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— CH. 1 · FOUNDING AND EARLY HISTORY —

The Plain Dealer

~5 min read · Ch. 1 of 6
6 sections
  • In January 1842, two brothers named Joseph William Gray and Admiral Nelson Gray took over a struggling publication called The Cleveland Advertiser. They changed its name to The Plain Dealer that same month. The original paper had been running since 1831 under the old title. The Gray brothers wrote an explanation for their new choice of name in 1842. They stated that democracy and modesty suggested the only fitting option was PLAIN DEALER. This phrase meant someone who interacts or does business straightforwardly and honestly. Their decision may have been inspired by a weekly paper from New York City published by William Leggett between 1836 and 1839. Winston Churchill later reportedly said about this Cleveland paper that it had the best newspaper name in the world. The masthead included the word Cleveland for much of its history before dropping it sometime between 1965 and 1970.

  • Joseph William Gray owned and edited the newspaper until his death in 1862. Real estate investor Liberty Emery Holden purchased the paper in 1885 after a series of editors controlled it. When Holden died in 1913, ownership went into trust for his heirs. United Broadcasting Company bought radio stations WHK and WJAY in 1934 and 1936 respectively. These stations were part of Forest City Publishing Company which also owned The Plain Dealer. On the 1st of March 1967, the Holden trustees sold the paper to Samuel Irving Newhouse Sr.'s chain for $54.2 million. That price represented the highest amount ever paid for a U.S. newspaper at that time. Advance Publications Inc., now owned by Newhouse's heirs, continues to own the publication today. Thomas Vail became editor and publisher in 1963 as one of Holden's great-grandsons. The corporate structure remained stable under Forest City until the 1967 sale changed everything permanently.

  • In August 2013, The Plain Dealer reduced home delivery from seven days to four days each week. Subscribers received Wednesday, Friday, Saturday, and Sunday editions while daily content moved online through cleveland.com. By May 2019, daily circulation had fallen to 94,838 readers compared to 171,404 on Sundays. In 2007, daily circulation stood at 334,194 before dropping precipitously over the next decade. Between 2007 and 2019, the paper lost 79% of its daily circulation and 62% of its Sunday circulation. On the 18th of December 2005, the newspaper ceased publishing its weekly Sunday Magazine which had existed since 1919. Rising expenses and a poor economy contributed to that decision. Editor Doug Clifton stated stories would be integrated into other areas instead. June 2008 brought announcements cutting four sections and an average of 32 pages per week. As of 2023, Sunday print circulation had declined further to just 37,000 copies.

  • In the early 2000s, The Plain Dealer employed almost 350 reporters and editors. By 2020 that number reached zero after a series of cuts spanning two decades. Between October and November 2006, about 64 employees accepted buyout offers reducing staff from 372 to 308. December 2008 saw another reduction eliminating 50 persons including 27 who took buyouts and 23 who were fired. In 2009, employees agreed to accept a 12% pay cut in exchange for a no-layoff agreement lasting two years. On the 31st of July 2013, nearly one third of the newsroom staff was eliminated through layoffs and voluntary resignations. Within 24 hours after those layoffs, NEOMG hired away thirteen employees who remained. This left only 97 people working in the newsroom. On the 3rd of March 2020, twenty-two more journalists faced layoffs delayed by the COVID-19 pandemic. Ten reporters asked to be laid off instead of covering Ohio counties outside Cleveland. They were dismissed on the 10th of April 2020 leaving four union journalists behind. On the 12th of May 2020, the final four union journalists were laid off and offered positions in the non-union cleveland.com newsroom.

  • In 2005, Connie Schultz won the Pulitzer Prize for Commentary while representing The Plain Dealer. Edward D. Kuekes received the 1953 Pulitzer Prize for Editorial Cartooning with his work titled Aftermath. Doug Clifton earned Editor & Publisher Editor of the Year Award in 2003. The newspaper has been recognized twelve times by the Ohio News Photographer's Association between 2001 and 2011 plus again in 2013. It won nine Ohio Associated Press General Excellence Awards spanning from 1994 through 2012. Susan Goldberg served as editor-in-chief from 2007 until 2010 before Debra Adams Simmons took over until 2014. George Rodrigue led the paper from 2015 until 2020 when Tim Warsinskey briefly held the role until the 1st of June 2020. Thomas Vail edited and published from 1963 to 1992 establishing a long tenure that shaped decades of coverage. Wright Bryan served as editor from 1954 to 1963 following Paul Bellamy who held the position from 1933 to 1954.

