Animated series
Animated series have been a fixture of screens large and small for well over a century, beginning not on television but in movie theaters. The very first animated series shown on film, titles like The Newlyweds and Colonel Heeza Liar, reached audiences as early as 1913. What began as a novelty flickering on a silent screen would eventually sprawl across broadcast television, cable channels, direct-to-video releases, and the open internet. How did a format so simple at its core, a set of animated films sharing a common title and recurring characters, become one of the most versatile storytelling forms in the world? That is what this documentary explores.
Tom and Jerry short films ran in movie theaters from 1940 to 1967, and they were part of a much older tradition. The Newlyweds debuted in 1913, the same year that Colonel Heeza Liar, Doc Yak, and Travelaughs all arrived. Les Aventures des Pieds Nickelés followed in 1917. These early theatrical series established what would become the defining structure of the format: recurring characters, a consistent tone, and episodes short enough to precede a feature film. The theatrical run of Colonel Heeza Liar stretched through to 1924, showing that audiences had an appetite for returning to the same animated world again and again.
Crusader Rabbit, which ran from 1950 to 1959, holds the distinction of being the first animated series to air on television. Every one of those early television cartoons was a comedy. That uniformity of genre did not last long. Speed Racer brought sports to the animated television format, while Mobile Suit Gundam introduced science fiction and Neon Genesis Evangelion pushed the medium toward drama. The Flintstones, produced by Hanna-Barbera and airing from 1960 to 1966, became the first animated sitcom. Hanna-Barbera quickly followed with Top Cat, Jonny Quest, and The Jetsons, and later with Wait Till Your Father Gets Home, an adult-oriented series consciously modeled on All in the Family.
Saturday-morning cartoons, prime-time slots, late-night anime, and weekday-only broadcasts each carved out a distinct audience at a distinct hour. The half-hour episode became the traditional unit, though advertising reduced the actual animation to somewhere between fifteen and twenty minutes of screen time per slot. Streaming services such as Netflix changed that calculus by removing commercials entirely. Many series use a different approach: episodes of ten or eleven minutes, grouped together in segments to fill a broadcast window. In Japanese animation, very short episodes of around five minutes have grown increasingly common in recent years.
The Simpsons, South Park, Family Guy, Futurama, The Ren and Stimpy Show, Rocko's Modern Life, Beavis and Butt-Head, King of the Hill, and Duckman all emerged during the 1990s as animated series aimed squarely at adult or older teen audiences. The 1980s and 1990s together represented what the source calls a renaissance of children's and adult cartoon television. Networks and media companies created dedicated channels and formats built around animation. The Canadian computer-animated series ReBoot began as a child-friendly show, then shifted its target demographic to ages twelve and up, adopting a darker storyline as it did so.
Dallos, a Japanese science fiction drama released from 1983 to 1985, was the first original video animation series, or OVA, distributed direct-to-video. The OVA format became the primary release path for nearly all hentai anime series. On the open internet, animated web series designed for streaming platforms and video websites began building their own audiences. Happy Tree Friends launched in 2000, the same year as Homestar Runner. Battle for Dream Island followed in 2010, RWBY in 2013, and The King's Avatar in 2017. These series bypass broadcast entirely, reaching viewers on demand rather than within a scheduled time slot.
Common questions
What was the first animated series on television?
Crusader Rabbit, which aired from 1950 to 1959, was the first animated television series. Every early cartoon television series, including Crusader Rabbit, was a comedy.
What was the first animated sitcom?
The Flintstones, produced by Hanna-Barbera, was the first animated sitcom. It aired from 1960 to 1966.
What was the first direct-to-video animated series?
Dallos, a Japanese science fiction drama, was the first OVA (original video animation) series. It was released from 1983 to 1985.
When did animated series first appear in movie theaters?
Animated theatrical series date to 1913, when titles including The Newlyweds, Colonel Heeza Liar, Doc Yak, and Travelaughs all debuted. Tom and Jerry short films ran in movie theaters from 1940 to 1967.
What animated web series are considered early examples of the format?
Happy Tree Friends and Homestar Runner both launched in 2000 as early animated web series. Battle for Dream Island followed in 2010, with RWBY and Jaiden Animations debuting in 2013 and 2014 respectively.
How long are episodes in a typical animated series?
Traditionally, animated series episodes are produced as half-hour or nearly half-hour programs, though many run as shorts of ten to eleven minutes. When commercials are included, the animation itself may occupy only fifteen to twenty minutes of a half-hour broadcast slot.
All sources
7 references cited across the entry
- 2webAnimatsionny serialVladislav Valeryevich Fedyushin — 2023-10-06
- 3webShonen Anime: Everything You Need To Know About The Most Popular Anime SubgenreLouis Kemner — 2025-01-12
- 4webAnimeYuliya Alexandrovna Magera — 2023-04-14
- 5webSitkomVasilisa Vitalievna Shpot — 2023-10-18
- 6webWalt DisneyKjell Knudde — 2025-04-24
- 7journalLes Aventures des Pieds NickelésÉric Loné — OpenEdition Journals — 2007