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— CH. 1 · FOUNDING AND FRANCHISE HISTORY —

Cincinnati Bengals

~5 min read · Ch. 1 of 6
6 sections
  • Paul Brown began planning for the creation of the Bengals franchise in 1965. Cincinnati's city council approved the construction of Riverfront Stadium in 1966. The American Football League granted a franchise to an ownership group led by Paul Brown on the 23rd of May 1967. This team began play in the 1968 season. Brown had previously been dismissed as the head coach of the Cleveland Browns by Art Modell in January 1963. He looked at both Cincinnati and Columbus before choosing the former. A deal between the city, Hamilton County, and Major League Baseball's Cincinnati Reds resulted in an agreement to build a multipurpose stadium. The merger of the AFL and the NFL was scheduled to take full effect in the 1970 season. Brown agreed to join the AFL as its 10th and final franchise. The Bengals were assigned to the AFC following the merger. Cincinnati was selected because it could draw from several large neighboring cities like Louisville and Lexington in Kentucky, and Columbus, Dayton, and Springfield in Ohio. These locations are all no more than 100 miles away from downtown Cincinnati.

  • Riverfront Stadium opened in time for the 1970 NFL season. It served as the home of the Bengals until they moved to Paul Brown Stadium in 2000. The new facility replaced Crosley Field which the Reds had used since 1912. By the early 1950s parking issues had plagued the city while the park lacked modern amenities. The Mill Creek Expressway project ran alongside the old park exacerbating these problems. In 2024 the team proposed a $120 million renovation of Paycor Stadium. This plan would have seen 90% of the funds raised from taxpayers. Hamilton County commissioners drew fire at this proposal since the Bengals only pay $158,526 in rent per year. On the 3rd of April 2025, Bengals executive V.P. Katie Blackburn stated that the team could go wherever they wanted after this year if they didn't pick up the option on their lease. She noted she likes the stadium's downtown location and hopes to secure the team's future there. Negotiations with the City of Cincinnati and Hamilton County continued regarding the lease terms.

  • The Bengals reached the Super Bowl twice during the 1980s in Super Bowl XVI and Super Bowl XXIII. They lost against the San Francisco 49ers both times. After Paul Brown's death in 1991 the team posted 14 consecutive non-winning seasons. They were saddled with numerous draft busts during this period. The term Bungles was coined by Steelers broadcaster Myron Cope to disparage the team. Following the 1990 season the team went 14 years without making the NFL playoffs or posting a winning record. Their fortunes improved in the mid-2000s into the mid-2010s. They became more consistent postseason contenders but continued to struggle in the playoffs. The turning point came during the 2021 season when they won their first playoff game in 31 years. They advanced to the first of two consecutive AFC Championship games. In 2021 they defeated the Kansas City Chiefs 27, 24 in overtime. They then lost to the Los Angeles Rams 23, 20 in Super Bowl LVI. They advanced to the AFC Championship again in 2022 but lost to the eventual Super Bowl champion Chiefs by

  • a score of 23, 20.

    When the team debuted in 1968 the Bengals' uniforms were modeled after the Cleveland Browns. Paul Brown packed up all his equipment from Cleveland which he then used for his new team in Cincinnati. The original helmets featured the word Bengals in black block letters with no stripe. The team did not have secondary uniform numbers until they appeared on the sleeves in the 1980 season. That same year the helmet face mask color changed from gray to black. A unique uniform design was introduced in 1981 featuring orange helmets with black tiger stripes still in use today. Sports Illustrated likened these new helmets to varicose pumpkins. In 1997 the Bengals designed a logo consisting of a leaping tiger added to the uniform sleeves. Another alternate logo consisted of a Bengal's head facing to the left. In 2004 a new tiger stripe pattern and more accents were added to the uniforms. The black jerseys now featured orange tiger-striped sleeves and white side panels. A new logo consisting of an orange B covered with black tiger stripes was introduced. On

  • the 21st of January 2021 the club announced a new uniform design worn beginning with the 2021 NFL season.