  • In July 2010, The Plain Dealer launched PolitiFact Ohio analyzing political issues relevant to Ohio and Cleveland. Four years later the relationship ended with all content moving to cleveland.com instead. In October 2014, NEOMG hosted a gubernatorial debate where incumbent Governor John Kasich ignored questions from Democrat Ed FitzGerald. A video camera positioned eight feet in front of candidates recorded the event but was removed days later despite legal threats sent to other sites posting copies. Editor Doug Clifton defended publishing lists of concealed weapon permit holders twice in 2005 sparking feuds with pro-carry groups. State Senator Steve Austria called it abuse of media access privilege threatening safety of permit holders. An Ohio gun rights group then published Clifton's home address and phone number publicly. In summer 2005, the newspaper withheld two stories of profound importance after Judith Miller and Matthew Cooper faced court orders revealing confidential sources regarding Valerie Plame. Clifton admitted people could call him chickenshit while stating jail was too high a price to pay for protecting sources.

Common questions

When was The Plain Dealer founded and by whom?

The Plain Dealer traces its origins to 1831 when it operated as The Cleveland Advertiser. Joseph William Gray and Admiral Nelson Gray purchased the publication in January 1842 and renamed it The Plain Dealer that same month.

Who owns The Plain Dealer today and how much did they pay for it?

Advance Publications Inc., owned by Samuel Irving Newhouse Sr.'s heirs, currently owns The Plain Dealer. The Holden trustees sold the newspaper on the 1st of March 1967 for $54.2 million which was the highest price ever paid for a U.S. newspaper at that time.

What happened to The Plain Dealer circulation between 2007 and 2023?

Daily circulation fell from 334,194 in 2007 to zero reporters by 2020 while Sunday print circulation dropped to just 37,000 copies as of 2023. Between 2007 and 2019 the paper lost 79% of its daily circulation and 62% of its Sunday circulation due to rising expenses and economic conditions.

Which editors have led The Plain Dealer since 1954?

Paul Bellamy served as editor from 1933 to 1954 followed by Wright Bryan who held the position from 1954 to 1963. Thomas Vail edited and published from 1963 to 1992 before Susan Goldberg took over from 2007 until 2010 and Debra Adams Simmons served until 2014.

When did The Plain Dealer stop publishing its weekly Sunday Magazine?

The newspaper ceased publishing its weekly Sunday Magazine on the 18th of December 2005 after it had existed since 1919. Rising expenses and a poor economy contributed to that decision which Editor Doug Clifton stated would integrate stories into other areas.

