Burger King
Burger King reported 17,796 outlets in 100 countries on the 31st of December 2018. Nearly half of them stood in the United States. Yet in one of those countries, a hungry customer would never see the Burger King name on a sign.
The chain began in Jacksonville, Florida, as a modest restaurant venture. It later passed through the Pillsbury Company, a British conglomerate, several investment firms and a Brazilian buyer. Its name, its franchise rules and even its signature sandwich have all ended up in legal fights.
Why did a brand with such reach keep stumbling under its own owners? Who actually ran its restaurants, and what did they win or lose along the way? And what happened in the one place where the name was left behind?
The 23rd of July 1953 marks the founding of Insta-Burger King, a restaurant chain based in Jacksonville, Florida. Its owners were Keith G. Cramer and his wife's uncle, Matthew Burns. Before opening, they visited the McDonald brothers' original store in San Bernardino, California. They had also bought the rights to two pieces of equipment called Insta-machines.
The chain's whole production model grew out of one of those machines, an oven called the Insta-Broiler. It cooked 12 patties at once in a wire basket, heating both sides at the same time. The method worked so well that the founders later required every franchise to use it.
By 1959 the company was faltering. Two of its Miami franchisees, James McLamore and David R. Edgerton, bought it. McLamore lived from 1926 to 1996, and Edgerton from 1927 to 2018. They dropped the "Insta-" from the name, leaving plain Burger King, and restructured the business.
They also replaced the oven. Their own design, the Flame Broiler, moved meat past stationary burners on a moving chain. It broke down less often than the old unit and cooked at a similar pace.
That format lasted about 40 years. In 1999 the company began testing a variable speed broiler that could handle several items with different cooking times. Two models went system-wide in 2008-2009, alongside new food-holding equipment and a computer system that monitored cooked products. The system let the company and its franchisees track quality and project sales more precisely.
McLamore and Edgerton ran Burger King as an independent company for eight years. It grew to over 250 locations in the United States before they sold it to the Pillsbury Company in 1967. Their best-known creation, though, was a sandwich rather than a machine.
In 1957 a quarter-pound hamburger, 4 oz of beef, joined the menu under the name Whopper. McLamore and Edgerton created it to set their chain apart from the other burger outlets of the day. It became synonymous with Burger King and the focus of much of its advertising. The company even named its kiosk-style restaurants Whopper Bars.
When the Jacksonville original opened in 1953, the menu was plain. It offered hamburgers, French fries, soft drinks, milkshakes and desserts. The year 1979 brought the Burger King Specialty Sandwich line, with chicken and fish offerings. It was one of the first attempts to aim at a specific group, adults aged 18-34 who would pay more for a better product.
Breakfast arrived with the Croissan'Wich in 1983. Until a menu revamp in 1985, the morning offerings looked almost identical to those at McDonald's. That revamp brought the "AM Express" line, with French toast sticks and mini-muffins.
A multi-tiered value menu appeared in 1993, priced at 99 cents, $1.99 and $2.99. It was meant to appeal to more customers and to compete with Wendy's. The tiers were replaced by a more standard value menu in 1998, and value meals got their own section.
Not every idea held. The 1993 Meatloaf Specialty Sandwich, launched with limited table service and special dinner platters, failed to draw interest and was dropped. In 2003 the chain added the BK Joe coffee brand, a salad line and revamped chicken products. The Enormous Omelet Sandwich and the BK Stacker line drew negative attention for their size and their fats, and the BK Baguette line missed sales expectations.
From 2002 to 2010 the chain aimed squarely at men aged 18-34 with larger products. That approach eventually damaged its finances. In March 2011 the new owners reformulated the BK Chicken Tenders. They developed roughly 20 new products over the following months, then pruned the list to 10. The official rollout began in April 2012 and included soft serve, smoothies, frappés and chicken strips. The Whopper itself got a new cheese and new packaging.
Abroad, menus bend to local taste. Teriyaki, or beetroot and fried egg, turn up on the Whopper in some markets. Beer is sold in Germany, Italy and Spain, and halal or kosher products appear in the Middle East and Israel.
The Impossible Whopper, built on a plant-based patty from Impossible Foods, came out in 2019. In July 2020 the company announced a Whopper patty from cows fed a low methane diet. Burger King UK tested vegan products at meat-free temporary restaurants in Leicester Square and Bristol. In 2023 it announced the Vegan Royale Bakon King, made with vegan bacon, vegan cheese and a burger from The Vegetarian Butcher.
