Hailey Bieber

• 1. Introduction

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  Hailey Bieber was named after a comet. Halley's Comet, the famous visitor that swings past Earth only once in a lifetime, gave her the first name she carries today. Born Hailey Rhode Baldwin, she has been a model, a television host, a socialite, and a business founder. Her career has moved quickly and in several directions at once. How does a girl who trained for years as a ballet dancer end up on magazine covers, then behind a company that a much larger corporation wanted to buy? What did she gain along the way, and what did it cost her? The answers begin with a famous surname, a Brazilian family tree, and a decision made at sixteen.

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• 2. Baldwin Roots

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  Tucson, Arizona, is where Hailey Baldwin was born, on the 22nd of November 1996. Her father is the actor Stephen Baldwin, the youngest of the Baldwin brothers. Her mother, Kennya Deodato, is a Brazilian graphic designer.

  The Brazilian side of the family carries its own artistic pedigree. Her maternal grandfather is the Brazilian musician Eumir Deodato. That heritage left a practical mark on her, because she speaks some Portuguese alongside English.

  Faith was part of the household too. She was raised as an evangelical Christian, a background that would later shape where she worshipped as an adult.

  Before fashion, there was ballet. Classical dance filled twelve years of her youth, and she kept going through several injuries. She never saw it as a career, yet she clearly loved it. The training ended when she was discovered at sixteen, and a very different kind of performing began.

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• 3. Breaking Into Fashion

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  Ford Models was the first agency to sign her, and its bookings put her in magazines such as Tatler, LOVE, V, and i-D. Her first commercial campaign came in the winter of 2014, for the clothing brand French Connection.

  In October 2014 she made her runway debut. She walked for Topshop and for the French designer Sonia Rykiel. Two months later, in December 2014, she took part in a photo session for LOVE magazine. It also produced a short film by the photographer Daniel Jackson, which appeared on the magazine's YouTube channel.

  The pace accelerated in 2015. American Vogue photographed her in January, and Teen Vogue followed in March. In April she shot her first magazine cover, for Jalouse, posing beside the male model Lucky Blue Smith. That same month she also appeared on the Dutch edition of L'Officiel and the American edition of Wonderland, and she turned up in editorials for Miss Vogue and W.

  July 2015 brought a Ralph Lauren advertisement shared with the Australian singer Cody Simpson. In October she walked again, this time for Tommy Hilfiger and Philipp Plein. Those two names would keep calling her back.

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• 4. The Sprint of 2016

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  January 2016 opened with another Ralph Lauren campaign and an editorial for the Korean edition of Vogue. She walked for Tommy Hilfiger again in February, then appeared in the spring and summer campaigns of both Philipp Plein and Hilfiger. She was also shot for Self magazine and filmed for an H&M commercial, released around the time of the Coachella festival in April.

  In March she signed with the New York agency IMG Models. By May she was on the cover of Marie Claire, which called her a "fresh face". The American cover was reused as the July cover of the Dutch edition.

  June put her on the Moschino runway beside Miranda Kerr, Alessandra Ambrosio, Jourdan Dunn, and Chanel Iman. That month she also made her advertising debut for Guess.

  The summer added an UGG campaign with Rosie Huntington-Whiteley. She and Joan Smalls were the faces of Karl Lagerfeld's limited North American line, "Love from Paris". Glamour and Italian Vogue ran her in editorials as well.

  September sent her around the fashion capitals. In New York she walked for Tommy Hilfiger, Prabal Gurung, Jeremy Scott, Tory Burch, and Matty Bovan. In London she appeared at a pre-fashion-week party at Stradivarius, posting selfies and tweets, and then walked for Julien Macdonald. Milan brought Dolce & Gabbana, and Paris brought Elie Saab. She also advertised Prabal Gurung Sport.

  Holiday campaigns for Guess and the Australian label Sass & Bide followed. In November 2016 she appeared on the cover of Harper's Bazaar Australia and in a French Elle editorial.

  Spanish Harper's Bazaar put her on its cover in 2017, with the model Jon Kortajarena, and British Elle did the same. She also appeared in the promotional video for the Fyre Festival. She has since said that the money went to charity.

  US Elle featured her in its March 2018 issue. In September 2018 she became a face of the Power of Good campaign for the make-up brand bareMinerals, which is owned by Shiseido. In 2019 she became the face of Levi's jeans.

