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— CH. 1 · PROTOCOL ARCHITECTURE AND DESIGN —

Terra (blockchain)

~4 min read · Ch. 1 of 7
7 sections
  • Terra launched in 2018 as a blockchain protocol designed to power algorithmic stablecoins. The system relied on a proof-of-stake consensus mechanism to validate transactions across the network. Unlike traditional blockchains, Terra utilized a unique two-token model called mint-and-burn equilibrium. This design featured TerraUSD (UST) as a stablecoin pegged to the U.S. dollar and LUNA as a volatile reserve asset. UST maintained its value not through cash reserves but by burning tokens when demand rose and minting new ones when supply increased. LUNA absorbed all market volatility to keep the stablecoin price steady. Several decentralized applications built their infrastructure on this framework. Anchor Protocol offered lending services that paid investors a yield of 19.45% from Terra's reserves. Mirror Protocol created financial derivatives intended to mirror traditional stock prices.

  • Do Kwon and Daniel Shin co-founded Terraform Labs in Seoul, South Korea during 2018. The startup raised more than $200 million from major investment firms including Arrington Capital and Coinbase Ventures. Galaxy Digital and Lightspeed Venture Partners also contributed capital to the project. In 2019, Terraform Labs issued its first cryptocurrency token to the public. Do Kwon later restructured ownership to hold 91.7% of the company while Shin retained 8.3%. The founders each originally held one share of Terraform Labs before Kwon expanded his pool to eleven shares. Daniel Shin eventually announced he no longer held any ownership stock in May 2022. However, Singaporean regulatory documents showed Shin still held 8.3% ownership at that time. Chai Corporation, founded by Shin, held significant stakes in the ecosystem as well.

  • Terra secured a sponsorship deal with the Washington Nationals Major League Baseball team in February 2022. The agreement cost the community $38.15 million for five years of exclusive branding rights. Stadiums and television broadcasts featured the name Terra Club following the partnership announcement. The Luna Foundation Guard established reserves in January 2022 to stabilize UST prices. By early May 2022, these reserves held 80,394 bitcoin worth approximately $2.4 billion. Binance invested $3 million in funding plus an additional $1 million in BNB tokens into the project. The exchange promoted TerraUSD as safe despite its algorithmic nature. These commercial partnerships helped drive adoption but also increased scrutiny over the stability of the underlying assets.

  • UST began breaking its peg to the U.S. dollar on the 9th of May 2022. Over the next week, the price of UST plunged to 10 cents while LUNA fell to virtually zero. Before the crash, LUNA ranked among the top ten largest cryptocurrencies by market capitalization. The event wiped out almost $45 billion in total market value within seven days. Terraform Labs temporarily halted the blockchain on the 13th of May to stop further losses. Attempts to use Bitcoin reserves from the Luna Foundation Guard failed to restore the 1:1 peg. Mass withdrawals from Anchor Protocol occurred just before the collapse triggered panic selling. Investors converted UST into LUNA through the mint-and-burn system which flooded the market with new supply. This mechanism destabilized the balancing act between the two currencies completely.

  • and Exchange Commission issued a subpoena to Terraform Labs in 2021 regarding Mirror Protocol. Kwon refused the subpoena and announced plans to sue the SEC instead. A Manhattan court ruled in favor of the SEC's right to investigate in February 2022. In February 2023, regulators charged both Terraform Labs and Kwon with fraud. Jump Trading agreed to pay a $123 million settlement to the SEC in October 2024. The agency alleged Jump Trading manipulated markets to maintain UST's peg artificially. Class action lawsuits were filed in California on the 17th of June 2022 and in Singapore during September 2022. Fifteen French investors complained against Binance France for misleading advertising about stability risks. The Financial and Securities Crimes Joint Investigation Team targeted the crisis as its first investigation on its

  • first day of operation.

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Common questions

When did Terra launch as a blockchain protocol?

Terra launched in 2018 as a blockchain protocol designed to power algorithmic stablecoins. The system relied on a proof-of-stake consensus mechanism to validate transactions across the network.

Who co-founded Terraform Labs and when was it established?

Do Kwon and Daniel Shin co-founded Terraform Labs in Seoul, South Korea during 2018. The startup raised more than $200 million from major investment firms including Arrington Capital and Coinbase Ventures.

What happened to UST prices on the 9th of May 2022?

UST began breaking its peg to the U.S. dollar on the 9th of May 2022. Over the next week, the price of UST plunged to 10 cents while LUNA fell to virtually zero.

When did Terraform Labs file for Chapter 11 bankruptcy?

Terraform Labs filed for Chapter 11 bankruptcy in the United States on the 21st of January 2024. The company listed assets and liabilities ranging from $100 million to $500 million during the filing process.

Why did regulators charge Do Kwon with fraud in February 2023?

Regulators charged both Terraform Labs and Kwon with fraud in February 2023 after a Manhattan court ruled in favor of the SEC's right to investigate in February 2022. Jump Trading agreed to pay a $123 million settlement to the SEC in October 2024 for manipulating markets to maintain UST's peg artificially.

All sources

65 references cited across the entry

  1. 12webYoung founder of Luna emerges as cryptocurrency tycoonLee Min-hyung — 21 April 2021
  2. 13webThe Crazy Crypto Meltdown of Terra and LUNA, ExplainedJames Ledbetter — 13 May 2022
  3. 14newsHow a Trash-Talking Crypto Founder Caused a $40 Billion CrashDavid Yaffe-Bellany et al. — 18 May 2022
  4. 28webWhy Crypto Cratered: 5 Things You Need To KnowRichard Nieva et al. — 14 May 2022
  5. 29newsCryptocurrency TerraUSD Plunges as Investors BailCaitlin Ostroff et al. — 11 May 2022
  6. 30webHow the Anchor protocol helped sink TerraElizabeth Lopatto — 20 May 2022
  7. 34newsLuna 2.0 coin crashes after rocky launchPoonyapat Luenam — 31 May 2022
  8. 35webTerra Luna Classic (LUNC) reaches $0.0005James Morrison — 8 September 2022
  9. 41webCrypto founder do Kwon pleads guilty to US fraud chargesChristian Davies et al. — 12 August 2025
  10. 42newsTerraUSD: 'Cryptocrash king' Do Kwon pleads guilty to fraudLily Jamali et al. — 13 August 2025
  11. 49web루나, 99% 대폭락…거래소서 퇴출 잇달아Jeong-wook Jung — 16 May 2022
  12. 59webTerra creator Do Kwon faces prosecution in South KoreaKate Park et al. — Yahoo — 20 May 2022