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Twice

Ch. 1 of 8
— CH. 1 · INTRODUCTION —

Contents

Twice

8 sections
  • Twice is a South Korean girl group of nine members, and its name began as a promise about hearts. J. Y. Park, the founder of JYP Entertainment, chose it because the group would touch people twice: once through the ears, and once again through the eyes. Fans answered in kind. They call themselves Once, a name drawn from a message the members posted in 2015: "If you love us even once, we will repay your love with twice of our love." That exchange set the tone for a decade. Over those years the group sold millions of albums, filled domes and stadiums on several continents, and faced hardships that no promise could prevent. How did nine young women, chosen on a television show, grow so large? Why did their early sound age into something darker? And what did the climb cost them?

  • On the 19th of December 2013, JYP Entertainment announced that it would debut a new girl group in the first half of 2014. It would be the company's first since Miss A arrived in 2010. By the 27th of February 2014, two trainees named Lena and Cecilia were confirmed for a group tentatively called 6MIX. Rumors also named the trainees Nayeon, Jeongyeon, Jihyo and Minyoung. The plan was canceled when Lena and Cecilia left the company.

    On the 11th of February 2015, J. Y. Park said the next group would have seven members, chosen through a survival show called Sixteen. The program aired on Mnet from the 5th of May to the 7th of July. Seven contestants won places: Nayeon, Jeongyeon, Sana, Jihyo, Mina, Dahyun and Chaeyoung.

    Then Park changed the arithmetic. He added Tzuyu, who had become the most popular contestant by the finale and was known as the "audience's pick". He also added Momo on his own judgment, because he felt the group needed her performance ability. Many viewers complained that eliminated contestants were allowed to join.

    Jihyo was named leader. The final nine mixed vocalists, dancers and rappers, with Momo, Dahyun and Chaeyoung all taking on rap.

  • Twice made its official debut on the 20th of October 2015 with the extended play The Story Begins and its lead single "Like Ooh-Ahh", plus a live showcase. The reception was lukewarm. The EP entered the Gaon Album Chart at number 4 for the week ending the 24th of October and later peaked at number 3. The single opened at number 22 on the Gaon Digital Chart.

    A week after release, "Like Ooh-Ahh" had slid to number 57 on Melon, South Korea's largest music site. Then listeners began talking. Praise for the group's later promotions and performances spread among online users, and by the 15th of November the song sat in the top 10 on Melon, Genie and Naver Music. Korean media called this reverse run unusual for a rookie girl group. The single eventually peaked at number 10 on the Gaon Digital Chart, three months after it came out. Its music video passed 50 million YouTube views within five months. On the 2nd of December 2015, the group collected Best New Female Artist at the Mnet Asian Music Awards.

    The second EP, Page Two, arrived on the 25th of April 2016. Its lead single "Cheer Up" opened at number 1 on eight real-time music charts, then took the top spot on the Gaon Digital Chart and the Billboard K-pop Hot 100. In South Korea it became a meme because of the "shy shy shy" line sung by Sana. By year's end it was the best-performing single in the country. The EP sold roughly 41,800 copies in its first week, the highest first-week figure for a Korean girl group that year. It passed 150,000 copies by August.

    On the 5th of May 2016, "Cheer Up" earned the group its first music program trophy on M Countdown, exactly one year after Sixteen first aired. Wins on Music Bank and Inkigayo followed. The song later took Song of the Year at the Melon Music Awards on the 19th of November and at the Mnet Asian Music Awards on the 2nd of December 2016.

    Page Two was soon eclipsed. Twicecoaster: Lane 1, released on the 24th of October 2016 with the single "TT", recorded more than 165,000 physical copies in one week on the Gaon Chart. That beat the five months of sales that Page Two had needed. By year's end it had sold 350,852 copies, making it the best-selling K-pop girl group album of 2016. "TT" held number 1 on the Gaon Digital Chart for four consecutive weeks.

    On the 11th of November 2016, the "Like Ooh-Ahh" video reached 100 million views. That made Twice the first K-pop group to hit the mark with a debut video. Within 19 months of debuting, the group had sold over 1.2 million units of its four EPs and a special album. On the 10th of January 2017, JYP announced a first solo concert tour, Twiceland - The Opening, which sold out three nights at the SK Olympic Handball Gymnasium.

  • In early February 2017, Twice launched a Japanese website and social media channels. On the 28th of June 2017 the group debuted in Japan under Warner Music Japan with a compilation album called #Twice. It held ten songs, including Korean and Japanese versions of the first five singles. The album entered the Oricon Albums Chart at number 2 with 136,157 copies in seven days. That was the highest first-week total for a Korean artist in Japan in two years. A debut showcase at Tokyo Metropolitan Gymnasium on the 2nd of July drew a combined 15,000 people.

