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— CH. 1 · INTRODUCTION —

Illmatic

~11 min read · Ch. 1 of 8
8 sections
  • Illmatic, the debut studio album by the Queens rapper Nas, arrived on the 19th of April 1994, and landed with the quiet force of something that had been building for years. It debuted at number 12 on the Billboard 200, selling 59,000 copies in its first week. That number disappointed some. But within months, the hip-hop world had reached a consensus that would harden into certainty over the following decades: this was something different.

    Nas was twenty years old when the album came out. He had started writing its lyrics at sixteen. The life he was writing about was not imagined. It was the Queensbridge Houses, the largest public housing development in New York City, where he had grown up. And what he built from that material was not just a record. It was, as Princeton University professor Imani Perry later argued, something that "embodies the entire story of hip-hop."

    How did a teenager from Queensbridge manage to make an album this complete on his first attempt? Who helped him get there? And what was it about the specific sound, the specific words, and the specific moment that made Illmatic outlast almost everything else released that year?

  • Nas initially went by the nickname "Kid Wave" before settling on "Nasty Nas." At fifteen, he met producer Large Professor from Flushing, Queens, who introduced him to his group Main Source. That introduction produced Nas' first recorded appearance: an opening verse on "Live at the Barbeque," from Main Source's 1991 album Breaking Atoms.

    His solo debut came the following year, on the single "Halftime," which he recorded for the soundtrack to the film Zebrahead. The single built serious buzz, drawing comparisons to Rakim, the widely respected golden age rapper. Despite that momentum, major labels including Cold Chillin' and Def Jam Recordings passed on signing him.

    The path to a deal opened through MC Serch, whose group 3rd Bass had recently dissolved. Serch was building his own solo debut and brought Nas in for a collaboration called "Back to the Grill." At that recording session, Serch learned that Nas had no contract. He immediately took Nas' demo to Faith Newman, an A&R executive at Sony Music Entertainment. As Serch recounted: "Faith loved it, she said she'd been looking for Nas for a year and a half. They wouldn't let me leave the office without a deal on the table." The signing came through Columbia Records, and Serch took on the role of executive producer.

    Nas and his best friend and DJ, Willy "Ill Will" Graham, had planned to build something together. On the 23rd of May 1992, Graham was murdered in Queensbridge. Nas' brother was also shot that night but survived. Nas later called that event a "wake-up call."

  • Recording took place across four New York City studios: Chung King Studios, D&D Recording, Battery Studios, and Unique Recording Studios. The sessions ran through 1992 and 1993, drawing in five major producers: DJ Premier, Large Professor, Pete Rock, Q-Tip, and L.E.S., a DJ from Nas' own Queensbridge neighborhood.

    DJ Premier, known at the time for his raw jazz sample-based production and work with Guru in Gang Starr, had heard Nas' debut single and described the reaction simply: "You'd be stupid to pass that up even if it wasn't payin' no money." Serch described the chemistry between the two as something close to instinctive: "Primo and Nas, they could have been separated at birth. It wasn't a situation where his beats fit their rhymes, they fit each other."

    The album's opening track, "N.Y. State of Mind," captured something unrepeatable in its making. Premier later described the recording: Nas had just written the lyrics and was figuring out how to start while the beat ran. The phrase "I don't know how to start this shit" caught on tape, and Premier counted him in anyway. Nas went straight into the verse.

    The album also pulled in family. Nas' father, Olu Dara, performed a cornet solo on "Life's a Bitch," alongside Brooklyn-based rapper AZ. AZ later recalled thinking he had performed poorly on the track, but audience response changed his mind: "That record was everything. To be the only person featured on Illmatic when Nas is considered one of the top men in New York at that time, that was big."

    During the sessions, Nas also wrote "Nas Is Like," which he held back and eventually recorded as a single for his 1999 album I Am....

  • Nas was direct about what he was doing. In a 2012 interview, he explained: "I want you to know who I am: what the streets taste like, feel like, smell like. What the cops talk like, walk like, think like. What crackheads do -- I wanted you to smell it, feel it." He felt a responsibility to document a moment that he believed would otherwise go unrecorded.

    "N.Y. State of Mind" details trap doors, rooftop snipers, street corner lookouts, and drug dealers. The crack epidemic had run through Queensbridge throughout the 1980s and into the early 1990s. Sohail Daulatzai, Professor of Film and Media Studies at the University of Southern California, compared the album's approach to the 1965 film The Battle of Algiers, writing that Illmatic "brilliantly blurred the lines between fiction and documentary, creating a heightened sense of realism and visceral eloquence for Nas' renegade first-person narratives."

