Courtyard by Marriott
In 1983, a new hotel opened its doors in San Luis, Georgia. This building marked the first sister brand for Marriott International. The company needed to find locations that did not fit their existing luxury standards. They sought smaller properties in areas with lower demand. Three test sites launched that same year to prove the concept worked. By 1987, the chain had grown to over ninety hotels across the country. Marriott spent two billion dollars expanding this new brand during the mid-1980s. Their goal was to attract the typical Holiday Inn clientele.
Most properties now offer a swimming pool or fitness center for guests. Rooms generally include microwaves and mini-fridges for convenience. A complimentary guest microwave is usually found in The Market area of each location. Premium upgrades are also offered such as Enhanced Internet access. Larger suite-style rooms provide more space for travelers. The majority of locations have a bistro selling fresh cooked breakfast items. These meals are not complimentary but available for purchase throughout the day. All properties maintain twenty-four-hour markets for late-night needs.
Marriott adopted its Refreshing Business Initiative in 2007 to update properties. The renovations included a redesigned lobby for better flow. A bar with extended hours became part of the new design. This social setting increased revenue while satisfying business travelers. The changes aimed to modernize the experience for corporate guests. Hotels began offering these updated features to stay competitive. The initiative marked a significant shift from basic lodging standards.
As of the 30th of June 2020, there were 1,254 Courtyard Marriott Hotels worldwide. These hotels contained 187,095 rooms in total inventory. An additional 288 hotels with 49,335 rooms remained in the pipeline. Property counts grew steadily from 733 in 2006 to over 1,300 by 2023. Room inventory expanded from 105,526 in 2006 to nearly 197,000 by 2023. North America held the largest share of properties throughout this period. International markets saw consistent growth across Europe and Asia regions. The data shows a clear upward trend in global presence.
Courtyard's competitors in the mid-priced segment include Cambria Hotels & Suites. Wingate Inn and Hilton Garden Inn also compete directly in this space. The brand targets business travelers but accommodates traveling families as well. This dual focus distinguishes it from purely luxury or budget options. The chain has broadened its appeal to the leisure market over time. Partnerships like the one with Dive Friends Bonaire add unique value. Such collaborations help the brand stand out in specific geographic areas.
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Common questions
When did Courtyard by Marriott open its first hotel?
The first Courtyard by Marriott hotel opened in 1983. This new building marked the first sister brand for Marriott International and launched three test sites that same year.
What amenities do Courtyard by Marriott rooms include today?
Most properties now offer a swimming pool or fitness center for guests along with microwaves and mini-fridges. A complimentary guest microwave is usually found in The Market area of each location while all properties maintain twenty-four-hour markets for late-night needs.
How many Courtyard by Marriott Hotels existed as of June 2020?
As of the 30th of June 2020, there were 1,254 Courtyard Marriott Hotels worldwide. These hotels contained 187,095 rooms in total inventory at that time.
Who are the main competitors to Courtyard by Marriott?
Courtyard's competitors in the mid-priced segment include Cambria Hotels & Suites, Wingate Inn, and Hilton Garden Inn. The chain targets business travelers but accommodates traveling families as well to distinguish itself from purely luxury or budget options.
When did Marriott adopt its Refreshing Business Initiative?
Marriott adopted its Refreshing Business Initiative in 2007 to update properties. The renovations included a redesigned lobby for better flow and a bar with extended hours became part of the new design.