When was La Tercera founded and by whom?
La Tercera was founded on the 7th of July, 1950, by the Picó Cañas family. It was initially called La Tercera de la Hora and served as the evening edition of the newspaper La Hora.
Questions about La Tercera
Short answers, pulled from the story.
Who owns La Tercera newspaper?
La Tercera is owned by Copesa and published daily in Santiago, Chile. It is considered El Mercurio's closest competitor in the Chilean newspaper market.
What political positions did La Tercera take during the 1973 Chilean coup?
La Tercera strongly opposed Salvador Allende's government during the early 1970s and supported the military coup of the 11th of September, 1973. The paper also backed General Augusto Pinochet's subsequent dictatorship, alongside El Mercurio and La Nación.
When did La Tercera change from tabloid to Berliner format?
La Tercera adopted the Berliner format in 2003. The change was accompanied by more formal language and an increased number of pages, aimed at appealing to a higher social stratum of reader.
Who designed the current La Tercera header?
The La Tercera header introduced on the 1st of August, 2010, featuring red and white lettering, was designed by Marcelo Godoy from Chile and Javier Errea from Spain.
What is Periódicos Asociados Latinoamericanos and is La Tercera a member?
Periódicos Asociados Latinoamericanos is an organization of fourteen leading newspapers in South America. La Tercera is a member of this regional press association.