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Questions about Variety (magazine)

Short answers, pulled from the story.

When was Variety magazine founded and by whom?

Variety was founded by Sime Silverman on the 16th of December 1905 in New York City. Silverman launched it after being fired from The Morning Telegraph for panning an act that had paid for advertising. He financed the publication with a $1,500 loan from his father-in-law.

What is Variety magazine's current circulation and readership?

Paid circulation for the weekly Variety magazine in 2023 was 85,300 copies. Each copy is read by an average of three people, giving an estimated total readership of 255,900. Variety.com draws 32 million unique monthly visitors.

Who published the first film review in Variety magazine?

Sime Silverman published what is considered the first film review in history in Variety on the 19th of January 1907. He reviewed two short films: Pathe's An Exciting Honeymoon and Edwin S. Porter's The Life of a Cowboy for Edison Studios.

What is Varietyese or Variety slanguage?

Varietyese, also called slanguage, is a trade jargon developed by Variety writers that compressed entertainment industry terminology into distinctive headline language. Terms attributed to Variety include "boffo," "payola," and "striptease." The Oxford English Dictionary cites Variety as the earliest source for about two dozen terms, including "show biz" from 1945.

Who owns Variety magazine now?

Variety is owned by Penske Media Corporation, which acquired it in October 2012 from Reed Business Information. PMC also owns Deadline Hollywood, Rolling Stone, and Billboard, among other media properties.

When did Daily Variety stop printing?

Daily Variety's last printed edition was published on the 19th of March 2013, with the headline "Variety Ankles Daily Pub Hubbub." The brand was revived in 2019 as a Monday-through-Friday email newsletter. Daily Variety had been in continuous publication since its founding on the 6th of September 1933.