Behind every menu revamp stood a parent company, and this chain would have many of them.
In 1978 Burger King hired Donald N. Smith, a McDonald's executive, to revamp the company for its owner Pillsbury. His plan, called Operation Phoenix, reworked business practices at every level. It brought updated franchise agreements, a broader menu and standardized restaurant designs. Smith left for PepsiCo in 1980, shortly before a system-wide drop in sales.
Norman E. Brinker, Pillsbury's executive vice president of restaurant operations, was then asked to turn the brand around. One of his moves was an advertising campaign of attack ads aimed at competitors. It kicked off a period known as the Burger wars. Brinker left in 1984 to run the Dallas-based chain Chili's.
After both men were gone, Pillsbury relaxed or discarded many of their changes and built fewer new locations. Growth stalled and sales fell again. Grand Metropolitan, a British entertainment conglomerate, acquired Pillsbury in 1989. Its CEO Barry Gibbons served two years, with mixed results. Disney tie-ins and new products helped, but image problems and weak advertising persisted, and he sold assets and laid off staff.
Hurricane Andrew caused major damage to the headquarters in 1992. In 1997 Grand Metropolitan merged with Guinness to form Diageo. Years of neglect across these owners drove major franchises out of business and sharply cut the chain's value. Diageo put the money-losing company up for sale in 2000.
A group of investment firms led by TPG Capital bought it in 2002 for US$1.5 billion. The new owners hired a new advertising agency, reworked the menu, remodeled individual stores and introduced the BK Whopper Bar and a design format called 20/20. They took the company public in 2006 with a highly successful offering. The Great Recession then weakened its outlook while McDonald's kept growing.
In late 2010 the group sold to 3G Capital of Brazil for US$3.26 billion. Analysts at UBS and Stifel Nicolaus agreed that 3G would need to invest heavily. The stock left the New York Stock Exchange after four years as a public company. By then, 11 consecutive quarters of falling same-store sales had pushed the chain to third place in the United States, behind Wendy's.
Headquarters moves told a parallel story. Before 2002 the company worked from a campus on Old Cutler Boulevard in southern Dade County. It had considered leaving the Miami area for Texas, but local politicians and leaders lobbied against it. On the 8th of July 2002, 130 employees began work in a new nine-story tower by Miami International Airport. In 2018 the company moved to a newer building at 5707 Blue Lagoon Drive.
In August 2014 3G announced plans to buy the Canadian coffee and restaurant chain Tim Hortons and merge it with Burger King, with backing from Warren Buffett's Berkshire Hathaway. The combined company, Restaurant Brands International, became the third-largest international fast food chain. Burger King kept its Miami headquarters. The deal drew criticism from U.S. politicians because of tax inversions, a practice of moving a headquarters to a lower-tax country while keeping most operations at home.
Restaurant Brands International now groups Tim Hortons, Burger King, Firehouse Subs, Popeyes Louisiana Kitchen and an international segment. Each new owner inherited the same awkward arrangement with the people who actually ran the restaurants.
Chart House, a Louisiana-based group with over 350 restaurants, was Burger King's largest franchisee in the 1970s. Its owners, William and James Trotter, made several attempts to take over or buy the chain, and Pillsbury turned them all down. The relationship soured and ended in a lawsuit. In the early 1980s Chart House spun off its Burger King operations into a holding company called DiversiFoods, which Pillsbury bought in 1984.
The trouble traced back to 1959, when franchising began on a regional model. Franchisees bought the right to open stores in a geographic area, and the company kept little oversight. That led to problems with product quality, store design and operating procedures.
In 1978 Smith rewrote the rules for new agreements. Owners could not live more than an hour from their restaurants, which kept ownership to smaller individuals and groups. Franchisees were barred from running other chains. Smith also wanted the company to own new locations and lease them out, so it could take over failing stores or evict owners who ignored its policies. By 1988 Pillsbury had relaxed many of these changes.
AmeriKing, a franchisee with nearly 400 stores, showed what stagnation could do. Under a debt load of nearly US$300 million, it entered Chapter 11 bankruptcy in 2002. Its failure put sale talks between Diageo and the TPG-led group on hold. Diageo ended up lowering its asking price by almost $750 million.
After the sale, new CEO Brad Blum looked at roughly 20 percent of franchises, including the four largest, that were in distress, bankrupt or closed. With California-based Trinity Capital, LLC, he set up the Franchisee Financial Restructuring Initiative to help them meet obligations and return to profit.
