Ewart Abner
Ewart Abner was the man in the room when American popular music was being made. In January 1963, his label signed a little-known British group that Capitol Records had already turned down. That group was the Beatles. A decade later, Abner sat in the president's chair at Motown Records while Stevie Wonder, Marvin Gaye, and Diana Ross were stacking number-one singles. Few figures in the twentieth century record business touched as many defining moments as he did, and yet his name rarely appears alongside the artists he helped shape. How did the son of a Chicago minister build a career that ran from independent rhythm-and-blues to the heart of the Motown empire? And why, after leaving that empire, did Abner spend the next decade fighting for a national holiday rather than chasing more hits?
Abner graduated from Englewood High School in Chicago in 1939, the son of a minister. He enrolled at Howard University to study pharmacy but left without finishing. He served in the military, and after the war he pivoted entirely, earning an accounting degree from DePaul University in 1949. That shift from pharmacy to numbers turned out to be the practical foundation of everything that followed. By 1950 he was at Chance Records, handling finances, a role he held until 1954. Four years of managing the books at a small independent label gave him an education no university course offered: how cash moved, or failed to move, through the music business. That knowledge would prove essential when a larger opportunity came calling.
In 1954, Abner became part owner and general manager of Vee-Jay Records. The label was already home to artists like Jimmy Reed and John Lee Hooker, and Abner helped it grow into one of the country's most significant independent companies. He was appointed president in 1961, and under his leadership the roster expanded to include Jerry Butler, the Four Seasons, Gene Chandler, Holly Maxwell, Dee Clark, and Betty Everett. Each signing added a different corner of the American popular market to Vee-Jay's catalogue. Then came a decision that would become one of the more striking footnotes in rock history. Capitol Records, the American affiliate of EMI, had declined to release recordings by a British act called the Beatles. Vee-Jay stepped in, signing the group for American distribution in January 1963 and releasing a handful of singles along with an album titled "Introducing the Beatles." Every piece of that material was later reissued by Capitol, after the group's commercial explosion made the earlier pass impossible to explain. Abner also developed the Impressions during this period, a group that would go on to shape soul music for years.
Abner's tenure at Vee-Jay ended over what was described as a business disagreement with his partners. He did not sit still. In August 1963, he formed Constellation Records alongside Art Sheridan and Bill "Bunky" Sheppard. The new label's most notable success came through Gene Chandler, an artist Abner had already worked with at Vee-Jay. Constellation was a smaller venture than what Abner had built before, but it showed his willingness to start again rather than step back from the industry.
Berry Gordy hired Abner in 1967 as vice-president of International Management at Motown, the label that had become the most commercially successful Black-owned business in American history. Six years later, Abner rose to president, a post he held from 1973 to 1975. In both roles he helped manage the careers of the Supremes, the Temptations, Smokey Robinson and the Miracles, the Four Tops, Marvin Gaye, Stevie Wonder, and the Jackson Five. The year 1973 offered a concentrated display of what that meant in practice. While Abner was president, Motown reached number one with five singles: "Superstition" and "You Are the Sunshine of My Life" by Stevie Wonder, "Touch Me in the Morning" by Diana Ross, "Let's Get It On" by Marvin Gaye, and "Keep on Truckin'" by Eddie Kendricks. Five chart-topping records from a single label in a single year reflects the scale of the operation Abner was helping to run.
After leaving Motown, Abner became personal and business manager for Stevie Wonder, a role he held for a decade. The work extended well beyond contract negotiations and tour schedules. Abner played a major part in the campaign to establish a Martin Luther King Jr. national holiday, an effort in which Wonder was a prominent public voice. The combination of music industry leverage and civil rights advocacy was not incidental to either man. For his contributions, Abner received the NAACP Image Award and was inducted into the Music and Entertainment Hall of Fame. He remained close to Berry Gordy for the rest of his life, serving as an advisor to him, and he also took on the role of vice chairman of the Motown Historical Museum in Detroit, a position that placed him on the preserving side of the history he had helped to make.
Ewart Abner died on the 27th of December 1997 in Los Angeles, California, at the age of 74. He was survived by his wife, Olivia Watson Abner, seven children, two grandsons, and one great-granddaughter. The span of his career ran from a small Chicago independent in the early 1950s to the presidency of Motown two decades later. He was present for the first American releases of Beatles recordings, for the construction of Vee-Jay into a serious national label, and for some of the most commercially successful years in Motown's history. The Motown Historical Museum in Detroit, where he served as vice chairman, stands today as one of the few physical spaces dedicated to preserving the music and the business that Abner spent his working life building.
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Common questions
Who was Ewart Abner and what did he do at Motown Records?
Ewart Abner was an American record company executive who served as President of Motown Records from 1973 to 1975. In that role he helped manage the careers of the Supremes, the Temptations, Smokey Robinson and the Miracles, the Four Tops, Marvin Gaye, Stevie Wonder, and the Jackson Five. He had previously joined Motown in 1967 as vice-president of International Management.
Did Vee-Jay Records release the Beatles' first American records?
Yes. Vee-Jay Records, where Abner was president, signed the Beatles for American distribution in January 1963 after Capitol Records had turned down their first releases. Vee-Jay released a handful of singles and an album called "Introducing the Beatles," and all of that material was later reissued by Capitol.
What number-one singles did Motown have in 1973 while Ewart Abner was president?
In 1973, Motown reached number one with five singles: "Superstition" and "You Are the Sunshine of My Life" by Stevie Wonder, "Touch Me in the Morning" by Diana Ross, "Let's Get It On" by Marvin Gaye, and "Keep on Truckin'" by Eddie Kendricks.
What was Ewart Abner's role in the Martin Luther King Jr. national holiday campaign?
After leaving Motown, Abner served as personal and business manager for Stevie Wonder for a decade and played a major part in the efforts to establish a Martin Luther King Jr. national holiday. He received the NAACP Image Award in recognition of his contributions.
What label did Ewart Abner found after leaving Vee-Jay Records?
Abner founded Constellation Records in August 1963 alongside partners Art Sheridan and Bill "Bunky" Sheppard. The label's most notable success came through Gene Chandler.
Where was Ewart Abner born and what was his educational background?
Abner was born in Chicago and graduated from Englewood High School in 1939. He studied pharmacy at Howard University but did not finish, served in the military, and then earned an accounting degree from DePaul University in 1949.
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7 references cited across the entry
- 1NewsEwart G. Abner Jr. dies at 74Variety — January 7, 1998
- 2NewsEwart Abner Jr., an astute visionary in the music industryHerb Boyd — Amsterdam News — January 31, 2019
- 3NewsMOTOWN FIGURE EWART G. ABNER JR. DIESJanuary 7, 1998
- 4NewsEwart Abner Jr., 74, President of Motown LabelAllan Kozinn — January 12, 1998
- 5NewsEwart G. Abner Jr.; Recording Industry ExecutiveMyrna Oliver — January 6, 1998
- 6The Black Record Label That Introduced the Beatles to AmericaBryan Greene — Smithsonian Institution — 23 February 2022
- 7NewsObituaries in the NewsAssociated Press — January 7, 1998