Deadline Hollywood
Nikki Finke launched the Deadline Hollywood Daily blog in March 2006. This online version of her LA Weekly column arrived just four years after she began writing that print series in June 2002. The site officially became an entertainment trade website later that same year. By 2009, it had grown into one of Hollywood's most followed websites. The rapid rise of this digital platform changed how industry news traveled across Los Angeles.
Finke sold Deadline to Penske Media Corporation in 2009 for a low-seven-figure sum. The buyer was then known as Mail.com Media before becoming Penske Media Corporation. She received a five-year-plus employment contract worth millions of dollars according to reports from the Los Angeles Times. Her deal also included part of the site's revenue stream. In September 2009, the URL shifted to deadline.com and the name became simply Deadline Hollywood.
The publication expanded its reach by hiring key editors in New York and London during 2010. Mike Fleming Jr., formerly a reporter for Variety, took the role of New York editor. Tim Adler, who previously edited for the Financial Times, led the new Deadline London operation. Nellie Andreeva joined as co-editor-in-chief for television coverage alongside them. These hires signaled a shift toward broader geographic and topical dominance within the industry.
Deadline Hollywood now stands as a dominant force shaping news trends within the modern entertainment industry. Its status as one of the most followed websites by 2009 laid the groundwork for current influence. The platform continues to cover Hollywood and emerging trends across all sectors of entertainment media. Trade press outlets rely on its reporting to track shifting power dynamics in Los Angeles and beyond. The brand remains
under the ownership of Penske Media Corporation today.
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Common questions
When did Nikki Finke launch the Deadline Hollywood Daily blog?
Nikki Finke launched the Deadline Hollywood Daily blog in March 2006. This online version of her LA Weekly column arrived four years after she began writing that print series in June 2002.
Who purchased Deadline Hollywood from Nikki Finke and when did the sale occur?
Penske Media Corporation bought Deadline Hollywood from Nikki Finke in 2009 for a low-seven-figure sum. The buyer was then known as Mail.com Media before becoming Penske Media Corporation.
What changes happened to the Deadline Hollywood URL and name in September 2009?
The URL shifted to deadline.com and the name became simply Deadline Hollywood in September 2009. This change coincided with the site officially becoming an entertainment trade website later that same year.
Which editors joined Deadline Hollywood during 2010 to expand its reach?
Mike Fleming Jr., Tim Adler, and Nellie Andreeva joined Deadline Hollywood during 2010 to expand its reach. Mike Fleming Jr. took the role of New York editor while Tim Adler led the new Deadline London operation.
Does Penske Media Corporation still own Deadline Hollywood today?
Deadline Hollywood remains under the ownership of Penske Media Corporation today. The brand continues to cover Hollywood and emerging trends across all sectors of entertainment media.