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— CH. 1 · ORIGINS AND EARLY GROWTH —

Twitter

~5 min read · Ch. 1 of 6
6 sections
  • In March 2006, Jack Dorsey sent the first message from a service called twttr to a small group of Odeo employees. The prototype relied on Short Message Service technology to deliver text updates to mobile phones. Work began in February that year with Dorsey and contractor Florian Weber building an internal tool for their startup. The public launch arrived on the 15th of July 2006, after the team purchased the domain twitter.com six months later. Biz Stone and Evan Williams formed Obvious Corporation in October 2006 to acquire Odeo from its investors. Noah Glass remained silent about his role until 2011, though he had inspired the five-character name based on American SMS short codes. Twitter spun off into its own company in April 2007 following rapid early adoption. The tipping point came at the 2007 South by Southwest Interactive conference where daily usage jumped from 20,000 tweets to 60,000. By 2012, more than 100 million users produced 340 million daily posts. The platform grew to over 200 content partners streaming video across 450 events by 2019.

  • The original strict limit required every post to stay under 140 characters of text. In 2017, Twitter doubled this allowance to 280 characters while excluding handles and media from the count. Subscribers gained the ability to create posts up to 4,000 characters starting in 2023. Multimedia support arrived gradually with photo sharing launching globally in August 2011. Polls became available for seven days in 2015 without revealing voter identities. Video streaming partnerships included major leagues like the NFL and networks such as MTV and BET. Twitter Spaces allowed live audio conversations with a maximum of 13 people on stage since October 2021. Fleets offered temporary stories that disappeared after 24 hours before being removed in August 2021. Quote reposts let users add comments to existing posts starting in 2015. Hashflags generated custom emojis next to hashtags during specific time periods beginning in 2014.

  • Elon Musk purchased Twitter for US$44 billion in October 2022 to transform it into an everything app. Linda Yaccarino succeeded him as CEO on the 5th of June 2023, while he remained chairman and chief technology officer. The company transitioned to X Corp. in March 2023 following the acquisition. Musk announced the rebranding to X in July 2023, retiring the signature bird logo by May 2024. The new logo resembles the Unicode mathematical alphanumeric symbol for the letter X styled in double-strike bold. Mike Proulx of The New York Times criticized the change as wiping out brand value. Rolling Stone called the rebrand desperate while critics noted its Big Brother tech overlord vibe. Users review bombed the newly rebranded app on the iOS App Store immediately upon reveal. In March 2025, X Corp. was acquired by xAI, Musk's artificial intelligence company, valuing the platform at $33 billion with a full valuation of $45 billion including debt. Linda Yaccarino stepped down from her role as CEO in July 2025.

  • A report released on the 21st of October 2021 analyzed millions of tweets sent between April 1 and the 15th of August 2020. Machine learning algorithms amplified right-leaning politics on personalized user Home timelines across seven countries. Researchers used the 2019 Chapel Hill Expert Survey to position parties on political ideology within each nation. Twitter randomly chose 1% of users whose Home timelines displayed content in reverse-chronological order from directly followed accounts. A 2021 study found that 47% of local trends in Turkey and 20% of global trends were fake or created from scratch by bots. Fake trends included phishing apps, gambling promotions, disinformation campaigns, and hate speech against vulnerable populations. The platform has been accused of becoming increasingly right-wing and catering to hate groups since the acquisition. Misinformation related to the COVID-19 pandemic spread widely during 2020 despite fact-checking efforts. State-linked misinformation operations originated from Russia, China, Iran, and Saudi Arabia by late 2023.

  • On the 15th of July 2020, a major hack affected 130 high-profile accounts including Barack Obama and Bill Gates. Scammers used social engineering to obtain credentials from employees to access an administration tool for a smash-and-grab bitcoin scheme. Analysis revealed over $30,000 in bitcoin deposited before Twitter intervened. On the 25th of May 2022, the Federal Trade Commission fined Twitter $150 million for collecting phone numbers and email addresses for targeted advertising. The European Commission issued a €120 million fine in December 2025 for alleged non-compliance with Digital Services Act requirements. A bug introduced in June 2021 allowed linking email addresses and phone numbers to user accounts until January 2022. A hacker on Breach Forums compiled over 5.4 million user profiles to sell for $30,000. Twitter settled a lawsuit filed by Donald Trump in February 2025 paying him approximately $10 million after suspending his account in January 2021. The FTC released a report in September 2024 summarizing nine company responses regarding data practices that put individuals vulnerable to identity theft and stalking.

