La Tercera
The 7th of July 1950 marked the birth of La Tercera in Santiago, Chile. The Picó Cañas family established this daily newspaper as a new venture. It began life under the name La Tercera de la Hora. This title signaled its role as an evening edition for the now defunct publication known as La Hora. During the 1950s, the paper shifted its schedule to become a morning publication instead. This transition changed how readers received their news each day.
Initial political ties connected La Tercera to the Radical Party upon its founding. That association defined the newspaper's early stance on national issues. By 1965, editors severed all links with that specific party. The staff chose to operate without affiliation to any government system or religious group. This decision created a path toward total political independence for the organization. Readers saw a shift from partisan advocacy to neutral reporting over time.
Salvador Allende led the Chilean government during the early 1970s. La Tercera strongly opposed his administration throughout those years. On the 11th of September 1973, military forces executed a coup d'état against the elected president. The newspaper publicly supported General Augusto Pinochet following the takeover. Alongside El Mercurio and La Nación, it endorsed the new dictatorship. These three publications played significant roles in shaping public opinion during the crisis.
The year 2003 brought major changes to the physical appearance of the paper. Editors adopted the Berliner format to replace the previous tabloid style. They increased the number of pages available each day. A more formal language replaced earlier colloquial expressions used by writers. The goal was to appeal to readers from higher social strata. October 2007 introduced further layout adjustments with a minimalist design aesthetic. Under Cristián Bofill, coverage focused heavily on politics and business events.
November 2008 saw the launch of a completely revamped website for the publication. This digital platform integrated all Copesa media into one page called Mediacenter La Tercera. Just one month later, the newspaper joined an alliance known as CNN Chile. This partnership included Radio Bío Bío, local TV channels, UCV TV, and Network Mapcity Daily Citizen. The move expanded their reach beyond traditional print distribution methods significantly.
the 1st of August 2010 marked the introduction of a new header featuring red and white lettering. Marcelo Godoy from Chile designed this visual identity alongside Javier Errea from Spain. Juan Pablo Larraín Medina currently serves as editor-in-chief of the organization. On the 16th of July 2017, offices moved from Vicuña Mackenna 1962 inÑuñoa to Apoquindo 4660 in Las Condes. Subscribers gained access to the International Edition of El País starting the 2nd of November 2010 through payment.
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Common questions
When was La Tercera founded and by whom?
The 7th of July 1950 marked the birth of La Tercera in Santiago, Chile. The Picó Cañas family established this daily newspaper as a new venture.
What political party did La Tercera support at its founding?
Initial political ties connected La Tercera to the Radical Party upon its founding. By 1965, editors severed all links with that specific party to achieve total political independence.
How did La Tercera respond to Salvador Allende's government?
La Tercera strongly opposed his administration throughout those years. On the 11th of September 1973, military forces executed a coup d'état against the elected president and the newspaper publicly supported General Augusto Pinochet following the takeover.
Who designed the visual identity for La Tercera introduced on the 1st of August 2010?
Marcelo Godoy from Chile designed this visual identity alongside Javier Errea from Spain. This new header featured red and white lettering.
Where are the current offices of La Tercera located?
On the 16th of July 2017, offices moved from Vicuña Mackenna 1962 inÑuñoa to Apoquindo 4660 in Las Condes. Juan Pablo Larraín Medina currently serves as editor-in-chief of the organization.