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In-N-Out Burger

Ch. 1 of 8
— CH. 1 · INTRODUCTION —

Contents

In-N-Out Burger

8 sections
  • In-N-Out Burger opened its first Colorado restaurant in Aurora in 2020, and the wait for a burger stretched past fourteen hours. Local police had to step in to direct traffic around the lot. The crowd was not there for anything exotic. It wanted a hamburger, fries and a shake from a chain that most of the country had never visited.

    That pull is odd for a company that behaves unlike most of its rivals. It has stayed in family hands, and it has refused routes to growth that nearly every other chain treats as obvious. Why would a business with that much demand turn down franchising and a public listing? How did a drive-thru stand beside a California road become a name that fans defend with such loyalty? What is the unofficial menu that every kitchen quietly honors? And why does the company sometimes open restaurants in far-off cities that disappear after a single day? The answers begin with a husband and wife and a speaker box.

  • Harry and Esther Snyder opened the first In-N-Out in Baldwin Park, California, in 1948. It was the first drive-thru hamburger stand in the state, built around a two-way speaker that let drivers order without leaving their cars. That was a fresh idea in postwar California, where carhops still carried orders and food to parked vehicles.

    A second restaurant opened in Covina in 1951. For the next few decades the company stayed a small Southern California chain, with the Snyders watching their early restaurants closely to protect quality. When Harry died in 1976 at the age of 63, the chain had 18 restaurants.

    Rich Snyder was 24 when he took over as president that same year. He and his brother Guy had worked in their father's restaurants since they were young. Under Rich the chain grew to 93 restaurants. After opening the 93rd, in Fresno on the 15th of December 1993, Rich and four other passengers died in a plane crash on approach to John Wayne Airport in Orange County.

    Guy Snyder became president in January 1994 and kept up the pace. The 100th location opened in Gilroy on the 10th of November 1994, and by the time Guy died of a painkiller overdose in 1999, the chain had 140 locations. Their mother, Esther, then took over the presidency.

    Esther died in 2006 at the age of 86. The job went to Mark Taylor, a former vice president of operations. He was the fifth president and the first who was not a family member, though he had ties to the family. The owner today is Lynsi Snyder, Guy's daughter and the only grandchild of Harry and Esther. She was 23, and known as Lynsi Martinez, when her grandmother died.

    Lynsi Snyder holds the company through a trust. She became the sixth president in 2010, gained control of half the company in 2012 when she turned 30, and reached nearly full control at 35, in May 2017. Major decisions are made by a seven-member executive team rather than by one person. She has said she does not intend to franchise or sell, and she plans to pass the company to her children.

  • The reason In-N-Out gives for staying private and unfranchised is the risk that growing too fast would damage food quality and the consistency customers expect. The restaurants have built a loyal following, and the chain has placed near the top of several customer satisfaction surveys. The map shows how patiently it moved.

    The 50th location opened in Thousand Palms, California, in June 1988. The 57th, in San Diego County in 1990, was the first outside the Los Angeles area. In 1992 the chain crossed into Las Vegas, its first restaurant outside Southern California, and Modesto in 1993 became its first in Northern California.

    Arizona followed in 2000, and late 2004 brought restaurants to Reno, Sparks and Carson City in Nevada. The 200th location opened in Temecula in late December 2005. In 2007 the first Tucson store set company records for the most burgers sold in a single day and in a single week.

    Utah came next. A restaurant in Washington, a suburb of St. George, opened in 2008, and by late 2009 northern Utah had new stores in Draper, American Fork and Orem. In 2013 the company added a distribution center in Las Vegas to serve restaurants in the mountain region.

    In May 2010 In-N-Out announced its move into the Dallas-Fort Worth area, and the first Texas stores opened in Frisco and Allen on the 11th of May 2011. Austin got its first in December 2013, San Antonio on the 20th of November 2014, and Waco in November 2015. Company vice president Carl Van Fleet explained that Texas required a new patty production facility and distribution center. In January 2017 the company announced plans for Houston, starting in Stafford.