  • Twitter released its first public API version in September 2006 which quickly became iconic for programming tutorials. Developer interest surged immediately following launch as teams built mobile clients and URL shorteners. In 2010, Twitter mandated OAuth authentication with just nine weeks of notice while launching its own URL shortener in competition. Stricter usage limits introduced in 2012 completely crippled some developers despite increasing stability. Third-party access ended in January 2023 forcing all external clients to shut down permanently. Twitterrific's Sean Heber confirmed the 16-year-old app discontinued due to unannounced policy changes. Paid tier plans replaced free access starting in February 2023 with more limited capabilities. The Innovators Patent Agreement announced on the 17th of April 2012 obligated Twitter to use patents only for open source purposes. Source code for the recommendation algorithm was released to GitHub on the 31st of March 2023 after Elon Musk polled followers about transparency. Proprietary code leaked during a security attack in March 2023 before being removed from repositories.

Up Next

Common questions

When was Twitter founded and who created it?

Twitter began work in February 2006 with Jack Dorsey and Florian Weber building an internal tool for their startup Odeo. The public launch arrived on the 15th of July 2006 after the team purchased the domain twitter.com six months later.

What are the character limits for posts on Twitter now compared to the past?

The original strict limit required every post to stay under 140 characters of text. Subscribers gained the ability to create posts up to 4,000 characters starting in 2023 while the allowance doubled to 280 characters in 2017.

Who owns X Corp. as of March 2025 and what is its valuation?

X Corp. was acquired by xAI Elon Musk's artificial intelligence company in March 2025 valuing the platform at $33 billion with a full valuation of $45 billion including debt. Linda Yaccarino stepped down from her role as CEO in July 2025 following the acquisition.

How did Twitter handle political bias according to the October 2021 report?

A report released on the 21st of October 2021 analyzed millions of tweets sent between April 1 and the 15th of August 2020 showing machine learning algorithms amplified right-leaning politics on personalized user Home timelines across seven countries. Researchers used the 2019 Chapel Hill Expert Survey to position parties on political ideology within each nation.

What fines has Twitter received for data privacy violations?

On the 25th of May 2022 the Federal Trade Commission fined Twitter $150 million for collecting phone numbers and email addresses for targeted advertising. The European Commission issued a €120 million fine in December 2025 for alleged non-compliance with Digital Services Act requirements.