    "One Love" is structured as a series of letters to friends in prison, recounting news from the neighborhood and reflecting on loyalty. The phrase "one love" signals street loyalty in the song. In the final verse, Nas addresses a young person who appears headed toward the same fate as the letter's recipients.

    Poet and author Kevin Coval described Nas' approach as that of a "hip-hop poet-reporter...rooted in the intimate specificity of locale." The song "Represent" contains lines that announce themselves plainly: "Straight up shit is real and any day could be your last in the jungle." Even the vinyl and cassette pressings carried this geography into the packaging: instead of "Side A" and "Side B," the album used "40th Side North" and "41st Side South" -- the main streets that form the geographic boundaries of the Queensbridge housing projects.

  • Charles Aaron of Spin described the producers' collective contribution as "nudging him toward Rakim-like-rumination," offering "subdued, slightly downcast beats, which in hip hop today means jazz, primarily of the '70s keyboard-vibe variety." Q magazine noted "hard beats but with melodic hooks and loops, atmospheric background piano, strings or muted trumpet, and samples."

    The samples reached into a wide range of older music. "N.Y. State of Mind" opens with high-pitched guitar notes from jazz and funk musician Donald Byrd's "Flight Time," recorded in 1972, and builds on a piano groove sampled from Joe Chambers' "Mind Rain" from 1978. "Life's a Bitch" draws from The Gap Band's "Yearning for Your Love" from 1980. "One Love," produced by Q-Tip, samples double bass and piano from the Heath Brothers' "Smilin' Billy Suite Part II" from 1975 and a drum break from Parliament's "Come In Out the Rain" from 1970.

    "It Ain't Hard to Tell" opens with guitars and synths from Michael Jackson's "Human Nature" from 1983, with Jackson's vocals sampled into the intro and chorus. Large Professor added drum samples from Stanley Clarke's "Slow Dance" from 1978 and saxophone from Kool & the Gang's "N.T." from 1971.

    Jeff Weiss of Pitchfork wrote that the producers found their inspiration in the music of their own childhoods: "The loops rummage through their parent's collection: Donald Byrd, Joe Chambers, Ahmad Jamal, Parliament, Michael Jackson." The one outlier in the sample catalog is "Represent," which draws from "Thief of Bagdad" by organist Lee Erwin, taken from the 1924 silent film of the same name.

    The intro track, "The Genesis," sets the sonic frame by sampling Grand Wizard Theodore's "Subway Theme" from the 1983 film Wild Style, the first major hip-hop motion picture. Nas' verse from "Live at the Barbeque" plays in the background.

  • Marc Lamont Hill of PopMatters wrote that Nas' "complex rhyme patterns, clever wordplay, and impressive vocab took the art of rapping to previously unprecedented heights," identifying the tradition Nas was building on: the work of Kool G Rap, Big Daddy Kane, and Rakim. The formal techniques -- multisyllabic rhymes, internal half rhymes, assonance, enjambment -- are audible throughout, but the album's closing track, "It Ain't Hard to Tell," drew particular attention for the density of its wordplay.

    Princeton University professor Imani Perry described Nas' approach as that of a "poet-musician" working in the tradition of jazz poetry, suggesting that his style may have been shaped by what she calls the "black art poetry album genre" pioneered by Gil Scott-Heron, The Last Poets, and Nikki Giovanni.

    Kevin Coval put the approach more concretely: "It's as if Nas, the poet, reporter, brings his notebook into the studio, hears the beat, and weaves his portraits on top with ill precision." In a 1994 interview for The Source, which described him as "the second coming" in reference to Rakim, Nas described the album's ambition: "For all the ones that think it's all about some ruff shit, talkin' about guns all the time, but no science behind it, we gonna bring it to them like this."

    The title itself had a personal backstory. Nas claimed in an early promotional interview that the word "Illmatic" -- meaning "beyond ill" or "the ultimate" -- was a reference to an incarcerated friend named Illmatic Ice. He later offered a second description: "supreme ill. It's as ill as ill gets. That shit is a science of everything ill."

  • Critics praised the album broadly. NME called its music "rhythmic perfection." Greg Kot of the Chicago Tribune described it as the best hardcore hip-hop album out of the East Coast in years. Touré, writing for Rolling Stone, said Nas' articulation, detailed lyrics, and Rakim-like tone "pair every beautiful moment with its harsh antithesis." USA Today's James T. Jones IV called the lyrics "the most urgent poetry since Public Enemy."

    Not everyone agreed. Heidi Siegmund of the Los Angeles Times found much of Illmatic hampered by "tired attitudes and posturing" and read the East Coast critical enthusiasm as "an obvious attempt to wrestle hip-hop away from the West." Charles Aaron of Spin said the Rakim comparisons "will be more deserved" if Nas could expand on his lyrical rumination with something more personally revealing.