Some franchisees saw opportunity. Al Cabrera, a Miami-based regional owner, bought 130 AmeriKing stores in the Chicago area and the upper Midwest for $16 million, about 88 percent of their original value. His company, which began as Core Value Partners and became Heartland Foods, bought 120 more from distressed owners. By 2006 it was valued at over $150 million and was sold to New York-based GSO Capital Partners.
Other buyers included Kevin Faulk, Marcus Allen and Michael Strahan, three NFL athletes who together bought 17 stores in Norfolk and Richmond, Virginia. Dave Devoy, a Cincinnati-based franchisee, bought 32. After new decor, equipment and staff retraining, many of the formerly failing stores grew by nearly 20 percent.
In April 2012 the 3G owners began selling off company-owned restaurants in places such as Florida, Canada, Spain and Germany, aiming to be fully franchised by the end of 2013. The company reported a third-quarter profit of US$68.2 million in 2013, against $6.6 million in the same quarter of 2012.
Then the direction reversed. In January 2024 Restaurant Brands International announced it would buy Carrols Restaurant Group, its largest franchisee, for around $1 billion. Carrols operated 1,022 Burger King locations. The plan was to remodel 600 of them and sell them back to franchisees over five to seven years.
In 1971 Burger King set out to open in Australia and found that a takeaway shop in Adelaide already held its name as a trademark. The company gave its Australian franchisee, Jack Cowin, a list of alternative names drawn from trademarks held by Burger King and its parent, Pillsbury. Cowin picked Hungry Jack, the name of a Pillsbury pancake mix sold in the United States. He added an apostrophe and an s, and Hungry Jack's was born.
The first restaurant opened in Innaloo, a suburb of Perth. When the trademark expired in the late 1990s, Burger King tried to introduce its own brand in the country without success. It then lost a lawsuit brought by Hungry Jack's ownership and ceded the territory. Cowin's company, Hungry Jack's Pty Ltd., became the master franchise, with Burger King offering only administrative and advertising support.
Other name clashes were smaller but still costly. A restaurant also called Burger King in Mattoon, Illinois, won a federal lawsuit that barred the chain from building within a 20-mile radius. A Texas trademark forced the company to drop the Whopper in several counties around San Antonio. It entered northern Alberta only in 1995, after paying the founders of another chain named Burger King.
The company first left the continental United States in 1963, with a store in San Juan, Puerto Rico. Windsor, Ontario, followed in 1969, and Madrid in 1975. Starting in 1982 it and its franchisees opened in Japan, Taiwan, Singapore and South Korea. All Japanese locations closed in 2001 because of heavy competition, and the chain returned to Japan in June 2007. In Latin America it began in Mexico in the late 1970s, then reached Caracas, Santiago and Buenos Aires by the early 1980s. By 2008 it was the largest chain in several countries, including Mexico and Spain.
The master franchise model drives much of this reach. A master franchisee buys the operating rights to a territory, then sub-licenses new stores, trains staff and keeps standards up. A Switzerland-based subsidiary, Burger King Europe GmbH, handles licensing in Europe, the Middle East and Africa. BK AsiaPac, based in Singapore, covers East Asia, the Asian subcontinent and Oceania.
India posed a special puzzle because much of its large Hindu majority avoids beef. The company planned to lean on chicken sandwiches called TenderCrisp and TenderGrill, plus mutton and veggie options. When Burger King India listed on the BSE and NSE in December 2020, the offering was subscribed over 150 times.
A set of beverage glasses featuring characters from the 1977 film Star Wars, sold through a deal with George Lucas's Lucasfilm, made Burger King a pioneer of the product tie-in. It was one of the first such promotions in fast food. In the 1970s the chain also produced the jingle "Hold the pickles, hold the lettuce...", which inspired its mascot, the Burger King. Its slogans "Have it your way" and "It takes two hands to handle a Whopper" were widely known and parodied.
In 1981 a pre-teen Sarah Michelle Gellar starred in the first attack ad in the fast food industry. The spot claimed Burger King burgers were larger and tastier than McDonald's. McDonald's parent company was so angry that it sued everyone involved. Later agencies produced flops, including a Mister Rodney spot featuring a smiling impersonator of Mister Rogers, who objected, and the campaign "Where's Herb?", the biggest flop of all.
