Skip to content
— CH. 1 · INTRODUCTION —

Santa Barbara, California

~9 min read · Ch. 1 of 7
7 sections
  • Santa Barbara sits where the Santa Ynez Mountains meet the Pacific Ocean, pinned between steep ridges and a south-facing coastline that is the longest such stretch on the entire West Coast outside of Alaska. Locals and visitors alike have taken to calling it "The American Riviera", a nickname that sounds like marketing but turns out to have been earned slowly, over centuries of layered history. A population of 88,665 at the 2020 census makes it a mid-sized city by California standards, yet its footprint feels far larger. Its story reaches back at least 13,000 years, through five Chumash villages, two colonial empires, a series of catastrophic earthquakes, and an oil spill so consequential it helped reshape American environmental law. How did a cluster of Spanish military adobes become one of the most imitated architectural landscapes in the United States? How did a city that once housed the world's largest silent-film studio end up a quieter beach town governed by a strict growth cap? And what happens to a place that deliberately limits its own expansion while housing prices climb out of reach for most of the people who work there?

  • At least 25,000 Chumash people lived across the region before the first European ship entered the channel. Five villages flourished in the area that would become the city. The present-day site of Santa Barbara City College was the Chumash village of Mispu. The village of Syukhtun, chief Yanonalit's large settlement, stood between what are now Bath and Chapala streets, at the spot locals still call Los Baños. Explorer Juan Rodriguez Cabrillo, sailing for the Kingdom of Spain, passed through the channel in 1542 and anchored briefly. It was Sebastián Vizcaino who gave the name "Santa Barbara" to both the channel and one of the Channel Islands in 1602, though neither man left a permanent mark on the land itself. The first permanent European foothold came in 1782, when Spanish missionaries and soldiers under Felipe de Neve arrived and raised the Presidio. They were there to secure Spain's territorial claim and to bring the indigenous population into the Catholic Church. Spanish families accompanied the soldiers, and those households formed the core of what began as a small scattering of adobe buildings around the Presidio. Mission Santa Barbara was established on the Feast of Saint Barbara, the 4th of December 1786, the tenth in the California Mission chain. It was dedicated by Padre Fermin Lasuen, who succeeded Padre Junipero Serra as the second president of the California Franciscan Mission chain. Chumash laborers constructed a dam and aqueduct linking the canyon creek to the Mission water system. In the decades that followed, disease devastated the indigenous population. Smallpox, against which the Chumash had no immunity, claimed thousands. The Spanish period ended in 1822 when the Mexican War of Independence terminated three centuries of colonial rule.

  • On the 29th of June 1925, a magnitude 6.3 earthquake struck at 6:44 in the morning, before most residents were out on the streets. Thirteen people died, a toll kept low by the early hour. The quake destroyed much of downtown Santa Barbara and caused the Sheffield Dam to collapse. It was the first destructive earthquake in California since the 1906 San Francisco disaster. That timing turned out to matter enormously: a movement for architectural unity around a Spanish Colonial style was already underway when the rubble settled, and the rebuilding process became a coordinated civic exercise. Under the leadership of Pearl Chase, many of the city's most recognized buildings rose from the wreckage, including the Santa Barbara County Courthouse, sometimes described as the "most beautiful public building in the United States". The Courthouse's red-tiled Spanish-Moorish form, its sunken gardens, and its open-air tower overlooking downtown became defining images for the city. The earthquake of 1925 was not the first to reshape Santa Barbara. The powerful earthquake of 1812, estimated at magnitude 7.1, had destroyed the Mission and sent a tsunami whose waters reached as high as present-day Anapamu Street, carrying a ship half a mile up Refugio Canyon. The Mission fathers rebuilt in a grander style after that disaster, and it is that post-1820 structure that survives today, considered the best-preserved of the California Missions and still functioning as an active Franciscan church. The 1925 quake left a more lasting visual legacy: Spanish Colonial Revival-style homes built after that year now cover much of the city, especially in areas like Montecito and Hope Ranch, giving Santa Barbara an architectural coherence rare among American cities.