All sources

509 references cited across the entry

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  2. 7webTwitter turns sixMarch 21, 2012
  3. 9webStunning New Numbers on Who Uses TwitterNicholas Carlson — June 2, 2009
  4. 10webSizing Up Twitter UsersStefan Wojcik et al. — April 24, 2019
  5. 13webElon Musk's X adds to fog of war at outset of Israel-Hamas conflictSean Lyngaas et al. — CNN — October 9, 2023
  6. 16webHate Speech's Rise on Twitter Is Unprecedented, Researchers FindSheera Frenkel et al. — December 2, 2022
  7. 21newsTwitter's New CEO Linda Yaccarino Has First Day in the RoleSarah Frier — Bloomberg News — June 5, 2023
  8. 22newsElon Musk to quit as Twitter CEO when replacement foundMonica Miller — December 21, 2022
  9. 24webTwitter X logo: Elon Musk rebrands social media platformJordan Valinsky — July 24, 2023
  10. 28webLinda Yaccarino steps down as CEO of Elon Musk's XAshley Levy et al. — 2025-07-09
  11. 29newsElon Musk Merges SpaceX With His A.I. Start-Up xAIRyan Mac et al. — February 2, 2026
  12. 31newsWhy Twitter's C.E.O. Demoted HimselfMiller, Claire Cain — October 30, 2010
  13. 32tweetIt's true that @Noah never got enough credit for his early role at Twitter. Also, he came up with the name, which was brilliant.Ev — April 13, 2011
  14. 35webHow Twitter Was FoundedNicholas Carlson — April 13, 2011
  15. 36webOdeo Releases TwttrMichael Arrington — AOL — July 15, 2006
  16. 37newsThe real history of Twitter isn't so short and sweetNicholas Carlson — April 14, 2011
  17. 38newsTwitter's Fifth Beatle Tells His Side of the StoryMadrigal, Alexis — April 14, 2011
  18. 40web5 years ago today Twitter launched to the publicCourtney Boyd Meyers — July 15, 2011
  19. 45webBig Goals, Big Game, Big RecordsGarrett, Sean — Twitter Blog (blog of Twitter) — June 18, 2010
  20. 46webFacebook was the most-downloaded app of the decadeAlison DeNisco Rayome — CNET
  21. 49webTwitter flips the bird, adopts new logoSalvador Rodriguez — June 6, 2012
  22. 50magazineTwitter's New Logo Inspires Parodies, CSS GreatnessScott Gilbertson — June 8, 2012
  23. 51newsTwitter files for IPO in first stage of stock market launchHeidi Moore — September 12, 2013
  24. 52webTwitter redesign looks a lot like FacebookVlad Savov — April 8, 2014
  25. 54webTwitter user growth continues to stallLaurie Beaver et al. — October 28, 2015
  26. 55webRevenue Is Up, But Twitter Is Still Struggling In Slow Growth ModeMartin Beck — Marketing Land — October 27, 2015
  27. 60webFull Page ReloadJuly 29, 2020
  28. 61webUpdating our Approach to Misleading InformationYoel Roth et al. — May 11, 2020
  29. 63webTwitter's decentralized futureLucas Matney — January 15, 2021
  30. 69news13 reasons to mute people on TwitterSamuel Gibbs — May 13, 2014
  31. 71webUsing Twitter with Your PhoneTwitter Support
  32. 72webThere's a List for ThatStone, Biz — October 30, 2009
  33. 73newsThe tricky business of business tweetingBrown, Amanda — March 2, 2011
  34. 74newsTwitter quote tweets are now easier to findJon Porter — September 1, 2020
  35. 77web9 Things You Need To Know About Twitter's Massive RedesignCatharine Smith — December 8, 2011
  36. 81newsTwitter: How To Set Up Your AccountDonald Strachan — February 19, 2009
  37. 88webTwitter eases 140 character limitRob Lever — May 24, 2016
  38. 92webAbout Twitter's Link ServiceTwitter Help Center (module of Twitter)
  39. 93webLinks and Twitter: Length Shouldn't MatterGarrett, Sean — Twitter Blog (blog of Twitter) — June 8, 2010
  40. 94webTwitter Tightens Grip on Own FirehoseMetz, Cade — September 2, 2010
  41. 102webTwitter turns off its original SMS service in most countriesJacob Kastrenakes — The Verge — April 27, 2020
  42. 108webTwitter is finally letting everyone create SpacesEmma Roth — October 21, 2021
  43. 112webWhat Twitter Fleets signals about the future of the companyCasey Newton — November 18, 2020
  44. 113webTwitter's Fleets are getting Stories-like adsKim Lyons — June 1, 2021
