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— CH. 1 · INTRODUCTION —

Communication

~11 min read · Ch. 1 of 8
8 sections
  • Communication is commonly defined as the transmission of information, yet that simple phrase hides a quarrel that scholars have never settled. Some insist a message must be sent on purpose to count. Others ask whether a failed or distorted transmission is communication at all. A third camp argues that communication does not merely carry meaning but invents it.

    Maple trees seem indifferent to this debate. When a herbivore attacks one, the tree releases volatile organic compounds into the air, and neighboring plants adjust their defenses in response. No nervous system, no words, and still a signal travels from sender to receiver. The same year a philosopher splits hairs over intention, bees dance to point their hive toward flowers.

    This is the strange breadth of the subject. It stretches from an infant's first cry to data racing between two computers, from a handshake to the warning calls of vervet monkeys. How did people arrive at so many competing definitions? What separates a human sentence from a firefly's flash? And how did the way we exchange ideas travel from grunts and gestures to the internet?

  • The word traces back to a Latin verb, and from that root grows a thicket of disagreement. Many scholars doubt that any single definition can capture the term, because it is applied to diverse phenomena across different contexts, each time with a slightly altered meaning. This is not a trivial quarrel. The choice of definition shapes which phenomena get observed, how they are categorized, and which hypotheses and laws researchers even think to formulate.

    Paul Grice, a philosopher, ties communication to actions that aim to make the recipient aware of the communicator's intention. Under this view, information that leaks out unintentionally does not qualify. That raises a sharp question about deception. If a person deliberately misleads, are they communicating, or doing something else entirely? Distortion complicates the matter further, since it can change the actual message from whatever was first intended.

    I. A. Richards, a literary critic, offered a broad alternative: communication happens when one mind acts upon its environment to transmit its own experience to another mind. Against the whole transmission picture stand transactional and constitutive views, which hold that communication also creates meaning rather than merely shuttling it about. These perspectives argue that communicating shapes how participants conceptualize the world and make sense of themselves. The dispute is not academic decoration. It decides what a scientist is allowed to call communication in the first place, and that question grew sharper once researchers tried to draw the process as a diagram.

  • Lasswell's model reduced communication to five questions: "Who?", "Says what?", "In which channel?", "To whom?", and "With what effect?". Each question pins down a basic component, namely the sender, the message, the channel, the receiver, and the effect. Conceived first for mass communication, it was later stretched to other fields. Richard Braddock expanded it by adding questions like "Under what circumstances?" and "For what purpose?".

    The Shannon-Weaver model traces a different path. A source creates a message, a transmitter turns it into a signal, and noise may interfere along the way before a receiver translates it back for its destination. A landline telephone call makes the picture concrete. The caller is the source, their telephone the transmitter, the wire the channel, and the listener's telephone the receiver. Much of the model dwells on noise and on a clever remedy: making a message partially redundant so it can still be decoded despite the interference. Gerbner's model and Berlo's model belong to this same linear family.

    Wilbur Schramm broke the straight line by adding a feedback loop. In his interaction model, a source has an idea, encodes it using a sign system, and sends it to a destination who decodes and interprets it, then encodes a reply of their own. Schramm added a further insight: encoding and decoding require previous experience, so the fields of experience of source and destination must overlap for the exchange to succeed.

    Dean Barnlund pushed the picture furthest in 1970 with the first transactional model. He defined communication as "the production of meaning, rather than the production of messages". Its aim is to reduce uncertainty and reach shared understanding, and it lets people send and respond at the very same moment. That simultaneity is exactly what a face-to-face conversation demands, where a listener's body posture answers a speaker who is still talking.

  • Verbal communication is the exchange of messages in linguistic form, and in academic use it covers far more than speech alone. Writing and sign language belong to it too. American Sign Language and Nicaraguan Sign Language convey full sentences through gestures of the hands and arms. The hard part is defining language itself, usually understood as a conventional system of symbols and rules, with grammar as the machinery that combines simple units into complex ones.

    Human language stands apart from animal communication in its expressive power. It can refer not only to objects in the here-and-now but also to things distant in space and time, and to pure abstractions. Children acquire their native tongue through a natural tendency, while second languages learned later rarely reach the same competence. Linguistics, the discipline that studies all this, splits into semantics, morphology, syntax, pragmatics, and phonetics. Natural languages like English, Spanish, and Japanese grew up largely unplanned, whereas Esperanto, Quenya, C++, and the language of first-order logic were designed deliberately from the ground up.

