued the company at three hundred six million dollars.

Which media outlets partner with Morning Consult for polling data?

Vox partnered with Morning Consult in February 2016 to conduct polling on politics and culture topics. Politico began a weekly partnership during the 2016 U.S. presidential election cycle while Bloomberg News started polling investor sentiment with the firm in June 2016.

How does Morning Consult collect survey data from Americans?

The firm uses nonprobability sampling to access tens of millions of Americans through multiple vendors. Researchers apply weights based on age, race, gender, education, and region using data from the 2016 Current Population Survey.

When did the Federal Reserve cite Morning Consult data during the coronavirus outbreak?

The Federal Reserve cited Morning Consult data at its emergency meeting on the 15th of March 2020. The Economic Intelligence product launched in the fall of 2019 tracked consumer confidence dips during the coronavirus outbreak in spring 2020.