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• 5. Screens and Stages

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  At nine years old, in 2005, Hailey appeared with her family in a television documentary called Livin It: Unusual Suspects. Four years later, in 2009, she appeared on Saturday Night Live alongside her uncle, Alec Baldwin.

  Music videos came next. In 2011 she played the love interest of Cody Simpson in his video for "On My Mind". In 2016 she appeared in "Love to Love You Baby" by the French model and singer Baptiste Giabiconi, a cover of the Donna Summer song released in 1975. Later credits include "10,000 Hours", by Dan + Shay and Justin Bieber, in which she appears as herself.

  Hosting gave her a more visible role. On the 25th of October 2015 she stood in Milan at the MTV Europe Music Awards. With the Italian supermodel Bianca Balti and the English rapper Tinie Tempah, she announced the winners of Best Music Video. They were Macklemore and Ryan Lewis, for "Downtown".

  On the 19th of June 2016 she co-hosted with the model Gigi Hadid at the iHeartRadio MuchMusic Video Awards in Toronto. The pair introduced a live performance by Shawn Mendes.

  A regular television job arrived on the 2nd of May 2017. She began hosting Drop the Mic on TBS with the rapper Method Man. The show put four celebrities into a series of rap battles. By 2020 it had aired for two seasons, with no decision yet on a third. Later screen credits include a cameo in the series Dave in 2021 and the television special A Very Demi Holiday Special in 2023.

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• 6. Building Rhode

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  The hashtag #theHAILEYedited was her first major step toward selling things under her own name. In 2016 she worked with the clothing brand The Daily Edited on a handbag capsule collection. She also announced a footwear collaboration with the UK brand Public Desire, using the tag #PDxHB. Around the same time she said she would launch a make-up collection made by the Australian brand ModelCo.

  In 2018 she applied for a trademark on "Hailey Bieber" for commercial use, and she received it.

  The real test came on the 15th of June 2022, when she launched a skincare brand named Rhode, after her middle name. In the fiscal year that ended on the 31st of March 2025, Rhode reached $212 million in total sales.

  Then came the announcement. On the 28th of May, e.l.f. cosmetics said it would acquire Rhode for $1 billion. The price had three parts. There was $600 million in cash and $200 million in e.l.f. stock for Rhode's existing equity holders. A further $200 million was an earn-out, payable over three years if performance goals were met.

  Bieber was not walking away. She stays on as Rhode's chief creative officer and head of innovation, overseeing creative work, product innovation, and marketing. She also serves as a strategic beauty advisor to both companies. The deal was expected to close later in 2025, pending regulatory and shareholder approval.

  Industry recognition followed. Beauty Inc named her its Newcomer of the Year in 2022, and in 2025 she was honored as a Beauty Innovator of the Year.

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• 7. Marriage and Home

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  December 2015 began a relationship with the singer Justin Bieber that lasted only a month. They split in January 2016. They reconciled in June 2018 and got engaged the following month, in July.

  In November 2018 the couple confirmed that they had married. A second wedding ceremony followed in South Carolina on the 30th of September 2019.

  In 2024 the family grew. On the 9th of May it was announced that Hailey was pregnant with their first child. On the 23rd of August 2024 the couple announced the birth of their son.

  As of 2024 she lives mainly in La Quinta, California, with her husband. They previously lived in a lakefront property in Cambridge, Ontario, in Canada. The couple attend Churchome, a nondenominational church.

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• 8. Health and a Public Voice

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  On the 10th of March 2022 Bieber was taken to hospital with stroke-like symptoms. She went home the next day. In a 12-minute video on her YouTube channel, she explained what had happened. She had suffered a transient ischemic attack, caused by a patent foramen ovale, a heart defect. She had surgery to repair it.

  She has also spoken about ovarian cysts. One, she said, was "the size of an apple", and she had experienced such cysts "a few times".

  On the 20th of April 2023 she issued a statement about her mental health. She said she had felt "fragile" since the start of the year. Online rumors of a feud between her and the pop singer Selena Gomez had set off controversy on social media.

  Politics is another area where she has spoken up. In 2020 she first backed Senator Bernie Sanders for the Democratic nomination. On World Mental Health Day 2020 she endorsed Joe Biden for president.

  She supports abortion rights. Of the overturning of Roe v. Wade, she said it was "an extreme loss and disappointment. This is really really scary." In May 2022 she joined almost 160 other celebrities in a full-page "Bans Off Our Bodies" advertisement in the New York Times. Her record shows a public figure who now uses her platform on health and politics, not only on fashion.

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