McDonald's struck a deal with Disney in 1982. In 1994 Disney switched to Burger King with a 10-movie promotional contract covering Aladdin, Beauty and the Beast, The Lion King and Toy Story. A 1998 kids' meal promotion for the PG-13 film Small Soldiers brought controversy. Toys carried a pamphlet warning that the film might be inappropriate for younger children.
The Pokémon partnership of 1999 was tremendously successful, and many locations sold out of toys. In December 1999 two hazardous incidents involving the Pokéball toy, one of which caused the death of a 13-month-old child, led to a recall.
In 2003 the Miami agency Crispin Porter + Bogusky took over the advertising. It reworked the old Burger King character into a caricature simply called the King. It also created the Subservient Chicken and the fake nu-metal band Coq Roq, spread through viral web ads on sites such as MySpace. Its three Xbox 360 advergames, made by Blitz Games with spokesman Brooke Burke, sold more than 3.2 million copies. TPG and its partners eventually realized about US$367 million in dividends. Some commercials were criticized as sexist or culturally insensitive.
3G ended the relationship in 2011 and hired McGarryBowen, which dropped the King and focused on food and ingredients. Later campaigns went after McDonald's directly. They included "Scary Clown Night," a free Whopper for anyone dressed as a clown on Halloween, and a Whopper Detour that sent app users to a nearby McDonald's to claim a one-cent Whopper. A menu called "The Not Big Macs" mocked McDonald's loss of the Big Mac trademark in the European Union.
In February 2019 the "Eat Like Andy" spot aired during Super Bowl LIII. It used archival footage from Jørgen Leth's "66 Scenes from America" showing the pop artist Andy Warhol, who lived from 1928 to 1987, unwrapping and eating a Whopper. Viewers who ordered ahead through DoorDash could get an "Andy Warhol Mystery Box" with ketchup and a platinum wig.
On the 8th of March 2021, Burger King UK tweeted "Women belong in the kitchen" for International Women's Day. Thousands of users and dozens of publications called it sexist. The company deleted it after 12 hours and apologized, writing "We got our initial tweet wrong and we're sorry." In late 2022 its repetitive "Have it Your Way" commercials went viral on TikTok, and by February 2023 they had reached Spotify.
In 2001 Burger King reached an agreement with People for the Ethical Treatment of Animals after a campaign over how suppliers treated poultry. The deal set a framework for animal welfare standards with third-party monitoring. In 2006 PETA, as a shareholder in the parent company, brought a board resolution urging controlled atmosphere killing as a more humane and cost-effective method. Burger King announced new supplier policies in 2007 that prioritized that method and pledged gradual use of cage-free eggs and crate-free pork.
In 2017 the company pledged that its chicken suppliers would breed only higher-welfare strains, reduce stocking density and use controlled atmosphere stunning. A 2023 report from Compassion in World Farming said Burger King had not reported its progress. Burger King UK has pledged a 50% meat-free menu by 2030.
In March 2022 Burger King said it had suspended all corporate support for its more than 800 franchised restaurants in Russia after the invasion of Ukraine. The International Consortium of Investigative Journalists later reported that the company kept its stake through an offshore joint venture with the state-owned VTB Bank and a Ukrainian investment firm.
A Burger King in Ma'aleh Adumim, an Israeli settlement in the occupied Palestinian territories, started a breach of contract dispute with the Israeli franchise. The controversy drew in groups on several continents. The 22-nation Arab League threatened sanctions, including revoking the company's business licenses in member states.
Lawsuits followed in the 2019-2022 period. In April 2019 the company sued Fritz Management over unsanitary conditions at a restaurant in Harlingen, Texas, and the case settled in May with the franchisee keeping the trademarks on all 37 units. A vegan in Atlanta sued in November 2019 over Impossible Whopper grilling, and the case was dismissed. In March 2022 a suit claimed ads made the Whopper look about 35% bigger than it is. On the 5th of May 2025, Federal Judge Roy Altman allowed it to proceed.
Burger King also runs charitable programs. The Have It Your Way Foundation and the McLamore Foundation fund scholarships. In its "A Chance for Kids" drive, restaurants sell $1 scratch cards to support research and treatment of juvenile cancer.
