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— CH. 1 · INTRODUCTION —

Baby boomers

~14 min read · Ch. 1 of 8
8 sections
  • Baby boomers are the generation born between 1946 and 1964, the years of the great postwar population surge that reshaped nearly every country on earth. Sylvia F. Porter was among the first to name it: in a column published on the 4th of May, 1951, in the New York Post, she described a "boom" driven by an increase of 2,357,000 people in the U.S. population between 1940 and 1950. The term "baby boomer" itself followed more than a decade later, first appearing in a January 1963 article in the Daily Press by Leslie J. Nason, who wrote about the massive surge in college enrollments as the oldest members of that cohort came of age. The Oxford English Dictionary traces the modern meaning of the term to a the 23rd of January 1970, article in The Washington Post.

    Who are these people, and why did their sheer numbers change the world? They came of age in the shadow of nuclear fear and in the glow of an unprecedented economic expansion. They inherited a world rebuilt by their parents, then proceeded to upend much of it. Their political divisions, their cultural rebellions, and their demographic weight continue to ripple through every society that produced them. What follows is the story of that generation: its fractured definitions, its economic inheritance, its education, its rebellions, and the long demographic reckoning it has set in motion.

  • Landon Jones laid out the now-standard 1946-to-1964 frame in his 1980 book Great Expectations: America and the Baby Boom Generation, and that definition has since been adopted by institutions ranging from the Pew Research Center to the U.S. Census Bureau to the Australian Bureau of Statistics. But scholars and demographers have contested the boundaries ever since.

    William Strauss and Neil Howe, in their 1991 book Generations, drew the lines at 1943 and 1960, arguing the cohort was defined by those too young to remember World War II but old enough to recall the postwar American High before John F. Kennedy's assassination. David Foot, writing in Boom, Bust and Echo: Profiting from the Demographic Shift in the 21st Century (1997), defined a Canadian boomer as someone born from 1947 to 1966, the years when more than 400,000 babies were born annually in that country. In France, Jean-Francois Sirinelli, in Les Baby-Boomers: Une generation 1945-1969 (2007), extended the span to 1969, while his compatriot Michele Delaunay, writing in 2019, placed the French boom between 1946 and 1973 and the Spanish boom between 1958 and 1975.

    Within the United States, the generation splits into two broadly defined halves. The leading-edge boomers, roughly 38,002,000 people born between 1946 and 1955, came of age during the Vietnam War and civil rights eras. The trailing half, often called Generation Jones and numbering around 37,818,000, were born between 1956 and 1964 and entered adulthood during the Watergate scandal and the economic "malaise" of the 1970s, shaped by the 1973 oil crisis and energy shortages. Politically, early boomers in the United States have tended toward the Democratic Party, while later boomers have leaned Republican, a divergence rooted in the very different historical moments each group encountered on their way to adulthood.

  • Full employment was reached on both sides of the Atlantic by the 1960s. After the Second World War, the United States poured enormous financial assistance into Western European nations through the Marshall Plan, while the Soviet Union channeled equivalent resources eastward through the Council for Mutual Economic Assistance. Both blocs rebuilt at a pace that astonished even optimistic projections.

    Items once considered luxuries, such as the laundry machine, the dishwasher, the refrigerator, and the telephone, entered mass production for the average consumer. Technological advances from before, during, and after the war, including plastics, television, magnetic tape, transistors, integrated circuits, and lasers, drove dramatic improvements in living standards. Globally, agricultural output doubled between the early 1950s and early 1980s, more than that in North America, Western Europe, and East Asia, while the fishing industry tripled its catches. Average life expectancy in the West increased by about seven years between the 1930s and 1960s.

    This abundance proved double-edged. The enormous cohort flooding into the workforce depressed wages; by the mid-1980s, younger boomers could only expect to make about a third of what their fathers earned as new entrants to the labor force. Members of the Silent Generation, entering the workforce in the 1950s, had found an abundance of jobs and could expect parity with their fathers' wages at the entrance level. The "Golden Age" began to falter in the 1970s as automation ate away jobs at low to medium skill levels and as Generation Jones entered the workplace en masse. Western capitalist nations slid into recessions during the mid-1970s to early 1980s, and in the European Community, the average unemployment rate stood at 9.2% by the late 1980s, despite the deceleration of population growth.

    In China, the economic story unfolded in a starkly different key. Chairman Mao Zedong's Great Leap Forward replaced monetary income with six basic services: food, healthcare, education, haircuts, funerals, and movies. The subsequent Great Famine of 1958-1961 killed up to 30 million people. People who experienced the famine as toddlers were noticeably shorter than those who did not, a human measure of its severity. China had a population of around 830 million in 1970, but by the mid-2010s, many of its neighborhoods were, according to journalist Howard French, disproportionately filled with the elderly, whom the Chinese themselves called a "lost generation."

  • In 1950, American institutions of higher learning enrolled 2.6 million students. By 1970, that number had reached 8.6 million, and by 1980, it climbed to 12 million. In Europe, between 1960 and 1980, university enrollment grew by a factor of four to five in West Germany, Ireland, and Greece, and by a factor of seven to nine in Spain and Norway. The total number of universities worldwide more than doubled in the 1970s.