All sources

164 references cited across the entry

  1. 1newsThe top 25 U.S. daily newspapers of fall 2019Andrew Mercier — 24 October 2019
  2. 2webTop 25 U.S. Newspapers for March 2013Neal Lulofs — Alliance for Audited Media — April 30, 2013
  3. 3webOur AudienceAdvance Local Media — November 10, 2015
  4. 4press releaseNortheast Ohio Media Group to launch in summer: Press ReleasePlain Dealer Staff — Advance Local — April 4, 2013
  5. 5webCLEVELAND ADVERTISER11 May 2018
  6. 9webEncyclopedia of Cleveland History" PLAIN DEALERCase Western Reserve University — November 18, 2019
  7. 12bookThe Letters of William Cullen Bryant: 1836–1849William Cullen Bryant — Fordham Univ Press — 1975
  8. 13bookPlaindealer: Equal RightsWilliam Leggett — proprietors. — 1836
  9. 14webThe Orange County Plain DealerChris Jepsen — 17 September 2018
  10. 15webOrange County Plain DealerJason Schultz et al.
  11. 16webAboutJason Schultz et al.
  12. 18webAbout UsSeptember 23, 2023
  13. 29journalA muckraker comes to Cleveland and founds Point of ViewRoldo Bartimole — MSL Academic Endeavors — 31 July 2018
  14. 33webHOLDEN, LIBERTY EMERY11 May 2018
  15. 35bookCleveland: Confused City on a SeesawPhilip W. Porter — Cleveland Memory, Cleveland State University — 1999
  16. 37webAdvance PublicationsColumbia Journalism Review — February 13, 2013
  17. 43webThe Pulitzer Prizes (2005)The Pulitzer Prizes
  18. 44webIt's Time To Do What Feels RightConnie Schultz — February 16, 2006
  19. 48webMissouri Lifestyle Journalism Awards: 2006 Winners and FinalistsUniversity of Missouri — October 24, 2006
  20. 51webGeneral Excellence WinnersAssociated Press Society of Ohio
  21. 53webFirst Amendment Award RecipientsAssociated Press — 2011
  22. 54webAssociated Press State ContestsAssociated Press
  23. 62webDoug Clifton (bio)New England First Amendment Coalition
  24. 63newsCleveland Plain Dealer's Loss of Reader Representative 'Sad, Disappointing' For Local JournalistsJoe Strupp — Media Matters for America — 2 February 2015
  25. 64newsPlain Dealer Names New EditorGray Local Media — 14 May 2007
  26. 65newsDoug Clifton RetiresErick Trickey — 19 January 2007
  27. 66newsPlain Dealer Editor ResigningAssociated Press — 25 March 1999
  28. 67newsCleveland is on a positive track: Thomas VailThomas Vail — 24 December 2013
  29. 69bookPlain Dealing: Cleveland Journalists Tell Their StoriesDave Davis et al. — MSL Academic Endeavors — 2018
  30. 71webBellamy, PaulCase Western Reserve University — 7 March 2019
  31. 75webAbout cleveland.comAdvance Publications
  32. 76webCleveland Plain Dealercleveland.com
  33. 78newsNortheast Ohio Media Group is now called Advance OhioJay Miller — January 26, 2016
  34. 79newsAdvance Ohio is new name of company that runs cleveland.comRyllie Danylko — January 26, 2016
  35. 80newsWhat the heck is Advance Ohio?Timothy P. Knight — September 29, 2016
  36. 82news'Resetting' The Plain DealerT.C. Brown — 27 November 2012
  37. 85webCleveland Newspaper Guild, Local 1Case Western Reserve University — May 11, 2018
  38. 87tweetStatement by Northeast Ohio Newspaper Guild Local 1: After more than 80 years of union membership, Plain Dealer journalists will no longer be represented by Local 1. The unit will be dissolved effective May 17. The PD newsroom will no longer exist.May 12, 2020
  39. 91webThe New DealerDecember 18, 2006
  40. 92newsCan The Plain Dealer Be Saved?Vince Grzegorek — December 5, 2012
  41. 95newsPlain Dealer Circulation Drops AgainVince Grzegorek — 25 October 2010
  42. 98newsCleveland Plain Dealer Sunday Magazine ends run Dec. 18Jim Romenesko — 9 November 2005
  43. 105newsPlain Dealt17 December 2008
  44. 108newsNewspaper Guild endorses labor agreement with The Plain DealerRobert L. Smith — 12 December 2012
  45. 110newsAdvance's forced march backwardsDean Starkman — 31 July 2013
  46. 111newsGrief and grievances at The Plain DealerAnna Clark — 13 February 2014
  47. 112newsNortheast Ohio Newspaper Guild, Plain Dealer settle disputeJay Miller — 31 August 2014
  48. 119webPlain Dealer announces new round of newsroom layoffsPlain Dealer staff — March 15, 2019
  49. 132webGov. John Kasich ignores Ed FitzGerald in their only meeting of election season: 5 observationsHenry Gomez — Northeast Ohio Media Group — October 23, 2014
  50. 135webPD silent on debate videoTom Jackson — Sandusky Register
  51. 150bookEvery Drop of Blood: Hatred and Healing at Abraham Lincoln's Second InaugurationEdward Achorn — Atlantic Monthly Press — 3 March 2020
  52. 151webThe power of a publisherOctober 27, 2004
  53. 152webHome
  54. 154webCity For SaleScene staff — July 20, 2005
  55. 155webWhite was target of investigationPlain Dealer staff — July 21, 2005
  56. 156webMusic Critic vs. Maestro: One Loses His BeatDaniel J. Wakin — September 25, 2008
  57. 157newsFranz Welser-Möst – The conductor they loved to hateNorman Lebrecht — February 12, 2004
  58. 160newsCleveland Critic Loses in Suit Over Job ChangeDaniel J. Wakin — August 6, 2010