  • Flying A Studios, a division of the American Film Manufacturing Company, operated on two city blocks centered at State and Mission streets between 1910 and 1922, making Santa Barbara home to the world's largest movie studio during the silent film era. The studio and other smaller local operations produced approximately 1,200 films during that period, of which around 100 survive. The industry left when it outgrew the area, moving to Hollywood once it needed the resources of a larger city. Around the same time, the Loughead Aircraft Company set up on lower State Street and regularly tested seaplanes off East Beach. That operation would eventually become Lockheed. Just before the turn of the twentieth century, oil was discovered at the Summerland Oil Field, and the coastline east of Santa Barbara became dense with derricks and offshore drilling piers. This was the first offshore oil development in the world, and it seeded a contentious relationship between the city and the energy industry that would define politics for generations. Motel 6 was started in Santa Barbara in 1962. Kinko's, now FedEx Office, was founded by Paul Orfalea in nearby Isla Vista in 1970. Sambo's Restaurant was founded in the city in 1957. The Egg McMuffin was invented by Herb Peterson at the upper State Street McDonald's. These origins, scattered across food service and retail, hint at a commercial culture that has long drawn entrepreneurs while the city simultaneously resisted the kind of sprawling industrial growth that transformed nearby Los Angeles.

  • On the 28th of January 1969, a blowout at Union Oil's Platform A on the Dos Cuadras Field, roughly 8 miles southeast of Santa Barbara in the Channel, sent approximately 100,000 barrels of oil surging through a massive undersea break. Hundreds of square miles of ocean were fouled. The spill reached coastline from Ventura to Goleta and hit north-facing beaches on the Channel Islands. The disaster is considered one of the formative events in the modern American environmental movement. Within the following year, two pieces of landmark legislation passed: the California Environmental Quality Act and the National Environmental Policy Act. Santa Barbara residents formed an organization called GOO, which stood for Get Oil Out. The hostility toward offshore drilling that the spill generated joined a broader anti-growth sentiment that would reshape city politics through the 1970s. Aerospace and defense firms such as Raytheon and Delco Electronics had been moving into the area since the 1950s and 1960s, bringing workers from elsewhere and driving rapid expansion. In 1975, the city passed an ordinance restricting residential growth to a maximum of 85,000 residents through zoning controls. Growth in the adjacent Goleta Valley could be slowed further by denying water meters to new development. The cap worked: by 2006, only six percent of residents could afford a median-value house. Workers who hold jobs in Santa Barbara commute from Santa Maria, Lompoc, and Ventura, and the stretch of Highway 101 between Ventura and the city became one of the region's most congested corridors.

  • The 1990 Painted Cave Fire burned more than 500 homes in only a few hours during an intense Sundowner wind event, a pattern that residents and planners have come to treat as a defining seasonal risk. Sundowners are afternoon or evening downslope winds that push temperatures into the high 90s Fahrenheit and drop humidity to single digits, conditions that can turn a grass fire into a neighborhood-scale disaster within hours. The 1964 Coyote Fire had burned 106 homes and 67,000 acres of backcountry. The 2008 Tea Fire destroyed 210 homes in the foothills of Santa Barbara and Montecito. The 2009 Jesusita Fire burned 8,733 acres and destroyed 160 homes above the San Roque region. The Thomas Fire, which started in Santa Paula 60 miles to the east on the 4th of December 2017, consumed 281,893 acres across Santa Barbara and Ventura counties before reaching 100 percent containment on the 12th of January 2018. It destroyed 1,050 structures and stands as the largest fire in terms of damage, if not size, ever recorded in Santa Barbara County. The same Los Padres National Forest that makes the Santa Ynez Mountains scenic and the hiking trails popular also furnishes the fuel that makes fires catastrophic. Channel Islands National Park and Channel Islands National Marine Sanctuary, roughly 20 miles offshore, offer a counterpoint: protected ocean and island ecosystems that remain largely intact even as the coast they face has been reshaped repeatedly by both development and disaster.

