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— CH. 1 · INTRODUCTION —

Newsweek

~7 min read · Ch. 1 of 7
7 sections
  • Newsweek hit newsstands for the first time on the 17th of February 1933, its debut cover featuring seven photographs from the week's news. Nine decades later, the same brand reports 100 million unique monthly readers and $90 million in annual revenue. How a weekly print magazine born during the depths of the Great Depression survived ownership crises, a one-dollar fire sale, a criminal raid on its own headquarters, and the wholesale collapse of print advertising is a story about reinvention under pressure. What drove the magazine's founding investors to back it? How did the 1970 battle over women reporters reshape its newsroom? And what finally broke the print edition's back after 80 years?

  • Thomas J. C. Martyn, a former foreign news editor at Time, launched News-Week in 1933 with financial backing from a group of U.S. stockholders that included Ward Cheney of the Cheney silk family, John Hay Whitney, and Paul Mellon, son of Andrew W. Mellon. For the Mellon family, the investment marked what contemporaries called their first attempt to function journalistically on a national scale. Journalist Samuel T. Williamson served as the first editor-in-chief.

    In 1937, News-Week merged with the weekly journal Today, a publication that future New York Governor and diplomat W. Averell Harriman and Vincent Astor of the prominent Astor family had founded in 1932. The deal brought $600,000 in venture capital from Harriman and Astor, and Vincent Astor became both the board chairman and its principal stockholder, a position he held until his death in 1959.

    Also in 1937, Malcolm Muir took over as president and editor-in-chief. He changed the magazine's name from the hyphenated News-Week to the single word Newsweek, shifted editorial emphasis toward interpretive stories, introduced signed columns, and launched international editions. The Washington Post Company purchased the magazine in 1961, beginning nearly five decades of Post stewardship.

  • In 1970, attorney Eleanor Holmes Norton stood before the Equal Employment Opportunity Commission on behalf of sixty female Newsweek employees who argued the magazine maintained a formal policy of allowing only men to work as reporters. The women won their suit with the support of the American Civil Liberties Union, and Newsweek agreed to open the reporter role to women.

    The day that claim was filed, Newsweek's own cover story was titled "Women in Revolt," reporting on the feminist movement. The article had been written by a freelancer, Helen Dudar, because editors had concluded there were no female reporters at the magazine capable of handling the assignment. Among those passed over was Elizabeth Peer, who had spent five years in Paris as a foreign correspondent.

    Osborn Elliott, who had been named editor of Newsweek in 1961 and became editor-in-chief in 1969, oversaw the newsroom during this period. Edward Kosner became editor from 1975 to 1979, a tenure that followed his direction of the magazine's extensive coverage of the Watergate scandal, which culminated in the resignation of President Richard Nixon in 1974.

  • In early 2008, Newsweek's subscriber base stood at 3.1 million. By July 2009 that number had fallen to 1.9 million, and by January 2010 it had dropped to 1.5 million. Jon Meacham, editor-in-chief from 2006 to 2010, described his response strategy as "counterintuitive": he discouraged subscription renewals and nearly doubled subscription prices in pursuit of a more affluent reader base for advertisers. Advertising revenue fell nearly 50 percent compared to the prior year.

    The Washington Post Company's financial reports showed that Newsweek's advertising revenue declined 37 percent in 2009 and that the magazine division posted an operating loss that year. By May 2010, Newsweek had been losing money for two consecutive years and was placed on the market. The sale attracted international bidders, among them Syrian entrepreneur Abdul Salam Haykal, CEO of Haykal Media, who assembled a coalition of Middle Eastern investors. Haykal later claimed his bid was ignored by Newsweek's bankers, Allen & Co.

    On the 2nd of August 2010, audio pioneer Sidney Harman purchased Newsweek for a single U.S. dollar in exchange for assuming the magazine's financial liabilities. His bid was accepted over three competitors. Harman was the husband of Jane Harman, then a member of Congress from California. Meacham left the magazine upon completion of the sale. Two years later, at the end of 2012, the American print edition was discontinued after 80 years of publication.

  • At the end of 2010, Newsweek merged with The Daily Beast, the online publication whose editor-in-chief, Tina Brown, took on editorial leadership of both properties. The new entity, The Newsweek Daily Beast Company, was split equally between IAC/InterActiveCorp and the Harman estate.

    In April 2013, IAC chairman Barry Diller said at the Milken Global Conference that he "wished he hadn't bought" Newsweek, calling the purchase a "mistake" and a "fool's errand." On the 3rd of August 2013, IBT Media acquired Newsweek from IAC on undisclosed terms. On the 7th of March 2014, IBT Media relaunched a print edition with a cover story on the alleged creator of Bitcoin that was criticized for lacking substantive evidence. The magazine stood by its story.