    In West Germany, the number of university students grew steadily through the 1960s, reaching 400,000 by 1966, up from 290,000 in 1960, even as the Berlin Wall prevented East German students from attending. In South Korea, the share of the population enrolled in university grew from around 0.8% to 3% between 1975 and 1983. Because the baby boomers pressed so hard for higher education, costs began to rise, making the Silent Generation the last cohort to benefit from tuition-free public universities anywhere in the United States.

    What was being taught inside those expanding universities became its own battleground. In France, a commission headed by Andre Lichnerowicz undertook sweeping reforms of mathematics education, replacing Euclidean geometry and calculus in the curriculum from elementary school through the Baccalaureate with set theory and abstract algebra, following the austere style of the Nicholas Bourbaki school. The same government mandated these highly abstract courses for all students, whether they aspired to pure research or planned to leave school early to join the workforce. Critics multiplied. Mathematicians, physicists, and industrial leaders attacked the reforms as being suitable for neither teachers nor students. Lichnerowicz resigned and the commission disbanded in 1973.

    In the United States, the Soviet Union's launch of the Sputnik satellite in 1957 triggered a national education emergency. Life magazine reported that three quarters of American high-school students took no physics at all. On President Dwight D. Eisenhower's direct orders, science education underwent major reforms, with the federal government pouring large sums into research and development. One result was the Berkeley Physics Course for undergraduates, influenced by MIT's Physical Science Study Committee. Among its most enduring volumes was Electricity and Magnetism by Nobel laureate Edward Mills Purcell, which remained in print well into the twenty-first century.

    Quantitative historian Peter Turchin identified a compounding problem he called elite overproduction: the number of graduates was larger than the economy could absorb, which he argued contributed to political polarization, social fragmentation, and even violence. About a quarter of baby boomers ultimately earned at least a bachelor's degree.

  • Journalist Tom Wolfe coined the phrase "Me Decade" to describe the 1960s, a label that captured the generation's turn toward self-expression and away from communal obligation. By the early 1960s, elements of counterculture had already entered public consciousness on both sides of the Atlantic, but were not yet viewed as a threat. West German Chancellor Konrad Adenauer acknowledged that the "most important problem of our epoch" was what many young people saw as the empty materialism and superficiality of modern life. By 1968, the Central Intelligence Agency reported to the President that counterculture was a highly disruptive force both domestically and abroad.

    LSD, synthesized in 1938 by chemist Albert Hoffmann during research aimed at curing migraine, was promoted as a psychedelic drug in the 1960s by psychologist Timothy Leary. Attempts to ban it in 1966 made the substance more popular rather than less. A significant cultural event of the era was the Woodstock Festival in August 1969, which drew enormous crowds despite bad weather and a general lack of facilities; the actual attendance figure proved difficult to determine even with aerial photography.

    In West Germany, the Extra-parliamentary Opposition (APO), primarily student-backed, sought reforms to the university admissions system. One of its most prominent figures, Rudi Dutschke, declared "the long march through the institutions" as a strategy for the civil service. A more violent offshoot, the Red Army Faction (RAF), a militant Marxist group most active in the 1970s and 1980s, looted stores, robbed banks, and kidnapped or assassinated businessmen, politicians, and judges. The RAF disbanded in 1998, having outlasted its American counterpart, the Weather Underground.

    In France, massive youth protests in May 1968, combined with a simultaneous general strike by labor unions, created general mayhem described by observers as resembling a civil war, especially in Paris. Charles de Gaulle stepped down as president in 1969. Yet no major government was overthrown by the protests and riots of the decade. Political scientist Raymond Aron dismissed the upheaval as no more than "psychodrama" and "street theater." Sociologist Todd Gitlin characterized the counterculture as self-indulgent, childish, irrational, and narcissistic. The backlash proved substantial: in U.S. counties that saw riots rather than peaceful demonstrations, the Republican Party gained votes by appealing to desires for security and stability, a dynamic that shaped American politics through at least the 1990s.

  • In May 1960, the U.S. Food and Drug Administration approved the first contraceptive pill. Invented by Gregory Pincus in 1956, it marked the first time in human history that sexuality and reproduction could be reliably separated. Yet the revolution it enabled was slower than legend suggests; it was not until the 1980s that the pill became widely available across the United States and other Western nations. Outside of marriage, contraception remained illegal in the U.S. into the 1970s.

    Alfred C. Kinsey's two books, Sexual Behavior in the Human Male (1948) and Sexual Behavior in the Human Female (1958), used confidential interviews to argue that sexual behaviors previously deemed unusual were far more common than generally believed. Despite triggering a storm of criticism, the Kinsey Reports earned him the nickname the "Marx of the sexual revolution." In the United Kingdom, the Lady Chatterley trial in 1959 and the first long-play album by the Beatles, Please Please Me in 1963, began altering public perceptions of sexuality in ways that young people subsequently amplified.