    The first original Japanese single, "One More Time", came out on the 18th of October 2017 and sold over 130,000 copies by its second day. No South Korean girl group had sold so much so fast. Both the album and the single earned platinum certifications from the Recording Industry Association of Japan, a first for a Korean girl group in a single year. Billboard Japan ranked the group third among its top artists for 2017, and NHK invited it to the year-end show Kohaku Uta Gassen. No Korean artist had appeared there since 2011.

    The pace held. The single "Candy Pop", released on the 7th of February 2018, sold 303,746 copies in its first week and topped the Japan Hot 100. "Wake Me Up" became the first physical single by a foreign female artist to be certified double platinum. The first Japanese studio album, BDZ, sold 89,721 copies on its first day and 181,069 in its first week. In March 2019 the compilation #Twice2 sold 95,825 on its first day, and it became the first album by a foreign female artist to pass 200,000 in a week since Kara's Super Girl in 2011.

    The live shows grew with the sales. In March and April 2019, the Dome Tour drew 220,000 people over five shows in Osaka, Tokyo and Nagoya, and tickets sold out within one minute. In April 2022, three sold-out nights at the Tokyo Dome made Twice the first K-pop girl group, and the second girl group overall after AKB48, to do so. A single, "Hare Hare", was written for the first Japanese stadium concerts in 2023. Four sold-out dates followed at Yanmar Stadium Nagai and Ajinomoto Stadium.

    Japanese media tied this warm welcome to Momo, Sana and Mina, who had won fans in Japan even before the debut. NHK News credited the group's success with helping mend relations between Japan and South Korea. When #Twice was released, the Tokyo Tower Observatory displayed "TT" on the landmark, the first time the tower had collaborated with an artist. Idols from AKB48 and Nogizaka46 copied the signature pose of that song.

    The Japanese members also had an older story. In 2012, JYP had prepared to debut four Japanese girls, including Sana and Momo, but the project was suspended indefinitely as relations between Korea and Japan worsened. In February 2023 the idea returned as MiSaMo, a trio of Sana, Momo and Mina. Their seven-track debut EP, Masterpiece, followed on the 26th of July 2023.

  • On the 31st of July 2016, Twice gave its first United States performance at the KCON festival in Los Angeles. The chart breakthrough came with the Korean studio album Twicetagram, released on the 30th of October 2017. It and its lead single "Likey" debuted at number 1 on Billboard's World Albums and World Digital Song Sales charts at once, a first for a female Korean act. The video had been filmed in Canada in early September. The song was the group's fourth collaboration with the production team Black Eyed Pilseung.

    The first world tour, Twicelights, opened at KSPO Dome in Seoul on the 25th and the 26th of May 2019. Its North American leg recorded over 41,000 attendees. The single "Feel Special" then entered the Canadian Hot 100 at number 82, making Twice the third K-pop girl group on that chart.

    On the 24th of February 2020, the group signed with Republic Records for American promotion, as part of a partnership with JYP. Then the pandemic intervened. Two Tokyo Dome shows set for the 3rd and the 4th of March, which sold out in three minutes, were postponed and finally canceled. The Seoul finale planned for the 7th and the 8th of March was canceled too. The group answered online. A concert called World in a Day streamed on the 9th of August 2020 through the Beyond Live platform, and Twice was the first act outside SM Entertainment to use it. In March 2021 a second show, Twice in Wonderland, used augmented and mixed reality in a partnership with NTT Docomo. Meanwhile a nine-episode documentary series, Twice: Seize the Light, premiered on YouTube Originals on the 29th of April 2020. It followed the members from their trainee days to the first world tour.

    The EP More & More, released on the 1st of June 2020, sold over 563,000 copies on the Gaon Chart in a month, a record for a girl group. It entered the Billboard 200 at number 200, making Twice the fifth South Korean girl group on that chart. The album Eyes Wide Open then debuted at number 72, the group's highest placing yet. Only 2NE1 and Blackpink had reached the top 100 before them among K-pop girl groups. On the 30th of November 2020, Twice made its American television debut on The Late Show with Stephen Colbert.

    The EP Taste of Love, released on the 11th of June 2021, debuted at number 6 on the Billboard 200 with 46,000 album-equivalent units. Of those, 43,000 were physical sales, enough to make it the best-selling album in the country that week. It was the first top-ten album for the group and for any female Korean act with an EP. The all-English single "The Feels" arrived on the 1st of October 2021 and peaked at number 83 on the Billboard Hot 100 and number 80 in the United Kingdom. The studio album Formula of Love: O+T=<3 then reached number 3 on the Billboard 200.