    The 300th restaurant opened in Anaheim in January 2015. By then annual sales had reached $558 million, and the company employed nearly 18,000 people across five states. Oregon began with a Medford restaurant on the 9th of September 2015, which was Harry Snyder's birthday. It was supplied from the distribution center in Lathrop, California, finished in 2006. A planned Keizer location, announced in August 2018, would become the northernmost.

    Colorado was prepared years ahead. In November 2017 the company announced a production facility and distribution center for Colorado Springs. A new distribution center in Chino, California, approved in 2020, took some pressure off the long-serving one in Baldwin Park. Idaho got its first store in Meridian in December 2023. The first Washington state restaurant opened in Ridgefield on the 20th of August 2025, and a second followed in Vancouver on the 23rd of April 2026.

    On the 10th of January 2023, Tennessee governor Bill Lee and Lynsi Snyder announced a hub in Franklin to supply the Southeast. It was the company's first eastern hub, with an investment of $125.5 million. The first Nashville restaurants opened in December 2025. Retreat has been rare. On the 24th of January 2024 the company closed its only Oakland store over crime-related safety concerns, the first closure in its 75-year history. The next target is Albuquerque, planned by 2027, which would give In-N-Out a presence in every Southwest state.

  • Three burgers anchor the In-N-Out menu: a hamburger, a cheeseburger and the Double-Double, which has two patties and two slices of cheese. French fries, fountain drinks and milkshakes in three flavors complete it. Each burger comes with lettuce, tomato and a sauce called spread, a variant of Thousand Island dressing. Customers are asked whether they want onions, fresh or grilled.

    Beyond that sits what fans call the secret menu, though the company lists it on its website. The 3x3 has three patties and three slices of cheese, and the 4x4 has four of each. There are Neapolitan shakes and a grilled cheese made from the burger ingredients minus the meat. Protein Style swaps the bun for a lettuce wrap.

    Animal Style means the patty is cooked in a thin layer of mustard, then topped with pickles, grilled onions and extra spread. Animal Style fries arrive with two slices of melted cheese, spread and grilled onions. Whole or sliced chili peppers can be requested. The company has trademarked both Animal Style and Protein Style because customers link them so closely with the chain. A Flying Dutchman is just two patties and two slices of cheese, with no bun or vegetables.

    Until 2005, a burger of any size could be ordered by paying for extra patties and cheese. In 2004 a famous order for a 100x100, meaning 100 patties and 100 slices of cheese, made the rounds. Once word spread, management ruled out anything larger than a 4x4.

    Change comes slowly. In January 2018 hot chocolate with marshmallows joined the menu, the first addition in fifteen years. It was a return rather than a debut, since the drink had been served in the early 1950s. The cocoa powder comes from the Ghirardelli Chocolate Company.

  • White, red and yellow are the colors of In-N-Out. White covers the exterior walls and the basic employee uniform, red shows up on roofs, aprons and hats, and yellow marks the band along the roof and the arrow in the logo. Individual restaurants sometimes vary the scheme.

    The first restaurants shared a design known as a double drive-thru, with the kitchen stand placed between two lanes of cars. A metal awning shaded a few tables, a walk-up window faced the parking area, and there was no indoor dining. Food and supplies were kept in a separate building, so drivers were sometimes asked to wait while workers carried supplies across the rear lane. Advertising and artwork love this look, often showing classic cars such as 1965 Mustangs and 1968 Firebirds pulling up to the old stands.

    The original Covina restaurant closed in the early 1990s because the area was being redeveloped. A larger modern restaurant was built a few hundred feet away. Newer locations follow standard templates chosen by available space and expected traffic, with local zoning shaping the exterior. A few stand out, such as the Fisherman's Wharf restaurant in San Francisco and the Westwood restaurant in Los Angeles, designed by architect Stephen Kanner. Most new restaurants have an indoor dining room with booths, tables and bar seating, plus outdoor tables and a single-lane drive-through.

    A small detail repeats at many sites. Palm trees are sometimes planted to form an X in front of the building, a nod to Harry Snyder's favorite film, Stanley Kramer's It's a Mad, Mad, Mad, Mad World. In that film, characters hunt for treasure buried under a big W formed by four palm trees, with the middle two crossing.