In 2019 the company said it would close up to 250 low-volume locations a year starting in 2020. In February 2021 it began testing a loyalty program called Royal Perks in Los Angeles, Miami, New York City, New Jersey and Long Island. In October 2023 Tom Curtis, president of Burger King U.S. and Canada, unveiled a store design called The Sizzle to counter slow business after the pandemic. It added more kiosks, pickup areas for mobile orders and better drive-thrus. By the end of 2023 the company had finished 264 remodels, leaving 46% of its restaurants with a modern image.
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Common questions
When was Burger King founded?
Burger King was founded on the 23rd of July 1953 as Insta-Burger King in Jacksonville, Florida. Two Miami franchisees, James McLamore and David R. Edgerton, bought the faltering company in 1959.
Why is Burger King called Hungry Jack's in Australia?
Burger King is called Hungry Jack's in Australia because a takeaway shop in Adelaide already held the Burger King trademark when the chain arrived in 1971. Franchisee Jack Cowin chose the name Hungry Jack, a Pillsbury pancake mix brand, and added an apostrophe and an s.
When was the Burger King Whopper introduced?
The Whopper was added to the Burger King menu in 1957. It is a quarter-pound hamburger created by James McLamore and David Edgerton to set the chain apart from other burger outlets.
Who owns Burger King today?
Burger King is an independently operated subsidiary of Restaurant Brands International. 3G Capital of Brazil bought the chain in late 2010 for US$3.26 billion, and with Berkshire Hathaway later merged it with Tim Hortons to form that parent.
How many Burger King locations are there?
Burger King reported 17,796 outlets in 100 countries on the 31st of December 2018. As of August 2024 the system operated more than 18,700 locations in more than 100 countries and U.S. territories.
Why did Burger King buy its largest franchisee Carrols Restaurant Group?
In January 2024 Restaurant Brands International announced it would buy Carrols, which ran 1,022 Burger King locations, for around $1 billion. The plan was to remodel 600 restaurants and sell them back to franchisees over five to seven years.
All sources
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- 30Spirits soar at DiageoGraham Wiemer — The Gale Group — July 2005
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- 34Are private buyouts good for the economy?Mark Trumbull — November 13, 2006
- 35Burger King IPO set to fire upGrace Wong — May 12, 2006
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- 47NewsBurger King agrees to $3.3 billion (USD) sale to 3G CapitalLisa Baertlein — September 2, 2010
- 48Burger King deal to go private closesMarket Watch — October 19, 2010
- 49NewsBurger King goes privateOctober 19, 2010
- 50NewsBurger King reinvents itself with new food, new lookBruce Horovitz — April 2, 2012
- 51NewsTim Hortons, Burger King agree to merger dealAugust 26, 2014
- 54NewsBurger King, Tim Hortons talks could turn up heat on tax inversionsAugust 26, 2014
- 55NewsBurger King-Tim Hortons Merger Raises Tax-Inversion IssueAugust 25, 2014
- 56NewsBurger King to Buy Tim Hortons for $11.4 BillionMichael De La Merced — August 26, 2014
- 57News24 fast-food and restaurant chains you might see less of in 2021Zoë Ettinger et al. — November 3, 2020
- 58Burger King tests loyalty program as part of digital pushAmelia Lucas — February 9, 2021
- 60Ukraine conflict threatens closure of US fast-food chains in RussiaFebruary 28, 2022
- 66Burger King unveils new restaurant design, streamlined drive-thruOctober 10, 2023
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- 70What went wrong at Burger KingMitchell, Dan — September 3, 2010
- 71Joshua Kobza Appointed CEO of Restaurant Brands InternationalFebruary 14, 2023
- 72RBI Press ReleaseAugust 23, 2021
- 73NewsAyala sells Burger King stake Lina, Pangilinan named as buyers.Elizabeth L. Sanchez — October 18, 2006
- 74Hungry Jack's to replace BK brand in AustraliaThe Gale Group — Nations Restaurant News — June 9, 2003
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- 76Home PageBurger King
