Skip to content
— CH. 1 · FROM SENATOR TO WILD BUNCH —

Wild Bunch (company)

~3 min read · Ch. 1 of 5
5 sections
  • In 1979, a small German film distribution company called Senator Film Verleih GmbH opened its doors. This entity would eventually evolve into the global force known today as Wild Bunch AG. The transformation began in earnest when a French company named Wild Bunch S.A. was created in 2002 by former employees of StudioCanal. That French entity later became a subsidiary of Senator Entertainment in February 2015. By July 2015, Senator Entertainment AG officially renamed itself to Wild Bunch AG while retaining Senator as a brand name for certain operations. The merger between the German and French entities marked a significant shift in corporate identity and strategy. It combined resources from two distinct markets to create a larger pan-European distributor.

  • The expansion of Wild Bunch International began with strategic acquisitions across multiple continents. In May 2015, the company formed an Los Angeles-based firm called Insiders to handle international sales of independent films under Vincent Maraval's leadership. Just months later, The Hollywood Reporter confirmed that a stake in this new outfit had been sold to Bliss Media, a Chinese film production and distribution company. By May 2016, Insiders joined forces with MadRiver Pictures to form IMR international, creating another layer of global reach. Direct distribution efforts extended beyond Europe to include Italy, Germany, Austria, and Spain. These regional partnerships allowed the company to manage theatrical releases and home media rights across diverse territories without relying solely on third-party distributors.

  • A legal battle erupted in December 2022 when StudioCanal UK filed a lawsuit against Wild Bunch International over streaming rights for animated films in the United Kingdom market. StudioCanal claimed their agreement granted them exclusive standalone streaming rights while Wild Bunch argued that non-internet platforms did not exist as a separate category. Wild Bunch International counter-sued by stating their distribution deal recouped expenses against all forms of distribution rather than just theatrical releases. This conflict arose after Wild Bunch took over work from Disney to become Studio Ghibli's theatrical, home media, and television distributor in France starting in September 2020. The dispute highlighted tensions between traditional distributors and emerging digital platforms regarding how rights are defined and monetized in modern cinema markets.

  • Wild Bunch has managed more than 1700 titles since its inception, many earning prestigious accolades from major film festivals. In 2012, The Artist won five Academy Awards including Best Picture and Best Director for Michel Hazanavicius. Tom Hooper directed The King's Speech which also secured four Oscars including Best Picture and Best Actor for Colin Firth in 2011. Guillermo del Toro's Pan's Labyrinth received awards for Art Direction and Cinematography at the same ceremony in 2007. Luc Jacquet's March of the Penguins earned Best Documentary honors in 2006 while Hayao Miyazaki's Spirited Away took home Best Animated Feature in 2003. These wins demonstrate the company's ability to identify and distribute critically acclaimed works across multiple genres and languages.

  • On the 24th of July 2018, Wild Bunch received approval from the Tribunal de commerce to move forward with restructuring plans that would reshape their business model. At the beginning of July 2019, the company reorganized all international sales activities into a new division called Wild Bunch International. This division later rebranded as Goodfellas in March 2023 following the expiration of a three-year pact allowing use of the original name. In June 2021, they formed a genre-oriented label named Wild West alongside fellow French studio Capricci. Two weeks after establishing Wild West, the company announced a 50/50 animation-focused sales partnership with Gebeka Films during the 62nd Annecy International Animation Film Festival. These moves signaled a strategic pivot toward specialized distribution models rather than maintaining a single unified brand for all operations.

Common questions

When did Wild Bunch AG officially change its name from Senator Entertainment?

Wild Bunch AG officially changed its name in July 2015. This renaming occurred after the French entity Wild Bunch S.A. became a subsidiary of Senator Entertainment in February 2015.

Who founded the original company that evolved into Wild Bunch AG?

Senator Film Verleih GmbH opened its doors in 1979 as a small German film distribution company. Former employees of StudioCanal later created the French parent entity Wild Bunch S.A. in 2002 to drive further expansion.

What legal dispute involving StudioCanal UK affected Wild Bunch International in December 2022?

StudioCanal UK filed a lawsuit against Wild Bunch International over streaming rights for animated films in the United Kingdom market. The conflict centered on whether non-internet platforms existed as a separate category distinct from internet-based distribution.

Which Academy Award-winning films has Wild Bunch distributed since its inception?

Wild Bunch has managed more than 1700 titles including The Artist which won five Academy Awards in 2012 and The King's Speech which secured four Oscars in 2011. Other acclaimed works include Pan's Labyrinth from 2007 and Spirited Away which took home Best Animated Feature in 2003.

When did Wild Bunch reorganize international sales activities into Wild Bunch International?

The company reorganized all international sales activities at the beginning of July 2019. This division later rebranded as Goodfellas in March 2023 following the expiration of a three-year pact allowing use of the original name.