  45. 118webTwitter Lists!Support forum at help.twitter.com — n.d.
  46. 120webHow to create a Twitter List (and join others)Monica Chin — March 5, 2020
  47. 121newsMeet Moments, Twitter's Most Important New Feature EverDavid Pierce — October 6, 2015
  48. 123webTwitter opens its Moments feature up to everyoneJacob Kastrenakes — September 28, 2016
  49. 124journalAlgorithmic Amplification of Politics on TwitterFerenc Huszár et al. — October 21, 2021
  50. 126journalThe political effects of X's feed algorithmGermain Gauthier et al. — February 18, 2026
  51. 127newsX's Algorithm Makes Users More Conservative, Study SuggestsMartina Di Licosa — February 18, 2026
  52. 141webElon Musk delays $8 'blue check' Twitter verification plan until after the midtermsDonie O'Sullivan et al. — CNN — November 6, 2022
  53. 143newsElon Musk's first big Twitter product paused after fake accounts spreadRachel Lerman et al. — November 11, 2022
  54. 144webElon Musk relaunches Twitter Blue with higher price for iPhone usersBobby Allyn — NPR — December 12, 2022
  55. 148webTwitter finally removes legacy verification check marksRohan Goswami — CNBC — April 20, 2023
  56. 151newsTwitter rolls out paid subscription 'Super Follows' to let you cash in on your tweetsTaylor Hatmaker — Tech Crunch — September 1, 2021
  57. 152newsTwitter Super Follows has generated only around $6k+ in its first two weeksSarah Perez — Tech Crunch — September 12, 2021
  58. 155webYou can now get paid in bitcoin to use TwitterSalvador Rodriguez — CNBC — September 23, 2021
  59. 156newsTwitter starts launching Ticketed Spaces for some iOS usersAshley Carman — The Verge — August 27, 2021
  60. 157newsTwitter, Stripe pilot cryptocurrency payments for creatorsLisa Pauline Mattackal — April 22, 2022
  61. 158newsTwitter pilots a new shopping section for brandsJon Porter — July 28, 2021
  62. 165newsSocial Networks: Facebook Takes Over Top Spot, Twitter ClimbsKazeniac, Andy — Compete.com — February 9, 2009
  63. 169webMusk Says X Has 600 Million Monthly Active UsersJim Silver — May 23, 2024
  64. 171newsWho's Driving Twitter's Popularity? Not TeensClaire Cain Miller — August 25, 2009
  65. 172webInside Twitter – An In-Depth Look Inside the Twitter WorldCheng, Alex — Sysomos — June 2009
  66. 173webWho Uses Twitter?Bluff, Brian — site-seeker.com — May 2010
  67. 174webWhy So Many Black People Are On TwitterAdrian Chen — Univision Communications — May 17, 2011
  68. 175webWhy Is Twitter More Popular With Black People Than White People?Nick Saint — Axel Springer SE — April 30, 2010
  69. 176webTwitter has 100 million active usersChris Taylor — September 8, 2011
  70. 181newsSocial Media Update 2016November 11, 2016
  71. 183bookTwitter Study Reveals Interesting Results About UsagePear Analytics — August 12, 2009
  72. 185journalSeeking and Sharing: Motivations for Linking on TwitterAvery Holton et al. — 2014
  73. 186news44 Percent of Twitter Accounts Have Never TweetedMurphy, David — April 13, 2014
  74. 188newsMany Twitters Are Quick Quitters: StudyBelinda Goldsmith — April 29, 2009
  75. 189webTwitter Is Not AmericaAlexis C. Madrigal — April 24, 2019
  76. 190webTwitter seeks to settle 2016 class action lawsuit for $800 millionTom Hals et al. — September 20, 2021
  77. 192magazineWho Made That Twitter Bird?Melanie Rehak — August 8, 2014
  78. 193newsTwitter's Logo Is Named After Larry BirdEric Freeman — Yahoo!Sports — August 2011
  79. 195newsTwitter's bird logo gets a makeoverBrandon Griggs — CNN — June 7, 2012
  80. 199newsThe logo of X, formerly Twitter, wasn't actually stolenLouis Ashworth — July 24, 2023
  81. 200tweetElon Reeve Musk
  82. 201webX2025-09-15
  83. 205newsX Corp sues social media startup over bid to claim 'Twitter' brandBlake Brittain — Reuters — 16 December 2025
  84. 207webTwitter Debuts 'Promoted Tweets' Ad PlatformSara Kimberley — MediaWeek (U.K. edition) — April 13, 2010
  85. 208newsPhoto agency's CEO addresses TwitPic controversyLaurent, Olivier — May 11, 2011
