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— CH. 1 · BRAND ORIGINS AND NAMING —

JW Marriott Hotels

~3 min read · Ch. 1 of 5
5 sections
  • The JW Marriott brand emerged in 1984 with the opening of its first hotel in Washington, D.C. This property served as a direct tribute to J.W. Marriott, the founder of Marriott Corporation. The name honored his legacy while establishing a new tier within the company's portfolio. In the hierarchy of Marriott brands, this new entity competed in the luxury area. It sat below the Ritz-Carlton but above traditional Marriott and Renaissance brands.

  • Hong Kong became the destination for the overseas launch in 1989. Europe and the Middle East followed shortly after in 1993. By 2007, the brand had established 16 properties in the United States and 22 outside the country. These numbers grew steadily over the next decade. The expansion strategy focused on major cities and tourist destinations across multiple continents. Each new location required careful selection to maintain the brand's luxury positioning.

  • The JW Marriott Jakarta experienced terrorist bombings in 2003 and 2009. A car bomb explosion outside the lobby killed 12 people and injured 150 during the 2003 attack. Most victims were Indonesians. Despite extensive damage, the hotel reopened five weeks later. In 2009, a bomb placed in a small breakfast room caused six deaths. An unexploded bomb found in a guest room failed to detonate. These events marked significant challenges for the property and its management team.

  • Data from 2007 shows 38 total properties with 16,532 rooms. By 2023, that number rose to 121 properties containing 48,430 rooms. The growth was not linear but showed consistent upward trends. International markets contributed significantly to this increase. From 2015 onward, regional breakdowns tracked progress across North America, Europe, Middle East, Africa, Asia, Pacific, Caribbean, and Latin America. Each year brought new openings and room additions to the global inventory.

  • As of April 2023, there are 100 hotels and resorts with 42,602 rooms open and operating. Another 40 hotels with 17,041 rooms remain in the pipeline. North America hosts 35 properties including locations like Anaheim, Atlanta, Austin, Charlotte, Chicago, Clearwater Beach, Dallas Arts District, Desert Springs, Edmonton ICE District, Essex House New York, Grand Rapids, Houston by The Galleria, Houston Downtown, Indianapolis, Las Vegas Resort & Spa, Los Angeles L.A. LIVE, Marco Island Beach Resort, Marquis Miami, Miami, Turnberry Resort & Spa Aventura, Minneapolis Mall of America, Nashville, New Orleans, Orlando Bonnet Creek Resort & Spa, Orlando Grande Lakes, Parq Vancouver, Phoenix Desert Ridge Resort & Spa, San Antonio Hill Country Resort & Spa, San Francisco Union Square, Savannah Plant Riverside District, Scottsdale Camelback Inn Resort & Spa, Tampa Water Street, Rosseau Muskoka Resort & Spa, Tucson Starr Pass Resort & Spa, and Washington DC. Central America and Caribbean include Casa Maat at JW Marriott Los Cabos Beach Resort & Spa, Cancun Resort & Spa, Guanacaste Resort & Spa, Hotel Caracas, Hotel Guadalajara, Hotel Mexico City Polanco, Hotel Mexico City Santa Fe, Hotel Monterrey Valle, Hotel Santo Domingo, Los Cabos Beach Resort & Spa, Panama, St. Maarten Beach Resort & Spa. South America features El Convento Cusco, Hotel Bogota, Hotel Lima, Hotel Rio de Janeiro, Hotel Sao Paulo, Quito. Europe includes Bucharest Grand Hotel, Cannes, Grosvenor House London, Ankara, Berlin, Frankfurt, Istanbul Marmara Sea, Madrid, Istanbul Bosphorus, Venice Resort & Spa. Middle East properties cover Kuwait City, Marina Dubai, Muscat, Riyadh, Marquis City Center Doha, Marquis Hotel Dubai. Africa has Cairo, Nairobi, Masai Mara Lodge, Mauritius Resort Le Morne Brabant. Asia contains Absheron Baku, Bengaluru Prestige Golfshire Resort & Spa, Dongdaemun Square Seoul, Goa, Hotel & Suites Saigon, Bangkok, Beijing, Beijing Central, Chengdu, Chongqing, Hangzhou, Hanoi, Harbin River North, Hong Kong, Jakarta, Kolkata, Kuala Lumpur, Macau, Medan, Nara, New Delhi Aerocity, Pune, Qufu Jining, Sanya Dadonghai Bay, Seoul, Shanghai at Tomorrow Square, Shanghai Fengxian, Shanghai Changfeng Park, Shenzhen, Shenzhen Bao'an, Singapore, Surabaya, Tokyo, Xi'an, Xi'an Southwest, Yinchuan, Zhejiang Anji Huzhou, Zhengzhou, Jeju Resort & Spa, Khao Lak Resort & Spa, Khao Lak Resort Suites, Maldives Resort & Spa, Marquis Hotel Shanghai Pudong, Mumbai Juhu, Mumbai Sahar, Mussoorie Walnut Grove Resort & Spa, Phu Quoc Emerald Bay Resort & Spa, Phuket Resort & Spa, Johor Bahru. Australia and Pacific includes Auckland and Gold Coast Resort & Spa.

Common questions

When did the JW Marriott brand emerge and where was its first hotel located?

The JW Marriott brand emerged in 1984 with the opening of its first hotel in Washington, D.C. This property served as a direct tribute to J.W. Marriott, the founder of Marriott Corporation.

Which city hosted the overseas launch of the JW Marriott brand in 1989?

Hong Kong became the destination for the overseas launch of the JW Marriott brand in 1989. Europe and the Middle East followed shortly after in 1993.

What terrorist attacks occurred at the JW Marriott Jakarta during 2003 and 2009?

A car bomb explosion outside the lobby killed 12 people and injured 150 during the 2003 attack while a bomb placed in a small breakfast room caused six deaths in 2009. The hotel reopened five weeks later despite extensive damage from these events.

How many properties and rooms did the JW Marriott brand have by April 2023?

As of April 2023 there are 100 hotels and resorts with 42,602 rooms open and operating. Another 40 hotels with 17,041 rooms remain in the pipeline.

Where is the JW Marriott Jakarta located within the global property list?

The JW Marriott Jakarta appears in the Asia section of the global inventory alongside other locations like Hong Kong, Seoul, Shanghai, and Singapore. This region contains numerous properties including those in Tokyo, Beijing, and Mumbai.