When was Rough Guides founded and who released the first book?
Rough Guides was founded in 1982 when Mark Ellingham released The Rough Guide to Greece as his first book. This single volume laid the groundwork for what would become a global brand.
Questions about Rough Guides
Short answers, pulled from the story.
What agreement did Mark Ellingham sign with HotWired Ventures in 1995?
Mark Ellingham signed an agreement with HotWired Ventures in 1995 that offered free online access to The Rough Guide to the USA text. Users could read the full content through the World Beat section of the website.
Why did Mark Ellingham voice concerns about air travel growth in May 2007?
Mark Ellingham voiced serious concerns about air travel growth in May 2007 because he linked this expansion directly to rising climate change impacts. He believed the online version would develop its own life beyond print.
When did Mark Ellingham leave Rough Guides and what imprint did he establish next?
November 2007 marked the end of Mark Ellingham's tenure at Rough Guides after the company celebrated twenty-five years of publishing. He established a new imprint called GreenProfile at Profile Books shortly after these celebrations concluded.
How did Rough Guides expand its business model in November 2018?
Rough Guides expanded its business model in November 2018 by introducing personalized trip planning services designed by local travel experts based in various destinations. This shift moved the brand beyond simple book sales into active service provision for customers.