  • The annual Fiesta, originally launched in the 1920s as a tourist draw under the name "Old Spanish Days", now draws residents and visitors each August. The Summer Solstice Parade, held on the first weekend after the solstice, draws up to 100,000 people along a route that runs approximately one mile; its defining rule is that no written messages or banners with words are permitted. The Santa Barbara International Film Festival draws over 50,000 attendees each January in what is usually the city's slow season, running for 10 days and hosting premieres and panels from around the world. The Arlington Theatre, a 2,000-seat venue, serves as the festival's main site and the largest indoor performance space in the city. Surfing is woven into the city's identity in ways shaped partly by specific individuals. Bruce Brown, whose documentary The Endless Summer brought international attention to the sport, lived in Santa Barbara until his death in December 2017. Surfing legend Pat Curren and his son Tom Curren, a three-time world champion, are connected to the area, as is ten-time world champion Kelly Slater. The UC Santa Barbara Gauchos field 20 varsity teams in NCAA Division I, most in the Big West Conference. The men's soccer team averages over 3,800 fans per game. Tourism brings more than one billion dollars per year into the local economy, including $80 million in tax revenue, making hospitality one of the most consequential sectors alongside government, private education, and healthcare, which together accounted for 50.5 percent of all employment in 2024. Santa Barbara's weather was ranked number one in the United States in 2023-2024 by U.S. News and World Report, a distinction that carries real economic weight for a city whose appeal rests substantially on the outdoor life it makes possible year-round.

Common questions

What is the population of Santa Barbara, California?

Santa Barbara had a population of 88,665 according to the 2020 census. The city passed an ordinance in 1975 restricting residential growth to a maximum of 85,000 residents through zoning controls, though the population has since exceeded that figure.

What caused the 1969 Santa Barbara oil spill?

The spill was caused by a blowout at Union Oil's Platform A on the Dos Cuadras Field, approximately 8 miles southeast of Santa Barbara in the Santa Barbara Channel, on the 28th of January 1969. Approximately 100,000 barrels of oil surged through a massive undersea break, fouling hundreds of square miles of ocean and coastline from Ventura to Goleta.

Why is Santa Barbara called the American Riviera?

Santa Barbara is called "The American Riviera" because its geography and climate are similar to the Mediterranean coastal areas of southern France and Italy known as the Riviera. The city sits on a south-facing coastline between mountains and the Pacific Ocean, and experiences a warm-summer Mediterranean climate. The Riviera neighborhood within the city has been known by that name since at least the latter half of the 19th century.

When was the Santa Barbara Mission founded?

Mission Santa Barbara was established on the 4th of December 1786, on the Feast of Saint Barbara, making it the tenth California Mission founded by the Spanish Franciscans. It was dedicated by Padre Fermin Lasuen, who succeeded Padre Junipero Serra as the second president of the California Franciscan Mission chain.

What was Flying A Studios in Santa Barbara?

Flying A Studios was a division of the American Film Manufacturing Company that operated in Santa Barbara from 1910 to 1922, making Santa Barbara home to the world's largest movie studio during the silent film era. Flying A and other smaller local studios produced approximately 1,200 films during their time in the city, of which around 100 survive. The industry moved to Hollywood when it outgrew the area.

What environmental laws resulted from the Santa Barbara oil spill?

Two landmark pieces of legislation passed within a year of the 1969 blowout: the California Environmental Quality Act (CEQA) and the National Environmental Policy Act (NEPA). Locally, outraged residents formed GOO, which stood for Get Oil Out. The spill is considered one of the formative events in the modern American environmental movement.

