Short answers, pulled from the story.
Llewellyn Worldwide was founded in 1901 by the astrologist Llewellyn George, who was born in 1876 and died in 1954. George established the company in Portland, Oregon, under the name Llewellyn Publishing Company and simultaneously founded the Portland School of Astrology.
The Moon Sign Book is an annual publication that Llewellyn George himself edited during the company's early years. After George died in 1954, astrologer Sydney Omarr took over as editor and continued the annual.
Carl L. Weschcke, a relative of founder Llewellyn George, acquired the company in 1960 and moved its headquarters to St. Paul, Minnesota. He shifted the publishing focus away from astrology to include witchcraft, Wicca, and broader occult subjects, and renamed the company Llewellyn Publications.
Fate was a paranormal-focused magazine that Llewellyn acquired in 1988. The company sold it to Galde Press, which was owned by the magazine's own editor-in-chief, during a 2002 restructuring that followed a decline in sales.
Llewellyn launched Midnight Ink, a mystery imprint, in 2005, and Flux Books, focused on young adult fiction, in 2006. Flux was sold to North Star Editions in 2016, and Midnight Ink was shuttered in 2018 due to low sales.
Sales for Llewellyn Worldwide as a whole increased during the COVID-19 pandemic. This followed an earlier recovery from a 2001-2002 downturn, when the company had rebuilt to $16 million in gross sales by the end of 2003.