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— CH. 1 · HOST SELECTION AND VENUES —

1970 FIFA World Cup

~5 min read · Ch. 1 of 7
7 sections
  • On the 8th of October 1964, FIFA officials gathered in Tokyo to vote for the host nation. Mexico won the bid against Argentina, marking a historic shift as it became the first World Cup held outside Europe and South America. The tournament took place across five cities: Mexico City, Guadalajara, Puebla, Toluca, and León. Each city hosted matches with varying altitudes that posed significant challenges for players. Toluca sat at an elevation exceeding 2,000 meters above sea level, while Guadalajara was the lowest venue. Teams arrived weeks early to acclimatize to these conditions. Temperatures often exceeded 32 degrees Celsius during matches played under the midday sun. Construction costs for the four smaller venues totaled around US$11 million, while the final stadium in Mexico City cost US$20 million. The Azteca Stadium in Mexico City hosted ten matches including the final and third-place match.

  • Seventy-five teams entered the qualification rounds starting in May 1968. Sixty-eight teams eventually participated after withdrawals and rejected entries. Morocco made history by becoming the first African team to qualify since Egypt in 1934. This achievement followed political protests from African nations who had boycotted previous qualifiers due to unfair grouping formats. North Korea withdrew from qualifying after refusing to play against Israel for political reasons. El Salvador qualified through a playoff against Honduras, which triggered a four-day conflict known as the Football War in July 1969. Three new teams debuted: El Salvador, Israel, and Morocco. Peru, Romania, Belgium, and Sweden returned after missing earlier tournaments. The draw for qualifying took place on the 1st of February 1968 with matches concluding in December 1969. Eight places went to European teams, three to South American teams, one to Africa, one to Asia or Oceania, and two to North America and the Caribbean.

  • Sixteen teams divided into four groups played single round-robin matches. Teams earned two points for wins and one point for draws. Goal difference served as the primary tie-breaker when teams finished level on points. If goal difference also matched, lots were drawn to separate them. This method separated Soviet Union and Mexico in Group 1 but did not apply to Bulgaria and Morocco in Group 4. Extra time was played if scores remained tied after ninety minutes. A coin toss decided winners in all knockout matches except the final if extra time ended scoreless. Referees could issue yellow and red cards for the first time at any World Cup finals. No player received a red card despite the new system being implemented. Anatoliy Puzach became the first substitute used in FIFA World Cup history during the opening match between host nation Mexico and the Soviet Union. The tournament structure ensured that teams from the same pot would not meet before the quarter-finals.

  • The quarter-final between Italy and West Germany became known as the Game of the Century. Italy led 2-0 through Roberto Boninsegna's strike in the eighth minute. Karl-Heinz Schnellinger scored his only international goal to equalize in injury time. Five goals followed during extra time until Gianni Rivera gave Italy a 4-3 lead. West Germany defeated Uruguay 1-0 in the third-place match. England lost to West Germany 3-2 after Gerd Müller scored an extra-time winner. Gordon Banks, England's goalkeeper, suffered food poisoning before the match. Peter Bonetti replaced him but conceded three goals. Brazil beat Peru 4-2 in another quarter-final considered one of the most entertaining matches ever played. The Soviets eliminated Uruguay when Víctor Espárrago scored a header three minutes into extra time. Mexican officials unsuccessfully appealed to stage their game against Italy in the capital instead of Toluca due to traffic concerns.

  • Brazil defeated Italy 4-1 in the final held at the Azteca Stadium on the 21st of June 1970. Pelé headed in the opening goal from Rivellino's cross in the eighteenth minute. Roberto Boninsegna equalized for Italy after defensive errors by Brazil. Gérson restored Brazil's lead with a powerful shot in the sixty-fifth minute. Jairzinho and Carlos Alberto added two more goals to secure victory. This win marked Brazil's third World Cup title allowing them to permanently keep the Jules Rimet Trophy. A new trophy was introduced starting in 1974. The team featured players like Pelé, Gérson, Jairzinho, Rivellino, and Tostão under coach Mário Zagallo. Jairzinho became the only player to score in every match of the tournament. Brazil won all six games during the finals and every qualifying fixture. They defeated European champions England 1-0 in the group stage before eliminating Uruguay 3-1 in the semi-final.

  • Color television broadcasts reached global audiences for the first time during this tournament. Satellite communications enabled live coverage around the world. The Adidas Telstar ball debuted as the official match ball featuring twelve black pentagonal and twenty white hexagonal panels. Its design resembled the Telstar communications satellite which had solar panels arranged similarly. Black-and-white patterns aided visibility on older television sets still common at the time. Panini published its first FIFA World Cup sticker album forming a partnership with FIFA that year. Collecting stickers became a global craze initiated by this event. In 2017, a complete signed album sold for £10,450. These innovations helped set records for viewership numbers compared to previous tournaments. The combination of color broadcasting and new technology transformed how fans experienced football globally.

  • The Brazilian team is often cited as the greatest football team of all time. Their attacking style contrasted sharply with physical play dominating earlier tournaments. Gerd Müller won the Golden Boot with ten goals while Jairzinho scored seven. Peru received the FIFA Fair Play Trophy despite early elimination. Pelé was awarded the retrospective Golden Ball award. Teófilo Cubillas earned recognition as Best Young Player. The tournament established traditions like yellow cards and the Telstar ball used in every subsequent World Cup. Mexico hosted again in 1986 becoming the first country to stage the event twice. Brazil's perfect record remains unmatched in history. The average goals per game reached levels not surpassed until modern times. This tournament set standards for future competitions regarding discipline, entertainment value, and technological integration into the sport.

Common questions

When and where was the 1970 FIFA World Cup held?

The tournament took place in Mexico across five cities including Mexico City, Guadalajara, Puebla, Toluca, and León. The final match occurred at the Azteca Stadium on the 21st of June 1970.

Which teams qualified for the 1970 FIFA World Cup from Africa and Asia?

Morocco became the first African team to qualify since Egypt in 1934 while Israel represented Asia or Oceania. These three new teams joined El Salvador as debutants alongside returning nations like Peru and Romania.

Who won the 1970 FIFA World Cup and what trophy did they receive?

Brazil defeated Italy 4-1 in the final to win their third World Cup title. This victory allowed Brazil to permanently keep the Jules Rimet Trophy which was replaced by a new design starting in 1974.

What technological innovations were introduced during the 1970 FIFA World Cup?

Color television broadcasts reached global audiences for the first time using satellite communications for live coverage. The Adidas Telstar ball debuted with twelve black pentagonal and twenty white hexagonal panels designed to aid visibility on older television sets.

How many goals did Gerd Müller score in the 1970 FIFA World Cup?

Gerd Müller won the Golden Boot award with ten goals scored during the tournament. Jairzinho followed closely behind with seven goals and remains the only player to score in every match of the competition.