    On the 18th of January 2018, the Manhattan District Attorney's office raided Newsweek's headquarters in Lower Manhattan and seized 18 computer servers as part of a financial investigation. IBT had been under scrutiny for its ties to David Jang, a South Korean pastor. Several Newsweek staff were fired in February 2018, and some resigned, saying management had tried to interfere in articles about the probe. IBT co-owner Etienne Uzac pleaded guilty to fraud and money laundering in 2020. The company had split Newsweek into its own separate entity, Newsweek Publishing LLC, in September 2018, one day before the Manhattan District Attorney indicted Uzac.

  • When IBT Media took over in 2013, Newsweek's website attracted roughly seven million monthly unique visitors. By 2020 that figure had reached 100 million. The turnaround at Newsweek Publishing LLC became the subject of a study by Harvard Business School.

    Co-owner and CEO Dev Pragad credited a data-driven editorial strategy focused on what readers were actually seeking. By 2024, the company reported $90 million in revenue and a 20 percent profit margin. Digital advertising accounted for 63 percent of that revenue, with 80 percent of digital ad income flowing from programmatic channels and 20 percent from direct sales. The company had operated at a 10 percent loss on $20 million in revenue before the turnaround; profitability on an EBITDA basis has been consistent since 2019, with margins exceeding 20 percent since 2022.

    In 2025, Newsweek's U.S. readership grew by 45 percent compared to the prior year according to Comscore, and the publication ranked second in overall growth in the U.S. in Similarweb's annual Digital 100 Report for 2024. The rankings division, built and expanded under Pragad, became the fastest-growing segment over two years, contributing 13 percent of total revenue in 2024 through brand licensing. In June 2025, Newsweek acquired Adprime, an adtech firm specializing in healthcare marketing whose assets included a demand-side platform and data services for targeted advertising.

  • In June 1986, Newsweek published a cover story titled "The Marriage Crunch," which asserted that women who were not married by age 40 had a better chance of being killed by a terrorist than of finding a husband. The story triggered what observers described as a wave of anxiety among professional and highly educated women. In 2010, Newsweek launched a study that found two in three women who were 40 and single in 1986 had since married, and the magazine eventually apologized. The article was cited multiple times in the 1993 film Sleepless in Seattle, starring Tom Hanks and Meg Ryan.

    Newsweek stopped using fact-checkers in 1996. The following year, it was forced to recall several hundred thousand copies of a special issue called Your Child after the publication advised that infants as young as five months old could safely eat zwieback toasts and chunks of raw carrot, both of which represent a choking hazard at that age. The error was attributed to a copy editor working on two stories simultaneously.

    In November 2022, Newsweek incorrectly reported that Iran had ordered the execution of over 15,000 protesters during the Mahsa Amini demonstrations. The figure was shared widely on social media, including by Canadian prime minister Justin Trudeau and several actresses. The number had actually been derived from estimates of the total number of people detained, not condemned to death, and Newsweek retracted the underlying claim. In January 1998, reporter Michael Isikoff had been the first journalist to investigate allegations of a sexual relationship between President Bill Clinton and Monica Lewinsky, but editors spiked the story before it ran online in the Drudge Report.

Common questions

When was Newsweek founded and who started it?

Newsweek was founded in 1933 by Thomas J. C. Martyn, a former foreign news editor at Time. Its first issue was dated the 17th of February 1933 and featured seven photographs from the week's news on its cover. Financial backing came from investors including John Hay Whitney and Paul Mellon.

Who bought Newsweek for one dollar?

Audio pioneer Sidney Harman purchased Newsweek on the 2nd of August 2010 for one U.S. dollar, agreeing to assume the magazine's financial liabilities. His bid beat out three competitors. Harman was the husband of Jane Harman, then a member of Congress from California.

Why did Newsweek stop its print edition?

Newsweek suspended its American print edition at the end of 2012 after 80 years of publication, citing declining advertising and subscription revenues and rising costs for print production and distribution. The subscriber base had fallen from 3.1 million in early 2008 to 1.5 million by January 2010.

What happened when the Manhattan District Attorney raided Newsweek in 2018?

On the 18th of January 2018, the Manhattan District Attorney's office raided Newsweek's headquarters in Lower Manhattan and seized 18 computer servers as part of a financial investigation. IBT Media co-owner Etienne Uzac was later indicted on fraud charges and pleaded guilty to fraud and money laundering in 2020. Several Newsweek staff were fired after reporting on the investigation.

How did Newsweek handle the 1970 gender discrimination case?

In 1970, sixty female Newsweek employees filed a complaint with the Equal Employment Opportunity Commission, alleging the magazine allowed only men to work as reporters. Represented by Eleanor Holmes Norton and backed by the American Civil Liberties Union, the women won the case and Newsweek agreed to allow women to serve as reporters.

What is Newsweek's revenue and ownership structure today?

Newsweek reported $90 million in revenue and a 20 percent profit margin in 2024. The company is co-owned equally by Dev Pragad, its president and CEO, and Johnathan Davis, who sits on the board. Digital advertising accounted for 63 percent of 2024 revenue, with the rankings division contributing an additional 13 percent.

