It Was Twenty Years Ago Today (film)
It Was Twenty Years Ago Today premiered on the 1st of June 1987, exactly two decades after the Beatles released Sgt. Pepper's Lonely Hearts Club Band. The date was no coincidence. Director John Sheppard and Granada Television had built the entire film around that anniversary, treating the album not as a piece of music to be celebrated but as a detonator. What had it set off? And did anyone who lived through it actually agree on what happened?
The film gathered survivors and witnesses: two Beatles, a poet, a political provocateur, a former Harvard professor turned counterculture prophet, and a dozen others. Their disagreements are as revealing as their memories. When the final question arrives, asking whether love really is all you need, the answers fracture in every direction. That argument, still unresolved in 1987, is what the documentary is really about.
Sociomusicologist Simon Frith described 1967 as the year that "it all came together", meaning the point when a decade's worth of generational restlessness finally crystallised into something visible and named. The Summer of Love had a geography: its main centre was the Haight-Ashbury district of San Francisco, with parallel movements running in London, Los Angeles, New York, Amsterdam, Berlin and Paris.
Historians typically mark its beginning at two events. One was the Monterey International Pop Festival, held in California on the 16th to the 18th of June 1967. The other was the release of Sgt. Pepper just weeks before. Derek Taylor, who served as consultant on the documentary and whose companion book accompanied its release, had co-founded the Monterey festival after building a career as a leading publicist in Los Angeles following his work with the Beatles in 1964.
What Monterey demonstrated, and what the documentary argues Sgt. Pepper had already signalled, was that pop music had crossed a threshold. In the United States, that threshold had been marked in June 1966 by the appointment of Richard Goldstein as the first rock critic at The Village Voice. In April 1967, classical composer Leonard Bernstein hosted a television documentary called Inside Pop: The Rock Revolution, explicitly seeking to explain contemporary pop music to a mainstream audience. The generational divide had become visible enough that the establishment felt it needed a translator.
John Sheppard came to this project with an unusual background for a documentary filmmaker. His earlier television work included directing musical performances on Ready Steady Go!, the 1960s pop programme, and making pioneering segments for Granada's World in Action current affairs shows. He described 1967 in terms that left no room for ambiguity: "That summer there was a social, sexual and musical revolution and Sgt. Pepper was at the heart of it."
The film opens its account of the album's creation with ITN footage shot outside EMI Studios on the 20th of December 1966, early in the recording sessions. Each of the Beatles is asked on camera about rumours of a split following their retirement from live performance. The footage grounds the film in a specific, documented moment rather than mythology.
Paul McCartney, recalling the album twenty years on, described how the band began incorporating what he called "the crazy life that we were living at the time into the music", and how they came to believe there were "not too many barriers, really." Allen Ginsberg, the American poet, provided a song-by-song account of Sgt. Pepper's themes, remarking on the joyous celebration of life expressed throughout. George Harrison, Timothy Leary, Taylor and Yippie activist Abbie Hoffman all offered their own retrospective readings.
Beyond the Beatles, the documentary draws on a wide archive to rebuild 1967's texture. Footage of Bob Dylan, the Rolling Stones, the Byrds, the Grateful Dead, Jefferson Airplane, Otis Redding, Jimi Hendrix, Pink Floyd, Buffalo Springfield and Janis Joplin appears alongside the more overtly political material.
The era's relationship with India is represented through archival film of Ravi Shankar and Maharishi Mahesh Yogi, whose Transcendental Meditation technique the Beatles turned to as an alternative to LSD. Footage of the Human Be-In and hippie gatherings in Haight-Ashbury sits alongside anti-Vietnam War demonstrations. The ideological gap between generations is made concrete through clips of tourist coach trips around Haight-Ashbury, where outsiders came to observe the counterculture as if it were a zoo exhibit.
The British dimension of the crackdown on the underground is represented through Mick Jagger and Keith Richards' drugs case, including film of Jagger arriving by helicopter, following his acquittal, to meet with figures including the Archbishop of Canterbury. The Times had responded to the arrests with an editorial titled "Who Breaks a Butterfly upon a Wheel?" The film also documents the attempted levitation of the Pentagon in Washington, DC, an event Hoffman initiated in October 1967. One of the film's most striking clips comes from Inside Pop, in which Bernstein turns to the camera and asks, referencing a character from Dylan's "Ballad of a Thin Man": "You know who Mr Jones is, don't you? Us!"
The Beatles' own moment in the archive is their performance of "All You Need Is Love" on the Our World satellite broadcast, before an audience estimated at up to 400 million.
Michelle Phillips, the only female interviewee in the documentary, recalled the ethos of the Summer of Love in terms that were both expansive and specific: "We were going to take care of the world and its problems, and we were going to do it through a unified front of people who cared." Peter Coyote, who had been a countercultural playwright in 1967 and a member of the San Francisco Diggers, pushed back against the interpretation that the 1960s were merely "a drug-induced euphoria... a failure", and closed with a line from Dylan: "The times they are changing. They really are."
The documentary's final question, posed to several interviewees, asked whether they believed the Beatles' contention that love is all you need. Harrison and McCartney agreed that it is. Ginsberg offered a qualification: "awareness is all you need... love stems from awareness." Hoffman disagreed flatly: "Justice is all you need."
In a Q magazine interview in late 1987, Harrison was asked why he had been the only participant to agree with the sentiment without condition. He replied: "They all said All You Need Is Love but you also need such-and-such else. But... love is complete knowledge. If we all had total knowledge, then we would have complete love and, on that basis, everything is taken care of. It's a law of nature."