    The 1948 building itself is gone. It was demolished when Interstate 10, then called the Ramona Freeway, was built through Baldwin Park, and the freeway now runs over the spot. A replacement completed in 1954 closed in November 2004 and was torn down on the 16th of April 2011, despite talk of making it a museum. A newer restaurant went up across the freeway beside In-N-Out University, which opened in 1984. In 2014 the company built a replica of the first stand in Baldwin Park.

  • When Ohio State quarterback Troy Smith praised In-N-Out cheeseburgers at a press conference before the 2007 BCS National Championship Game, a senior executive was delighted. He said: "It does not get much better than that for us. We're kind of a small company, and we do not have any celebrity endorsers. But I think we just got the best one we could have." The remark reveals how the chain thinks about promotion.

    Paid advertising is modest. Billboards show the trademarked Double-Double and point drivers to the nearest location. Radio spots are short and often rely on a jingle that goes "In-N-Out, In-N-Out. That's what a hamburger's all about." Actors John Cleese and John Goodman have voiced radio ads. For many years customers have received free bumper stickers, often altered by fans to read "In-N-Out urge," and the company sells branded clothing. Huell Howser was allowed to film inside a store for a California's Gold special, which also toured company headquarters. A Company Store sells gifts near the birthplace in Baldwin Park.

    Opening days turn into events. A new restaurant in Scottsdale, Arizona, brought a four-hour wait and news helicopters over the parking lot. In San Francisco, commercial leaders around Fisherman's Wharf opposed every fast-food chain except this one, because they wanted to keep the flavor of family-owned, long-running businesses. One said locals would ordinarily "be up in arms about a fast-food operation coming to Fisherman's Wharf," but "this is different." Baseball player Jason Giambi said he tried and failed to open one in New York.

    Chefs are among the loudest admirers. Gordon Ramsay first ate there while taping Hell's Kitchen in Los Angeles. He recalled: "In-N-Out burgers were extraordinary." Thomas Keller celebrated an anniversary of his restaurant The French Laundry with In-N-Out burgers and plans a burger place inspired by the chain. Julia Child said she knew every location between Santa Barbara and San Francisco, and she had burgers delivered during a hospital stay. Anthony Bourdain reportedly named it his favorite fast food meal and called it "the best restaurant in Los Angeles."

    Ina Garten told the Today show that she eats no fast food except In-N-Out on book tours, adding: "It's so good and I know it was Julia Child's favorite too, so it's okay." The book Fast Food Nation also singled out the chain, praising its fresh ingredients and its care for employee pay and benefits. In 2012 an In-N-Out food truck catered the Vanity Fair Academy Awards after party. Jack Schmidt was the first artist commissioned to paint the original Baldwin Park restaurant, and in 2022 the shirt design came from Palm Springs artist Danny Heller.

  • In June 2007 In-N-Out sued Chadder's, a restaurant in American Fork, Utah, for trademark infringement. The company said its look and feel resembled In-N-Out too closely and that it used trademarked items such as Animal Style, Protein Style and the Double-Double. Customers had phoned asking whether In-N-Out was secretly operating in Utah under another name. Judge Ted Stewart issued a temporary restraining order.

    In-N-Out opened its own American Fork restaurant in 2009, less than a mile from Chadder's. Chadder's began selling a Stubby Double in place of the Double Double. Its Utah restaurants have since gone out of business as In-N-Out spread through the state.

    Imitators appear overseas too. In 2023 a restaurant called In-I-Nout in Culiacan, Mexico, appeared on Instagram with a logo, design and menu closely matching the original. After the threat of legal action, it renamed itself Sofi's Burger. In Australia the company won a trademark case in 2020 against Hashtag Burgers Pty Ltd, which had traded as Funk N Burgers and Down-N-Out Burger. In 2021 it sued Queensland-based Rich Asians Pty Ltd, trading as In & Out Aussie Burgers.

    To keep its rights alive abroad, In-N-Out opens one-day pop-ups. Australian trademark law is the reason for the strategy in that country, and the company has no plan for a permanent restaurant outside its current region. Sydney has hosted pop-ups in 2012, 2013, 2016, 2017-2019 and 2022, with Melbourne in 2014 and 2018, Perth in 2018 and 2022, and Brisbane in 2020. Crowds wait for hours, and the food can run out within an hour of opening.

