Short answers, pulled from the story.
NBCUniversal announced plans to launch an over-the-top streaming service on the 14th of January 2019. The company revealed that the new platform would feature both original content and library material from its extensive catalog.
A public naming contest concluded on the 17th of September 2019 when officials selected Peacock as the official title. This name served as a direct allusion to the iconic peacock logo used by NBC for decades.
As of January 2026, Peacock had 44 million paid subscribers. Financial results showed significant losses in recent quarters with the streamer posting losses of $552 million for the fourth quarter of 2025.
Beginning at the 2022 Winter Olympics all events were streamed live on Peacock Premium. The 2024 Summer Olympics introduced multi-view support and a whiparound Gold Zone show while Olympic Games coverage remains central to the platform.
The service began a soft launch for Comcast Xfinity cable subscribers on the 15th of April 2020. National availability followed shortly after on July 15 of that same year.