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- 86Burger King's Flame-Broiled FuturePhyllis Berman — April 15, 2003
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- 89NewsBurger King bolstering its many weak franchisees.Elaine Walker — Knight-Ridder — January 3, 2002
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- 92Major Burger King Franchisee To Sell 240 RestaurantsDecember 17, 2006
- 93NewsFaulk joins other black athletes to buy Burger King franchisesKeith Reed — August 17, 2007
- 94Burger King's Franchising Efforts Pay Off Big in 3QKate Taylor — October 29, 2013
- 95Burger King sells 94 Canadian restaurantsErin Dostal — April 23, 2013
- 96Burger King Divests German StakeZaks — May 6, 2013
- 97The QSR 50Tory — 2015
- 99Burger King parent company acquires Carrols Restaurant GroupJanuary 16, 2024
- 100NewsBurger King Owner to Acquire Franchisee Carrols for $1 BillionJanuary 16, 2024
- 101Burger King to buy Syracuse's Carrols Restaurant Group, its biggest U.S. franchisee, for $1 billionRick Moriarty — January 16, 2024
- 102Press releaseBurger King Corporation and Caribbean Restaurants LLC Announce PepsiCo Renewed Agreement in Puerto RicoCaribbean Restaurants LLC (Burger King Franchisee) — July 16, 2001
- 103Press releaseBurger King Canada FranchiseBurger King Corporation
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- 122That Time Richard Pryor Flame-Broiled Burger King for Unethical Animal TreatmentMatt Solomon — June 5, 2023
- 123Victory: PETA Wins 'Murder King' Campaign!June 24, 2010
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- 125NewsBurger King Shifts Policy on AnimalsAndrew Martin — March 28, 2007
- 126NewsBurger King promises to clean up its chicken actMaura Judkis — March 29, 2017
- 129Burger King UK launches Vegan Royale as plant-based Rebel Whopper returns to menuRachel Smith — April 26, 2021
- 130NewsBurger King to sell vegan nuggets in bid to go 50% meat-freeJanuary 4, 2022
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- 132NewsBurger King Grants Raise to PickersAndrew Martin — May 24, 2008
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- 137Tomato pickers feeling spied onAmy Bennett Williams — April 12, 2008
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- 151NewsJews Plan to Boycott Burger KingIsrael Faxx — August 30, 1999
- 152U.S. Muslims Call For Burger King BoycottCandice Williams — Israel Faxx — July 7, 2007
- 153Middle East MuddleMegan Steintrager — November 5, 2000
- 154Burger King sues to pull trademarks from 37 Texas unitsRon Ruggless — April 9, 2019
- 155Burger King, Texas franchisee settle lawsuitRon Ruggless — May 16, 2019
- 157Vegan sues Burger King for cooking Impossible Whopper on meat grillJosh K. Elliott — November 19, 2019
- 158NewsBurger King wins dismissal of vegans' lawsuit over Impossible WhopperJuly 21, 2020
- 162the HIYW foundationBurger King Corporation
- 163the McLamore FoundationBurger King Corporation
- 164Burger King A Chance for KidsThe Jimmy Fund — July 1, 2007
- 166BK Beat Cancer for KidsUniversity of Nebraska Medical Center
- 168NewsBK co-founder McLamore dead at 70Bill Carlino — August 19, 1996
- 169NewsHey, No Whopper on the Menu?!Suzanne Vranica — February 8, 2008
- 170NewsBurger King to open first Whopper BarAssociated Press — March 9, 2009
- 171NewsBK expands breakfast line, marketing commandSeptember 1, 1986
- 172the History of Burgersworldsgreatesthamburgers.com
- 173Prima-Agri to Produce Halal Beef for Regional Fast Food ChainsOctober 10, 2006
- 174Press releaseBurger King UAE launches the king of all burgers across the UAEOlayan — May 5, 2004
- 175The Kosher Whopper Boosts Burger Sales in Israel.AllBusiness.com — July 1, 2000
- 176Press releaseBurger King Restaurants Spice Things Up with Introduction of the Texas Double Whopper Sandwich, Extreme Spicy TenderCrisp Chicken Sandwich, Shake 'Em Up Spicy FriesBurger King Corporation — September 2004
- 177NewsThe MenaissanceJune 11, 2006
- 178NewsAs Business Gets Lean, a Big King Dares Big MacGlenn Collins — August 28, 1997
- 179NewsBurger King DeliversGerald Etter — September 23, 1992
- 180NewsBurger King plans value-menu rolloutSeptember 13, 1993
- 181Press releaseBurger King Debuts New 99¢ 'Great Tastes' MenuBurger King Corporation — March 17, 1998
