Mix (magazine)
David Schwartz, Penny Riker-Jacob, and Bill Laski established a publication called the Mix in 1977. They launched it as a tabloid directory of recording services in San Francisco. Hillel Resner served as the first ad sales representative for this new venture. The magazine operated under that full title until April of 1980 when they dropped the word the from its name.
The publication skipped an issue month after changing its name in 1980. It returned to newsstands as a slick color magazine following that pause. This shift marked a departure from the original black-and-white directory style. The change signaled a move toward a more polished professional presentation for readers.
Norman Lear owned Act II Publishing which purchased Mix Publications in January 1989. Electronic Musician was part of that acquisition alongside the main magazine. Cardinal Business Media bought Mix Publications again in 1994 while based in Philadelphia. NewBay Media acquired the brand from Penton Media in 2011 before Future took over NewBay in 2018.
Mix Korea began operations in 2007 as a localized version of the American periodical. The parent company distributes the magazine across ninety-four countries worldwide. Offices once occupied the former Jelly Belly building on Hollis Street in Emeryville, California during the 1990s. Pro Sound News merged with Mix online in 2021 to expand digital reach.
Hillel Resner produced the TEC Awards after serving as an early sales representative and publisher. He helped establish industry standards through these annual honors. The magazine bills itself as the world's leading publication for professional recording technology. This reputation grew from its roots as a simple directory into a major trade voice.
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Common questions
Who established the magazine Mix in 1977?
David Schwartz, Penny Riker-Jacob, and Bill Laski established a publication called the Mix in 1977. They launched it as a tabloid directory of recording services in San Francisco.
When did Mix Publications change its name from The Mix to Mix?
The magazine operated under that full title until April of 1980 when they dropped the word the from its name. The publication skipped an issue month after changing its name in 1980 before returning to newsstands as a slick color magazine.
Which company purchased Mix Publications in January 1989?
Norman Lear owned Act II Publishing which purchased Mix Publications in January 1989. Electronic Musician was part of that acquisition alongside the main magazine.
Where were the offices for Mix located during the 1990s?
Offices once occupied the former Jelly Belly building on Hollis Street in Emeryville, California during the 1990s. The parent company distributes the magazine across ninety-four countries worldwide.
What year did Hillel Resner produce the TEC Awards?
Hillel Resner produced the TEC Awards after serving as an early sales representative and publisher. He helped establish industry standards through these annual honors.