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— CH. 1 · ORIGINS AND EXPANSION BID —

Seattle Sounders FC

~7 min read · Ch. 1 of 6
6 sections
  • In 1994, Seattle found itself on the shortlist of more than thirty cities vying for a Major League Soccer franchise. The city had a passionate soccer fan base, yet it lacked a stadium built specifically for the sport. By the 3rd of June 1994, organizers had secured fewer than 1,500 season ticket assurances, far below the required 10,000 needed to guarantee an expansion spot. This shortfall stemmed from a split campaign between two groups: one seeking MLS rights and another backing the American Professional Soccer League Sounders team. When MLS announced its first seven teams in the 14th of June 1994, Seattle was not among them. The league delayed its inaugural season until 1996, citing the absence of an adequate grass-field facility as a primary obstacle.

    Efforts to secure a venue continued through the late 1990s. Paul Allen, owner of the Seattle Seahawks, partnered with the city to build what became Qwest Field, now known as Lumen Field. Voters supported the referendum because they believed the new stadium could also host professional soccer matches. Despite this progress, MLS shifted its strategy by 2000 toward investor-operated teams rather than league-owned franchises. Wealthy individuals were now essential to securing a bid. In 2004, Commissioner Don Garber noted that Seattle had been very close to winning an expansion slot, but it ultimately went to Salt Lake City instead.

    Adrian Hanauer, who owned the USL First Division Sounders, explored purchasing MLS rights for approximately $1 million in 2005. By 2006, franchise fees had risen beyond $10 million, making solo acquisition impossible without additional investors. Hanauer joined forces with Hollywood producer Joe Roth and launched a $30 million bid in 2007. Their proposal included Paul Allen’s First and Goal company, which operated the football stadium, and TV personality Drew Carey. On the 13th of November 2007, at a press conference held inside the Columbia Center, officials announced that Seattle had won the expansion bid. This marked the return of top-level soccer to the region after the NASL team dissolved in 1983.

  • The club played its first home match on the 19th of March 2009, before a sold-out crowd of 32,523 fans at Qwest Field. They defeated the New York Red Bulls 3, 0, marking the beginning of a historic run. During pre-match ceremonies, Commissioner Don Garber received the first Golden Scarf, a tradition honoring community engagement. The Sounders became the first MLS expansion team to win their opening three matches, each time keeping a clean sheet.

    Attendance figures quickly shattered expectations. On the 5th of August 2009, 66,848 spectators attended a friendly against FC Barcelona, setting a new state record for soccer attendance. That figure was later surpassed when Manchester United drew 67,052 fans, and again during the 2019 MLS Cup final with 69,274 attendees. In the 2nd of September 2009, the Sounders claimed the U.S. Open Cup by defeating D.C. United 2, 1 at RFK Stadium. This victory made them only the second expansion team in league history to win a major trophy in their debut season.

    By the 17th of October 2009, Seattle had qualified for the playoffs after a dramatic 3, 2 comeback win over the Kansas City Wizards. The regular season concluded with twelve wins, seven losses, and eleven draws. Average attendance reached 30,943 per match, establishing a new MLS record. Every home game that year, regular season, playoff, and cup matches played at Starfire Sports Complex, was sold out. Although they lost in the conference semifinals to Houston Dynamo, the inaugural campaign set a tone of immediate competitiveness and community support.

  • The club won its first MLS Cup on the 10th of December 2016, defeating Toronto FC 5, 4 in a penalty shootout. It was the franchise’s first championship title, achieved without a single shot on goal during regulation time. Jordan Morris earned MLS Rookie of the Year honors after scoring twelve goals, while Nicolás Lodeiro received Newcomer of the Year awards following his four goals and eight assists in thirteen appearances. The team finished the regular season with eight wins, two losses, and four draws before advancing through the playoffs.

    Rivalries intensified across the Pacific Northwest. In 2011, the Cascadia Cup was revived when Portland Timbers and Vancouver Whitecaps joined MLS. The Sounders won the cup with an unbeaten record against both clubs. Matches against Portland drew crowds exceeding 67,000 fans, including a 67,385 attendance figure on the 25th of August 2013. These games became cultural events, often selling out sections of CenturyLink Field.

    In 2019, Seattle claimed their second MLS Cup by beating Toronto FC 3, 1 at Lumen Field. The match drew 69,274 spectators, setting records for any sporting event held at the venue. The club also secured the Supporters' Shield in 2014, finishing atop the league table. They qualified for CONCACAF Champions League seven times, becoming the first MLS team to win the modern version of that competition in 2022. That same year, they participated in the FIFA Club World Cup, marking another milestone in international representation.

