Moda Center
Moda Center sits in the Rose Quarter of inner northeast Portland, Oregon, a 20,500-seat arena that has been the city's primary indoor sports home since it opened on the 12th of October 1995. Its opening night concert featured David Bowie, with Nine Inch Nails as the support act. Twelve days later, the Portland Trail Blazers lost their first regular-season game there, falling 92-80 to the then-Vancouver Grizzlies. What makes this building worth examining is not just what happens on the court or the stage, but the extraordinary financial, architectural, and civic story behind its walls. How did a privately financed arena end up bankrupting the company that built it? Why does the ceiling contain 160 rotating acoustic panels shaped like airplane wings? And what does Portland's civic identity have to do with arenas in Boston and New York City? The answers reveal a building that is far more complicated than its concrete exterior suggests.
The original name, Rose Garden, was a deliberate choice with two separate meanings. Portland has long called itself the Rose City, and the name was also selected to invoke the prestige of Boston Garden and Madison Square Garden, arenas that had become synonymous with basketball heritage in their own cities. When the name was chosen, the surrounding land was simultaneously rebranded as the Rose Quarter. That dual identity held for nearly two decades. In August 2013, the Trail Blazers announced a 10-year deal with Moda Health, an Oregon-based health insurance provider, to rename the facility Moda Center. The reaction was swift and unhappy. Fans and residents launched a public petition to restore the old name, and Portland mayor Charlie Hales called the new name a "head scratcher." The tension between civic pride and corporate sponsorship that the renaming exposed has never fully dissolved, and it colored how Portlanders relate to a building they do not technically own.
Paul Allen purchased the Trail Blazers in 1988, and the team made NBA Finals appearances in 1990 and 1992. By 1991, Allen had chartered the Oregon Arena Corporation as a private vehicle to build a new facility. The old home, Memorial Coliseum, held only 12,888 people, and the Trail Blazers had sold out every home game since the 5th of April 1977. The site chosen for the new arena was the Coliseum's own parking lot, selected in large part because MAX Light Rail and bus service were immediately adjacent. The Trail Blazers' then-president Marshall Glickman said in July 1995 that transit made the location the only viable choice, noting that parking costs typically destroy the financing of large projects. Total construction costs came to $262 million. Allen contributed $46 million personally, and the City of Portland provided $34.5 million, along with the underlying land. A $10 million bond backed by box office and parking revenues covered another slice. The bulk, $155 million, came from a consortium of lenders led by pension fund TIAA-CREF, with Prudential Insurance and Farmers Insurance also among the major creditors. Because Allen refused to personally guarantee the loan, the lenders demanded an interest rate of 8.99% with no option for prepayment. That inflexibility would matter enormously within a decade. The project also included the largest construction and demolition recycling program in the United States at the time, diverting roughly 32,700 tonnes of construction waste and 308,400 tonnes of dirt, which saved the Oregon Arena Corporation over $127,000 and earned an environmental award from the city.
On the 27th of February 2004, the Oregon Arena Corporation filed for bankruptcy, citing reduced revenues tied to the local economy and its inability to service the construction loans. Negotiations during the bankruptcy process failed, and on November 8 of that year, a United States Bankruptcy Court ordered OAC to transfer the arena to its creditors. A new entity, Portland Arena Management, took over and hired Global Spectrum to run day-to-day operations. For several years, the Trail Blazers (still owned by Allen) and Portland Arena Management operated in open hostility, competing for ticket sales and trading complaints in public. The team was put up for sale in the summer of 2006, only to be pulled back from the market within months. The Trail Blazers repeatedly warned of a "broken economic model" and raised the possibility of leaving Portland entirely. Early in 2007, Allen and the creditors reached a settlement, and Allen repurchased the arena, reuniting team and building under common ownership. That September, Global Spectrum announced $13 million in renovations. The bankruptcy episode illustrated the danger embedded in the original loan structure: the 8.99% rate and the prohibition on prepayment left no room to maneuver when revenues fell short.