Richard Harrington of The Washington Post described the film as "much more than musical nostalgia or a Beatles memorial", calling it "a thoughtful, expansive look back at the times, the dreams, the rude realities and the untarnished aspirations of many of its key players." He singled out Harrison as offering the most insightful commentary.
Writing in The New York Times, John Corry welcomed the insights of the two former Beatles but was cooler about Leary, Hoffman and Peter Fonda. He also questioned the film's central claim, noting a paradox: McCartney and Harrison themselves "claim a good deal less than their apostles."
The sharpest dissent came from Jonathan Gross of the Toronto Star, who wrote that the documentary "unfortunately loses more perspective than it creates as it blindly slashes through the enchanted forest that was the '60s." He found the veteran interviewees out of touch and the core argument, that Sgt. Pepper was "ground-zero for the socio-political youthquakes of 1967", unconvincing: "Suffice to say the links are tenuous."
Hoffman's verdict went in the opposite direction entirely. He called Sheppard's film "simply brilliant" and "the only thing I'm ever going to recommend to anybody about the 60s." The documentary's North American premiere had aired on the Canadian Broadcasting Corporation on the 3rd of June 1987, two days after the British broadcast. PBS showed it in the United States on the 11th of November. Meanwhile, the Sgt. Pepper album, reissued on compact disc to coincide with the anniversary, peaked at number 3 on the UK Albums Chart, prompting Taylor to tell an interviewer: "I have a feeling of dread that we have Beatlemania back again."
Common questions
When did It Was Twenty Years Ago Today premiere?
It Was Twenty Years Ago Today premiered on the 1st of June 1987 on the ITV network in Britain, exactly twenty years after the official release date of the Beatles' Sgt. Pepper's Lonely Hearts Club Band. Its North American premiere followed on the 3rd of June 1987 on CBC, and PBS aired it in the United States on the 11th of November 1987.
Who directed It Was Twenty Years Ago Today?
John Sheppard directed and produced the film for Granada Television. His previous work included directing musical performances on the 1960s pop programme Ready Steady Go! and making segments for Granada's World in Action current affairs series.
Who is interviewed in the 1987 documentary It Was Twenty Years Ago Today?
Interviewees include George Harrison, Paul McCartney, Allen Ginsberg, Abbie Hoffman, Timothy Leary, and Derek Taylor, who also served as a consultant on the production. Other participants include William Rees-Mogg, Barry Miles, Peter Fonda, Peter Coyote, Michelle Phillips, Roger McGuinn, Paul Kantner, and musicians and critics including William Mann and Wilfrid Mellers.
What is the central argument of It Was Twenty Years Ago Today?
The documentary presents Sgt. Pepper's Lonely Hearts Club Band as the central factor behind the events and scenes that led to the full emergence of the 1960s counterculture and the Summer of Love. This claim was disputed by some critics, including John Corry of The New York Times, who noted that McCartney and Harrison themselves claimed less credit than the film's framing implied.
How was It Was Twenty Years Ago Today received by critics?
Reviews were mixed. Richard Harrington of The Washington Post praised it as a thoughtful and expansive documentary that went beyond nostalgia. Jonathan Gross of the Toronto Star was sharply critical, calling its core argument about Sgt. Pepper's cultural causation tenuous. Abbie Hoffman called it "simply brilliant" and the only thing he would recommend about the 1960s.
What does It Was Twenty Years Ago Today say about the Summer of Love?
The film presents the Summer of Love as centred on the Haight-Ashbury district of San Francisco, with parallel movements in London, Los Angeles, New York, Amsterdam, Berlin and Paris. Sociomusicologist Simon Frith is quoted describing 1967 as the year that "it all came together" for the 1960s youth movement's search for independence from societal norms.
All sources
17 references cited across the entry
- 1NewsTV Reviews; 20 Years After 'Sgt. Pepper'John Corry — 11 November 1987
- 2NewsIt Was 20 Years Ago TodayRichard Harrington — 11 November 1987
- 3NewsBells, Beads, Flowers & Incensed: The Summer of Love/Summer of Discontent – 50 Years OnJon Kanis — June 2017
- 4Magazine1967: The Year It All Came TogetherSimon Frith — 1981
- 5Derek TaylorRichie Unterberger — AllMusic
- 6Rock History 101: Otis Redding at the Monterey Pop FestivalLen Comaratta — Consequence of Sound — 3 October 2010
- 7Sgt. Peppers Timing Was As Good As Its MusicJack Hamilton — Slate — 24 May 2017
- 8Leonard Bernstein Explains the Rock Revolution to Squares in 1967's 'Inside Pop' DocRichard Metzger — Dangerous Minds — 2012
- 9Leonard Bernstein Demystifies the Rock Revolution for Curious (if Square) Grown-Ups in 1967Colin Marshall — Open Culture — 28 March 2013
- 10NewsMeditation on the man who saved the BeatlesAllan Kozinn — 7 February 2008
- 11NewsTV show analyses the Beatles eraGregory Jensen — UPI — 15 May 1987
- 12Sgt. Pepper's Lonely Hearts Club Band (1987 Version)Official Charts Company
- 13NewsEverybody's Getting On 'Sgt. Pepper' BandwagonThom Duffy — 1 June 1987
- 14NewsWednesday Evening ListingsStar Staff — Toronto Star — 30 May 1987
- 15NewsJohn Sheppard obituaryGus Macdonald — 30 October 2009
- 16NewsMissed BeatlesJonathan Gross — Toronto Star — 30 May 1987
- 17MagazineA Big Hand for the Quiet OneMark Ellen — January 1988