Sparkle Roll
Sparkle Roll is a Hong Kong listed company that built its business around trading luxury goods in mainland China. Branded watches, jewelry, wines, and automobiles formed the core of what it sold. To understand why it matters, you need to know where it came from and how it transformed itself not once, but twice.
Before it was known as Sparkle Roll, the company operated under the name Jade Dynasty Group Ltd. In 2008, it changed its name, marking a deliberate shift in how it presented itself to markets and customers. The new name pointed toward the luxury trade it was building in mainland China. Then, in November 2021, the company changed its name again, this time to New Sparkle Roll, signaling another chapter in its evolving identity.
Common questions
What does Sparkle Roll do?
Sparkle Roll is a Hong Kong listed company engaged in the trading of luxury goods, including branded watches, jewelry, wines, and automobiles, primarily in mainland China.
What was Sparkle Roll previously called?
Sparkle Roll was previously known as Jade Dynasty Group Ltd. The company changed its name in 2008.
When did Sparkle Roll become New Sparkle Roll?
Sparkle Roll changed its name to New Sparkle Roll in November 2021.
Where is Sparkle Roll listed and where does it operate?
Sparkle Roll is a Hong Kong listed company. Its luxury goods trading business operates in mainland China.
All sources
2 references cited across the entry
- 1webSparkle Roll Group LtdBloomberg
- 2webJade Dynasty Announced Change of Company Name to "Sparkle Roll Group Limited" as Approved by Shareholders at the SGMJovian financial communications — 2008-08-26