Ellerbe Becket designed the building, a precast concrete-framed structure with a skeletal steel roof shaped like a saddle. The building stands 140 feet from the event floor to the top of that roof, enclosing over 785,000 square feet across eight levels. Its exterior combines more than 29,000 square feet of glass, 52,000 square feet of architectural precast, and 13,654 square feet of steel louvers. The design has not gone unchallenged: a survey of local architects and planners conducted by the Portland Tribune placed Moda Center among the five ugliest buildings in the city. The interior earned more admiration, particularly its acoustical system. Suspended from the ceiling are 160 rotating panels, each shaped like an airplane wing, 10 feet by 10 feet, with a center thickness of 8 inches tapering to 4 inches at the edges. One face of each panel reflects sound; the other absorbs it. The panels can rotate to redirect crowd noise downward toward the court, recreating the loudness that made the old Memorial Coliseum one of the noisiest arenas in the NBA. For smaller events using only the lower bowl, the panels can be lowered further to tighten the acoustic environment. Designing and installing this system cost $2 million, and the results have drawn wide praise compared to other venues of comparable size. The building also includes a $200,000 Mitsubishi-manufactured HD scoreboard hanging over center court, with four screens each measuring 15 feet by 22.5 feet, and over 650 television monitors throughout the concourses.
The first regular-season sporting event in the building involved hockey as much as basketball: Portland Winterhawks of the Western Hockey League set a league attendance record on the 15th of March 1997, drawing 14,103 fans to a game that ended 6-6 against the visiting Seattle Thunderbirds. The arena has also hosted three NBA Western Conference Finals series, in 1999 against the San Antonio Spurs, in 2000 against the Los Angeles Lakers, and in 2019 against the Golden State Warriors. The Trail Blazers have never hosted the NBA All-Star Game; their drought of 42 years without hosting is second only to the Boston Celtics, who last held the game in 1964. Arena officials have cited the lack of a large headquarters hotel near the arena as the central obstacle. NCAA men's basketball tournament games were played at the arena in 2009, 2015, and 2022, the first such games held in Oregon since 1983, after the state lifted sports betting restrictions that had triggered an NCAA embargo. Beyond sports, the arena has become a touring concert anchor for the Pacific Northwest. Roger Waters performed there on the 27th of June 2000, and the show became the basis for the concert video In the Flesh: Live. Coldplay returned twice, in 2012 during the Mylo Xyloto Tour and in 2017 during the A Head Full of Dreams Tour, covering Free Fallin' with Peter Buck of R.E.M. on the 2nd of October 2017, as a tribute to Tom Petty, who died that day. Bernie Sanders held a campaign rally at the arena on the 9th of August 2015, drawing over 28,000 people. The 1998 Portland State commencement ceremony brought then-U.S. President Bill Clinton to the stage, where he addressed a graduating class of 2,000 and received an honorary Doctor of Humane Letters from the university.
The City of Portland acquired the arena from the Estate of Paul Allen in 2024. Management and daily operations are handled by Rip City Management, a sister company of the Trail Blazers and wholly owned by Allen's estate. The Trail Blazers themselves were purchased from the estate in March 2026 by entrepreneur Thomas Dundon, who also oversaw the sale of the Seattle Seahawks. Allen's sister, Jody Allen, heads the estate. The team's lease with Moda Health runs through 2025, while an exclusive site agreement with the City of Portland requires the Trail Blazers to remain in Portland through October 2030. The Portland Fire of the WNBA, which played in the arena from 2000 through 2002, was revived on the 18th of September 2024, when the WNBA announced the team would return to the arena. The Portland Winterhawks moved back to Veterans Memorial Coliseum full-time before the 2021-22 WHL season. One tenant that never materialized was an NHL franchise; the arena was built to accommodate one, and speculation about Portland landing an NHL team has persisted without resolution. The Portland Lumberjax of the National Lacrosse League played four seasons before disbanding, and the Portland Forest Dragons of the Arena Football League arrived from Memphis in 1997 and relocated to Oklahoma City after two seasons. Each departure left behind a building still waiting to fill every configuration it was engineered to support.
Continue browsing
Common questions
When did Moda Center open and how much did it cost to build?
Moda Center opened on the 12th of October 1995. Construction costs totaled $262 million, financed through a combination of $155 million in loans led by pension fund TIAA-CREF, $46 million from Paul Allen personally, $34.5 million from the City of Portland, and a $10 million bond backed by box office and parking revenues.
Why did Moda Center change its name from Rose Garden?