All sources

124 references cited across the entry

  1. 11newsThe Popular Newsweekly Becomes a Lonely CategoryRichard Pérez-Peña — January 16, 2009
  2. 12newsReinventing Newsweek: A New Strategy for Print, OnlineKathleen Deveny — May 18, 2009
  3. 17newsAudio Pioneer Buys NewsweekTanzina Vega et al. — August 2, 2010
  4. 19newsStruggling Newsweek joins with fledging Web site Daily BeastPaul Farhi — November 12, 2010
  5. 20webFirst Look: The Newsweek RedesignJosh Klenert — Society of Publication Designers — March 7, 2011
  6. 22newsA Turn of the Page for NewsweekOctober 21, 2012
  7. 23newsNewsweek future:Goodbye inkOctober 18, 2012
  8. 25newsNewsweek Plans Return to PrintChristine Haughney — December 3, 2013
  9. 26newsNewsweek Returns to Print and Sets Off a Bitcoin StormLeslie Kaufman — March 7, 2014
  10. 27newsNewsweek announces it's profitableJoe Pompeo — October 8, 2014
  11. 33webDev Pragad: the man who saved the newsAdam Gale — April 5, 2022
  12. 35webNewsweek execs speak out amid legal dramaSara Fischer — July 22, 2022
  13. 36webNewsweek: Driving a Digital First StrategyLinda M. Applegate et al. — February 14, 2022
  14. 39webHow Newsweek Engineered Its Unlikely TurnaroundMark Stenberg — 2025-01-23
  15. 42webNewsweek Acquires Adtech Firm AdprimeMark Stenberg — 2025-06-04
  16. 44bookThe Good Girls Revolt: How the Women of Newsweek Sued their Bosses and Changed the WorkplaceLynn Povich — PublicAffairs — 2013
  17. 45newsChina's 'leftover women', unmarried at 27Mary Kay Magistad — February 20, 2013
  18. 46newsChina investing big in convincing 'leftover women' to get marriedPublic Radio International — January 28, 2013
  19. 47magazineMarriage by the NumbersJuly 5, 2006
  20. 48newsMarriage statistics not without a hitchKarl S. Kruszelnicki — ABC News — September 4, 2008
  21. 60webTaylor Swift Is Not a Good Role ModelJohn Mac Ghlionn — 2024-06-27
  22. 76tweetNewsweek chaos: @Hadas_Gold on the @Newsweek fallout, including my resignation. https://t.co/DLpH7zsRdk. My letter below. https://t.co/gMdjrnFpVlMatthew Cooper — February 5, 2018
  23. 78newsWhat Silicon Valley Thinks of WomenNina Burleigh — 6 February 2015
  24. 79magazineWhat Silicon Valley Thinks of WomenNina Burleigh — January 28, 2015
  25. 80newsIs Newsweek 'Red Heels' Cover Image Sexist?Lloyd Grove — January 29, 2015
  26. 82newsScandalous scoop breaks onlineBBC News — January 25, 1998
  27. 83webThe O-Team: A ResponseMay 11, 2008
  28. 84newsThe Death of NewsweekJonathan Alter — February 8, 2018
  29. 87webSome Questions for Kamala Harris About EligibilityJohn C. Eastman — 2020-08-12
  30. 90newsNewsweek apologizes for Kamala Harris op-edTal Axelrod — 2020-08-15
  31. 96webNewsweek Embraces the Anti-Democracy Hard RightMichael Edison Hayden — Southern Poverty Law Center — November 4, 2022
  32. 99webDavid Ansen2025
  33. 102webPaul Begala to Join NewsweekChris Rovzar — June 6, 2011
  34. 103webRobin Givhan Laid Off at NewsweekDecember 7, 2012
  35. 104newsEditor Fired Over Gore AttacksSeptember 6, 1997
  36. 105newsRobert K. Massie, Narrator of Russian History, is Dead at 90Douglas Martin — December 2, 2019
  37. 106webHow Newsweek Has Gone Down the Far-Right Rabbit HoleJustin Baragona — The Daily Beast — November 4, 2022
  38. 109newsRalph de Toledano, 90; Ardent ConservativeHolley, Joe — 2007-02-07
  39. 110newsNation; Where a Player Can Strike Out and Stay at the PlateElizabeth Kolbert — August 2, 1992
  40. 112newsNewsweek Media Group pares back sites amid turmoilKeith J. Kelly — 2018-03-06
  41. 113newsNew editor Impoco has Newsweek back in the blackKeith J. Kelly — 2015-03-06
  42. 114interviewParticipant Stories Benefitting from Time in a Virtual WorldDev Pragad — Harvard Business School — n.d.
  43. 118newsUpdated: Newsweek Deal to Be Announced TodayJeremy W. Peters — 2010-08-02
  44. 122newsThe Daily Beast and Newsweek to WedTina Brown — 2017-04-24
  45. 123press releaseIBT Media to Acquire Newsweek2013-08-03
  46. 124bookAmerica's 60 FamiliesFerdinand Lundberg — Vanguard Press — 2007-03-15