    The most consequential review came from The Source. Co-founder Jon Shecter received a copy eight months before the album's scheduled release and lobbied for the magazine's highest honor: the five mic rating. Receiving five mics as a debut artist was essentially unheard of. The rating carried extra weight because two years earlier, Dr. Dre's The Chronic had failed to earn it despite its wide critical acclaim and deep influence on the culture.

    Commercially, the album's early numbers were modest. Initial sales fell below expectations. Five singles failed to chart significantly. The lead single "Halftime" reached number 8 on the Hot Rap Singles chart; "Life's a Bitch" did not chart at all. Bootlegging was part of the problem: music critic Jeff Weiss reported that MC Serch claimed to have discovered a garage holding 60,000 bootlegged copies. The album was certified gold by the RIAA on the 17th of January 1996, and platinum on the 11th of December 2001.

  • Rolling Stone ranked Illmatic at number 44 on its 2020 list of the 500 Greatest Albums of All Time. The Library of Congress selected it for the National Recording Registry in 2021, citing its "culturally, historically, or aesthetically significant" status. Billboard, writing in 2015, stated plainly: "Illmatic is widely seen as the best hip-hop album ever."

    Its influence ran directly into the production practices of the years that followed. Illmatic popularized the previously uncommon approach of assembling many prominent producers on a single hip-hop album. Along with the Wu-Tang Clan's Enter the Wu-Tang (36 Chambers) from 1993 and The Notorious B.I.G.'s Ready to Die from 1994, Illmatic helped shift critical and commercial attention back toward the East Coast after a period dominated by West Coast styles.

    Rappers who have cited Nas' lyricism as a direct influence include Jay-Z, Ghostface Killah, and Detroit rapper Elzhi. Listening to an early version of Illmatic motivated Common to return to his nearly finished album Resurrection and improve it. Kendrick Lamar's Good Kid, M.A.A.D City from 2012 has been explicitly compared to Nas' debut. Musicians including Talib Kweli, Lupe Fiasco, Just Blaze, 9th Wonder, Wiz Khalifa, Alicia Keys, and The Game have acknowledged the album's influence on them.

    The album cover, designed by Aimee Macauley and photographed by Danny Clinch, became its own reference point. It features a photo of Nas as a child, taken when he was seven years old, superimposed over a city block. Illmatic was the first hip-hop album to feature a child on its cover, and the format became a template for other artists. The original concept, which Nas acknowledged was eventually abandoned, would have shown him holding Jesus Christ in a headlock -- a reference to a line from "Live at the Barbeque" in which he rapped: "When I was 12, I went to hell for snuffing Jesus."

Common questions

When was Illmatic by Nas released?

Illmatic was released on the 19th of April 1994, through Columbia Records. The album debuted at number 12 on the Billboard 200, selling 59,000 copies in its first week.

Who produced Illmatic by Nas?

Illmatic was produced by DJ Premier, Large Professor, Pete Rock, Q-Tip, L.E.S., and Nas himself. The album was recorded at Chung King Studios, D&D Recording, Battery Studios, and Unique Recording Studios in New York City in 1992 and 1993.

How did Nas get signed to Columbia Records for Illmatic?

MC Serch, whose group 3rd Bass had dissolved, discovered that Nas lacked a recording contract during a session for Serch's own solo album. Serch brought Nas' demo to Faith Newman, an A&R executive at Sony Music Entertainment, who signed him to Columbia Records on the spot. Serch then became the executive producer of Illmatic.

What rating did The Source give Illmatic?

The Source gave Illmatic a five mic rating, its highest honor. Co-founder Jon Shecter received the album eight months before its release and lobbied for the rating. At the time, it was essentially unheard of for a debuting artist to receive the coveted designation.

What is Illmatic's certification status with the RIAA?

Illmatic was certified gold by the Recording Industry Association of America on the 17th of January 1996, and certified platinum on the 11th of December 2001, following shipments in excess of one million copies. As of the 6th of February 2019, the album had sold 2 million copies in the United States.

Why is Illmatic considered one of the greatest hip-hop albums of all time?

Illmatic is credited with helping revive the East Coast hip-hop scene alongside the Wu-Tang Clan's Enter the Wu-Tang and The Notorious B.I.G.'s Ready to Die, and with popularizing the practice of assembling multiple prominent producers on a single album. Rolling Stone ranked it number 44 on its 2020 list of the 500 Greatest Albums of All Time, and the Library of Congress selected it for the National Recording Registry in 2021 for being culturally, historically, or aesthetically significant.

All sources

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