- 182NewsBurger King promotes new menuSeptember 12, 2002
- 183Press releaseBurger King nutrition facts – United StatesBurger King Corporation — November 2010
- 184Burger King Launches Line Of Jumbo High-Rise BurgersHerb Weisbaum — KOMO Radio (Seattle, WA) — July 6, 2006
- 185NewsBurger King to offer whopper of a breakfast sandwichBruce Horovitz — May 3, 2005
- 186Word of the day: Meat'NormousHeather Lalley — September 6, 2005
- 187NewsChains beef up with Black AngusAugust 4, 2004
- 188Burger King revamps chicken tendersBret Thorn — March 11, 2011
- 189BK's Chef's Choice Burger is a different breedKen Hoffman — November 24, 2011
- 190NewsIs Burger King's antibiotic policy less than meets the eye?Geoffrey Mohan — December 30, 2016
- 191Burger King plans to roll out Impossible Whopper across the United StatesDanielle Wiener-Bronner — April 29, 2019
- 192Burger King is cutting artificial preservatives and it created a gross new ad to show it offAmelia Lucas — February 19, 2020
- 193NewsBurger King is selling a burger made from cows on low-methane dietAmeilia Lucas — July 14, 2020
- 194NewsBurger King, Domino's Pull Back on Value Menus as Costs RiseHeather Haddon — January 30, 2022
- 195Burger King Makes Two Huge Menu Changes (You Won't Like Them)Daniel Kline — March 2022
- 197Burger King Locations Are Cutting Their 10-Piece Chicken Nuggets Down to 8Jelisa Castrodale — February 25, 2022
- 198Burger King will cut menu items to speed up its drive-thru lanes as part of U.S. turnaroundAmelia Lucas — December 1, 2021
- 199Burger King is bringing back the Bacon King - and this time there's a vegan oneSteven Smith — December 27, 2022
- 200Burger King menu to get creativeChrista Hoyland — April 7, 2009
- 201Press releaseBurger King Goes to the Heartland of the USA To Test The Next Big Thing – The Great American BurgerBurger King Corporation — September 28, 1999
- 202Burger King Plans systemwide overhaul in operations, imageGregg Cebrzynski — April 26, 1999
- 203A Whopper of a Wireless SolutionJohn Reckert — January 2, 2001
- 204NewsBurger King reinvents flame broilingMatthew Boyle — CNN — October 12, 2007
- 205BookGabay's Copywriters' CompendiumJ. Jonathan Gabay — Butterworth-Heinemann — October 2006
- 206Marketing and Advertising HistoryBurger King Corporation — March 12, 2007
- 207Customer service and moreShep Hyken — BlogSpot — May 26, 2006
- 208Buffy's Having A BabyVicki Salemi — AtomicOnline — April 12, 2009
- 209NewsHerb Comes Out of HidingFebruary 3, 1986
- 210NewsHerb falls flat, but Wendy's breaks another winnerMark Schoifet — January 1, 1986
- 211Doing Star Wars the Burger King WayLucasfilm — May 20, 2005
- 212Star Wars returns to Burger KingKen — FastFoodFacts.info — May 10, 2005
- 213"Small Soldiers," Big ControversyKen Neville — July 10, 1998
- 214Kids swarm Burger King as Pokémon-mania strikesJason Kandel — November 12, 1999
- 216Burger King is resurrecting a dubious icon. Why?Seth Stevenson — Slate.com — October 1, 2004
- 218Burger King in MySpace campaignMad.co.uk — May 13, 2006
- 219Burger King Goes TastelessPeter Delegge — MarketingToday.com — July 31, 2005
- 220Burger King's Table GuestsRobyn Tippins — AllBusiness.com — August 3, 2006
- 221BookChanging the game: how video games are transforming the future of businessDavid Edery et al. — FT Press — October 2008
- 222GDC 07: Burger King gets its game onDouglas Wilson — March 11, 2007
- 223More than 2 Million Games Sold Nationwide...Coola — XBox365.com — December 21, 2006
- 225Burger King Has Fun With Subservient Chicken Viral CampaignB.L. Ochman — April 12, 2004
- 226Burger King and Crispin Split After Seven-Year RunRupal Parekh et al. — March 18, 2011
- 227McGarryBowen Set to Grab Burger King AccountMaureen Morrison — June 1, 2011
- 230This Year's Burger King Super Bowl Commercial Features This Legendary ArtistMehak Anwar — February 4, 2019
- 232Burger King under fire over 'shameful' International Women's Day tweetJames Rodger — March 8, 2021
- 235Burger King UK tweets 'women belong in the kitchen' on International Women's DayNicole Lopez-Alvar — March 8, 2021
- 237We hear youMarch 8, 2021
- 238The Burger King 'Whopper' jingle is going viral because sports fans can't escape itTim Marcin — January 25, 2023