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— CH. 1 · INTRODUCTION —

Financial Times

~9 min read · Ch. 1 of 8
8 sections
  • The Financial Times was launched on the 10th of January 1888 as a four-page journal called the London Financial Guide, and within a month it had already renamed itself. That rapid reinvention was a preview of an institution that would spend more than a century in constant motion, battling rivals, crossing oceans, and eventually turning its distinctive salmon-pink pages into one of the most recognized signals in global business journalism.

    Its founders described the paper as the friend of "The Honest Financier, the Bona Fide Investor, the Respectable Broker, the Genuine Director, and the Legitimate Speculator." That phrase tells you everything about who the FT was speaking to from the start: the financial community of the City of London, a tight, specific world. What it doesn't tell you is how that audience would expand across continents, or how the paper would survive more than a hundred years of economic upheaval, two world wars, and the arrival of the internet.

    The questions worth sitting with here are these. How does a four-page City newsletter become a global newspaper of record? What does it mean to own an editorial stance when your business depends on the very industries you cover? And what happens when the pink paper meets a Japanese media giant? The answers reach from a clay pit in Cornwall all the way to a boardroom in Tokyo.

  • On the 2nd of January 1893, the Financial Times made a decision that would define it visually for more than a century: it started printing on light pink paper. The reason was entirely practical at the time. The color came from China clay sourced from the Bodelva clay pit near St Austell in Cornwall, and it was simply cheaper not to bleach the paper. Other newspapers of the era, including The Sporting Times, followed the same logic.

    The target was differentiation from a rival. The FT's only serious competition was the Financial News, a slightly older paper founded in 1884 that had positioned itself as the more daring of the two. The two papers were similar enough in name to cause confusion, and the pink tint was a deliberate move to set them apart. Today the paper pays extra to dye the stock specially, a complete reversal of the original economics.

    James Sheridan, one of the founders, along with his brother and Horatio Bottomley, built the paper to report on city business directly opposite the Financial News. That competitive posture shaped the FT's early decades. The two papers circled each other for more than half a century, right up until Brendan Bracken brought that rivalry to a close in 1945.

  • Brendan Bracken purchased the Financial Times from Lord Camrose in 1945 and then merged it immediately with its longtime competitor the Financial News. The result was a single six-page newspaper that drew on the strengths of both publications. The FT brought the larger circulation; the Financial News contributed most of the editorial talent.

    One column in particular crossed over from the Financial News and took root at the FT permanently: the Lex column, conceived by Hargreaves Parkinson in the 1930s. Its name may originally have stood for Lex Mercatoria, a Latin expression meaning "merchant law." The column's first appearance in the merged paper was on Monday, the 1st of October 1945, and it has run on the back page of the first section ever since.

    Bracken is credited in the historical record as "the effective founding father of the modern Financial Times, Britain's highest quality daily newspaper." That judgment matters because it acknowledges that what exists today is not simply a continuation of the 1888 journal. It is something built from wreckage, assembled from competition. The Berry brothers, Lord Camrose and Gomer Berry, had purchased the paper back in 1919; Bracken's acquisition from Camrose in 1945 set the stage for the transformation. Gordon Newton, a Cambridge graduate, took over as editor in 1949 and would steer the paper through the next pivotal phase.

  • Gordon Newton arrived as editor in 1949 with an idea that Fleet Street considered most unusual: recruit new university graduates directly, mainly from Oxford and Cambridge, as trainee journalists. The practice reshaped who the FT was and who it produced for British public life over the following decades.

    The first direct recruit was Andrew Shonfield, who became a leading British economist. The second was William Rees-Mogg, who went on to edit The Times in 1967 following its acquisition by Roy Thomson. Nigel Lawson, later Chancellor of the Exchequer, came through the same pipeline. Richard Lambert, the last recruit under this policy, joined from Oxford and eventually became Editor of the FT himself. Newton's scheme ended in 1966 following Lambert's recruitment, partly because it was never popular with the National Union of Journalists.

    The FT's alumni network extended well beyond the Lex column and the newsroom. Ed Balls became chief economic adviser to the Treasury and Secretary of State for Children, Schools and Families. Andrew Adonis, a former education correspondent, became an adviser to Prime Minister Tony Blair and was given a seat in the House of Lords after the 2005 election. Robert Thomson, once the paper's US managing editor, became chief executive of News Corporation. What Newton built was not just a journalist training scheme; it was an entry point to the British establishment.

  • Pearson bought the Financial Times in 1957, and over the following decades the paper extended its reach in step with the world economy. As cross-border trade and capital flows increased during the 1970s, the FT began international expansion, helped by developments in technology and the growing acceptance of English as the international language of business.