    The same tactic has reached Tokyo and Singapore in 2012, London in 2016 and 2018, Shanghai in 2017, Seoul in 2019, Dubai in 2021 and Berlin in 2022, among many other cities. Delivery apps were a separate fight. On the 6th of November 2015 In-N-Out sued the startup DoorDash for trademark infringement. The case settled two months later in a confidential deal, and DoorDash no longer delivers In-N-Out food.

  • Small-print Bible citations appear on In-N-Out packaging, such as John 3:16, Proverbs 3:5 and Revelation 3:20. They sit on the underside of drink cups and on burger wrappers. The practice started in the 1980s under Rich Snyder and reflects the evangelical Christian beliefs of the Snyder family.

    In 2006 a lawsuit exposed a rift in the company. Richard Boyd, a vice president and co-trustee of two-thirds of the stock, accused Lynsi Snyder and allied executives of trying to push out Esther Snyder and fire him unreasonably. The company countersued, alleging he charged construction on his own property to the business. Northern Trust Bank of California replaced him as co-trustee, a settlement was reached out of court, and Boyd was permanently removed.

    Politics drew attention in 2018, when In-N-Out faced boycott calls after donating $25,000 to the California Republican Party. It had also given $30,000 in August 2017 and $30,000 in May 2016. In October 2021 San Francisco health officials ordered the city's restaurant closed for not enforcing proof of vaccination for dine-in customers. Chief legal officer Arnie Wensinger objected strongly to government orders of that kind. After a Contra Costa County restaurant was also closed, the region's dining rooms went takeout-only, and anti-mandate demonstrators gathered in support.

    In July 2023 the company told employees in Nevada, Arizona, Utah, Texas and Colorado not to wear protective face masks without a valid medical exemption. A memo said it wanted customers to see employees' smiles and facial expressions.

    Giving runs alongside the controversy. The In-N-Out Burgers Foundation was founded on the 13th of March 1995 and supports groups providing shelter, foster care and early intervention for children in need. In 2010 it gave $1,545,250 to 231 grantees, with typical grants between $2,000 and $20,000. In 2016 the company started the Slave 2 Nothing Foundation, aimed at helping people affected by substance abuse or human trafficking. Workers rate the company well too: Forbes ranked it 28th among America's best employers in 2019, and Glassdoor placed it 6th in its 2024 Top 100.

Updated

Common questions

Who founded In-N-Out Burger and when?

In-N-Out Burger was founded by Harry and Esther Snyder in 1948 in Baldwin Park, California. It was the first drive-thru hamburger stand in California, using a two-way speaker to take orders.

Who owns In-N-Out Burger today?

Lynsi Snyder owns In-N-Out Burger. She is the only grandchild of founders Harry and Esther Snyder, holds the company through a trust, and became president in 2010.

Why does In-N-Out Burger not franchise?

In-N-Out Burger has chosen not to franchise or go public, partly to avoid hurting food quality and customer consistency through overly rapid growth. Lynsi Snyder has said she does not intend to franchise or sell.

What is on the In-N-Out Burger secret menu?

The In-N-Out Burger secret menu includes the 3x3, the 4x4, Neapolitan shakes, a grilled cheese, Protein Style and Animal Style. The company lists these items on its website, and it has trademarked Animal Style and Protein Style.

Why does In-N-Out Burger open one-day pop-ups around the world?

In-N-Out Burger opens one-day pop-ups abroad to protect its trademarks. In Australia the strategy preserves a business presence under trademark law without opening a permanent restaurant.

Which states does In-N-Out Burger operate in?

In-N-Out Burger operates in California, Arizona, Nevada, Utah, Texas, Oregon, Colorado, Idaho, Washington and Tennessee. It is planning to expand into New Mexico by 2027.

