Peacock soft launched on the 15th of April 2020 for Comcast Xfinity X1 and Flex customers. Its national rollout came on the 15th of July 2020. NBCUniversal had announced the service on the 14th of January 2019.
Why is the Peacock streaming service called Peacock?
Peacock is named after the peacock in the NBC logo. The name was announced on the 17th of September 2019.
How many paid subscribers does Peacock have?
As of January 2026, Peacock had 44 million paid subscribers. By the first quarter of 2026, that figure had risen above 46 million.
What was the most-streamed live event in U.S. history on Peacock?
The exclusive NFL Wild Card playoff game in January 2024 averaged 23 million viewers, making it the most-streamed live event in U.S. history at that time. The broadcast brought in 3 million new paid subscribers for Peacock.
When did Days of Our Lives move from NBC to Peacock?
Days of Our Lives moved exclusively to Peacock Premium beginning the 12th of September 2022, after a 57-year run on NBC.
What are Peacock's financial losses?
Peacock posted a loss of $552 million in the fourth quarter of 2025, up from $372 million in the same period of 2024. By the first quarter of 2026, the loss had narrowed to $432 million.