    Non-verbal communication runs alongside the words and sometimes against them. A person may verbally agree while pressing their lips together, signaling disagreement on another channel entirely. Judee Burgoon argues that behavior only counts as non-verbal communication when a socially shared coding system exists to interpret it. The field divides into kinesics, proxemics, haptics, paralanguage, chronemics, and physical appearance. Kinesics, often loosely called body language, embraces gesture, posture, dance, and the eyes, where oculesics tracks gaze, blink rate, and pupil dilation. Some patterns are inborn, like blinking, and others learned, like a military salute.

    Proxemics reads the distance between speakers as a measure of intimacy and social status. Haptics interprets touch, where a handshake can mean equality and fairness while refusing one can read as aggression. Paralanguage, also called vocalics, concerns not the words but how they are delivered, through rhythm, pitch, fluency, and loudness. Even an infant's crying and babbling carry information about distress and health. Tradition once placed verbal communication at the center, but in the 1950s interest swung toward the non-verbal, and Ray Birdwhistell went so far as to claim most ideas and information travel that way.

  • Intrapersonal communication is communication with oneself, and it does not always stay hidden. It surfaces in a spoken monologue, in note-taking, in highlighting a passage, in writing a diary or a shopping list. Much of it, though, runs internally as an inner exchange, the kind that happens while thinking or daydreaming. Closely related is the traffic of information below the personal level, between organs or cells.

    This inner talk does real work. It can rehearse a phrase before it is spoken, make plans for the future, and process emotions to calm a person in a stressful moment. It helps regulate mental activity and outward behavior, and it internalizes cultural norms. A shopping list aids memory, working through a mathematical equation line by line untangles a hard problem, and repeating new vocabulary fixes knowledge in place. For these reasons it has been described as "an exceptionally powerful and pervasive tool for thinking."

    Young children sometimes use egocentric speech while playing, narrating in an attempt to direct their own behavior. Some theorists read this as evidence that intrapersonal communication comes first, with the social, interpersonal kind arriving only later as the child moves beyond an egocentric perspective. A rival account flips the order. It holds that parents first use communication to regulate what their child does, and only afterward does the child turn the same technique inward to gain control over their own behavior.

  • Communicative competence is the ability to communicate effectively and to choose appropriate behavior for a given situation. It governs what to say, when to say it, and how. Two components sit at its core: effectiveness and appropriateness. Effectiveness measures how well a speaker reaches their desired outcomes, which means intention matters as much as result. Brian H. Spitzberg defines appropriateness as "the perceived legitimacy or acceptability of behavior or enactments in a given context".

    The gap between the two shows in a single farewell. A student might tell a teacher "Goodbye, sir" yet say "I gotta split, man" to a peer, the second phrase effective among friends but out of place with an instructor. Competence is often contrasted with performance, since a skill can exist without being exercised. The stakes are high, because communicative competence shapes whether a person builds a successful career or finds a suitable spouse, and its lack can breed professional, academic, and health problems.

    Barriers stand in the way. A message poorly phrased, irrelevant to the receiver, or padded with too much or too little information can fail. Distraction, selective perception, and inattention to feedback do their damage too. Noise interferes on the way to the receiver, as in the crackling of a telephone line. Ambiguous expressions force a listener to disambiguate, and significant cultural differences make misinterpretation all the more likely.

  • Vervet monkeys, Gunnison's prairie dogs, and red squirrels all issue different warning signals for different predators, which undercuts the old claim that animal communication cannot refer to anything external. Zoosemiotics studies this terrain. Some theorists draw the line at recursion, the human capacity to nest meaning within meaning without limit, while others point to the conscious intention behind human messages, an intention rarely visible in animals. Even so, certain communicative patterns get labeled "animal language" for their resemblance to ours.

    Rumsais Blatrix and Veronika Mayer define communication as "the exchange of information between individuals, wherein both the signaller and receiver may expect to benefit from the exchange". This evolutionary framing lets deceptive signaling still count, since the benefits need only hold on average. Animal signals span the visual, auditory, tactile, olfactory, and gustatory. Grasshoppers and crickets court with songs, moths release pheromones, and fireflies flash light, while bats navigate by echolocation and bees dance to point toward flowers. Nature theory and nurture theory contend over how much of this is written into the genes versus learned, often through imprinting that locks in during a single irreversible phase.

    Plants face the same pressures with different equipment. Lacking a nervous system and bound by rigid cell walls, they lean heavily on chemistry. Richard Karban breaks plant communication into three steps: a sender emits a cue, a receiver perceives it, and the receiver responds. Mycorrhizal fungi knit plant roots into underground networks, the so-called Wood-Wide Web, carrying warnings of a pest attack between neighbors. Fungi themselves release pheromones to promote sexual interaction in aquatic species, and bacteria practice quorum sensing, releasing hormone-like molecules to gauge their own density and coordinate responses like bioluminescence and biofilm formation.

