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— CH. 1 · ORIGINS AND EVOLUTION —

T-shirt

~4 min read · Ch. 1 of 6
6 sections
  • In 1913, the U.S. Navy issued a crew-necked, short-sleeved white cotton undershirt to sailors and Marines as part of their standard uniform. These garments were originally one-piece union suits cut into separate tops and bottoms during the late 19th century for miners and stevedores working in hot environments. By the Great Depression, farm workers wore these shirts as default attire for ranch chores when modesty was required but lightweight fabric was necessary. The word T-shirt entered American English by the 1920s and appeared in the Merriam-Webster Dictionary shortly after. Following World War II, veterans began wearing their uniform trousers with these T-shirts as casual clothing outside of work hours. Marlon Brando's appearance in A Streetcar Named Desire during the 1950s transformed the garment from undergarment status to fashionable outerwear. Boys frequently wore them while doing chores or playing outside, which opened up the idea of general-purpose casual use.

  • Sailors and Marines on early submarines removed their heavy uniform jackets in tropical climates, leaving only the white cotton undershirt exposed and often soiled. This practical adaptation made the shirt popular among workers in agriculture and various industries who needed easy-to-clean, inexpensive clothing. Two billion T-shirts are sold worldwide each year according to current production statistics. In Sweden, the average person buys nine T-shirts annually, reflecting high consumption rates compared to other nations. Printed versions gained limited use by 1942 when an Air Corps Gunnery School design appeared on Life magazine covers. Self-expression through printed shirts became a major trend during the 1960s for advertisements, protests, and souvenirs. The rise of social media and video sharing sites later led to tutorials showing how to modify old shirts into new forms.

  • Cotton textile in stockinette or jersey knit provides a distinctively pliable texture compared to woven cloth shirts. Some modern versions feature bodies made from continuously knitted tubes produced on circular knitting machines with no side seams. Production processes have become highly automated and may include cutting fabric with lasers or water jets. Cotton cultivation uses large amounts of water and pesticides, creating environmental impacts from mass production. Fast fashion companies produce these garments inexpensively, leading to outsized sales figures compared to other attire types. Environmental concerns grow as production methods remain intensive despite technological advances in automation. The average cost per unit remains low enough that consumers can purchase multiple items without significant financial strain.

  • Tropix Togs founded by Sam Kantor became the first company to decorate T-shirts extensively with resort names and characters in Miami, Florida during the early 1950s. Sherry Manufacturing Company started screen printing souvenir scarves in 1948 before evolving into one of the largest US screen printed apparel producers. By 2018, Sherry ran automatic presses producing up to 20,000 T-shirts daily. Screen printing separates designs into individual colors applied through mesh screens partially coated with emulsion limiting ink deposition areas. Plastisol ink invented in 1959 provided more durable and stretchable options than earlier water-based alternatives. Tie-dye originated in India, Japan, and Africa as early as the sixth century but reached America during the 1960s hippie movement. Heat transfer vinyl allows designers to create unique layered designs using specialized software programs and vinyl cutters.

  • Screen printed T-shirts became standard marketing tools for major American consumer products like Coca-Cola and Mickey Mouse since the 1970s. Companies produce T-shirts with corporate logos as part of overall advertising campaigns starting from the 1990s. Designer-name logos gained popularity especially with teenagers and young adults during the late 1980s and 1990s. Calvin Klein, FUBU, Ralph Lauren, American Apparel, and The Gap represent examples of designer branding on these garments. Movie and TV T-shirts feature images of actors, logos, and funny quotations from films themselves. Bubba Gump shirts from Forrest Gump and Vote For Pedro from Napoleon Dynamite remain among the most popular licensed items. T-Shirt Hell stores known for offensive messages incorporated statement-making trends into their business models despite controversy.

Common questions

When did the U.S. Navy issue T-shirts to sailors and Marines?

The U.S. Navy issued crew-necked, short-sleeved white cotton undershirts to sailors and Marines in 1913 as part of their standard uniform.

Who made T-shirts fashionable outerwear after World War II?

Marlon Brando transformed the garment from undergarment status to fashionable outerwear through his appearance in A Streetcar Named Desire during the 1950s.

Where was the first company to decorate T-shirts extensively located?

Tropix Togs founded by Sam Kantor became the first company to decorate T-shirts extensively with resort names and characters in Miami, Florida during the early 1950s.

How many T-shirts are sold worldwide each year according to current production statistics?

Two billion T-shirts are sold worldwide each year according to current production statistics.

What is the average number of T-shirts an average person buys annually in Sweden?

In Sweden, the average person buys nine T-shirts annually, reflecting high consumption rates compared to other nations.