    On the 1st of January 1979, the first Continental Europe edition was printed outside the UK, in Frankfurt. Printing in the US began in July 1985. By the time the FT had fully built out its international footprint, the paper was being printed in 22 locations with five international editions covering the UK, continental Europe, the US, Asia and the Middle East.

    In September 1998 the FT became the first UK-based newspaper to sell more copies internationally than within the UK. That crossover moment marked a genuine shift in the paper's identity. The FT launched a US edition in 1997, printed across New York, Chicago, Los Angeles, San Francisco, Dallas, Atlanta, Orlando and Washington, D.C. Then in 2000 it launched a German-language edition, Financial Times Deutschland, based in Hamburg. The German venture accumulated losses of around 250 million euros over 12 years before it closed on the 7th of December 2012, a reminder that international expansion does not always work.

  • On the 13th of May 1995, the Financial Times group launched FT.com, its first move into the online world. The site began with a summary of global news and added stock price coverage in February 1996. Between 1997 and 2000 it went through several revamps as the FT Group and Pearson reacted to the rapidly shifting online environment.

    Subscription services arrived in 2002. In 2007, the FT pioneered a metered paywall that let visitors read a limited number of free articles per month before requiring payment. Four years later it launched an HTML5 mobile app. By 2012, the number of digital subscribers had surpassed the print circulation for the first time, and the FT was drawing almost half its revenue from subscriptions rather than advertising.

    By 2019, the paper reported one million paying subscriptions, three-quarters of which were digital. By 2023 that figure had reached 1.3 million, with 1.2 million of those on digital. Smartphones and tablets were driving 12 percent of subscriptions and 19 percent of traffic to FT.com. In 2022, the FT launched FT Edit, a low-price app aimed at attracting a younger audience, extending the subscription strategy further down the market.

  • Pearson sold the Financial Times Group to Nikkei, Inc. on the 23rd of July 2015 for 844 million pounds, or 1.32 billion US dollars. The acquisition completed on the 30th of November 2015. Under the agreement, Pearson retained the publishing rights to FT Press and licensed the FT trademark from Nikkei. Until August 2015 the FT group had also held a 50 percent stake in The Economist, which was sold separately to the Agnelli family for 469 million pounds.

    The paper's claims to editorial independence faced two distinct tests in the years that followed. In January 2019, FT reporter Dan McCrum began publishing investigative articles detailing fraud suspicions at German payments company Wirecard. When Wirecard's share price fell sharply, German media and public authorities directed suspicion at McCrum and other FT journalists. On the 22nd of June 2020, after 18 months of investigations, Wirecard announced that 1.9 billion euros reported in its accounts "may not exist." The company filed for insolvency. The German financial regulator BaFin itself then became subject to a European Securities and Markets Authority investigation for its handling of the scandal.

    The second test came in 2020, when editor Roula Khalaf withdrew an opinion piece by Brussels correspondent Mehreen Khan that was critical of French President Emmanuel Macron's policy towards Muslim minorities in France. Khalaf acknowledged being contacted by the Elysee Palace about the piece and defended the withdrawal on the basis of factual errors in the original article. Macron subsequently published a letter in the FT responding to the arguments of a piece that no longer appeared on the FT's own website. The episode drew sustained attention to the question of where the paper's editorial boundaries actually sit.

  • The Financial Times has long published financial market indices that carry far more influence than the paper itself. The longest-running of these traces back to the Financial News Index, started on the 1st of July 1935 by the Financial News before the merger. That index was renamed the Financial Times Index on the 1st of January 1947.

    The FTSE All-Share Index, the first of the FTSE series, was created in 1962, covering the largest 594 UK companies by market capitalisation. The letters F-T-S-E stood for a joint venture between the Financial Times and the London Stock Exchange. On the 13th of February 1984 the FTSE 100 was introduced, representing about 80 percent of the London Stock Exchange's value. FTSE Group became an independent company in 1995. Its first overseas office opened in New York City in 1999; Paris followed in early 2000, then Hong Kong, Frankfurt and San Francisco in 2001, Madrid in 2002 and Tokyo in 2003.

    The index family grew to include the FTSE 350, the FTSE SmallCap, the FTSE AIM UK 50 and FTSE AIM 100, as well as UK Gilt Indices for government bonds. In 2021, the FT extended its index work further by publishing three multi-asset indexes covering combinations of the top five cryptocurrencies, in partnership with Wilshire Associates. The Lex column's alumni list and the FTSE's global reach together reveal the same pattern: the paper's influence routinely outlasts any single edition of the news.

