— Ch. 1 · Founding And Early Development —
Yandex.
~4 min read · Ch. 1 of 6
Arkady Volozh contacted Ilya Segalovich in 1990 to build search software for Russian texts. They named their venture Arcadia before inventing the name Yandex in 1993. The word combines Yet Another iNDEXer with a bilingual pun on the Russian pronoun ya meaning I. On the 23rd of September 1997, the Yandex.ru search engine launched at the Softool exhibition in Moscow. Contextual advertising appeared on the platform in 1998. The company incorporated as a standalone entity in Cyprus during 2000. Baring Vostok Capital Partners acquired 35.72% of the firm for $5.28 million that same year. Yandex became profitable by 2003 and opened its first Ukrainian office in September 2005.
Product Expansion And Global Reach
Yandex Labs formed in Silicon Valley in June 2008 under CEO Vishal Makhijani. The company acquired SMILink traffic data in August 2008 and merged it into Maps. Firefox 3.5 replaced Google as the default search provider for Russian builds in January 2009. A Ukrainian website launched fully localized services by 2009. The Poltava algorithm arrived for Ukrainian users in 2010 using MatrixNet technology. An English-only search engine debuted in May 2010 followed by music streaming in September with 800,000 tracks from 58,000 performers. Yandex invested $4.3 million in Face.com in September 2010 and received Facebook shares after the acquisition. The initial public offering raised $1.3 billion on NASDAQ in May 2011. Offices opened in Istanbul in 2011 and Lucerne in March 2012 to serve EU advertising clients. Berlin hosted the first European research center starting in 2014 while Shanghai facilitated Chinese partnerships in 2015. By 2022, the gaming platform offered 10,000 games to over 11 million monthly players.