  86. 210webTwitter Will Automate Ad-Buying by the End of the YearTodd Wasserman — Mashable.com — June 9, 2011
  87. 211webTwitter opens self-service ads to everyoneZach Miners — IDG Communications — April 30, 2013
  88. 218webPolitical ContentX for Business
  89. 219webTwitter bans 'misleading' ads about climate changeJustine Calma — April 22, 2022
  90. 220webX's Sales Pitch: Give Us Your Ad Business or We'll SueSuzanne Vranica et al. — June 10, 2025
  91. 225newsHow Twitter tweets your tweets with open sourceSteven Vaughan-Nichols — ZDNet — August 30, 2012
  92. 226newsThe Pied Piper of PayLee Gomes — June 22, 2009
  93. 227webTwitter on RubyRyan King — September 25, 2009
  94. 228webNew Tweets per second record, and how!Raffi Krikorian — August 16, 2013
  95. 229webAnnouncing StarlingPayne — January 16, 2008
  96. 230webTwitter on ScalaBill Venners — Artima Developer — April 3, 2009
  97. 237webTwitter Launches Countdown to OAuthcalypseBen Parr — April 25, 2010
  98. 240webTwitter API Changes Set Maximum User Cap for 3rd PartiesRobin Wauters — Thenextweb.com — August 17, 2012
  99. 241webTwitter Handcuffs Client Apps With New API ChangesAnthony Ha — August 16, 2012
  100. 244webRIP Third-Party Twitter ClientsJanuary 24, 2023
  101. 251webSearch: Stars>1GitHub
  102. 258newsTake a Tour of the New TwitterMichael Calore — September 16, 2010
  103. 260webThe New Twitter Is an Attack on All Desktop AppsJennifer Van Grove — September 15, 2010
  104. 261webTwitter app and website redesign: hands-on pictures and videoThomas Houston — December 8, 2011
  105. 264newsTwitter redesign makes more of photosLisa O'Carroll — September 18, 2012
  106. 265webTwitter is killing off its Discover tabBen Popper — April 8, 2015
  107. 266webTwitter replaces the Moments tab with ExploreCasey Newton — January 26, 2017
  108. 267webTwitter tests new desktop layoutsSteven Musil — CNET
  109. 275webHackers Tell the Story of the Twitter Attack From the InsideKate Conger et al. — July 17, 2020
  110. 281newsFail WhaleWalker, Rob — February 15, 2009
  111. 282newsTweet, Tweet – There's Been an EarthquakeMurray Whyte — June 1, 2008
  112. 284tweetOh, fail whale, you are making my website fail. No more wordpress-twitter-crossposting.Simmons, Jen — September 2, 2007
  113. 285magazineKilling the Fail Whale with Twitter's Christopher FryMat Honan — November 25, 2013
  114. 286webTwitter Growing Pains Cause Lots of Downtime in 2007Royal Pingdom (blog of Pingdom) — December 19, 2007
  115. 287webMacWorldDorsey, Jack — January 15, 2008
  116. 288webMacWorld Brings Twitter to its KneesKuramoto, Jake — Oracle AppsLab — January 15, 2008
  117. 290webNot Playing BallBiz Stone — June 6, 2009
  118. 292webTwitter Launches Verified AccountsPete Cashmore — June 11, 2009
  119. 295magazineTwitter opens verification to allMatt Burgess — July 20, 2016
  120. 296webTwitter Unveils Exclusive Feature For Verified UsersKurt Wagner — September 12, 2013
  121. 305webTwitter Privacy PolicyMay 14, 2007
  122. 306webWe read X's new privacy policy so you don't have toCaitlin Welsh et al. — August 31, 2023
  123. 307newsAdvertisers Are Watching Your Every TweetSaul Hansell — July 16, 2009
  124. 308webTwitter Power Players Get Shiny 'Verified' BadgesCaroline McCarthy — CNET — June 12, 2009
  125. 309webTwitter SubpoenaJanuary 17, 2009
  126. 310newsIcelandic MP Fights US Demand for Her Twitter Account DetailsRushe, Dominic — January 8, 2011
  127. 318newsTwitter Blocks Germans' Access to Neo-Nazi GroupNicholas Kulish — October 18, 2012
  128. 319newsTwitter removes French anti-Semitic tweetsBBC — October 19, 2012
  129. 321tweetTwitter policy on media concerning a deceased userNu Wexler — August 19, 2014
  130. 327newsThe FTC says social media companies can't be trusted to regulate themselvesGaby Del Valle — Vox Media — September 19, 2024
  131. 338newsOne Woman's New Tool to Stop Gamergate Harassment on TwitterTaylor Wofford — November 29, 2014