    The Bengals fight song is called The Bengal Growl written by entertainment director George Red Bird upon the team's founding in 1968. Bird had been friends with Paul Brown for over 30 years. He met Brown at Massillon Washington High School when Brown was head football coach. His first task was to pen a fight song along the lines of the Browns' fight song Hi O-Hi-O for Cleveland. The Who Dey chant has been in use since the 1980s. The full chant reads Who dey who dey who dey think gonna beat dem Bengals followed by Nobody. Saying Who Dey at Bengals games is steeped in local beer lore involving Hudepohl Brewing Company from 1978 through the late 1980s. Beer vendors carrying full cases of bottled local beer up the steep upper stairs of Riverfront Stadium would call out If Hudy Burger and other local beer names. Raucous fans often chanted back and forth with them as the vendors called out. During the 1980 season this banter grew organically into the now famous Hu-Dey-Who They-? chant. The official mascot

  • is a Bengal tiger named Who Dey whose jersey number is 1.

Common questions

When did the Cincinnati Bengals franchise begin play?

The Cincinnati Bengals began play in the 1968 season. The American Football League granted a franchise to an ownership group led by Paul Brown on the 23rd of May 1967.

Where does the Cincinnati Bengals team play their home games?

Riverfront Stadium served as the home of the Cincinnati Bengals until they moved to Paul Brown Stadium in 2000. The team currently plays at Paycor Stadium following a proposed $120 million renovation plan announced in 2024.

How many times have the Cincinnati Bengals reached the Super Bowl?

The Cincinnati Bengals reached the Super Bowl twice during the 1980s in Super Bowl XVI and Super Bowl XXIII. They lost against the San Francisco 49ers both times before advancing to Super Bowl LVI in 2021 where they lost to the Los Angeles Rams 23, 20.

What is the origin of the Cincinnati Bengals fight song The Bengal Growl?

The Cincinnati Bengals fight song called The Bengal Growl was written by entertainment director George Red Bird upon the team's founding in 1968. Bird had been friends with Paul Brown for over 30 years and met him at Massillon Washington High School when Brown was head football coach.

When did the Cincinnati Bengals win their first playoff game since 1990?

The turning point came during the 2021 season when the Cincinnati Bengals won their first playoff game in 31 years. They defeated the Kansas City Chiefs 27, 24 in overtime before losing to the Los Angeles Rams 23, 20 in Super Bowl LVI.

