Short answers, pulled from the story.
Vox Media was established in November 2011 by CEO Jim Bankoff and Trei Brundrett as the parent company for SB Nation and the newly launched Verge. The corporate shell that became Vox Media, Inc. had previously been SportsBlogs, Inc., the parent of SB Nation.
SB Nation, originally called Sports Blog Nation, is a sports blogging network founded by Tyler Bleszinski and Markos Moulitsas in 2005, built around Bleszinski's Athletics Nation blog from 2003. When SB Nation launched The Verge as a technology site in November 2011, the parent company was rebranded as Vox Media to reflect its broader editorial scope.
Vox Media's primary editorial brands include The Verge, Vox, SB Nation, Eater, and Curbed, as well as New York magazine and its affiliated websites Intelligencer, The Cut, Vulture, Grub Street, and The Strategist. Polygon was sold to Valnet in May 2025, and Racked was shut down after being folded into Vox in September 2018.
On the 6th of June 2019, more than 300 employees under the Vox Media Union staged a walkout over failed labor negotiations, temporarily shutting down most Vox Media websites. Vox Media had recognized the union in January 2018, formed by editorial staff with assistance from the Writers Guild of America East.
James Murdoch's Lupa Systems announced in 2026 it would acquire roughly half of Vox Media, including its podcast network, New York magazine, and the Vox website, for a price reported by The New York Times as exceeding $300 million. Properties not included in the deal were set to operate as a separate independent company overseen by Ryan Pauley.
Chorus was a publishing platform conceived in 2008 and built for SB Nation, later extended to handle content creation, commenting, analytics, and multimedia distribution across all Vox Media properties. In December 2022, citing a slowdown in advertising demand, Vox announced it would wind down Chorus and gave existing customers 18 months to migrate; the company moved its own publications to WordPress VIP in 2023.