All sources

161 references cited across the entry

  1. 1webCalifornia Cities by Incorporation DateCalifornia Association of Local Agency Formation Commissions
  2. 4webStatewide DatabaseUC Regents
  3. 5web2020 U.S. Gazetteer FilesUnited States Census Bureau
  4. 6webSanta Barbara (city) QuickFactsUnited States Census Bureau
  5. 7webList of 2020 Census Urban AreasUnited States Census Bureau
  6. 8webZIP Code LookupUnited States Postal Service
  7. 14webSyukhtunTheo Radic — 2002
  8. 15bookCalifornia Place NamesErwin G. Gudde — University of California Press — 1969
  9. 17newsThe History of Rattlesnake CanyonMichael Redmon — January 20, 2015
  10. 22bookBear Flag RisingDale Walker — Forge — 1999
  11. 24newsEarly Banks and Banking in Santa BarbaraMichael Redmon — December 10, 2014
  12. 25newsTheodore Roosevelt visits Santa BarbaraMichael Redmon — September 16, 2014
  13. 26webCatalog of Santa Barbara EarthquakesInstitute for Crustal Studies, University of California, Santa Barbara
  14. 27webSignificant Earthquakes and Faults, Santa Barbara EarthquakeSouthern California Earthquake Data Center
  15. 29news1907 Train WreckMichael Redmon — July 2, 2013
  16. 38webSanta Barbara (COOP)Wrcc.dri.edu
  17. 40webU.S. Climate Normals Quick Access – Station: Santa Barbara, CANational Oceanic and Atmospheric Administration
  18. 41webxmACIS2National Oceanic and Atmospheric Administration
  19. 43webPeakbagger.com Peak/Range Search PagePeakbagger.com — 1987–2020
  20. 44bookThe geology and landscape of Santa Barbara County, CaliforniaRobert M. Norris — Santa Barbara Museum of Natural History — 2003
  21. 48newsAlpheus ThompsonMichael Redmon — October 1, 2014
  22. 49reportSpanish Colonial RevivalCity of Santa Barbara
  23. 52webCatching Up with Santa Barbara's Calle MilpasIndy Staff — 2022-04-14
  24. 53bookSunsetPassenger Department, Southern Pacific Company — 1898
  25. 54bookBlack tide: the Santa Barbara oil spill and its consequencesRobert Olney Easton — Delacorte Press — 1972
  26. 56webQuickFacts: Santa Barbara city, CaliforniaUnited States Census Bureau
  27. 90webU.S. Census websiteUnited States Census Bureau
  28. 92bookContemporary MarketingLouis E. Boone et al. — Cengage Learning — 2015
  29. 93bookFood and Drink in American History: A "Full Course" EncyclopediaAndrew F. Smith — ABC-CLIO — 2013
  30. 95bookNaked Management : Bare Essentials For Motivating The X-Generation At WorkMarc Muchnick — CRC Press — 2020
  31. 96reportIndustry, Economic and Workforce ResearchBW Research — Santa Barbara County Workforce Development Board — 2018
  32. 97reportComprehensive Annual Financial Report: Fiscal Year Ended June 30, 2021Finance Department, City of Santa Barbara, California — December 11, 2021
  33. 103newsThe hip Funk Zone adds color to often-stodgy Santa BarbaraRosemary McClure — May 2, 2015
  34. 108webSanta Barbara French Festival, July 13–14Christine Delsol — July 5, 2012
  35. 117bookSanta Barbara know-it-all: a guide to everything that mattersMichael Cervin — 2018
  36. 144citationCitizen McCawSam Tyler — SB Docs — 2009-04-13
  37. 145webAdvertise
  38. 151webSanta Barbara Car FreeNovember 16, 2020
  39. 153webSister CitiesCity of Santa Barbara
  40. 155webSBIFF: Andrew Davis InterviewedJosef Woodard — January 15, 2020
  41. 156webCity Film PermitsAugust 20, 2019
  42. 157webHollywood's Day in CourtAmy Silverstein et al. — May 21, 2009