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Questions about Nike, Inc.

Short answers, pulled from the story.

When did Phil Knight and Bill Bowerman establish Blue Ribbon Sports?

Phil Knight and Bill Bowerman established Blue Ribbon Sports on the 25th of January 1964. The pair operated out of Eugene, Oregon as a distributor for Japanese shoemaker Onitsuka Tiger.

Who designed the Nike Swoosh logo and when was it first used?

Carolyn Davidson designed the new Nike logo which appeared on products for the first time on the 18th of June 1971. It received registration from the US Patent and Trademark Office on the 22nd of January 1974.

What year did Nike acquire Converse and how much did they pay?

Nike purchased sneaker maker Converse in 2003 with a payment of $309 million. This acquisition added to a portfolio that also included Cole Haan, Bauer Hockey, and Hurley International during previous years.

Which advertising agency created the Just Do It slogan for Nike?

Agency co-founder Dan Wieden coined the slogan Just Do It for a 1988 campaign chosen by Advertising Age as one of the top five slogans of the 20th century. Walt Stack appeared in the first advertisement which debuted on the 1st of July 1988.

When did child labor allegations surface regarding Nike soccer ball manufacturing?

Child labor allegations surfaced in Cambodia and Pakistan during the 1990s regarding soccer ball manufacturing. A BBC documentary uncovered these issues in 2001 focusing on six girls working seven days a week for 16 hours daily.