All sources

164 references cited across the entry

  1. 1webCincinnati Bengals Team FactsNFL Enterprises, LLC
  2. 2webContact UsNFL Enterprises, LLC
  3. 3newsBengals New Stripes: Bold, Sleek, IconicNFL Enterprises, LLC — April 19, 2021
  4. 4newsCincinnati Bengals unveil new uniformsNick Shook — April 19, 2021
  5. 5book2024 Official National Football League Record and Fact BookNFL Enterprises, LLC — July 22, 2024
  6. 8newsMike Brown Now Owns Most of Bengals FranchiseJosh Katzowitz — December 23, 2011
  7. 9newsMyron Cope, 79, Writer and Steelers Broadcaster, Is DeadRichard Goldstein — February 29, 2008
  8. 13web100 worst teams in NFL history: Where do 90s and early 2000s Bengals rank?Chris Roling — USA Today — October 11, 2019
  9. 16webThe Cincinnati Bengals: A Lost GenerationDan Clasgens — May 27, 2009
  10. 17webBengals 2001 Draft Class Defined Lewis' Early YearsAnthony Cosenza — May 25, 2015
  11. 18webHave the Cincinnati Bengals ended their history of frugality?Dustin Gardner — February 18, 2022
  12. 23webTeam ChronologyCincinnati Bengals — June 26, 2017
  13. 26webPaul BrownConigliofamily.com
  14. 33webPaul Brown and his Lasting Influence on the NFLMatt Verderame — Sports Illustrated — September 6, 2016
  15. 42webNFL awards Kitna for amazing resurgenceJesse Rogers — 2004-01-02
  16. 44webApprenticeship over, Palmer takes controlCamille Powell — 2004-09-23
  17. 70webBengals fire DC Teryl Austin after loss to SaintsKevin Patra — November 12, 2018
  18. 71magazineA.J. Green to undergo season-ending toe surgeryMichael Shapiro — 2018-12-04
  19. 74webMarvin Lewis out as coach of Bengals after long runKatherine Terrell — December 31, 2018
  20. 75webTaylor named 10th head coach in Bengals' historyKatherine Terrell — 2019-02-04
  21. 77magazineBengals Get First Win of 2019 Season Against JetsChris Chavez — 2019-12-01
  22. 85news2021 NFL playoffs: What we learned from Bengals' Wild Card Round victory over RaidersNick Shook — NFL Enterprises, LLC — January 15, 2022
  23. 102newsA Lot of Good Teams Fumble when It Comes to Decorating Their HelmetsRonald N. Campbell — December 14, 1981
  24. 103web2004–2020 — THE MODERN STRIPESNFL Enterprises, LLC — January 17, 2020
  25. 104webBengals Logos – Then & NowNFL Enterprises, LLC
  26. 105newsBengals Unveil Color Rush JerseysNFL Enterprises, LLC — September 13, 2016
  27. 107newsBengals Helmet Still At Head Of The ClassGeoff Hobson — NFL Enterprises, LLC — January 21, 2021
  28. 108newsCincinnati reveals alternate 'White Bengal' helmet for 2022 NFL seasonNick Shook — NFL Enterprises, LLC — July 22, 2022
  29. 109newsColor Rush is Back for Thursday Night Football in 2022NFL Enterprises, LLC — July 26, 2022
  30. 110newsBengals Release Uniform Schedule for 2023 SeasonNFL Enterprises, LLC — August 9, 2023
  31. 112newsBengals Open In Orange With Orange Out On September 8 Against PatriotsNFL Enterprises, LLC — August 16, 2024
  32. 114webWho Dey Appearance RequestNFL Enterprises, LLC
  33. 116webA story of cheers – and tearsLauren Bishop — News.cincinnati.com — March 15, 2012
  34. 117webWhere did Who Dey come from?Carol Motsinger — December 5, 2015
  35. 120webBrowns-Bengals: A Brief History of a Rivalry RuinedJeff Smirnoff — December 17, 2008
  36. 122webHow Bengals-Steelers rivalry created such animosityJeremy Fowler — 2016-09-14
  37. 123webGreatest Moments in Bitter Steelers-Bengals RivalryScott L. Hutchinson — November 30, 2011
  38. 124webSteelers vs. Bengals: Examining a RivalryAdam Flango — December 11, 2015
  39. 126webKimo von Oelhoffen recalls Carson Palmer injuryJason Marcum — 2015-07-23
  40. 131magazineUnderstanding the NFL's Code TalkersJenny Vrentas — 2015-01-16
  41. 132webAll roads lead to Walsh ... sort ofLen Pasquarelli — July 16, 2003
  42. 139webTop 10 Bengals Quarterbacks of all timeAlex Buck — 2023-01-17
  43. 141webCharlie JoinerPro Football Hall of Fame
  44. 142webAnthony MuñozPro Football Hall of Fame
  45. 143webTerrell OwensPro Football Hall of Fame
  46. 144webKen RileyPro Football Hall of Fame
  47. 155webHall of Famers: Yearly FinalistsPro Football Hall of Fame
  48. 160webBengals Fans, It's Time to Rule The Jungle!Elizabeth Blackburn — 2021-07-19
  49. 163newsOverdosing on BengalmaniaP. J. Bednarski — January 22, 1981
  50. 164webWho Dey vs. Who DatToni Monkovic — December 14, 2006
  51. 165webWhere dat from?George Morris — December 30, 2009