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— CH. 1 · ARCHITECTURAL ORIGINS AND DESIGN —

Ed Sullivan Theater

~6 min read · Ch. 1 of 7
7 sections
  • The Ed Sullivan Theater opened its doors on the 30th of November 1927, as Hammerstein's Theatre. Architect Herbert J. Krapp designed the building to resemble a cathedral rather than a traditional Broadway theater. This neo-Gothic style featured a domed ceiling with thirty ribs that intersect above the center of the auditorium. Walls contained stained glass windows depicting scenes from Oscar Hammerstein I's opera productions. The original design included over 1,500 seats arranged across an orchestra level and one balcony. A bronze mailbox stood in the office lobby alongside terrazzo-and-marble floors. Plaster wall panels with marble wainscoting covered the walls of the office stories. Four elevators led from the office lobby to upper floors while a cast-iron balustrade staircase also ascended. Arthur Hammerstein reportedly kept a bar room within his office space.

  • Arthur Hammerstein operated the venue from 1927 until he lost it to foreclosure in February 1931. He filed for bankruptcy claiming he had only $5.77 remaining after losing two million dollars in preceding years. The Manufacturers Trust Company moved to foreclose on about $1.3 million in mortgage loans against the property. Hammerstein blamed his financial ruin on the plays Luana and Ballyhoo which closed quickly. The bank tried to sell the building unsuccessfully at an April 1931 auction. Laurence Schwab and Frank Mandel leased the theater for their musical shows that June. They renamed the venue the Manhattan Theatre during a ceremony held in August 1931. Subsequent productions like Free For All ran just fifteen performances before closing. East Wind lasted twenty-three performances while Through the Years ended after twenty shows. Norman S. Carroll leased the theater for five years but relinquished his lease six months later. Harry Kline took over management in March 1933 when the theater was again dark.

  • CBS tested the acoustics of the Manhattan Theatre in July 1936 to determine broadcast suitability. The network acquired a lease the following month and relocated facilities from NBC Studios at Rockefeller Center. Architect William Lescaze renovated the interior by covering many walls with smooth white panels. CBS engineers added rock wool insulation to floors and walls to block noise from passing elevated trains. The new playhouse became known as CBS Radio Theater No. 3 in February 1937. The debut radio broadcast featured Major Bowes Amateur Hour in September 1936. Teenagers often gathered outside on Saturday nights to hear Frank Sinatra perform. The Fred Allen Show aired alongside Command Performance during wartime. CBS converted the space for television use in 1949 creating Studio 50. Shielded cameras had to be developed due to magnetic interference from a neighboring subway substation. Arthur Godfrey's Talent Scouts became the first TV show to air from Studio 50 in January 1950. The Jackie Gleason Show commenced broadcasts there in September 1952.

  • Toast of the Town moved to Studio 50 in January 1953 after its previous quarters proved too small. The program later renamed itself The Ed Sullivan Show and ran until 1971. It became the longest-running television show ever produced. The Beatles made their United States debut performance at the venue in 1964. Lesley Gore, Tom Jones, Dusty Springfield, the Supremes, the Mamas & the Papas, and the Jackson 5 all appeared on stage. Studio 50 was converted to color broadcasting in 1965 with the first color episode airing October 31 that year. CBS officially renamed the theater after Ed Sullivan on the 10th of December 1967. The network paid $100,000 annually for the lease which expired in 1976. Game shows like The $10,000 Pyramid premiered there starting in 1973. Saturday Night Live with Howard Cosell began broadcasting from the Sullivan in 1975. Overall the building remained largely empty after Ed Sullivan's cancellation ended in 1971.

  • The Nederlander Organization and Shubert Organization expressed interest in leasing the Ed Sullivan Theater as a legitimate Broadway venue by late 1981. Bankers Life announced it would sell the property to avoid tax penalties under federal law. Reeves Entertainment purchased the facility in March 1982 converting it into Teletape Studios. The company remodeled the space creating a larger stage measuring forty feet wide. Dressing rooms were refurbished while new lighting and soundproofing systems were installed. Kate & Allie aired from the location between 1984 and 1989. Other productions included Merv Griffin Show episodes and Doug Henning's World of Magic. The New York City Landmarks Preservation Commission designated the interior as a landmark in January 1988. David Niles signed a lease in December 1989 for his HDTV studio project called Dreamtime. The theater was renovated to accommodate high-definition broadcasts beginning in early 1991. NBC News used the venue for election-night coverage during the United States elections of 1992.

  • CBS bought the Ed Sullivan Theater from Winthrop Financial Associates for $4.5 million in February 1993. Two hundred workers spent twelve weeks reconfiguring the theater for David Letterman's new show. Polshek Partnership designed modifications that could be reversed later to speed up approvals. Five concave sound-insulation shells hung below the dome concealing air-conditioning systems. Acoustic baffles gave the auditorium an intimate feel while seat count dropped to four hundred. CBS removed stained-glass windows placing them in storage and covering openings with acoustic material. The cost of renovation remained undisclosed but estimated at four million dollars. The Late Show premiered on the 30th of August 1993 leading to neighborhood revitalization. High rents caused businesses like McGee's Pub to relocate or close. CBS evicted the pub from its Broadway storefront in 1994 replacing it with a themed restaurant. The theater listed on the National Register of Historic Places in 1997. Full HD upgrades were completed by mid-2005 after delays due to layout constraints.

  • Stephen Colbert succeeded David Letterman as host beginning the 8th of September 2015. CBS secured five million dollars worth of tax breaks from New York state government officials. The Letterman set was removed one week after his final show on the 20th of May 2015. A new marquee featuring Colbert posing with pizza appeared in August 2015 designed for a glitzy appearance. The auditorium dome uncovered during renovations now displays images via digital projection systems. Original stained-glass windows restored from storage returned to their pointed arches alongside a wooden chandelier. Audience capacity reduced from 461 seats down to 370 with larger chairs installed. E-J Electric renovated the top four floors for Colbert's offices while exposed dome lighting changed. The Late Show went into production hiatus in March 2020 due to the COVID-19 pandemic. In-studio production resumed the 10th of August 2020 using a smaller secondary set modeled after Colbert's personal office. The program returned to full studio audiences the 14th of June 2021 despite rising case numbers. The theater remains operational through at least May 2026 under current lease terms.

Common questions

When did the Ed Sullivan Theater open its doors?

The Ed Sullivan Theater opened its doors on the 30th of November 1927, as Hammerstein's Theatre. Architect Herbert J. Krapp designed the building to resemble a cathedral rather than a traditional Broadway theater.

Who operated the venue from 1927 until he lost it to foreclosure in February 1931?

Arthur Hammerstein operated the venue from 1927 until he lost it to foreclosure in February 1931. He filed for bankruptcy claiming he had only $5.77 remaining after losing two million dollars in preceding years.

What year did CBS officially rename the theater after Ed Sullivan?

CBS officially renamed the theater after Ed Sullivan on the 10th of December 1967. The network paid $100,000 annually for the lease which expired in 1976.

How many seats were removed during the renovation for David Letter's new show?

Seat count dropped to four hundred during the renovation for David Letterman's new show. Audience capacity reduced from 461 seats down to 370 with larger chairs installed.

When did Stephen Colbert succeed David Letterman as host beginning the 8th of September 2015?

Stephen Colbert succeeded David Letterman as host beginning the 8th of September 2015. The Letterman set was removed one week after his final show on the 20th of May 2015.