Curated category
Promotion and marketing communications
- MarketingMarketing begins with three verbs: acquiring, satisfying, and retaining customers. That triad sits at the heart of business management and commerce.
- MagazineMagazines carry a word with a secret life. When Edward Cave edited The Gentleman's Magazine in 1731 London, he described his publication as "a monthly…
- Television advertisementTelevision advertisements have shaped public culture, political campaigns, and commercial life since the 1st of July 1941, when a single paid spot aired on…
- AdvertisingAdvertising is one of the oldest forms of human communication, stretching back to papyrus sales messages in ancient Egypt and wall paintings that survive to…
- Streaming mediaStreaming media is the method by which multimedia data travels across a network and plays back in real time, without requiring the listener or viewer to…
- Movie theaterOn the 28th of December 1895, in the basement of the Salon Indien du Grand Café in Paris, a handful of curious strangers paid to watch moving pictures…
- Nielsen Media ResearchNielsen Media Research holds a quiet but decisive power over American television. Every autumn, when networks decide which shows live and which die, the…
- Mass mediaThe largest media deal in history was the acquisition of Time Warner by AOL Inc. for 164,746.86 million US dollars. That single transaction sits inside a far…
- RadioOn the 11th of November 1886, a German physicist named Heinrich Hertz watched a tiny spark jump across a gap in his laboratory, and in doing so confirmed…
- InternetThe word internetted appeared as early as 1849, meaning interconnected or interwoven, long before anyone could send a message across the planet in a…
- MerchandisingIn 1852, Le Bon Marché opened its doors in Paris and changed how people shopped forever. Before this moment, customers entered small shops to request…
- Targeted advertisingTargeted advertising follows you. It watches what you search, where you click, how long you linger on a page, and then it follows you somewhere else to show…