Short answers, pulled from the story.
Paste launched in 1998 as a digital-only platform before being founded by Josh Jackson, Nick Purdy, and Tim Regan-Porter in July 2002. The founders established the publication as a quarterly print issue to cover adult album alternative, Americana, and indie rock music.
In October 2007, Paste offered subscribers the ability to pay what they wanted for a one-year subscription during an initiative known as the Radiohead experiment. This strategy increased the subscriber base by 28,000 people but proved financially unsustainable despite the initial surge in numbers.
Economic downturns caused lagging ad revenue across the industry which led Paste editors to announce cost-cutting measures that failed to stem losses. On the 31st of August 2010, Paste suspended its print magazine entirely and continued as an online-only entity through PasteMagazine.com after eight years of quarterly releases.
Paste Media Group acquired US-based news and culture site Jezebel from G/O Media in November 2023 and The A.V. Club in March 2024. These acquisitions expanded the group's reach beyond music coverage into broader cultural commentary before G/O Media filed a lawsuit against Paste Media in October 2024 regarding contract breaches.
In July 2025, Paste spun off its games section into a fifth publication named Endless Mode with Garrett Martin serving as Editor-in-Chief. By November 2025, Paste refocused exclusively on music coverage following layoffs and closed its movie and TV divisions while shifting future reporting on those topics to The A.V. Club.