Skip to content
Curated category

Promotion and marketing communications

  • MarketingAdam Smith wrote The Wealth of Nations in 1776, planting the seed for what would become modern marketing. Nearly two centuries later, the American Marketing…
  • MagazineThe word magazine traces its roots to the Arabic term makhanah, meaning depot or storehouse. Originally this referred to military storage for gunpowder and…
  • Television advertisementOn the 1st of July 1941, at 2:30 p.m., a test pattern appeared on New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia…
  • AdvertisingIn 4000 BC, rock art in India displayed commercial messages that would evolve into modern advertising. Ancient Egyptians used papyrus to create sales…
  • Streaming mediaThe word streaming first appeared in the 1970s to describe tape drives made by Data Electronics Inc. These machines needed to ramp up slowly and run…
  • Movie theaterThe Ptuj City Cinema in Slovenia opened its doors on the 3rd of March 1897 and remains the oldest active movie theater in the world.
  • Nielsen Media ResearchArthur C. Nielsen founded his market research firm in 1923, establishing a foundation for what would become the dominant force in American audience…
  • Mass mediaThe largest media deal in history was the acquisition of Time Warner by AOL Inc. for 164,746.86 million US dollars. That single transaction sits inside a far…
  • RadioOn the 11th of November 1886, a German physicist named Heinrich Hertz watched a tiny spark jump across a gap in his laboratory, and in doing so confirmed…
  • InternetThe word internetted appeared as early as 1849, meaning interconnected or interwoven, long before anyone could send a message across the planet in a…
  • MerchandisingIn 1852, Le Bon Marché opened its doors in Paris and changed how people shopped forever. Before this moment, customers entered small shops to request…
  • Targeted advertisingIn 1980, database marketing emerged as a method to personalize customer communications. This early form of targeted advertising allowed companies to track…