    The sexual revolution brought with it measurable social costs alongside the freedoms it created. Illegitimate births increased sharply, as did sexually transmitted diseases. Public health officials raised alarms about an epidemic of gonorrhea and the emergence of acquired immune deficiency syndrome (AIDS). Many young people also faced peer pressure to enter relationships they felt ill-prepared for, with serious psychological consequences.

    Women's access to higher education grew in parallel. More women earned university degrees than ever before and entered the professions at unprecedented rates. In Roman Catholic countries such as Ireland and Italy, the 1960s and 1970s saw a deep schism between the Church and young people on issues including divorce and abortion. The contraceptive pill, antibiotics that could cure venereal diseases, and the broader challenge to traditional authority created the conditions for the second wave of feminism, with which leading-edge boomers are closely associated. That wave would carry forward into the 1980s, long after the counterculture that had partly inspired it had faded.

  • In 2019, the Pew Research Center estimated that 71.6 million baby boomers were living in the United States, using U.S. Census data and the 1946-to-1964 definition. By 2018-29% of Americans aged 65-72 were still active in the labor force, according to the same organization, a rate higher than earlier generations had maintained. Those who chose to keep working tended to be university graduates, white, and residents of large cities. The longer they postponed retirement, the more Social Security benefits they could ultimately claim.

    Statistics Canada reported in 2015 that for the first time in Canadian history, more people were aged 65 and over than people below the age of 15. One in six Canadians was above the age of 65 in July 2015. In 2018-19.70% of the population of the European Union were 65 or older. The median age across the EU was 43 in 2019, up from about 29 in the 1950s. By 2017, the median age in Monaco had reached 53.1 years; in Germany and Italy it was 45; in Greece, Bulgaria, and Portugal it stood at 43.

    Japan's population peaked in 2017, and forecasts at the time suggested the elderly would make up 35% of the population by 2040. As of 2018, Japan was already a super-aged society, with 27% of its people older than 65. In China, as boomers retire from the late 2010s onward, the people replacing them in the workforce constitute a far smaller cohort, a direct consequence of the one-child policy. China's central government has faced what one analysis described as a stark trade-off between "cane and butter": how much to spend on social welfare programs for the elderly and how much to invest in military capacity.

    Peter Turchin predicted that the 2020s would see the same pattern of political polarization and social fragmentation that the 1960s produced, driven again by a surplus of university-educated young people entering an economy unable to absorb them all. Whether that prediction holds will partly depend on how societies manage the cost of supporting a generation that is now, in most developed countries, the single largest age cohort in their history.

Common questions

Who coined the term baby boomer and when was it first used?

Journalist Sylvia F. Porter used the term "boom" in a column in the New York Post on the 4th of May, 1951, describing the postwar population surge. The specific phrase "baby boomer" first appeared in a January 1963 article in the Daily Press by Leslie J. Nason. The Oxford English Dictionary dates the modern meaning to a the 23rd of January 1970, article in The Washington Post.

What years define the baby boomer generation?

The most widely accepted definition covers those born from 1946 to 1964, as used by institutions including the Pew Research Center, the U.S. Census Bureau, the U.S. Bureau of Labor Statistics, and the Australian Bureau of Statistics. Some scholars use different ranges; William Strauss and Neil Howe defined the cohort as 1943 to 1960, while French politician Michele Delaunay placed the French boom between 1946 and 1973.

How large is the baby boomer population in the United States?

The Pew Research Center estimated 71.6 million baby boomers were living in the United States as of 2019, using U.S. Census data and the 1946-to-1964 definition. The leading-edge group, born 1946-1955, numbered roughly 38,002,000 people, while the trailing cohort, Generation Jones, born 1956-1964, numbered around 37,818,000.

What was Generation Jones and how did it differ from early baby boomers?

Generation Jones refers to the trailing half of the baby boom, born roughly between 1956 and 1964, comprising about 37,818,000 people in the United States. Unlike leading-edge boomers who came of age during the Vietnam War and civil rights movements, Generation Jones entered adulthood during the Watergate scandal, the 1973 oil crisis, and the economic difficulties of the 1970s. Politically, early boomers in the U.S. have tended toward the Democratic Party while later boomers have leaned Republican.

How did baby boomers' college enrollment change American higher education?

American institutions of higher learning enrolled 2.6 million students in 1950, a number that rose to 8.6 million by 1970 and reached 12 million by 1980. Because so many baby boomers pursued higher education, tuition costs rose and the Silent Generation became the last cohort to benefit from tuition-free public universities anywhere in the United States. About a quarter of baby boomers ultimately earned at least a bachelor's degree.

What was the Red Army Faction and how did it connect to the baby boomer counterculture?

The Red Army Faction (RAF) was a militant Marxist group in West Germany that was most active in the 1970s and 1980s, emerging from the student protest movements of the late 1960s. Its members believed the West German economic and political systems were inhumane and fascist; they looted stores, robbed banks, and kidnapped or assassinated businessmen, politicians, and judges. The RAF disbanded in 1998, having outlasted its American counterpart, the Weather Underground.

All sources

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