    The seven-date American leg of the III tour ended on the 27th of February 2022 before about 100,000 people. Twice became the first female K-pop act to hold two separate arena tours in the United States. Extra shows were added in Los Angeles and New York after sellouts. On the 14th and the 15th of May 2022, the group played Banc of California Stadium in Los Angeles, the first female K-pop group to headline a United States stadium.

    The EP Between 1&2, released on the 26th of August 2022 with the single "Talk That Talk", became the first Twice album to sell one million copies. The group's total sales passed 14 million by year's end. Ready to Be, released on the 10th of March 2023 with the single "Set Me Free", had 1.7 million pre-orders and remains the best seller. Its tour included sold-out nights at SoFi Stadium and MetLife Stadium, a first for any K-pop girl group. By July 2024 the tour had reached 51 shows in 27 cities and 1.5 million attendees. Its final Japanese concerts made Twice the first foreign female artist to headline Nissan Stadium. In 2023, Billboard Women in Music named the group Breakthrough Artist on the 1st of March, a first for a female K-pop group.

    The thirteenth EP, With You-th, reached number 1 on the Billboard 200 in 2024. By then the group had seven top-ten albums in the United States. On the 21st of November 2024, Twice became the first K-pop artist to headline Amazon Music Live, drawing the most unique viewers of any production in the series. In April 2025, the group opened all six of Coldplay's Seoul shows and joined the band on stage for a new version of "We Pray". On the 20th of June 2025, Jeongyeon, Jihyo and Chaeyoung sang the end-credits version of "Takedown" for the Netflix film KPop Demon Hunters. Its director, Maggie Kang, later named Twice as an inspiration for the film's fictional group Huntrix. On the 2nd of August 2025, Twice became the first K-pop girl group to headline Lollapalooza in Chicago. In May 2026, the group won Best Female K-Pop Artist at the American Music Awards in Las Vegas.

  • The label that formed Twice had a house style before the group existed. Its predecessors Wonder Girls and Miss A leaned on retro sounds. Twice went a different way, with cute concepts and a bubblegum pop sound that reached teenagers directly. The group later developed what it called "color pop", a blend of rock, R&B and hip hop built around strong hooks. Colorful fashion matched the cheerful music.

    In 2019 the mood shifted. "Fancy" arrived with more sensual choreography, and "Breakthrough" brought a brassier electro-pop sound. Experiments then multiplied. The EP Feel Special tried EDM, synth-pop and retro soul. More & More took in tropical house, Latin pop and new jack swing. Eyes Wide Open reached for retro-synth, dance-pop, Japanese city-pop and contemporary R&B, while Formula of Love added disco-pop, reggae-pop and trap.

    The members also took more control. Jihyo and Chaeyoung co-wrote "Eye Eye Eyes", a track on the 2017 EP Signal, whose title song was the first the group recorded with Park. All nine have since contributed to the group's music, mostly as lyricists. Dahyun, Jihyo and Chaeyoung are the most prolific.

    Twice also wrote the internet into its songs. "TT" is named after the crying emoticon that its pose imitates. "Likey" alludes to Instagram culture and the pressure of keeping a perfect social media image. The music video for "What Is Love?" in 2018 referenced eight films, including The Princess Diaries, Ghost, La Boum, Pulp Fiction, Romeo + Juliet, Love Letter, La La Land and Leon: The Professional. The point choreography for "Cheer Up", "TT", "Signal" and "What Is Love?" became dance crazes and viral memes.

    Billboard observed that the group made a bubblegum sound appeal to Western listeners, after the release of "Dance the Night Away". That was notable because most Korean acts succeeding in the United States had relied on hip-hop or EDM.

  • In July 2019, during the Twicelights World Tour, Mina stepped away from activities because of sudden extreme anxiety and insecurity about performing on stage. She rejoined the tour in a limited capacity that October. By February 2020 she had fully resumed her activities.

    Jeongyeon took a break from all activities in October 2020 because of an anxiety disorder. She returned on the 31st of January 2021 at the 30th Seoul Music Awards. Between August and November 2021 she went on hiatus again, this time because of panic and anxiety disorder.

    The pattern continued as the schedule grew. Between October and December 2025, Chaeyoung suspended all activities for health reasons after she began experiencing vasovagal syncope. From February to April 2026, Dahyun stepped back after sustaining a stress fracture in her ankle.

    The group kept its shape through these breaks. On the 12th of July 2022, all nine members renewed their contracts with JYP Entertainment.