In August 2013, the Portland Trail Blazers announced a 10-year naming rights deal with Moda Health, an Oregon-based health insurance provider. The change sparked a public petition and drew criticism from Portland mayor Charlie Hales, who called the new name a "head scratcher."
What is the acoustical cloud in Moda Center?
The acoustical cloud is a set of 160 rotating panels suspended from the Moda Center ceiling. Each panel is shaped like an airplane wing, with one face that reflects sound and one that absorbs it. The system cost $2 million to design and install, and is intended to direct crowd noise downward toward the court.
Who was the first performer at Moda Center?
David Bowie performed the first concert at Moda Center on the 25th of October 1995, two weeks after the arena opened, with Nine Inch Nails as the opening act.
Why did the Oregon Arena Corporation go bankrupt?
The Oregon Arena Corporation filed for bankruptcy on the 27th of February 2004, citing reduced revenues from the local economy that prevented it from servicing the construction loans. The original $155 million loan carried an interest rate of 8.99% with no option for prepayment, leaving no flexibility when revenues fell short. A bankruptcy court ordered the arena transferred to creditors on the 8th of November 2004.
What is the seating capacity of Moda Center for NBA basketball?
When configured for NBA basketball, Moda Center seats 19,393, with total capacity including standing room reaching up to 20,796. The original capacity was 21,485 at opening, reduced to 19,980 before the 1998 NBA season, and subsequently adjusted to 19,393 through further modifications.
All sources
80 references cited across the entry
- 1NewsPlus SportsJuly 13, 1993
- 2Rose Garden Arena and Rose QuarterKPFF Consulting Engineers
- 3Design TeamWashington State Major League Baseball Stadium Public Facilities District — 2001
- 4Moda Center at the Rose QuarterEmporis GmbH
- 5NBA's Portland Trail Blazers Light Up Their Production with EVSEVS Broadcast Equipment — January 2016
- 6NewsWhat Does It Really Cost to Attend a Blazers Game? Prices Vary, a LotMike Francis — October 29, 2014
- 7NewsBlazers Overseer Ponders New CohortHelen Jung — July 12, 2007
- 8Rose Quarter Venue FactsRose Quarter
- 9NewsNaming Stadium for Unitas Costly, Not UnprecedentedJon Morgan — September 17, 2002
- 10NewsNaming rights for Rose Garden for SaleDecember 12, 2007
- 11NewsModa Center: Rose Garden gets a new name, Trail Blazers announceAugust 13, 2013
- 12NewsHales: Moda Center name 'head scratcher'KOIN.com — August 14, 2013
- 13JournalTeam Approach, Inside and Out, Aids GrowthAnne Peterson
- 14NewsThe Lookers and the LosersPeter Korn — October 24, 2006
- 15BookPublic/Private Finance and Development: Methodology, Deal Structuring, and Developer SolicitationJohn Stainback — Wiley and sons — 2000
- 16Premium Seating at the Rose Garden: Executive SuitesRose Quarter
- 17Premium Seating at the Rose Garden: Single-Event SuitesRose Quarter
- 18Rose Garden Gets a High-Tech FaceliftNational Basketball Association — October 2007
- 19News"Theater" Setup Much Ado About SomethingPam Sherborne — September 27, 2007
- 21MagazineArena Theaters Small But NiceRay Waddell — September 25, 2004
- 22Rose Quarter: Rose Garden Arena — Memorial Coliseum — Rose Quarter CommonsPortland Oregon Visitors Association
- 23Rose GardenThe Sports Roadtrip — April 1, 2001
- 24JournalCreating an atmosphere
- 26NewsLook Who's Not Talking NowKerry Eggers — Portland Tribune — February 28, 2006
- 29NewsLumberJax Will Move From PortlandMay 4, 2009
- 30NewsPortland Lumberjax Dispersal Draft Expected Tuesday, Plus Trade RumoursJuly 2, 2009
- 31Arena Football to Return to Portland in 2014October 2, 2013