  132. 339webTwitter CEO: 'We suck at dealing with abuse'Nitasha Tiku — February 5, 2015
  133. 342bookGOP GPSEvan Siegfried — Skyhorse — August 23, 2016
  134. 343webIs Twitter's Trust & Safety Council a Front for Censorship?Dann Albright — Makeuseof — February 29, 2016
  135. 344webJust Another 'Black Box'? First Thoughts on Twitter's Trust And Safety CouncilAndrew Puddephatt — CircleID — February 11, 2016
  136. 347webTwitter's new Safety Mode autoblocks abusive accountsJay Peters — September 1, 2021
  137. 348webTwitter launches Super Follows and Safety ModeCosmin Vasile — September 2, 2021
  138. 353webFields v. Twitter, Inc.Milan D. Jr. Smith — United States Court of Appeals for the Ninth Circuit — January 31, 2018
  139. 355newsTwitter unblocks spoof Putin account after widespread criticismThe Moscow Times et al. — June 2, 2016
  140. 357newsTwitter suspends 235,000 accounts for extremismElizabeth Weise — August 18, 2016
  141. 365newsElon Musk's X Settles Trump LawsuitMaggie Haberman et al. — 2025-02-13
  142. 377magazineThe Rise Of Twitter BotsRob Dubbin
  143. 379newsI Flirt and Tweet. Follow Me at No. SocialbotIan Urbina — August 10, 2013
  144. 380webTwitter Admits 5% Of Its 'Users' Are FakeJillian D'onfro — October 4, 2013
  145. 381journalA one-class classification approach for bot detection on TwitterJorge Rodrıguez-Ruiz et al. — April 2020
  146. 382av mediaImpressions on the White House Twitter TownhallWhite House — July 8, 2011
  147. 383conferenceA Systematic Literature Review of Twitter Research from a Socio-Political Revolution PerspectiveBuettner, Ricardo et al. — IEEE — 2016
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  149. 394magazineHow Turkey's Earthquake Response Failed Its PeopleSolcyre Burga — February 15, 2023
  150. 402magazineSex Workers Worry They're Going to Be Purged From TwitterEj Dickson — February 2, 2021
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  153. 414journalWhen talking less is more: exploring outcomes of Twitter usage in the large-lecture hallC. Michael Elavsky et al. — 2011
  154. 419newsTwitter on the Barricades: Six Lessons LearnedNoam Cohen — June 20, 2009
  155. 420journalThe Policy Sciences of Social MediaMatthew Auer — 2011
  156. 421webMira Gonzalez And Tao Lin's Selected Tweets Is Deeper Than It SeemsJulia Escoria — The Fader — June 8, 2015
  157. 428newsIn the Scripted World of Diplomacy, a Burst of TweetsMark Ländler — February 4, 2014
  158. 429newsQueen's first tweet.Rory Cellan-Jones — October 24, 2014
  159. 432webRussia blocks Facebook and Twitter accessNicole Sganga — CBS News — March 4, 2022
  160. 438newsVenezuelans Blocked on Twitter as Opposition Protests MountPatricia Laya — February 15, 2014
  161. 439webTurkmenistan country profileFebruary 26, 2018
  162. 440webHow Israel is trying to enforce gag orders beyond its bordersMichael Schaeffer Omer-Man — 972 Mag — August 9, 2016
  163. 456news200 accounts suspended over Kashmir reported to TwitterRamsha Jahangir — August 20, 2019
  164. 460magazine'We're Back.' Far-Right Groups Celebrate Elon Musk's Twitter TakeoverVera Bergengruen — April 27, 2022
  165. 461webDays before the midterms, Twitter lays off employees who fight misinformationBen Collins et al. — NBC News — November 4, 2023
  166. 463webTwitter pulls out of voluntary EU disinformation codeFrancesca Gillett — May 27, 2023
  167. 490conferenceProceedings of the Seventeenth International AAAI Conference on Web and Social MediaDaniel Hickey et al. — Association for the Advancement of Artificial Intelligence — June 2, 2023
  168. 494webThe Twitter Standards of HateSeptember 2, 2024
  169. 502tweet@carterjwm 👆 It's official. Carter, your Tweet is the most Retweeted of all time. #NuggsForCarterMay 10, 2017
  170. 503webThe 20 Most-Retweeted TweetsJuly 30, 2020
  171. 507news'AlDub' breaks FIFA World Cup's Twitter recordArvin Mendoza — October 25, 2015
  172. 508newsBBCtrending: Brazil's World Cup thrashing breaks Twitter recordsAnne-Marie Tomchak — BBC — July 9, 2014