Curated playlist
Promotion and marketing communications
- MarketingStudy and process of exploring, creating, and delivering value to customers
- MagazinePublication that is typically distributed at a regular interval
- Television advertisementPaid commercial segment on television
- AdvertisingAdvertising is one of the oldest forms of human communication, stretching back to papyrus sales messages in ancient Egypt and wall paintings that survive to this day in parts of Asia, Africa, and South America. But how did a practice…
- Streaming mediaStreaming media is the method by which multimedia data travels across a network and plays back in real time, without requiring the listener or viewer to download a complete file first. That distinction sounds technical, but it reshaped…
- Movie theaterOn the 28th of December 1895, in the basement of the Salon Indien du Grand Café in Paris, a handful of curious strangers paid to watch moving pictures projected onto a wall. That moment is as close to a birth certificate as movie theaters…
- Nielsen Media ResearchNielsen Media Research holds a quiet but decisive power over American television. Every autumn, when networks decide which shows live and which die, the verdicts trace back to a single question: how many households were watching? The…
- Mass mediaThe largest media deal in history was the acquisition of Time Warner by AOL Inc. for 164,746.86 million US dollars. That single transaction sits inside a far larger story. Between 1985 and 2018, roughly 76,720 deals were announced in the…
- RadioOn the 11th of November 1886, a German physicist named Heinrich Hertz watched a tiny spark jump across a gap in his laboratory, and in doing so confirmed that an invisible wave was traveling through the room. Radio is the technology of…
- InternetThe word internetted appeared as early as 1849, meaning interconnected or interwoven, long before anyone could send a message across the planet in a heartbeat. The Internet that the word now describes is the global system of interconnected…
- MerchandisingMerchandising shapes nearly every decision a retailer makes about how goods appear before a buyer. In 1903, English author Beatrix Potter registered a soft toy at the Patent Office in London. She had published The Tale of Peter Rabbit just…
- Targeted advertisingTargeted advertising follows you. It watches what you search, where you click, how long you linger on a page, and then it follows you somewhere else to show you an ad for the thing you were just thinking about. The practice has a name:…