All sources

190 references cited across the entry

  1. 3InstagramLynsi Snyder
  2. 4In-N-Out BurgersMarch 1, 1963
  3. 13BookExploring ManagementJohn R. Schermerhorn — John Wiley & Sons — October 11, 2011
  4. 14NewsIn Calif., Internal Lawsuits Served Up at Burger ChainJohn Pomfre — January 30, 2006
  5. 15In-N-Out Burned by Exec's LawsuitAmanda Bronstad — AllBusiness.com — December 5, 2005
  6. 17NewsIn-N-Out Burger vs. McDonald's: Guess Who Won?Raymund Flandez — January 28, 2009
  7. 19MagazineRestaurant Review: The In-N-Out BurgerFrank Pellegrini — August 31, 2000
  8. 26NewsBurger Chain Draws Crowds at Vista OutletMark Arner — September 7, 1990
  9. 28NewsLynsi Torres, In-N-Out Burger's Elusive BillionaireSeth Lubove — February 7, 2013
  10. 29NewsDrag-Racing Heiress Keeps In-N-Out on CourseRichard Clough — February 22, 2013
  11. 36NewsFamous In-N-Out Coming to DraperJacob Hancock — February 14, 2009
  12. 37NewsIn-N-Out Coming to American ForkRicky Garnett — February 19, 2009
  13. 39NewsIn-N-Out Fans Come Out En Masse for Orem OpeningMichael Rigert — November 20, 2009
  14. 40NewsTwo New In-N-Out Burgers Opening UpJennifer W. Sanchez — July 20, 2010
  15. 41Enhancing Safety Up-N-DownOctober 21, 2013
  16. 45NewsIn-N-Out Burger Heads to Dallas, TexasColin Sterling — May 27, 2010
  17. 46NewsIn-N-Out Confirms First S.A. SiteNeal Morton — March 20, 2014
  18. 47NewsCalifornians Line Up for In-N-Out Opening in KilleenNatalie Stewart — October 8, 2014
  19. 48NewsSan Antonio's First In-N-Out Burger Opening ThursdayNeal Morton — November 19, 2014
  20. 49NewsNew Eats in Waco Coming This FallTaylor Griffin — August 23, 2015
  21. 50NewsWaco: In-N-Out Burger Opens Then Closes, But Just TemporarilyMadison Adams — November 20, 2015
  22. 53NewsIn-N-Out Hits Milestone with 300th StoreNancy Luna — January 7, 2015
  23. 54NewsWaiting in Line at In-N-Out's First Oregon Restaurant in MedfordSamantha Bakall — September 9, 2015
  24. 55NewsIn-N-Out Burger Builds Lathrop WarehouseCheryl Winkelman — May 19, 2006
  25. 58NewsIn-N-Out Burger Set to Open Near PortlandAaron Alter — August 22, 2018
  26. 59NewsIn-N-Out Burger Is Coming to ColoradoMark, Ed Harden, Sealover — November 30, 2017
  27. 84A 100x100 at In-N-OutJanuary 25, 2006
  28. 85Welcome to Burger HeavenNeal Pollack — July 23, 2009
  29. 86In-N-Out's Secret MenuJohn Marcotte — February 25, 2005
  30. 87In-N-Out Has Added Hot Cocoa to Its MenuWhitney Filloon — January 3, 2018
  31. 88In-N-Out Adds Ghirardelli Hot Cocoa, the First New Menu Item in More Than a DecadeNancy Luna — The Orange County Register — January 3, 2018
  32. 91The Ins and Outs of In-N-OutKelly Savio — August 9, 2006
  33. 93NewsOff-KilterRoy Rivenburg — January 7, 1998
  34. 95Smith Stays In, Buckeyes Worth Big BucksDavid Briggs — January 8, 2007
  35. 98NewsThe Secret Behind A Burger CultTom McNichol — August 14, 2002
  36. 102BookIn-N-Out BurgerStacy Perman — April 14, 2009
  37. 104Attack of the Double DoubleNancy Luna — March 2011
  38. 105Thomas Keller: His fantasy burger restaurantJoshua David Stein — April 13, 2010
  39. 106NewsA day in the life at 90Russ Parsons — August 7, 2002
  40. 107Anthony Bourdain: Unofficial Spokesperson for In-N-Out BurgerMarcy Franklin — Abrams Media Network — January 13, 2015
  41. 108Watch Anthony Bourdain Extoll the Virtues of In-N-Out BurgerErin DeJesus — Vox Media — January 8, 2015
