Curated playlist
Promotion and marketing communications
- MarketingMarketing sometimes sells a whole category, as Got Milk? did. Trade groups can speak for an entire industry.
- MagazineThe word magazine comes from an Arabic word for a storehouse. In 1731 Edward Cave used that image for his monthly.
- Television advertisementA Bulova clock face ran for one minute before a 1941 Dodgers game. The ad cost somewhere between $4.00 and $9.00.
- AdvertisingThe soap opera got its name because early radio dramas were sponsored by soap manufacturers.
- Streaming mediaA Pittsburgh bar jukebox once played requests through an operator on the telephone. The service ran from 1929 to 1997.
- Movie theaterOn December 28, 1895, strangers paid to watch moving pictures on a wall in a Paris basement.
- Nielsen Media ResearchA TV show can record a 0.0 rating even with a real audience. Nielsen's sample-based system made that possible.
- Mass mediaMass media began with print, not television or the internet. Gutenberg printed a Latin Bible in 1453.
- RadioOn November 11, 1886, Heinrich Hertz saw a spark jump a lab gap and confirmed invisible radio waves.
- InternetIn 2011, a woman digging for scrap metal cut most of Armenia's Internet connection.
- MerchandisingIn 1903, Beatrix Potter registered a soft toy at the Patent Office in London.
- Targeted advertisingTargeted ads guess a person's gender right only 42% of the time. That is worse than a random guess.