  • Lumen Field serves as the home stadium for both the Seahawks and Sounders. Originally designed with 69,000 seats, the venue is artificially reduced to approximately 37,722 seats for most regular matches. Sections are covered with tarpaulins to create an intimate atmosphere despite the large overall capacity. For special events like international friendlies or playoff finals, full capacity is restored. The field itself has undergone multiple upgrades, including a 2012 installation certified by FIFA with a two-star rating, the highest possible standard for artificial turf.

    Supporter culture plays a central role in matchday experiences. Emerald City Supporters, formed in 2005, occupy sections 121 through 123 known as the Brougham End. A 53-member marching band called Sound Wave performs from the north end, playing music ranging from Latin rhythms to rock anthems. Fans participate in the March to the Match, walking from Occidental Park to Lumen Field before each game. The club’s fight song remains Salute to the Olympians, originally adopted by the NASL team in 1974.

    The Sounders FC Alliance allows season ticket holders to vote on key decisions such as retaining general managers. In late 2012, over 13,775 votes were cast to retain Adrian Hanauer. Independent supporter groups like Eastside Supporters and Gorilla FC contribute to the vibrant atmosphere. These organizations fundraise for local charities and maintain traditions that distinguish Seattle soccer culture within Major League Soccer.

  • Paul Allen’s partnership enabled resource sharing with the Seahawks, covering more than half of full-time staff positions and merging ticketing, marketing, and financial operations. This arrangement ended on the 30th of April 2014, making the Sounders a fully independent business operation. Financially, Forbes ranked the team number one in annual revenues at $50 million and operating income at $10 million in 2015. Its valuation reached $245 million, representing a 717% increase over the original expansion fee paid to join the league.

    Brian Schmetzer became head coach in July 2016 after Sigi Schmid left the club. He was promoted from assistant coach following mutual agreement between both parties. General manager Garth Lagerwey served from January 2015 until November 2022, when Craig Waibel took over. The organization has maintained stability through consistent leadership transitions while adapting to evolving competitive demands.

    The Sounders established their academy system in 2010 under managers Dick McCormick and Darren Sawatzky. The program fields teams across four age levels within the U.S. Soccer Development Academy framework. Several academy graduates have signed professional contracts under the MLS Homegrown Player Rule, including DeAndre Yedlin, Jordan Morris, Sean Okoli, and Henry Wingo. These players represent a pipeline of homegrown talent contributing directly to the senior squad.

    In 2014, the club announced plans for a second-division reserve team named Seattle Sounders

  • FC 2 (S2). It began play at Starfire Sports Complex in 2015 under Ezra Hendrickson’s management. By 2017, operations moved to Cheney Stadium in Tacoma, with business functions transferred to the Tacoma Rainiers baseball club. Renamed Tacoma Defiance ahead of the 2019 season, the team now competes in MLS Next Pro following the end of USL Championship affiliations in 2022.

    Affiliated amateur programs include the Tacoma Tide, which rebranded as Seattle Sounders FC U-23 in January 2012. That agreement ended in January 2020 when the women’s side joined Sound FC. A beach soccer team also operated briefly during 2011 and 2012 before being discontinued. The organization continues to prioritize youth development as a core component of long-term success.

Common questions

When was Seattle Sounders FC founded and when did they play their first match?

Seattle Sounders FC won the expansion bid on the 13th of November 2007, but played their first home match on the 19th of March 2009. The club returned to top-level soccer in the region after the original NASL team dissolved in 1983.

Who owns Seattle Sounders FC and what is their stadium capacity?

Paul Allen originally partnered with the city to build Lumen Field, which has an artificially reduced capacity of approximately 37,722 seats for most regular matches. The venue holds up to 69,000 seats for special events like international friendlies or playoff finals.

How many MLS Cups have Seattle Sounders FC won and when were they secured?

The club won its first MLS Cup on the 10th of December 2016 by defeating Toronto FC 5, 4 in a penalty shootout. They claimed their second MLS Cup in 2019 by beating Toronto FC 3, 1 at Lumen Field.

What year did Seattle Sounders FC win the U.S. Open Cup and who was their opponent?

On the 2nd of September 2009, the Sounders claimed the U.S. Open Cup by defeating D.C. United 2, 1 at RFK Stadium. This victory made them only the second expansion team in league history to win a major trophy in their debut season.

When did Seattle Sounders FC start their academy system and how many age levels does it cover?

The Sounders established their academy system in 2010 under managers Dick McCormick and Darren Sawatzky. The program fields teams across four age levels within the U.S. Soccer Development Academy framework.