  42. 109Ina Garten's biggest holiday blunder & more things you didn't know about herEmi Boscamp — NBC News Media — December 18, 2017
  43. 110BookFast Food NationEric Schlosser — HarperCollins — 2002
  44. 111Mixing It Up at Oscar After-PartiesMarshall Heyman — February 28, 2012
  45. 112BookIn-n-out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the RulesStacy Perman — Collins Business — 2009
  46. 113Step out in a new classicNovember 18, 2021
  47. 115NewsIn-N-Out ordered to alter some claims in lawsuitNancy Luna — April 6, 2006
  48. 116NewsIn-N-Out wins one over ChaddersTwila Van Leer — June 30, 2007
  49. 117In-N-Out Burger sues American Fork RestaurantAmanda Butterfield — June 18, 2007
  50. 120Chadder's Sued For Not OpeningLaura Hancock — May 14, 2010
  51. 122NewsKnockoff In-N-Out in Mexico changes its name to Sofi's BurgerNico Madrigal-Yankowski — Hearst Communications Inc. — August 21, 2023
  52. 126NewsIn-N-Out Pop-Up Restaurant In SydneyDanny Allen — January 24, 2012
  53. 127NewsIn-N-Out Burger Pop-UpDavid Urwin — November 20, 2013
  54. 130NewsAmerican burger chain In-N-Out returns to Sydney for very limited timeShireen Khalil et al. — February 26, 2019
  55. 132NewsIn-N-Out Burger Is Popping Up in Brisbane TodayLauren Vadnjal — January 13, 2020
  56. 133NewsIn-N-Out Burger Pops Up in MelbourneTacey Rychter — November 6, 2014
  57. 137NewsThe genius strategy behind In-N-Out Burger's pop-upsCara Waters — April 16, 2018
  58. 139NewsIn-N-Out teases Australia (again) with pop-upDianne de Guzman — March 6, 2018
  59. 143In-N-Out of court againFebruary 22, 2021
  60. 144NewsWhy In-N-Out Burger Cruelly Teases Europeans Every Few YearsRachel Glassberg — March 22, 2022
  61. 145In-N-Out keeps popping up far from homeTom Ryan — September 15, 2014
  62. 147NewsNo Fooling: In-N-Out Does One-Day Pop-Up in Tokyo!Lindsay William-Ross — April 9, 2012
  63. 148NewsIn-N-Out Popup in Singapore Sells Out in Five MinutesAmy McKeever — July 25, 2012
  64. 150NewsToronto lined up for blocks for the In-N-Out Burger pop-upAmy Carlberg — December 16, 2021
  65. 152NewsIn-N-Out Goes Animal-Style in Taiwan With Four-Hour Pop-UpWhitney Filloon — April 7, 2016
  66. 155NewsLondoners Waited Five Hours for In-N-Out Burgers and FriesWhitney Filloon — September 21, 2016
  67. 157NewsIn-N-Out May Be Going Animal Style in Shanghai UpdatedBrenna Houck — March 4, 2017
  68. 158NewsIn-n-Out Burger poppt heute in Wien aufAnita Kattinger — July 18, 2017
  69. 160NewsGoing, going, gone! In-N-Out sells out in a flashAzril Annuar — January 23, 2018
  70. 163NewsUS burger chain In-N-Out sets up pop-up in AucklandDebrin Foxcroft — January 22, 2020
  71. 166NewsUS West Coast favorite In-N-Out Burger pop's up in DubaiTarek Ali Ahmad et al. — May 26, 2021
  72. 167NewsWhy In-N-Out Burger Cruelly Teases Europeans Every Few YearsRachel Glassberg — March 28, 2022
  73. 175Initial Filing1995-03-13
  74. 176Amendment1995-04-14
  75. 179In-N-Out Burgers FoundationNational Center for Charitable Statistics
  76. 183Form 990Internal Revenue Service
  77. 185In-N-Out Burger gets its own day in San DiegoZac Self — October 16, 2018
  78. 186NewsHistoric In-N-Out Burger stand is Down-N-OutBob Pool et al. — April 16, 2011
  79. 187NewsSoCal institution In-N-Out opens replica 1948 burger standNancy Luna — February 26, 2014

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