Short answers, pulled from the story.
Nikki Finke launched the Deadline Hollywood Daily blog in March 2006. This online version of her LA Weekly column arrived four years after she began writing that print series in June 2002.
Penske Media Corporation bought Deadline Hollywood from Nikki Finke in 2009 for a low-seven-figure sum. The buyer was then known as Mail.com Media before becoming Penske Media Corporation.
The URL shifted to deadline.com and the name became simply Deadline Hollywood in September 2009. This change coincided with the site officially becoming an entertainment trade website later that same year.
Mike Fleming Jr., Tim Adler, and Nellie Andreeva joined Deadline Hollywood during 2010 to expand its reach. Mike Fleming Jr. took the role of New York editor while Tim Adler led the new Deadline London operation.
Deadline Hollywood remains under the ownership of Penske Media Corporation today. The brand continues to cover Hollywood and emerging trends across all sectors of entertainment media.