- 32Portland State Vikings Men's Basketball 2007–08 SchedulePortland State University
- 33Portland, Oregon Awarded WNBA's 15th FranchiseSeptember 18, 2024
- 34NewsPaul Allen's Tenure with the Trail BlazersFebruary 28, 2006
- 35Company History: Portland Trail BlazersFunding Universe — 2003
- 36NewsCity Approves Blazers' ArenaJeff Baker — June 24, 1993
- 37NewsDevelopers aiming to ride the railsSteve Law — July 21, 1995
- 38NewsPrivate Backers Pungle up $227.3 Million for ArenaSteve Brandon — June 25, 1993
- 39NewsRose Garden Woes May Wilt Arena FinancingsMarch 12, 2004
- 40NewsBankruptcy as a Business StrategyHelen Jung — February 5, 2007
- 41The Rose GardenBallparks.com
- 42NewsAllen Won't Rule Out BankruptcyKerry Eggers — April 18, 2006
- 43NewsThe Ghost QuarterTodd Murphy — December 5, 2006
- 44NewsHow We Play: Pro Sports Scene Blooms at Rose GardenBrian T. Smith — February 25, 2007
- 45Construction recycling curbs arena project costsCity of Portland, Oregon — 1994
- 461995–1996: The Outside World TourBowiewonderworld.com
- 47NewsNBA arenas: Fantastic or not?Greg Boeck — April 12, 2005
- 48NewsEnforcing the ADA: A Status Report from the Department of JusticeUnited States Department of Justice Civil Rights Division — 1996
- 49Consent Order in re United States vs Ellerbe Becket IncJudge Tunheim — United States District Court, District of Minnesota — 1997
- 50NewsScore One for the DisabledTom Farrey — November 19, 1998
- 51NewsGlobal Spectrum Takes Over the Rose GardenMatt Cunningham — November 10, 2004
- 52NewsPaul Allen's Rose Garden: Under New OwnershipTodd Murphy — January 4, 2005
- 53NewsPortland Arena Management vs Blazers Owner Paul AllenBrian Berger — January 13, 2007
- 54NewsAllen: I'll Buy Back Arena for Right SumKerry Eggers — November 22, 2005
- 55NewsThe Not-So-Great NorthwestLoren Jorgenson — October 24, 2007
- 56NewsAllen's Trail Blazers Seek Help to Stay in PortlandHal Bernton — February 25, 2006
- 57NewsIt's Official: Blazers and Rose Garden Are For SaleHelen Jung — June 7, 2006
- 58NewsRose Garden Statement on No Sale of BlazersHelen Jung — August 3, 2006
- 59NewsBlazers Owner Foresees a "Few Turns in the Road"Chris Sheridan — November 17, 2006
- 60Bankruptcy and the BillionaireJack Bogdanski — February 29, 2004
- 61NewsState of Blazers is Their Own FaultDwight Jaynes — March 3, 2006
- 62NewsBroken Financial ModelHelen Jung — June 24, 2006
- 63A Conversation with Paul AllenNational Basketball Association — March 11, 2006
- 64NewsRose Garden Deal DoneHelen Jung — April 2, 2007
- 65NewsBlazers Give 1-Year Extension to Rose Garden ManagerBrent Hunsberger — August 30, 2007
- 66NewsIll-Starred: Why Portland Never Gets the All-Star GamePaul Gerald — February 15, 2006
- 67Portland Trail Blazers at No MercyWorld Wrestling Entertainment
- 68NewsRose Garden ready for Dew Action Sports TourAugust 17, 2005
- 69Sports and Special Events SIGLynn R. Kahle et al. — American Marketing Association
- 70NewsNLL All Star Game a SuccessPaul Buker — March 10, 2007
- 71NewsBasketball: Portland to Host Men's NCAA Tournament Games in 2009July 6, 2007
- 72The ABCs of PSU—A Handbook for Portland State University Faculty (Section C)Portland State University
- 73NewsClinton Welcomes U.S. ImmigrantsJune 13, 1998
- 75Emotional moment Coldplay audience stand in absolute silence to remember victims of Las Vegas shooting - before launching into Tom Petty tribute songLucy Needham et al. — October 3, 2017
- 76Lady Gaga goes for inspirational at the Rose Garden: Review16 January 2013
- 77NewsBernie Sanders draws 28,000 people in PortlandJohn Wagner — 10 August 2015
- 78Review: Radiohead perform in Portland for first time since 199610 August 2023
- 79MagazinePhoto Gallery: Olivia Rodrigo's Sweet Opening to Her 'Sour' Tour6 April 2022