    Cooperation usually stays within a species, which is why most communication is intraspecies, but symbiosis opens doors across the divide. Flowers advertise nectar with distinctive colors and symmetrical shapes to draw insects for pollination. Fruit-bearing plants stay an inconspicuous green until they ripen, then shift to a contrasting color so animals will eat them and scatter the seeds elsewhere. Dogs read the pitch of a human voice for emotion and dominance, and can even learn short syntactic commands like "bring X" or "put X in a box".

  • Marshall Poe characterizes each age of communication by how much information a medium stores, how long it persists, how fast it transmits, and how costly it is to use. By his argument, each new age improves one or more of those factors. Some estimates place the development of language around 40,000 years ago, others much earlier. Before it, humans relied on a blend of grunts, cries, gestures, and facial expressions, much like other animals.

    Spoken language carried knowledge in early societies, often as stories or wise sayings, but it leaned on imperfect human memory and shifted with every retelling. As people settled into agricultural communities, the need for stable records of land and trade triggered the invention of writing. Basic pictographic symbols for things like farming produce appeared around 9000 BCE. The Sumerians built the first complex writing system, cuneiform, around 3500 BCE, though its clay tablets traveled poorly. Egyptians invented papyrus around 2500 BCE, and parchment and paper improved portability later.

    Until the 1400s nearly all written communication was copied by hand, a costly limit on its spread. In the middle of the 15th century Johann Gutenberg's mass printing changed that overnight, multiplying the circulation of written media and giving rise to newspapers and pamphlets. A side effect was a sharp rise in general literacy, which laid the groundwork for upheavals in science, politics, and religion.

    Scientific discoveries in the 19th and 20th centuries quickened the pace. Telegraphs and telephones sped information across distance without moving paper, then wireless transmission through radio signals reached wide audiences. Photography led to film, cinema, and television, and satellites carried radio and television signals to stations around the globe. The internet marks the latest milestone, letting people exchange ideas through websites, e-mail, social media, and video conferences. Aristotle had once held that the goal of communication is to persuade the audience, yet communication studies became a separate discipline only in the 20th century, especially from the 1940s onward, pushed forward by these very technologies.

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Common questions

What is the definition of communication?

Communication is commonly defined as the transmission of information, where a message travels from a sender to a receiver through a medium such as sound, written signs, bodily movements, or electricity. Its precise definition is disputed, with disagreement over whether unintentional or failed transmissions count and whether communication also creates meaning rather than merely transmitting it.

What is the difference between verbal and non-verbal communication?

Verbal communication is the exchange of messages in linguistic form, including speech, writing, and sign language such as American Sign Language and Nicaraguan Sign Language. Non-verbal communication happens without a linguistic system and includes kinesics, proxemics, haptics, paralanguage, chronemics, and physical appearance, conveying information through facial expressions, gestures, touch, and posture.

What are the main models of communication?

Models of communication are often grouped into linear transmission, interaction, and transaction models. Linear transmission models include Lasswell's model and the Shannon-Weaver model, Wilbur Schramm built the earliest interaction model with a feedback loop, and Dean Barnlund proposed the first transactional model in 1970, defining communication as the production of meaning rather than the production of messages.

How do animals and plants communicate?

Animal communication takes visual, auditory, tactile, olfactory, and gustatory forms, such as firefly flashes, bat echolocation, and bee dances that point toward flowers. Plants rely heavily on chemistry, releasing volatile organic compounds to warn neighbors of herbivore attacks and using mycorrhizal fungi networks known as the Wood-Wide Web to share alerts.

What is communicative competence in communication?

Communicative competence is the ability to communicate effectively and to choose appropriate behavior in a given situation, covering what to say, when to say it, and how. Its two central components are effectiveness, the degree to which a speaker reaches desired outcomes, and appropriateness, which Brian H. Spitzberg defines as the perceived legitimacy or acceptability of behavior in a given context.

How has human communication evolved over time?

Human communication evolved from grunts, cries, and gestures to spoken language, estimated by some to have developed around 40,000 years ago. Writing followed the rise of agriculture, with pictograms around 9000 BCE and Sumerian cuneiform around 3500 BCE, and later milestones included Johann Gutenberg's mass printing in the 15th century, telegraphs, telephones, radio, television, and the internet.

All sources

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