Common questions

When was the Financial Times founded and what was its original name?

The Financial Times was founded on the 10th of January 1888 under the name the London Financial Guide. It renamed itself the Financial Times on the 13th of February 1888, just over a month after launch.

Why is the Financial Times printed on pink paper?

The pink color dates to the 2nd of January 1893, when the FT began printing on light-colored stock sourced from the Bodelva clay pit near St Austell in Cornwall. At the time it was cheaper not to bleach the paper; today the paper actually pays extra to dye the stock specially. The color also helped distinguish the FT from its similarly named rival, the Financial News.

Who bought the Financial Times from Pearson and for how much?

Nikkei, Inc. agreed to buy the Financial Times Group from Pearson on the 23rd of July 2015 for 844 million pounds, equivalent to 1.32 billion US dollars. The acquisition completed on the 30th of November 2015.

What is the Wirecard scandal and how was the Financial Times involved?

Beginning in January 2019, FT reporter Dan McCrum published a series of investigative articles detailing fraud suspicions at German payments company Wirecard. On the 22nd of June 2020, after 18 months of investigation, Wirecard announced that 1.9 billion euros reported in its accounts may not exist. The company subsequently filed for insolvency, and the German financial regulator BaFin became subject to a European Securities and Markets Authority investigation for its response.

How many subscribers does the Financial Times have?

In 2023, the Financial Times reported 1.3 million subscribers, of whom 1.2 million were digital. In 2019 the paper had reached one million paying subscriptions, with three-quarters of those being digital.

What is the FTSE 100 and what does the name stand for?

The FTSE 100 is a share index representing approximately 80 percent of the London Stock Exchange's value, introduced on the 13th of February 1984. The letters F-T-S-E stand for the joint venture between the Financial Times and the London Stock Exchange that created it. FTSE Group became an independent company in 1995.

All sources

96 references cited across the entry

  1. 3bookPolitical Discourse, Media and TranslationCambridge Scholars Publishing — 2009
  2. 4webFinancial TimesAudit Bureau of Circulations — 11 March 2025
  3. 6newsFinancial Times thrives by focusing on subscriptionsRoy Greenslade — 14 April 2019
  4. 8newsFinancial Times sold to Japanese media group Nikkei for £844mJohn Plunkett et al. — 24 July 2015
  5. 9webA Brief History of the Financial TimesDavid Kynaston — Viking Adult — 1988
  6. 10bookHow Press Propaganda Paved the Way to BrexitSpringer Nature — 2020
  7. 12bookWorlds of Food: Place, Power, and Provenance in the Food ChainKevin Morgan et al. — Oxford University Press — 2006
  8. 15newsThe Financial Times newspaper is pink because of Cornwall's China clayCharlotte Becquart — InYourArea — 8 August 2020
  9. 16bookThe Financial Times: A Centenary HistoryDavid Kynaston — Viking — 1988
  10. 18webChurchill & the IrishmanBarry Mac Evilly — 28 September 2016
  11. 22webFT tourFinancialtimes.net
  12. 26webFT Deutschland closure date confirmedGerrit Wiesmann — 23 November 2012
  13. 27newsSo farewell then, FTD8 December 2012
  14. 30webFinancial Times unveils global refreshPearson — 23 April 2007
  15. 33webFT at 125: The world in focusLionel Barber — 12 February 2013
  16. 47newsEU to investigate German financial watchdog over Wirecard scandalPascale Davies — Euronews — 25 June 2020
  17. 56newsHow to Spend It: the shopping list for the 1%Andy Beckett — 19 July 2018
  18. 60newsUnder the broken city, families explore Gaddafi's warrenPortia Walker — 11 August 2011
  19. 62newsFT at 125: The world in focusLionel Barber — 12 February 2013
  20. 64bookPolitical Discourse, Media and Translation.Christina Schaeffner — Cambridge Scholars Pub — 2010
  21. 66bookThe British General Election of 2019David Deacon et al. — Springer International Publishing — 2021
  22. 67newsThe west must give Ukraine what it needsMartin Wolf — 28 February 2023
  23. 68newsDid Vladimir Putin win Cold War 2.0?Lionel Barber — 7 April 2021
  24. 69newsFinancial Times interview with Putin sparks backlash, debateJack Laurenson et al. — 1 July 2019
  25. 71newsDictators are obsolete5 July 2019
  26. 76newsBritain needs a fresh startThe editorial board — 30 June 2024
  27. 86newsPearson sells Economist Group stakeBBC News — 12 August 2015
  28. 99webDirectory of the Management Department at the London School of EconomicsLondon School of Economics — 30 June 2014