  • Clash described Twice as "the K-pop industry's standard for girl groups since their 2015 debut". Korean media gave the group a title of its own, "Nation's Girl Group", and cast it as the successor to Girls' Generation and Kara. In a 2020 survey by Sports Chosun, agency officials ranked Twice the top girl group with 83 points. A Sports Seoul survey the same year placed the group first with 111 points, citing its role in the revival of girl groups in the Korean wave.

    The politics of 2017 offered an odd measure of fame. During that year's South Korean presidential election, both Moon Jae-in of the Democratic party and Yoo Seong-min of the Bareun party used "Cheer Up", with changed lyrics, as a campaign jingle. Gallup Korea ranked the group second in its top ten artists for three consecutive years. That made it the highest-ranking Korean group in 2016 and 2017 and the highest-ranking girl group in 2018.

    The music business felt the effect too. JYP Entertainment's share price rose from 4,500 won at the group's debut to 31,400 won in 2018, a sevenfold increase in under three years. The company's market capitalization climbed from 1.33 trillion won in 2021 to 2.24 trillion won in 2022.

    Trophies piled up alongside the profits. In 2017, the song "Signal" earned a second Song of the Year at the Mnet Asian Music Awards, the first time any artist had won that grand prize in consecutive years. The group collected 36 music program trophies that year, the most in a single year, and reached 106 total wins by 2020, faster than any other K-pop girl group. In 2025, Twice received the Prime Minister's Commendation at the Korean Popular Culture and Arts Awards.

    Endorsements arrived before the debut itself. All nine members had signed as exclusive models for the school uniform brand Skoolooks, alongside J. Y. Park. By December 2015 the group had ten commercial contracts worth 1.8 billion won. By February 2017 the fee for a six-month endorsement hit 200 million won, and 300 million for a year. That year, Twice became the first idol group to model for Pocari Sweat on the drink's 30th anniversary. The brand reported 100 billion won in sales for the first half of the year, a 10 percent increase on 2016.

    By 2017 the group had represented about 30 brands. Not every deal went smoothly. In October 2021, fans criticized the group's selection as ambassadors for Scarlett Whitening, an Indonesian beauty brand known for skin whitening products. They called on JYP to withdraw, saying that promoting such products would be unethical toward fans with darker skin.

    The group has also given money to disaster relief. In February 2023 it donated through Save the Children after the earthquake in Turkey and Syria. In December 2025 it gave through Hong Kong World Vision for families affected by the fire at Wang Fuk Court.

    The tenth anniversary brought the album Ten: The Story Goes On and its lead single "Me+You" on the 10th of October 2025. Five days later, Nayeon, Jihyo, Momo and Tzuyu headlined the Victoria's Secret Fashion Show. On the 20th of October 2025, ten years to the day after the debut, the documentary film One in a Mill10n was released.

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Updated

Common questions

Who are the members of Twice?

Twice has nine members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung and Tzuyu. Jihyo is the leader. Seven were chosen on the Mnet survival show Sixteen in 2015, and J. Y. Park added Tzuyu and Momo afterward.

When did Twice debut and with what song?

Twice debuted on the 20th of October 2015 with the extended play The Story Begins and its lead single "Like Ooh-Ahh". The single started at number 22 on the Gaon Digital Chart and later peaked at number 10.

Why is the group called Twice?

J. Y. Park chose the name Twice because the group would touch people's hearts twice, once through the ears and once through the eyes. Fans are called Once, based on a 2015 member message about repaying love twice over.

What was Twice's breakthrough song?

Twice broke through in 2016 with "Cheer Up", the lead single of the EP Page Two. It topped the Gaon Digital Chart, became the best-performing single in South Korea that year, and won Song of the Year at the Melon Music Awards and the Mnet Asian Music Awards.

How did Twice succeed in Japan?

Twice debuted in Japan on the 28th of June 2017 with the compilation album #Twice, which entered the Oricon Albums Chart at number 2. In 2019 the group became the first Korean girl group to hold a Japanese dome tour, and in 2023 the first K-pop girl group to play a Japanese stadium.

How well has Twice done in the United States?

Twice has had seven top-ten albums on the Billboard 200 and reached number 1 in 2024 with the EP With You-th. The group was also the first female K-pop act to hold two separate arena tours in the United States and the first female K-pop group to headline a stadium there.

What is Twice's best-selling album?

Ready to Be, released on the 10th of March 2023, is Twice's best-selling album to date, with 1.7 million pre-orders. Between 1&2, released in 2022, was the group's first album to sell one million copies.

All sources

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